{"id":2743,"date":"2013-02-08T16:00:00","date_gmt":"2013-02-08T16:00:00","guid":{"rendered":"https:\/\/blogs.technet.microsoft.com\/dataplatforminsider\/2013\/02\/08\/what-does-big-data-mean-to-you\/"},"modified":"2025-04-24T07:05:56","modified_gmt":"2025-04-24T14:05:56","slug":"what-does-big-data-mean-to-you","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2013\/02\/08\/what-does-big-data-mean-to-you\/","title":{"rendered":"What Does Big Data Mean to You?"},"content":{"rendered":"<p><span style=\"font-size: small\">As a company that for many years has been committed to delivering <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/solutions-technologies\/business-intelligence\/big-data.aspx\"><span style=\"font-size: small\">end-to-end data platform technologies<\/span><\/a><span style=\"font-size: small\"> to our customers, we\u2019re excited about all the attention big data is receiving from <\/span><a href=\"http:\/\/www.cio.com\/article\/719777\/Microsoft_Brings_Big_Data_to_Windows?page=2&amp;taxonomyId=3002\"><span style=\"font-size: small\">press<\/span><\/a><span style=\"font-size: small\">, <\/span><a href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS23355112#.URPw7trTmAg\"><span style=\"font-size: small\">analysts<\/span><\/a><span style=\"font-size: small\"> and the <\/span><a href=\"http:\/\/strataconf.com\/strata2013\/?intcmp=il-strata-stsc13-strata-2012-site\"><span style=\"font-size: small\">industry<\/span><\/a><span style=\"font-size: small\">. While all the pundits are in general agreement that big data is the next greatest IT trend, the definition of big data varies depending on the source. <\/span><\/p>\n<p><span style=\"font-size: small\">What do we mean when we say big data? We mean data that is so large, so complex or collected at such a fast pace that it challenges the capabilities of traditional data management systems. Any organization looking at their current data infrastructure and seeing a significant shift the <i>volume, variety <\/i>or<i> velocity <\/i>of data is experiencing big data. <\/span><\/p>\n<ul>\n<li><span style=\"font-size: small\">Data <i>volume<\/i> is growing by <b><i>10 times every 5 years<\/i><\/b>, According to a recent <\/span><span style=\"text-decoration: underline\"><span style=\"font-size: small\">IDC report<\/span><\/span><span style=\"font-size: small\">, the volume of digital records is forecasted to hit 1.2M zetabytes (10<sup>21<\/sup> bytes) this year \u2013 and predicted to grow 44 times over the next decade.<\/span><\/li>\n<li><span style=\"font-size: small\">The <i>variety <\/i>of data is also challenging traditional data storage technologies &#8212; up to 85% of new data is unstructured, such as Facebook posts, tweets, photos, videos search engine queries, etc. <\/span><\/li>\n<li><span style=\"font-size: small\">Finally, the <i>velocity<\/i> of data creates new challenges as organizations now nearly instantaneously capture vast amounts of data from websites, machine generated data like sensors on smart grids, point-of-sale devices and other sources. <\/span><\/li>\n<\/ul>\n<p><a title=\"What does big data mean to you\" href=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/1586.image_18A7B589.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-right: auto;margin-left: auto;float: none;background-image: none\" title=\"image\" src=\"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/wp-content\/uploads\/2018\/03\/1586.image_18A7B589.png\" alt=\"image\" width=\"281\" height=\"247\" border=\"0\" \/><\/a><\/p>\n<p><span style=\"font-size: small\">The real promise of big data is to enable every type of organization to harness all their data and discover insights that help them do whatever they do \u2013 better. We\u2019re here to help with <\/span><a href=\"http:\/\/www.microsoft.com\/en-us\/sqlserver\/solutions-technologies\/business-intelligence\/big-data.aspx\"><span style=\"font-size: small\">tools and solutions<\/span><\/a><span style=\"font-size: small\"> to help make sense of all that big data \u2013 helping our customers make faster, better decisions.<\/span><\/p>\n<p><span style=\"font-size: small\">We\u2019ll have more to share on big data trends and solutions over the next few weeks and months \u2013 stay tuned!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a company that for many years has been committed to delivering end-to-end data platform technologies to our customers, we\u2019re excited about all the attention big data is receiving from press, analysts and the industry.<\/p>\n","protected":false},"author":1457,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"post_tag":[],"product":[],"content-type":[],"topic":[],"coauthors":[2487],"class_list":["post-2743","post","type-post","status-publish","format-standard","hentry","review-flag-1593580410-819","review-flag-1-1593580431-15","review-flag-5-1593580452-31","review-flag-idc-1680212586-709","review-flag-new-1593580247-437"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does Big Data Mean to You? - Microsoft SQL Server Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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