{"id":1363,"date":"2023-06-15T00:06:50","date_gmt":"2023-06-15T00:06:50","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=1363"},"modified":"2024-11-04T08:30:13","modified_gmt":"2024-11-04T16:30:13","slug":"perplexity-ai-powers-its-answer-engine-with-azure-openai-service","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/perplexity-ai-powers-its-answer-engine-with-azure-openai-service\/","title":{"rendered":"Perplexity powers its \u2018answer engine\u2019 with Azure OpenAI Service"},"content":{"rendered":"\n<p><em>This is part of our #LaunchWithAI series. Interested in sharing your story? Contact us <\/em><a href=\"https:\/\/microsoft.qualtrics.com\/jfe\/form\/SV_2rwWisa0n50gHMW\"><em>here<\/em><\/a><em>!<\/em><\/p>\n\n\n\n<p>The rapid integration of generative AI tools like ChatGPT into our lives has been breathtaking. Every day, there are meaningful advancements in how large language models (LLMs) are assisting users with research, content creation, and more. Now the question is, what\u2019s the next step in the evolution of AI chatbots?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.perplexity.ai\/\">Perplexity<\/a> is working on the answer. Founded in 2022, the San Francisco-based startup built a conversational search engine using LLMs to deliver more accurate and intuitive results. Their technology is based on the GPT-3 language model from OpenAI, but as co-founder and CEO Aravind Srinivas explains, Perplexity is on a mission to use the potential of LLMs to make search more natural and conversational and deliver more relevant results. The idea is to evolve from \u201csearch engines\u201d to \u201canswer engines.\u201d<\/p>\n\n\n\n<p>I connected with Aravind to discuss how he hopes Perplexity can help users easily get questions answered, as well as how Microsoft gave his company an early competitive edge and what they\u2019ve learned from the collaboration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The fundamental human need for answers<\/h2>\n\n\n\n<p>\u201cWe want to be the world&#8217;s most knowledge-centric company,\u201d Aravind says. \u201cWe want to amplify the productivity and knowledge of every person on the planet. Because at the end of the day all people want is answers, not to sift through a bunch of links. We built Perplexity as an answer-first platform.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container responsive-youtube oembed-container\"><p id=\"ariaLabel_67f4ee41061f9\" class=\"screen-reader-text\">YouTube Video<\/p><iframe loading=\"lazy\" title=\"YouTube Video\" aria-labelledby=ariaLabel_67f4ee41061f9\" title=\"Build using the best tools available - Perplexity AI\" width=\"100%\" height=\"560\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0chEV7uwdwU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>With even Microsoft CEO Satya Nadella <a href=\"https:\/\/www.makingproductsense.com\/p\/bing\">dropping the term \u201canswer engine\u201d<\/a> recently, Aravind stresses the difference between Perplexity and other search engines and chatbots. Perplexity, he says, reimagines the interaction of asking and answering questions by \u201cpicking the needle from the haystack\u201d to give users a succinct response.<\/p>\n\n\n\n<p>\u201cWe are catering to a fundamental human need for information and answers,\u201d Aravind says. \u201cOur intent is to help people learn quickly. With Perplexity, it\u2019s almost like you\u2019re talking to Wikipedia. We\u2019re providing high-quality intelligence as a service, with our ability to parse web pages on the fly to make sense of what a user asks.\u201d<\/p>\n\n\n\n<p>When it came to building their intelligence-as-a-service model, Aravind says his team learned that Microsoft\u2019s platform was their top option.<\/p>\n\n\n\n<p>\u201cWe need to be serving compute-bound, super-smart AI models,\u201d Aravind says. \u201cMicrosoft is the only company right now that has democratized access to really large artificial general intelligence (AGI) models and allowing any startup in the world to start building useful products on top of them.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perplexity\u2019s singular application of AI hints at the future<\/h2>\n\n\n\n<p>Aravind\u2019s excitement is palpable as he discusses Perplexity\u2019s technology, especially when he highlights how unique it is compared to other products in the market. However, he also anticipates that other products will adopt similar functionality as his company\u2019s features prove successful<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container responsive-youtube oembed-container\"><p id=\"ariaLabel_67f4ee4107c80\" class=\"screen-reader-text\">YouTube Video<\/p><iframe loading=\"lazy\" title=\"YouTube Video\" aria-labelledby=ariaLabel_67f4ee4107c80\" title=\"Relying on Azure AI to build and scale - Perplexity AI\" width=\"100%\" height=\"560\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4ut7UgGyOz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Perplexity has also taken advantage of technological advancements wherever they can, Aravind says, preferring to be both future-oriented and pragmatic in their approach. One example was the seismic shift in programming that emerged when GPT 3.5 entered the market, with its ability to program models in plain English. Traditionally, programming AI models involved collecting data and fine-tuning with gradient descent, which updates the parameters of the model. However, with GPT 3.5, you can now simply program it using English language instructions.<\/p>\n\n\n\n<p>\u201cEnglish becoming a programming language is the biggest change that&#8217;s happened in computing history,\u201d Aravind says. \u201cAnd because of that, it pays to be pragmatic when your company is building a product. If something can be accomplished by programming in English instead of buying a GPU instance and training a model, you should do it with English.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building on \u2018first-of-its-class\u2019 AI infrastructure<\/h2>\n\n\n\n<p>The AI innovations being pioneered by Perplexity are built on Microsoft\u2019s Azure infrastructure, which Aravind calls \u201cfirst of its class.\u201d He says that they\u2019ve come to completely rely on the service, and credits it as the reason their answers engine runs so reliably.<\/p>\n\n\n\n<p>\u201cThere&#8217;s just no way to build a product like ours without Azure or OpenAI,\u201d he continues. \u201cMicrosoft is fundamentally responsible for both. There are even instances when other, similar products would go offline and we stayed up simply because we relied on <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/cognitive-services\/openai-service\">Azure OpenAI Service<\/a>. I can only imagine more situations in the future where security, reliability, and scale are all fundamentally critical as Perplexity and our user base grows. Partnering with Microsoft is the best way to build our product.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container responsive-youtube oembed-container\"><p id=\"ariaLabel_67f4ee410967e\" class=\"screen-reader-text\">YouTube Video<\/p><iframe loading=\"lazy\" title=\"YouTube Video\" aria-labelledby=ariaLabel_67f4ee410967e\" title=\"Democratizing AI models for startups - Perplexity AI\" width=\"100%\" height=\"560\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/MI3ujBQ5Rnc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Aravind is also quick to highlight the exchange of knowledge between the two companies regarding responsible use of AI. Despite its positive value, he says it\u2019s encouraging to see Microsoft not just realize their safety obligations to society but also learn where AI deployment can go wrong and iteratively make improvements.<\/p>\n\n\n\n<p>\u201cWe work with Azure on making sure there are safety filters on top of our answers,\u201d Aravind says. \u201cWe collaborate with them and share our learnings. To stay committed to the cost of responsible AI use while still operating fast requires a certain level of visionary thinking, and Microsoft is doing that.\u201d<\/p>\n\n\n\n<p>Through Microsoft\u2019s services and products like Azure OpenAI Service, Aravind says, everyone now has access to general-purpose models that can seemingly do almost anything. He calls it a fundamental change in daily life, and stresses that we\u2019ll quickly need to rethink everyday work.<\/p>\n\n\n\n<p>\u201cPeople will feel like they&#8217;re going to become a lot more productive,\u201d he says. \u201cInstead of doing all the monotonous things that make work boring, they can instead focus on productivity. And at the end of the day, productivity is what makes us happy.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advice for other startups<\/h2>\n\n\n\n<p>According to Aravind, the time is ripe for startups to create stellar user-focused services without doing the heavy lifting of building an LLM.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container responsive-youtube oembed-container\"><p id=\"ariaLabel_67f4ee410b066\" class=\"screen-reader-text\">YouTube Video<\/p><iframe loading=\"lazy\" title=\"YouTube Video\" aria-labelledby=ariaLabel_67f4ee410b066\" title=\"Stay ahead of the AI curve with Azure - Perplexity AI\" width=\"100%\" height=\"560\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C049NVvi5a0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u201cWe are very fortunate to be working at a time when these models are just continuing to get better,\u201d Aravind says. \u201cIt&#8217;s in anyone\u2019s best interest to start building a product on top of the best LLM already available, and the best model right now is Azure OpenAI Service.\u201d<\/p>\n\n\n\n<p>He also recommends that startups consider how Microsoft can help. In Perplexity\u2019s case, membership in the <a href=\"https:\/\/foundershub.startups.microsoft.com\/signup\">Microsoft for Startups Founders Hub<\/a> provided critical financial support early in the startup\u2019s development.<\/p>\n\n\n\n<p>\u201cThe Founders Hub offered us significant Azure credits which allowed us to stay frugal while simultaneously building on Azure,\u201d Aravind says. \u201cSo it\u2019s in any startup\u2019s best interest to save funding early on and build your brand on Azure. Microsoft has been super supportive in this way, and I encourage people to take advantage of it.\u201d<\/p>\n\n\n\n<p><em>For more tips on leveraging AI for your startup and for access to Azure AI services, sign up today for&nbsp;<\/em><a href=\"https:\/\/foundershub.startups.microsoft.com\/signup\"><em>Microsoft for Startups Founders Hub<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is part of our #LaunchWithAI series. Interested in sharing your story? Contact us here! The rapid integration of generative AI tools like ChatGPT into our lives has been breathtaking. Every day, there are meaningful advancements in how large language models (LLMs) are assisting users with research, content creation, and more. Now the question is,&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"footnotes":""},"categories":[208,341],"tags":[362,316,361,293],"coauthors":[500],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-launch-with-ai","tag-answer-engine","tag-chatbot","tag-conversational-search-engine","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perplexity powers its \u2018answer engine\u2019 with Azure OpenAI Service - Microsoft for Startups Blog<\/title>\n<meta name=\"description\" content=\"What\u2019s the next step in the evolution of AI chatbots? 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