{"id":285101,"date":"2014-03-10T06:00:05","date_gmt":"2014-03-10T13:00:05","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?p=285101"},"modified":"2016-08-30T11:20:41","modified_gmt":"2016-08-30T18:20:41","slug":"lets-herehere-nyc","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/research\/blog\/lets-herehere-nyc\/","title":{"rendered":"Let\u2019s HereHere It for NYC"},"content":{"rendered":"

If any city can be called opinionated, it would be New York City, so it\u2019s somehow inevitable that HereHere (opens in new tab)<\/span><\/a> is making its debut in the Big Apple. It\u2019s Friday in Manhattan, and despite reports of several broken parking meters on its streets, the Upper West Side is pretty relaxed. Greenwich Village, however, is tense about seeing so many dogs off leashes. That\u2019s how HereHere expresses each neighborhood\u2019s reaction to its own civic data.<\/p>\n

The project focuses on driving hyperlocal, real-world engagement to encourage civic discourse. The project comes from Microsoft Research\u2019s Future Social Experiences Labs (opens in new tab)<\/span><\/a> (FUSE Labs). Kati London (opens in new tab)<\/span><\/a> is a senior researcher and the lead for HereHere, which began in July 2013.<\/p>\n

\u201cHereHere NYC introduces daily neighborhood engagement with a light touch,\u201d London says. \u201cIt takes neighborhood-specific public data, and it enables the neighborhoods to communicate how they\u2019re doing\u2014expressed through text and cartoonlike icons. People can receive the information via a daily email digest, neighborhood-specific Twitter feeds, or status updates on an online map. We want to understand how it changes or impacts the way people relate to their community when they can interact with data in this way.\u201d<\/p>\n

\"New

Images and text descriptions on a map express the moods and topmost issues for each New York City neighborhood.<\/p><\/div>\n

The data London cites is New York City\u2019s 311 non-emergency data stream (opens in new tab)<\/span><\/a>, which takes as its input New York residents\u2019 emails, phone calls, and text messages sent to communicate issues to city authorities. Each day, HereHere pulls 311 data for each neighborhood and identifies the most compelling, important 311 request types, and the system generates cartoons and text that represent a neighborhood\u2019s characterized reactions. \u201cThink of it as a meta-status update for the day\u2014a simplification of issues in your neighborhood compressed into a text that you might get from a friend,\u201d London explains. \u201cThe idea is that we are inundated with all kinds of data in our lives, and it\u2019s overwhelming. Characterization helps bring immediacy and a human scale to information. When the Lower East Side says it\u2019s totally cool with a few vermin complaints, we\u2019re giving a human voice to the neighborhood which, hopefully, will stimulate conversations about issues.\u201d<\/p>\n

HereHere\u2019s goals are to study how characterization can be a tool for data engagement. At the same time, researchers want to understand what sort of light, daily rituals are effective for connecting people to hyperlocal issues, as well as how to create compelling stories with data that can engage larger communities. These have been ongoing questions for London, whose career has focused on designing playful or disarming interactions that engage people or communities that might not bother getting connected without such interactions.<\/p>\n

\u201cIn a world with a billion sensors, how will we make sense of it all?\u201d asks Lili Cheng (opens in new tab)<\/span><\/a>, general manager of FUSE Labs. \u201cHow will we make the data useful to improve our life, community, and the world at large? HereHere focuses on making sure anyone can understand civic data by changing the way we model and represent complex information at the human, social scale. We believe that if everyone can relate to complex data analysis and results in more human terms, we might have a better shot at using the data and sensors to anticipate new troubles and solve meaningful problems.\u201d<\/p>\n

Data with a Point of View<\/h2>\n

In fact, HereHere NYC is built on top of another research project London has been leading since the spring of 2013, called Project Sentient Data (PSD). That research platform translates complex data streams into human-readable output to help researchers explore the new kinds of applications and interactions that can be made when ecosystems of data are understood in terms of emotion states, personalities, and relationships.<\/p>\n

PSD is data-agnostic and accepts any kind of data stream, either event-based or continuous. Designers and developers can select from default personas or invent characters in the system with particular responses to sets of data position, trends, and pace.<\/p>\n

In September 2013, Project Sentient Data was put to the test when five teams of graduate students at New York University\u2019s Interactive Telecommunications Program (ITP) prototyped five projects using PSD\u2019s server and application-programming interface to design new applications. Those enabled users to experience humanized data in personal, civic, public, or semi-public domains and included innovative concepts such as \u201cself-aware bikes\u201d and \u201csentient street signs.\u201d<\/p>\n

These affirmed not only the technology concepts behind PSD, but also the breadth of opportunities for new products and experiences that intelligently communicate the most pertinent information in the most appropriate way\u2014from a human perspective.<\/p>\n

Looking for Diverse Ways to Engage with Data<\/h2>\n

London always has enjoyed being at the intersection of social design, networked data, and civic engagement. She brings a wealth of diverse experiences to FUSE, having worked with organizations such as the U.K. Government, the Knight Foundation, MTV, and New York\u2019s Museum of Modern Art. Before joining FUSE in May 2013, London helped start, grow, and run Area\/Code Games until it was acquired by Zynga. She became director of product for that social-game developer\u2019s New York City studio and worked on CityVille<\/em> when it was at its peak of 20 million active users daily. London also teaches graduate-level classes on Persuasive Technology and on Design Patterns for Autonomous Objects at ITP.<\/p>\n

\"Kati

Kati London<\/p><\/div>\n

\u201cI\u2019m interested in community,\u201d London says. \u201cNew York is a really vibrant community, for example, but I\u2019m also interested in the edges, where there might be an opportunity for people to get more involved or see things from different perspectives. A lot of my work has been focused on things like driving real-world engagement and participation, using new technologies in accessible and, hopefully, surprising ways.\u201d<\/p>\n

Some of London\u2019s past work, such as the hyperlocal projects funded by the Knight Foundation (opens in new tab)<\/span><\/a>, involved games motivating people to be more knowledgeable about hurricane preparedness or used social mechanics and a real-world local currency to build person-to-person and person-to-local-business connections.<\/p>\n

As for making a city neighborhood express itself through cartoons and text, it\u2019s not the first time she\u2019s given personality and expression to a non-human entity.<\/p>\n

\u201cMy other interest is designing systems that enable users to experience the world in a way they otherwise could not,\u201d she says. \u201cI worked on a system called Botanicalls (opens in new tab)<\/span><\/a> that gives a human voice to plants based the plant\u2019s botanical characteristics. It translates data from a networked sensor to express needs\u2014such as water or light. So if the plant needs watering, this enables it to make that request via texts, tweets or by making phone calls using a human voice.\u201d<\/p>\n

Project Debut<\/h2>\n

HereHere NYC will be launched on March 10.<\/p>\n

\u201cWe\u2019re eager to get people using it and seeing how it impacts them,\u201d London says. \u201cWill they continue to use it? Will it provoke conversations within the community or discussions across communities? The interface is mobile-friendly and it\u2019s particularly easy for users to post or tweet what a neighborhood is saying today. Each neighborhood also has a Twitter account you can follow and tweet out.\u201d<\/p>\n

For HereHere\u2014or for any research project \u2013there\u2019s always more functionality to build. It’s an iterative process that requires feedback. London and her colleagues have been working with community members and beta testers throughout the design process, and she looks forward to getting feedback from a broader range of users for the next phase of iteration on HereHere.<\/p>\n

Interested users can visit HereHere NYC (opens in new tab)<\/span><\/a> to subscribe via Twitter or via email from the neighborhood(s) of their choice.<\/p>\n","protected":false},"excerpt":{"rendered":"

If any city can be called opinionated, it would be New York City, so it\u2019s somehow inevitable that HereHere is making its debut in the Big Apple. It\u2019s Friday in Manhattan, and despite reports of several broken parking meters on its streets, the Upper West Side is pretty relaxed. Greenwich Village, however, is tense about […]<\/p>\n","protected":false},"author":39507,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[194474,194475],"tags":[200749,211307,211310,195630,211286,211289,211316,202319,211304,211301,211313,211292],"research-area":[13563],"msr-region":[],"msr-event-type":[],"msr-locale":[268875],"msr-post-option":[],"msr-impact-theme":[],"msr-promo-type":[],"msr-podcast-series":[],"class_list":["post-285101","post","type-post","status-publish","format-standard","hentry","category-data-visulalization","category-database-data-analytics-platforms","tag-botanicalls","tag-characterization-of-data","tag-data-engagement","tag-fuse-labs","tag-herehere","tag-hyperlocal","tag-interactive-telecommunications-program-itp","tag-kati-london","tag-meta-status-update","tag-new-york-citys-311-non-emergency-data-stream","tag-project-sentient-data-psd","tag-real-world-engagement","msr-research-area-data-platform-analytics","msr-locale-en_us"],"msr_event_details":{"start":"","end":"","location":""},"podcast_url":"","podcast_episode":"","msr_research_lab":[199571],"msr_impact_theme":[],"related-publications":[],"related-downloads":[],"related-videos":[],"related-academic-programs":[],"related-groups":[],"related-projects":[],"related-events":[],"related-researchers":[],"msr_type":"Post","byline":"","formattedDate":"March 10, 2014","formattedExcerpt":"If any city can be called opinionated, it would be New York City, so it\u2019s somehow inevitable that HereHere is making its debut in the Big Apple. It\u2019s Friday in Manhattan, and despite reports of several broken parking meters on its streets, the Upper West…","locale":{"slug":"en_us","name":"English","native":"","english":"English"},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/posts\/285101"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/users\/39507"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/comments?post=285101"}],"version-history":[{"count":3,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/posts\/285101\/revisions"}],"predecessor-version":[{"id":285131,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/posts\/285101\/revisions\/285131"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=285101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/categories?post=285101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/tags?post=285101"},{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=285101"},{"taxonomy":"msr-region","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-region?post=285101"},{"taxonomy":"msr-event-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-event-type?post=285101"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=285101"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=285101"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=285101"},{"taxonomy":"msr-promo-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-promo-type?post=285101"},{"taxonomy":"msr-podcast-series","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-podcast-series?post=285101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}