{"id":13991,"date":"2015-09-22T09:00:00","date_gmt":"2015-09-22T16:00:00","guid":{"rendered":"https:\/\/blogs.technet.microsoft.com\/dataplatforminsider\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/"},"modified":"2024-01-22T22:52:20","modified_gmt":"2024-01-23T06:52:20","slug":"capturing-the-1-6-trillion-data-dividend","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/","title":{"rendered":"Capturing the $1.6 trillion data dividend"},"content":{"rendered":"<p>Knowing your data means knowing your business. Your data platform is what gains you that knowledge. Data has become one of the most valuable assets for organizations and is increasingly the focus for understanding customers, the market, and future opportunities. What may come as a surprise, however, is that the use of data in driving business decisions translates into a concrete financial advantage.<\/p>\n<p>Consider the findings of a recent IDC study, which identified \u201cfinancial and productivity benefits directly linked to better data-driven decision making.\u201d In concrete terms, these benefits translate to a $1.6 trillion opportunity over the next four years for organizations that maximize the value from data. That \u201cdata dividend\u201d is 6 percent more than companies can expect if they aren\u2019t getting the most value from their data. (&#8220;<a href=\"https:\/\/info.microsoft.com\/CO-SQL-CNTNT-FY16-09Sep-14-IDCWhitepaper-Register.html?ls=Website\">Capturing the $1.6 Trillion Data Dividend<\/a>,&#8221; by Dan Vesset, Henry D. Morris, and John F. Gantz, May 2014.)<\/p>\n<p>This IDC study identifies four key areas of investment, each of which, the study says, \u201cdelivers value to organizations and can improve the success of data and analytics projects.\u201d Table 1 lists these for areas and how they benefitted the organizations participating in the study.<\/p>\n<p><strong>Table 1: Key Areas of Investment to Capture the $1.6 Data Dividend<\/strong><\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td><strong>Area of Investment<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<td><strong>\u00a0Value when implemented<\/strong><\/td>\n<\/tr>\n<tr>\n<td>New Data Types and Sources<\/td>\n<td>Adding new data types and sources: e.g., supplementing transactional data with customer behavior\/demographics; geolocation applications, mobile devices, social media, document management systems<\/td>\n<td>Exceeded expectations by <b>50 percent<\/b> more often than organizations that did not expand data types and sources<\/td>\n<\/tr>\n<tr>\n<td>New Analytics\u00a0<\/td>\n<td>Expanding the number and type of analytic techniques, e.g., adding predictive analytics , using such techniques as MapReduce with SQL Server<\/td>\n<td>Exceeded expectations by <b>100 percent<\/b> more often than organizations that did not expand data types and sources<\/td>\n<\/tr>\n<tr>\n<td>New Users\u00a0<\/td>\n<td>Expanding the number and type of users with access to the organization\u2019s data and analytics, and outputs\u00a0<\/td>\n<td>Exceeded expectations by <b>78 percent<\/b> more often than organizations that did not expand data types and sources<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SQL Server is the world\u2019s most widely used enterprise data platform. If you want to capture the data dividend, The Microsoft data platform delivers the capabilities required and assures you the best Total Cost of Ownership (TCO). SQL Server experts who work with customers every day attest to the value that SQL Server provides to their clients. For example, Kevin Hazzard (a C# MVP and Software Development Practice Leader of SQL Server consulting firm, Linchpin People) speaks from experience when he says, \u201cIt\u2019s the stability and price\/performance ratio that keeps our customers happy with SQL Server. They are sticking with or moving to Microsoft\u2019s database platform because it\u2019s solid and has a reputation for heavy lifting at a reasonable price.\u201d<\/p>\n<p><strong>Serving Your Data Platform Needs<\/strong><\/p>\n<p>As you evaluate your current data platform to determine its fitness for helping you thrive in today\u2019s data-driven economy, you\u2019ll hear a lot about each vendor\u2019s features and functionality and what you get for your investment. With all the claims, today, it\u2019s more important than ever that you really understand what you really get from features that sound similar and that you truly see what differentiates one data platform from another. That\u2019s why this blog will be focusing on industry challenges and trends and how you can make decisions that will help you address the today\u2019s needs and future growth.<\/p>\n<p>As SQL Server continues to evolve, you\u2019ll see Microsoft expand and improve on the data platform\u2019s built-in capabilities while remaining focused on ensuring your data\u2019s security, offering the best performance, maintaining mission-critical support, and providing the highest return on investment (ROI) and TCO. To help you understand how SQL Server and the Microsoft data platform can help you collect the data dividend for your organization, let us know what challenges you face, what concerns you have, and what your decision-making process demands. We want to hear from you. Use the comments feature to let us know what you think of this post, or email us at <a href=\"mailto:SQLServerSocialMedia@microsoft.com\">SQLServerSocialMedia@microsoft.com<\/a>. To learn more about getting faster insights from any data, please visit our new <a href=\"http:\/\/www.microsoft.com\/en-us\/server-cloud\/data-management\/overview.aspx?wt.mc_id=WW_CE_DM_OO_BLOG_NONE\">data management and analytics site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your data means knowing your business. Your data platform is what gains you that knowledge. Data has become one of the most valuable assets for organizations and is increasingly the focus for understanding customers, the market, and future opportunities. What may come as a surprise, however, is that the use of data in driving<\/p>\n","protected":false},"author":1457,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"post_tag":[],"product":[],"content-type":[2445],"topic":[2457],"coauthors":[],"class_list":["post-13991","post","type-post","status-publish","format-standard","hentry","content-type-thought-leadership","topic-data-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog\" \/>\n<meta property=\"og:description\" content=\"Knowing your data means knowing your business. Your data platform is what gains you that knowledge. Data has become one of the most valuable assets for organizations and is increasingly the focus for understanding customers, the market, and future opportunities. What may come as a surprise, however, is that the use of data in driving\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft SQL Server Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/sqlserver\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-22T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T06:52:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/08\/cropped-microsoft_logo_element.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SQL Server Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SQLServer\" \/>\n<meta name=\"twitter:site\" content=\"@SQLServer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SQL Server Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/author\/sql-server-team\/\",\"@type\":\"Person\",\"@name\":\"SQL Server Team\"}],\"headline\":\"Capturing the $1.6 trillion data dividend\",\"datePublished\":\"2015-09-22T16:00:00+00:00\",\"dateModified\":\"2024-01-23T06:52:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\",\"name\":\"Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website\"},\"datePublished\":\"2015-09-22T16:00:00+00:00\",\"dateModified\":\"2024-01-23T06:52:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Capturing the $1.6 trillion data dividend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\",\"name\":\"Microsoft SQL Server Blog\",\"description\":\"Official News from Microsoft\u2019s Information Platform\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\",\"name\":\"Microsoft SQL Server Blog\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft SQL Server Blog\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/sqlserver\",\"https:\/\/x.com\/SQLServer\",\"https:\/\/www.youtube.com\/user\/MSCloudOS\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/","og_locale":"en_US","og_type":"article","og_title":"Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog","og_description":"Knowing your data means knowing your business. Your data platform is what gains you that knowledge. Data has become one of the most valuable assets for organizations and is increasingly the focus for understanding customers, the market, and future opportunities. What may come as a surprise, however, is that the use of data in driving","og_url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/","og_site_name":"Microsoft SQL Server Blog","article_publisher":"http:\/\/www.facebook.com\/sqlserver","article_published_time":"2015-09-22T16:00:00+00:00","article_modified_time":"2024-01-23T06:52:20+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/08\/cropped-microsoft_logo_element.png","type":"image\/png"}],"author":"SQL Server Team","twitter_card":"summary_large_image","twitter_creator":"@SQLServer","twitter_site":"@SQLServer","twitter_misc":{"Written by":"SQL Server Team","Est. reading time":"3 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/author\/sql-server-team\/","@type":"Person","@name":"SQL Server Team"}],"headline":"Capturing the $1.6 trillion data dividend","datePublished":"2015-09-22T16:00:00+00:00","dateModified":"2024-01-23T06:52:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/"},"wordCount":697,"commentCount":0,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/","name":"Capturing the $1.6 trillion data dividend - Microsoft SQL Server Blog","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website"},"datePublished":"2015-09-22T16:00:00+00:00","dateModified":"2024-01-23T06:52:20+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2015\/09\/22\/capturing-the-1-6-trillion-data-dividend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/"},{"@type":"ListItem","position":2,"name":"Capturing the $1.6 trillion data dividend"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/","name":"Microsoft SQL Server Blog","description":"Official News from Microsoft\u2019s Information Platform","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization","name":"Microsoft SQL Server Blog","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft SQL Server Blog"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/sqlserver","https:\/\/x.com\/SQLServer","https:\/\/www.youtube.com\/user\/MSCloudOS"]}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts\/13991"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/users\/1457"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/comments?post=13991"}],"version-history":[{"count":1,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts\/13991\/revisions"}],"predecessor-version":[{"id":49674,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts\/13991\/revisions\/49674"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/media?parent=13991"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/post_tag?post=13991"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/product?post=13991"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/content-type?post=13991"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/topic?post=13991"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/coauthors?post=13991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}