{"id":590884,"date":"2019-06-05T07:58:06","date_gmt":"2019-06-05T14:58:06","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?p=590884"},"modified":"2022-11-07T11:50:05","modified_gmt":"2022-11-07T19:50:05","slug":"making-the-most-of-micro-moments-with-dr-shamsi-iqbal","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/research\/podcast\/making-the-most-of-micro-moments-with-dr-shamsi-iqbal\/","title":{"rendered":"Making the most of micro-moments with Dr. Shamsi Iqbal"},"content":{"rendered":"
If you\u2019ve recently found it more difficult to focus your attention for a lengthy stretch of time in order to get a complex task done\u2026 or worse, found it difficult even to find a lengthy stretch of time in which to try, you\u2019re not alone. And actually, you\u2019re in luck. Dr. Shamsi Iqbal<\/a>, a senior researcher in the Information and Data Sciences group<\/a> at Microsoft Research, wants to help you manage your attention better and be more productive at the same time. And she\u2019s using technology to do it!<\/p>\n On today\u2019s podcast, Dr. Iqbal tells us about her work in the field of micro-productivity, a line of research that takes aim at the short spurts of time she calls micro-moments that we otherwise might have considered too short to get anything useful done. She also explains why distraction can be good for us and gives us some advice on how to make the most of our cognitive resources, whether by setting aside time to tackle big tasks in the traditional way or by breaking them down into micro-tasks\u2026 and \u201coutsourcing\u201d them to ourselves!<\/p>\n Shamsi Iqbal: The traditional way of doing things is that you set aside chunks of time, and you get focused and get things done. And that’s how all of our tasks are designed. And that would work, except for the fact that just finding that chunk of time to focus is difficult. What we do have is these little bits and pieces of moments. They’re scattered throughout the day. And we said, what if we de-frag all of those moments, and we get something substantial done? The idea is that you take a task, you break it down into smaller chunks. And then you can kind of scatter those tasks throughout your day.<\/p>\n (music plays)<\/p>\n Host: You\u2019re listening to the Microsoft Research Podcast, a show that brings you closer to the cutting-edge of technology research and the scientists behind it. I\u2019m your host, Gretchen Huizinga.<\/strong><\/p>\n Host: If you\u2019ve recently found it more difficult to focus your attention for a lengthy stretch of time in order to get a complex task done\u2026 or worse, found it difficult even to find a lengthy stretch of time in which to try, you\u2019re not alone. And actually, you\u2019re in luck. Dr. Shamsi Iqbal, a senior researcher in the Information and Data Sciences group at Microsoft Research, wants to help you manage your attention better and be more productive at the same time. And she\u2019s using technology to do it!<\/strong><\/p>\n On today\u2019s podcast, Dr. Iqbal tells us about her work in the field of micro-productivity, a line of research that takes aim at the short spurts of time she calls micro-moments that we otherwise might have considered too short to get anything useful done. She also explains why distraction can be good for us and gives us some advice on how to make the most of our cognitive resources, whether by setting aside time to tackle big tasks in the traditional way or by breaking them down into micro-tasks\u2026 and \u201coutsourcing\u201d them to ourselves! That and much more on this episode of the Microsoft Research Podcast.<\/strong><\/p>\n Host: Shamsi Iqbal, welcome to the podcast!<\/strong><\/p>\n Shamsi Iqbal: Thank you.<\/p>\n Host: As a senior researcher in the Information and Data Sciences group at Microsoft Research, your work revolves around attention management for multitasking domains. I’m intrigued already. In general, because we’ll get specific in a second, give us a little more detail about the work you do and why you do it. What gets you up in the morning?<\/strong><\/p>\n Shamsi Iqbal: Well, that’s a fun topic to talk about. I get up in the morning mentally reciting all the things that I need to do that day, as probably most of us do. The fun part is that that’s exactly what I get to do for my research and basically what I look at is, how can we help people better manage their attention in a situation where they’re dealing with multiple interruptions that are coming from many competing entities.<\/p>\n Host: Right.<\/strong><\/p>\n Shamsi Iqbal: You know what the fun part is? Is whenever I talk about this research with someone, they get it! It resonates with them and they come to me and say, oh yeah! How can your research help me be more productive and manage my attention better? So, there’s a lot of pressure to get it right!<\/p>\n Host: Are you a list person?<\/strong><\/p>\n Shamsi Iqbal: No. Not really.<\/p>\n Host: Is it all in your head?<\/strong><\/p>\n Shamsi Iqbal: Yeah, that’s where the problem is. And so, when I say not really, it’s something that I’m forcing myself to do, and I find it to be more useful than before. And what I’ve actually started doing is not only putting it down on a piece of paper, I have started putting it on my whiteboard at work so that it’s not only me who looks at it, it’s other people, and it’s some kind of accountability that if I don’t have it crossed off for a long time, someone is going to come and point it out. Oh, yeah! You had this thing on the whiteboard that said, well, review this paper in November and it’s now May and you haven’t reviewed this paper!<\/p>\n Host: Well, I want to start out by talking about a couple of buzz words that seem to pervade the literature in your research area, and first let’s zoom in on multi-tasking for a second. I’ve read papers, especially a famous one by Cliff Nass at Stanford that says there’s actually no such thing as multitasking. What we’re actually doing is task-slicing or task-switching. And I’m sure there’s camps here, or nuance maybe is a better word, but give us your take on multitasking since that’s sort of the focus of your research. How does how we think about this affect what we do about it?<\/strong><\/p>\n Shamsi Iqbal: Well, there are two schools of thought here and I’m going to channel theories from psychology and, more specifically, theories of cognition. So, there is one definition that says exactly what you said, is that people are not doing things in parallel, they’re doing things serially and what is happening is that they’re very rapidly switching their attention. And this is from the idea of single channel theory. So, you have this pot of cognitive resources and whenever you’re doing a task, you’re dipping into that pot and you are switching back and forth between tasks and so you are basically putting in resources and getting them out of it. Now, there is also a less restrictive theory called multiple resources theory where you have different pots. So, you might have a pot for your auditory resources. You’ll have a pot for your visual resources. And, in that case, you’re able to do things in parallel when your tasks demand different types of resources. So, you might be able to do a visual task and an auditory task at the same time because they’re dipping into separate pots. Now, the problem is that most of our tasks are not strictly auditory or strictly visual, so that’s where the conflicts start coming in. There’s also the automaticity theory, so where things are so automatic for you is that you really don’t need to put in a lot of conscious thought into it and those happen without you really needing a lot of cognitive resources.<\/p>\n Host: Like driving\u2026<\/strong><\/p>\n Shamsi Iqbal: Exactly.<\/p>\n Host: \u2026and you end up some place and you don’t remember how you got there.<\/strong><\/p>\n Shamsi Iqbal: Yes. That is kind of dangerous but think about things like, we walk and talk at the same time, right? So, we’re not thinking about how to walk because that’s so ingrained in us, so we can just basically walk and keep on talking without any performance degradation in either of those tasks. But from a more practical point of view, when you talk about multitasking in the real world, we are essentially talking about serial tasking and we are rapidly switching our attention across those tasks.<\/p>\n Host: Mm-hmm. Well, so drilling in a little bit there, this idea of you can’t do multiple things at once and we know actually you can because, like you mentioned, walk and talk or you know you’re stirring something in your kitchen and listening to something. So, it’s all these multi-sensory things that are happening. However, moving over to the kind of current classic definition of multi-tasking is the kid who says, “I can do my homework and be Snapchatting at the same time.”<\/strong><\/p>\n Shamsi Iqbal: You can’t. I mean, you might be able to; you’re not going to be able to do quality work on either of those.<\/p>\n Host: I’m glad to know that because I can’t do that and I always thought if somebody else could, what do they have that I don’t have? Nothing.<\/strong><\/p>\n Shamsi Iqbal: It’s just impossible.<\/p>\n Host: All right, so every time your kid tells you, I can do this all at the same time, you say, research says you can’t.<\/strong><\/p>\n Shamsi Iqbal: Yeah, there you go.<\/p>\n Host: Shamsi says you can’t.<\/strong><\/p>\n Shamsi Iqbal: I wish I could tell that to my kids.<\/p>\n Host: Well, let’s talk about another buzz word which is “fragmentation” and in some of our conversations I’ve heard you use the phrase “de-frag.” On my very first podcast, my guest was Jaime Teevan<\/a>, and I asked her this question, and I’d like to ask you too. Same question: Why do you think things are so fragmented today and how is it different from what we might call bad attention spans in previous eras? Is it different?<\/strong><\/p>\n Shamsi Iqbal: That’s a good question. So, the way that I think of fragmentation is, it’s the consequences of us wanting to do multiple things at the same time. So essentially, what is happening is that we want to be able to focus on one thing but there’s so many external things that are demanding our attention that we end up with having these little fragments of attention. And so that’s basically what fragmented attention is. It’s not necessarily a bad thing but we are in this odd space where we are trying to get tasks done that are designed for focused attention and all we have, in most of the cases, is these little bits of pieces of attentional fragments.<\/p>\n Host: Is there any literature on fragmentation prior to this era of high-tech distraction?<\/strong><\/p>\n Shamsi Iqbal: So, psychology literature has been looking at attention for many, many years\u2026<\/p>\n Host: Mm-hmm.<\/strong><\/p>\n Shamsi Iqbal: \u2026and there’s not only the high-tech distraction, or the external distraction, there’s also the self-distraction. So where we are having difficulties in prioritizing what should be at the focus of our attention, I mean, in theory, we should be doing certain things, and we want to optimize what we do in order to be more productive, but in practice, what we end up doing is not necessarily optimal.<\/p>\n Host: Right. So, as you’re doing the research here at Microsoft Research and you’re dealing with high-tech solutions to this problem of fragmentation, are you drawing on any of that, you know, sort of decades-old psychological literature and\/or any theory?<\/strong><\/p>\n Shamsi Iqbal: Oh absolutely, I mean, that is what I feel that drives my research a lot is that I’m a computer scientist by training, so I’d had no background in psychology but I went back and I read up on these theories because I feel that that helps explain a lot of things and how we do them and why we do them in a certain way. Going back to your question, we have to adapt to this new way of how things happen or how we are getting interrupted and that’s where the psychology theories or the understanding comes in and one of my goals is to help develop technology to provide the solution.<\/p>\n (music plays)<\/p>\n Host: I want to ask you about the word that pops up in your research a lot right now which is productivity. And it’s hard to define and measure.<\/strong><\/p>\n Shamsi Iqbal: Oh, yeah.<\/p>\n Host: But as a researcher, you have to be working from some sort of baseline.<\/strong><\/p>\n Shamsi Iqbal: Right.<\/p>\n Host: So, I think you said we’re not machines to be measured by \u201cmaximum output per unit of time\u201d but it often seems like we’re trying to reach some kind of accomplishment nirvana or something\u2026<\/strong><\/p>\n Shamsi Iqbal: Right.<\/p>\n Host: \u2026and employ technology to help us get there.<\/strong><\/p>\n Shamsi Iqbal: Yep.<\/p>\n Host: So, what do you think about that and how do you operationalize, to use a classic researcher term, the word “productivity” in the context of your work?<\/strong><\/p>\n Shamsi Iqbal: So, yeah. The industry definition of productivity that you just mentioned, I mean, it covers only so much of it and we ourselves have been debating about what does productivity actually mean? Because for an information worker, much of the work is so, I mean, it’s not necessarily tangible or measurable. I spend two hours reading a paper.<\/p>\n Host: Right.<\/strong><\/p>\n Shamsi Iqbal: It helps me improve my knowledge but how do you put a number to it? How do you measure that? And so, that’s true for many of the things that we do is that the outcome is not externally visible. So, in our research, what we have done a lot is that we just ask people. We ask them how productive they feel. The other thing that we do look at is that there’s some external measures, I mean, you can look at time people are spending on productivity applications. How many things on their to-do lists are they getting done? The quality of their work maybe. But it’s still up in the air a little bit and we are working hard towards coming up with the definition of productivity for information workers. We’re still doing that.<\/p>\n Host: Mm-hmm. So, is that the focus then, is information workers as your target audience kind of?<\/strong><\/p>\n Shamsi Iqbal: So that is a big target audience but, I mean, using computers and devices is not only limited to information workers. I mean, you look around you and everyone has multiple devices they’re using. They’re constantly getting interrupted. Their attention is fragmented\u2026 I’m using the word “fragmented” again.<\/p>\n Host: I love it.<\/strong><\/p>\n Shamsi Iqbal: So, I think that this, these findings are basically generalizable to the general population.<\/p>\n Host: Yeah. Some people claim we’re living in an \u201cattention economy\u201d where distraction is the new normal and focus is the new coin of the realm. And we could lament our collective short attention span or try harder to reclaim our ability to be single-minded, but you’re taking a different tack by using technology to help us co-exist with distraction and still get stuff done.<\/strong><\/p>\n Shamsi Iqbal: Right.<\/p>\n Host: So, why do you think your approach is necessary? Because the other one is putting the genie back in the bottle, right?<\/strong><\/p>\n Shamsi Iqbal: Mm-hmm. So, well the word “distraction” has a negative connotation to it and I want to look at it differently because sometimes you do need to step away from work and you do need to take breaks and you do need to just refresh your perspectives and I believe that that actually makes you more productive in the long run. So, I think that the problem is deeper here. So, we need to take breaks. We need to do other stuff, but we have difficulties in prioritizing what is important for us, what we need to get done, what moves us forward in the responsibilities that we have. And we often get lost. And I think that’s where technology can help us. I mean, if I’m not able to help myself because I am just distractible and when I go down that rat hole of distractions, then maybe yes, I do need something that pulls me back out. And so, that’s how we’re coming at this problem because I personally don’t feel that if you take a break and you go and chat with a colleague about mundane things, or if I go on Facebook or Twitter, unless I’m spending hours on it, I don’t see that to be a problem.<\/p>\n Host: Right. Let’s talk about some of your earlier work. I love digging into research history because it always informs current work. So, I’d like to go back to a paper you wrote with the illustrious Eric Horvitz<\/a> in 2007, where you highlight the concern around what you guys called the \u201cchain of diversion.\u201d This can occur when you take a break from your work, whether intentional or not, and you find yourself so far down the rabbit hole that you can’t even remember what you were doing. What does the science tell us about these diversions, especially in terms of focus and recovery time, and what research ideas have emerged since then to help us mitigate the gravitational pull of infinite scroll, as I would call it?<\/strong><\/p>\n Shamsi Iqbal: Oh yeah. So, this was work that I did as an intern in 2006, so thirteen years ago. Smartphones weren’t a thing then, so what we were looking at is just basically one device or one machine, a laptop or a desktop, and what people did on that single machine. We were very interested in notifications and what happens when an email notification pops up because it’s that trigger for you to switch attention. Or an IM notification pops up because you know someone is waiting on the other end for your response.<\/p>\n Host: Mm-hmm.<\/strong><\/p>\n Shamsi Iqbal: And we wanted to see what happens. And so that is what led to us characterizing this chain of diversion. Which was interesting because you feel that you know what is going on but when you see it in real data, that really pops out. And so, what we found is that well, a notification, often important, it pulls you to email, so you go and check your Outlook. And once you have disengaged from that task that you were working on, it’s kind of like an open invitation to go and be further distracted. So, one email leads to the next one, and then maybe you go and check your personal email. Maybe now that you’re in a browser, so you might go and browse and then fifteen to eighteen minutes have passed and this is something that we actually found, and then you realize, if you’re lucky, that you actually had some other work that you were doing that you need to get back to. And now the challenge is that you had to figure out what you were doing. So, you were all tabbing across all the open applications. And then when you land on the one that you finally realize that, okay, so this is the document that I was working on, then you need to recreate that context.<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: So basically, all of what I described right after you decide that, yes, I need to return, that’s the resumption time.<\/p>\n Host: Uh-huh.<\/strong><\/p>\n Shamsi Iqbal: And so that’s one of the key metrics that we use in measuring interruptability. And so, the problem now is even worse, right? So, you now have multiple devices. So, you have your phone. You have maybe multiple\u2026<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: …machines that you’re working on and multiple entities that are\u2026<\/p>\n Host: Mm-hmm.<\/strong><\/p>\n Shamsi Iqbal: …demanding your attention. And so, you’re switching back and forth. So, we haven’t quite quantified that yet, but we’ll see.<\/p>\n Host: So, this is the world we’re living in, and the world you’re helping us try to navigate.<\/strong><\/p>\n Shamsi Iqbal: Mm-hmm.<\/p>\n Host: And sometimes mitigate. Let’s talk in more detail about the work you’re doing now. And I would give it the broad umbrella of micro-productivity\u2026<\/strong><\/p>\n Shamsi Iqbal: Mm-hmm.<\/p>\n Host: \u2026and how you and your colleagues are asking questions about snippets of time or micro-moments\u2026<\/strong><\/p>\n Shamsi Iqbal: Mm-hmm.<\/p>\n Host: …as you call them, to help us take advantage of otherwise, quote-unquote, wasted time.<\/strong><\/p>\n Shamsi Iqbal: Mm-hmm.<\/p>\n Host: And in the process, free us up to do longer stretches of time on things we want to do. What’s your work about? And how do I make micro-moments work for me?<\/strong><\/p>\n Shamsi Iqbal: So, yeah. So, I’m going to take you back to probably 2013 when Jaime Teevan and I first started looking at this. And we came from the point of view that we’re not going to be able to stop the multiple stream of informations that people have to process, and they have to switch their attention across. So, we basically have to find a way that we can adopt to this new normal.<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: The traditional way of doing things is that you set aside chunks of time, and you get focused and get things done. And that’s how all of our tasks are designed. And that would work, except for the fact that just finding that chunk of time to focus is difficult. What we do have is these little bits and pieces of moments. They’re scattered throughout the day. And we said, what if we de-frag all of those moments, and we get something substantial done? The idea is that you take a task, you break it down into smaller chunks. And then you can kind of scatter those tasks throughout your day. So, you have five minutes before a meeting. Maybe you can get ten of those tasks done. And maybe you have two minutes, which is really not enough to do anything, but you could get a couple of to-dos off your plate.<\/p>\n Host: This takes forethought in order to break down the tasks\u2026<\/strong><\/p>\n Shamsi Iqbal: Right.<\/p>\n Host: …that you have, and so how do you get to the point where you could actually break that\u2026 or am I getting ahead of myself, and that’s what your research is helping us to get to?<\/strong><\/p>\n Shamsi Iqbal: No. I think you have the right question because when we started this line of research, that’s one of the challenges that we had is that we can’t expect that people are going to break down their own tasks. So, as part of our solution, we need to have a way of creating these workflows. So, if you take a complex task, and there is a way that you could break it down into a series of smaller sub-tasks, and then for the end-user, all they see is these micro-tasks that are popping up at different moments.<\/p>\n Host: Mm-hmm.<\/strong><\/p>\n Shamsi Iqbal: They don’t have to worry about how to break them down. Our system, or our framework, is going to do that for them.<\/p>\n Host: So, what kinds of tasks can be broken down in the way that you are describing?<\/strong><\/p>\n Shamsi Iqbal: That’s a great question, and we assume that most tasks could be. And again, there’s some psychology backing of this as well. There’s this idea called task unitization, and this goes back to the ’70s where researchers had people look at videos of people doing physical tasks, like folding laundry or mowing the lawn, and asked them to write down exactly what is happening.<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: So, when you ask people to look at the unit tasks, so they are basically coming up with a series of very small actions.<\/p>\n Host: Mm-hmm.<\/strong><\/p>\n Shamsi Iqbal: And that’s what we wanted to get at. Now, in terms of more information work tasks, if you think of using micro-moments, we are already doing some of it. We do a lot of communication tasks. They’re mostly discrete and not part of a bigger task. We were interested in, okay, let’s pick up complex tasks\u2026<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: …such as writing, because no one thinks of writing in terms of micro-tasks. We wanted to take that challenge and say, can we break down writing tasks into smaller sub-tasks so that at least some of these are things that we could do in micro-moments?<\/p>\n Host: Mmm.<\/strong><\/p>\n Shamsi Iqbal: So, imagine that you need to add a citation to your writing. I mean, you don’t really need focused time for that. You could get a bunch of those and get them done in your free time.<\/p>\n Host: Right.<\/strong><\/p>\n Shamsi Iqbal: There are other tasks as well. For example, correcting grammar or spelling. But it took us a while to get to that point is that\u2026<\/p>\n Host: Yeah.<\/strong><\/p>\n Shamsi Iqbal: …what makes sense? There are also things like information gathering. So, if I’m writing\u2026<\/p>\nRelated:<\/h3>\n
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