{"id":897888,"date":"2022-11-17T18:48:14","date_gmt":"2022-11-18T02:48:14","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-video&#038;p=897888"},"modified":"2022-11-17T18:48:14","modified_gmt":"2022-11-18T02:48:14","slug":"research-and-opportunities-to-support-smbs-in-africa-lightning-talk","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/research-and-opportunities-to-support-smbs-in-africa-lightning-talk\/","title":{"rendered":"Research and Opportunities to support SMBs in Africa (lightning talk)"},"content":{"rendered":"<p>The COVID-19 pandemic drove significant digital transformation around the world \u2013 and, in particular, in Africa. Previous research indicates that the Small and Medium Businesses (SMB) and Education sectors were the highest contributors to technology adoption on the continent. Based on a research study with 40 SMBs in Kenya, this lightning talk highlights possible directions to increase relevance and adoption of Microsoft solutions among SMBs in the region.<\/p>\n<p><a href=\"https:\/\/www.microsoft.com\/en-us\/research\/group\/microsoft-africa-research-institute-mari\/\">Learn more about MARI ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic drove significant digital transformation around the world \u2013 and, in particular, in Africa. Previous research indicates that the Small and Medium Businesses (SMB) and Education sectors were the highest contributors to technology adoption on the continent. Based on a research study with 40 SMBs in Kenya, this lightning talk highlights possible directions [&hellip;]<\/p>\n","protected":false},"featured_media":899424,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"research-area":[13554,13568],"msr-video-type":[],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-897888","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-research-area-human-computer-interaction","msr-research-area-technology-for-emerging-markets","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/N3H79Ei_En4","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/897888"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":3,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/897888\/revisions"}],"predecessor-version":[{"id":899430,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/897888\/revisions\/899430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/899424"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=897888"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=897888"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=897888"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=897888"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=897888"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=897888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}