{"id":133732,"date":"2024-03-26T08:00:00","date_gmt":"2024-03-26T15:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/security\/blog\/?p=133732"},"modified":"2024-07-31T09:27:35","modified_gmt":"2024-07-31T16:27:35","slug":"the-foundation-for-responsible-analytics-with-microsoft-purview","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/security\/blog\/2024\/03\/26\/the-foundation-for-responsible-analytics-with-microsoft-purview\/","title":{"rendered":"The foundation for responsible analytics with Microsoft Purview"},"content":{"rendered":"\n

We live in a world where data is constantly multiplying. According to IDC, the global datasphere, which is the amount of data created, captured, or replicated, will double every four years.1<\/sup> As AI becomes more prevalent in various domains, organizations face the challenge of securing their growing data assets, while trying to activate their data to drive better business outcomes. We know data is the fuel that powers AI, but the real question is, is your data estate ready?<\/p>\n\n\n\n

Fragmentation is in the way<\/h2>\n\n\n\n

The market has responded with dozens of products that address this challenge locally. Security and governance teams often bolt on security controls to protect individual data stores, having to stitch together a patchwork of solutions. This approach not only strains resources but is also ineffective. Security outcomes are worse\u2014audits are failed and brand reputations are damaged.<\/p>\n\n\n\n

In Microsoft\u2019s most recent Data Security Index<\/a> report, we found that 74% of organizations experienced some sensitive data exposure in the past year. Similarly, 68% of companies reported not being able to gather the right data insights, leading to poor data quality.2<\/sup> And even though organizations are quickly adopting generative AI, less than half of business leaders are confident in their organization\u2019s ability to mitigate AI risks and adhere to its upcoming regulations.3<\/sup> In the era of AI, before unlocking the power of data, organizations are looking for integrated security and governance solutions to help them confidently activate their data estate.<\/p>\n\n\n\n

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\u201cIn the age of data-driven decision making, organizations must recognize that governance practices are prerequisites for extracting trusted and responsible insights from their data. Without proper security and governance, analytics initiatives are at risk of producing unreliable or compromised results, which in turn negatively impacts business outcomes.\u201d<\/p>\n\u2014Chandana Gopal, Research Director, Enterprise Intelligence, IDC<\/cite><\/blockquote>\n\n\n\n

Microsoft Purview\u2014Seamlessly securing and confidently activating your data estate<\/h2>\n\n\n\n

The rise of generative AI and data democratization in the form of new analytics tools has made organizations look inward to adopt responsible analytics practices. At Microsoft, we believe that the key to responsible analytics is in adopting integrated solutions to secure your data, so you can confidently activate it. Security and governance are no longer an aftermath to data deployments, they are table stakes.<\/p>\n\n\n

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\n\t\t\tThe future of compliance and data governance is here: Introducing Microsoft Purview\t\t<\/p>\n\t\t\n\t\t\tRead more<\/span> <\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n

In 2022, we introduced Microsoft Purview<\/a>, a comprehensive set of solutions that let you secure, govern, and ensure compliance across your data estate. Since then, the teams have worked tirelessly to bring this vision to life. With a unified approach, Microsoft Purview combines a variety of capabilities to allow customers to seamlessly secure, and confidently activate data, while adhering to regulatory requirements in one single solution built on a shared set of AI-powered data governance, classification, and audit logging, all under a unified management experience.<\/p>\n\n\n\n

Seamlessly secure your data with built-in controls<\/h2>\n\n\n\n

With the rapid adoption of platforms such as Microsoft Fabric<\/a>, we are excited to announce new innovations\u2014all in preview\u2014to help organizations adopt built-in data security across their most utilized systems. Starting today, we are enabling the following experiences:<\/p>\n\n\n\n