{"id":34802,"date":"2021-04-12T07:00:05","date_gmt":"2021-04-12T14:00:05","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/?p=34802"},"modified":"2021-04-13T10:34:29","modified_gmt":"2021-04-13T17:34:29","slug":"azure-sql-digital-event-innovate-today-with-azure-sql","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2021\/04\/12\/azure-sql-digital-event-innovate-today-with-azure-sql\/","title":{"rendered":"Azure SQL digital event: Innovate today with Azure SQL"},"content":{"rendered":"

In today\u2019s data-driven world, companies are increasingly looking to the cloud to reduce their infrastructure and administrative costs and provide the on-demand scalability to match their customers\u2019 ever-changing requirements\u2014without sacrificing security, reliability, or cost.<\/p>\n

Customers who choose Azure for their SQL Server workloads may initially opt for a straightforward \u201clift and shift\u201d to virtual machines (VMs)\u2014a great first step, but where do you go from there? Now more than ever, I get questions from customers asking for my advice on subjects ranging from squeezing more performance out of VMs to moving workloads to fully managed database services with near-limitless scalability and intelligent performance.<\/p>\n

To help answer these questions and much more, we are hosting the\u00a0Azure SQL digital event: Innovate Today with Azure SQL<\/strong><\/a>\u00a0on\u00a0May 4, 10:00 AM Pacific Time<\/strong>. During this hour-long virtual event, you\u2019ll join Rohan Kumar, Corporate Vice President Azure Data, myself, and a full team of Azure SQL experts to learn how to build an effective cloud database management strategy that responds to today\u2019s changing business requirements and tomorrow\u2019s opportunities. You will have access to on-demand content to help you further modernize and innovate on Azure SQL. You will also hear first-hand experiences and best practices from customers who have become expert Azure SQL users.<\/p>\n

During this event, you will:<\/p>\n