{"id":1146,"date":"2023-03-09T16:46:19","date_gmt":"2023-03-09T16:46:19","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=1146"},"modified":"2024-11-04T12:00:17","modified_gmt":"2024-11-04T20:00:17","slug":"startup-founders-get-comfortable-being-uncomfortable-raluca-crisan-etiq","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/startup-founders-get-comfortable-being-uncomfortable-raluca-crisan-etiq\/","title":{"rendered":"Startup founders, get comfortable being uncomfortable \u2014 Raluca Crisan, Etiq"},"content":{"rendered":"\n

Uncertainty is a natural part of founding a startup. Questions about market demand, economic stability, and whether you\u2019ve put together the right team can keep you up at night. While it can be a source of stress, uncertainty can also be an important driver of innovation and creativity, as it forces founders to think outside the box and come up with new solutions to problems. Navigating uncertainty is an ongoing process and sometimes it\u2019s incredibly hard. But a healthy approach to uncertainty encourages experimentation, fosters resilience, and leads to new opportunities.<\/p>\n\n\n\n

It\u2019s this lesson that Etiq<\/a> co-founder and CTO Raluca Crisan was only too happy to share when I spoke with her recently as part of our Techstars conversations, and it\u2019s something she hopes will inspire other startup founders. Founded in 2019, London-based Etiq builds tools to help companies validate their data and test their machine learning pipelines. After getting her start as a data scientist and spending some time in the corporate world, Raluca began to feel constrained by that environment. It was time for a change. But with change came a few surprises.<\/p>\n\n\n\n

\u201cI thought I kind of knew how founding a startup was going to play out,\u201d Raluca says, \u201cbut that\u2019s not really what happened.\u201d<\/p>\n\n\n\n

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YouTube Video<\/p>