{"id":1563,"date":"2014-01-29T09:00:00","date_gmt":"2014-01-29T17:00:00","guid":{"rendered":"https:\/\/blogs.technet.microsoft.com\/dataplatforminsider\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/"},"modified":"2024-01-22T22:52:11","modified_gmt":"2024-01-23T06:52:11","slug":"what-drives-microsofts-data-platform-vision","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/","title":{"rendered":"What Drives Microsoft’s Data Platform Vision?"},"content":{"rendered":"

FEATURED POST BY: \u00a0\u00a0<\/strong>Quentin Clark, Corporate Vice President, The Data Platform Group, Microsoft Corporation<\/strong><\/p>\n

\"Quentin<\/p>\n

If you follow Microsoft\u2019s data platform work, you have probably observed some changes over the last year or so in our product approach and in how we talk about our products.\u00a0 After the delivery of Microsoft SQL Server 2012 and Office 2013, we ramped-up our energy and sharpened our focus on the opportunities of cloud computing.\u00a0 These opportunities stem from technical innovation, the nature of cloud computing, and from an understanding of our customers.<\/p>\n

In my role at Microsoft, I lead the team that is responsible for the engineering direction of our data platform technologies.\u00a0 These technologies help our customers derive important insights from their data and make critical business decisions. \u00a0I meet with customers regularly to talk about their businesses and about what\u2019s possible with modern data-intensive applications.\u00a0 Here and in later posts, I will share some key points from those discussions to provide you with insight into our data platform approach, roadmap, and key technology releases.<\/p>\n

Microsoft has made significant investments on the opportunities of cloud computing.\u00a0 In today\u2019s IT landscape, it\u2019s clear that the enterprise platform business is shifting to embrace the benefits of cloud computing\u2014accessibility to scale, increased agility, diversity of data, lowered TCO and more. This shift will be as significant as the move from the mainframe\/mini era to the microprocessor era.\u00a0 And, due to this shift, the shape and role of data in the enterprise will change as applications evolve to new environments.<\/p>\n

Today\u2019s economy is built on the data platform that emerged with the microprocessor era\u2014effectively, transactional SQL databases, relational data warehousing and operational BI.\u00a0 An entire cycle of business growth was led by the emergence of patterns around Systems of Record, everything from ERP applications to Point of Sale systems.\u00a0 The shift to cloud computing is bringing with it a new set of application patterns, which I sometimes refer to as Systems of Observation (SoO).\u00a0 There are several forms of these new application patterns: the Internet of Things (IoT), generally; solutions being built around application and customer analytics; and, consumer personalization scenarios.\u00a0 And, we are just beginning this journey!\u00a0<\/p>\n

These new application patterns stem from the power of cloud computing\u2014nearly infinite scale, more powerful data analytics and machine learning, new techniques on more kinds of data, a whole host of new information that impacts modern business, and ubiquitous infrastructure that allows the flow of information like never before.\u00a0 What is being done today by a small number of large-scale Internet companies to harness the power of available information will become possible to apply to any business problem.\u00a0<\/p>\n

To provide a framework for how we think applications and the information they generate or manage will change\u2014and how that might affect those of us who develop and use those applications\u2014consider these characteristics:<\/p>\n

Data types are diverse<\/b>.\u00a0 Applications will generate, consume and manipulate data in many forms: transactional records, structured streamed data, truly unstructured data, etc.\u00a0 Examples include the rise of JSON, the embracing of Hadoop by enterprises, and the new kinds of information generated by a wide variety of newly connected devices (IoT).<\/p>\n

Relevant data is not just from inside the enterprise<\/b>.\u00a0 Cross-enterprise data, data from other industries and institutions, and information from the Web are all starting to factor into how businesses and the economy function in a big way.\u00a0 Consider the small business loan extension that accounts for package shipping information as a criteria; or, companies that now embrace the use of social media signals.<\/p>\n

Analytics usage is broadening<\/b>.\u00a0 Customer behavior, application telemetry, and business trends are just a few examples of the kinds of data that are being analyzed differently than before.\u00a0 Deep analytics and automated techniques, like machine learning, are being used more often. And, modern architectures (cloud-scale, in-memory) are enabling new value in real-time, highly-interactive data analysis.<\/p>\n

Data by-products are being turned into value<\/b>.\u00a0 Data that were once considered as by-products of a core business are now valuable across (and outside of) the industries that generate this data; for example, consider the expanding uses of search term data.\u00a0 Perhaps uniquely, Microsoft has very promising data sets that could impact many different businesses.\u00a0\u00a0<\/p>\n

With these characteristics in mind, our vision is to provide a great platform and solutions for our customers to realize the new value of information and to empower new experiences with data.\u00a0 This platform needs to span across the cloud and the enterprise \u2013 where so much key information and business processes exist.\u00a0 We want to deliver Big Data solutions to the masses through the power of SQL Server and related products, Windows Azure data services, and the BI capabilities of Microsoft Office. To do this, we are taking steps to ensure our data platform meets the demands of today\u2019s modern business.<\/p>\n

Modern Transaction Processing<\/b>\u2014The data services that modern applications need are broader now than traditional RDBMS.\u00a0 Yes, this too needs to become a cloud asset, and our investments in Windows Azure SQL Database reflect that effort.\u00a0 We recognize that other forms of data storage are essential, including Windows Azure Storage and Tables, and we need to think about new capabilities as we develop applications in cloud-first patterns.\u00a0 These cloud platform services need to be low friction, easy to incorporate, and operate seamlessly at scale\u2014and have built-in fundamental features like high availability and regulatory compliance.\u00a0 We also need to incorporate technical shifts like large memory and high-speed low latency networking\u2014in our on-premises and cloud products.\u00a0<\/p>\n

Modern Data Warehousing<\/b>\u2014Hadoop brought flexibility to what is typically done with data warehousing: storing and performing operational and ad-hoc analysis across large datasets.\u00a0 Traditional data warehousing products are scaling up, and the worlds of Hadoop and relational data models are coming together.\u00a0 Importantly, enterprise data needs broad availability so that business can find and leverage information from everywhere and for every purpose\u2014and this data will live both in the cloud and in the enterprise datacenter.\u00a0 We are hearing about customers who now compose meaningful insights from data across Windows Azure SQL Database and Windows Azure Storage processed with Windows Azure HDInsight, our Hadoop-based big data solution. Customers are leveraging the same pattern of relational + Hadoop in our Parallel Data Warehouse appliance product in the enterprise.\u00a0<\/p>\n

Modern Business Intelligence<\/b>\u2014Making sense of data signals to gain strategic insight for business will become commonplace.\u00a0 Information will be more discoverable; not just raw datasets, but those facets of the data that can be most relevant\u2014and the kinds of analytics, including machine learning, that can be applied\u2014will be more readily available.\u00a0 Power BI for Office 365, our new BI solution, enables balance between self-service BI and IT operations\u2014which is a key accelerant for adoption. With Power BI for Office 365, data from Windows Azure, Office, and on-premises data sources comes together in modern, accessible BI experiences.\u00a0<\/p>\n

Over the coming months, we are going to publish regular posts to encourage discussions about data and insights and the world of modernized data. We will talk more about the trends, the patterns, the technology, and our products, and we\u2019ll explore together how the new world of data is taking shape. I hope you will engage in this conversation with us; tell us what you think; tell us whether you agree with the trends we think we see\u2014and with the implications of those trends for the modern data platform.<\/p>\n

If you\u2019d like more information about our data platform technologies, visit www.microsoft.com\/bigdata<\/a> and follow @SQLServer<\/a> on Twitter for the latest updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

FEATURED POST BY: \u00a0\u00a0Quentin Clark, Corporate Vice President, The Data Platform Group, Microsoft Corporation If you follow Microsoft\u2019s data platform work, you have probably observed some changes over the last year or so in our product approach and in how we talk about our products.<\/p>\n","protected":false},"author":1457,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"post_tag":[],"product":[],"content-type":[2445],"topic":[],"coauthors":[],"class_list":["post-1563","post","type-post","status-publish","format-standard","hentry","content-type-thought-leadership"],"yoast_head":"\nWhat Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog\" \/>\n<meta property=\"og:description\" content=\"FEATURED POST BY: \u00a0\u00a0Quentin Clark, Corporate Vice President, The Data Platform Group, Microsoft Corporation If you follow Microsoft\u2019s data platform work, you have probably observed some changes over the last year or so in our product approach and in how we talk about our products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft SQL Server Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/sqlserver\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-29T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T06:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg\" \/>\n<meta name=\"author\" content=\"SQL Server Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SQLServer\" \/>\n<meta name=\"twitter:site\" content=\"@SQLServer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SQL Server Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/author\/sql-server-team\/\",\"@type\":\"Person\",\"@name\":\"SQL Server Team\"}],\"headline\":\"What Drives Microsoft’s Data Platform Vision?\",\"datePublished\":\"2014-01-29T17:00:00+00:00\",\"dateModified\":\"2024-01-23T06:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\"},\"wordCount\":1272,\"commentCount\":17,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\",\"name\":\"What Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg\",\"datePublished\":\"2014-01-29T17:00:00+00:00\",\"dateModified\":\"2024-01-23T06:52:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Drives Microsoft’s Data Platform Vision?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\",\"name\":\"Microsoft SQL Server Blog\",\"description\":\"Official News from Microsoft\u2019s Information Platform\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization\",\"name\":\"Microsoft SQL Server Blog\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft SQL Server Blog\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/sqlserver\",\"https:\/\/x.com\/SQLServer\",\"https:\/\/www.youtube.com\/user\/MSCloudOS\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/","og_locale":"en_US","og_type":"article","og_title":"What Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog","og_description":"FEATURED POST BY: \u00a0\u00a0Quentin Clark, Corporate Vice President, The Data Platform Group, Microsoft Corporation If you follow Microsoft\u2019s data platform work, you have probably observed some changes over the last year or so in our product approach and in how we talk about our products.","og_url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/","og_site_name":"Microsoft SQL Server Blog","article_publisher":"http:\/\/www.facebook.com\/sqlserver","article_published_time":"2014-01-29T17:00:00+00:00","article_modified_time":"2024-01-23T06:52:11+00:00","og_image":[{"url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg","type":"","width":"","height":""}],"author":"SQL Server Team","twitter_card":"summary_large_image","twitter_creator":"@SQLServer","twitter_site":"@SQLServer","twitter_misc":{"Written by":"SQL Server Team","Est. reading time":"5 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/author\/sql-server-team\/","@type":"Person","@name":"SQL Server Team"}],"headline":"What Drives Microsoft’s Data Platform Vision?","datePublished":"2014-01-29T17:00:00+00:00","dateModified":"2024-01-23T06:52:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/"},"wordCount":1272,"commentCount":17,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/","name":"What Drives Microsoft's Data Platform Vision? - Microsoft SQL Server Blog","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg","datePublished":"2014-01-29T17:00:00+00:00","dateModified":"2024-01-23T06:52:11+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/Quentin.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2014\/01\/29\/what-drives-microsofts-data-platform-vision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/"},{"@type":"ListItem","position":2,"name":"What Drives Microsoft’s Data Platform Vision?"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/","name":"Microsoft SQL Server Blog","description":"Official News from Microsoft\u2019s Information Platform","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#organization","name":"Microsoft SQL Server Blog","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft SQL Server Blog"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/sqlserver","https:\/\/x.com\/SQLServer","https:\/\/www.youtube.com\/user\/MSCloudOS"]}]}},"msxcm_display_generated_audio":false,"msxcm_animated_featured_image":null,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/users\/1457"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/comments?post=1563"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/posts\/1563\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/post_tag?post=1563"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/product?post=1563"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/content-type?post=1563"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/topic?post=1563"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-json\/wp\/v2\/coauthors?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}