{"id":1431,"date":"2023-08-10T07:35:20","date_gmt":"2023-08-10T07:35:20","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=1431"},"modified":"2024-11-01T15:43:57","modified_gmt":"2024-11-01T23:43:57","slug":"d-id-infuses-generative-ai-with-azure-open-ai","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/d-id-infuses-generative-ai-with-azure-open-ai\/","title":{"rendered":"How D-ID infused generative AI into their digital avatars with Azure OpenAI Service"},"content":{"rendered":"\n

Imagine a world where customer support feels more human than ever before, where digital avatars respond with empathy, understanding, and a touch of personality. D-ID<\/a> has turned this imaginative vision into a reality, harnessing the magic of generative AI and the capabilities of Azure OpenAI Service<\/a>.<\/p>\n\n\n\n

Through their innovative chat.D-ID<\/a> app, built using core Azure components, D-ID lets companies combine personalized and realistic digital avatars, putting a human face on support, account management, sales enablement, agents, and more for some of today\u2019s top companies, including MyHeritage, Homa Games, and BurdaForward.<\/p>\n\n\n\n

Making this all happen instantly and seamlessly for the user isn\u2019t simple, but thanks to easily integrated Azure components, D-ID was able to develop their platform faster, saving 42% of development time. And with Azure Cloud\u2019s scalability, D-ID was able to handle more than 750,000 users in their first 3 months alone, with thousands of new users added daily. Let\u2019s see how Azure has helped D-ID build their platform quickly and operate it at scale.<\/p>\n\n\n

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\"Chat.D-ID<\/figure><\/div>\n\n\n

About D-ID: Pioneering Generative AI since 2017<\/h2>\n\n\n\n

As a pioneer in generative AI-based products since 2017, D-ID has been at the forefront of avatar technology long before it became known as generative AI. To accelerate development and leverage the benefits of Azure services, D-ID joined the Microsoft for Startups Founders Hub<\/a>, which provides startups with free resources like Azure credits and extensive support. In September 2021, D-ID released its self-service avatar-creation platform, Creative Reality\u2122 Studio<\/a>, which quickly gained traction and reached millions of users within six months.<\/p>\n\n\n\n

With early consumer-facing customers on board, meeting customer SLAs was crucial, so D-ID had to choose a powerful and reliable framework on which to build the AI portion of their platform. After considering alternatives, they chose to build D-ID’s text-to-speech capabilities using Azure Cognitive Services<\/a>.<\/p>\n\n\n\n

The D-ID Solution: Revolutionizing Customer Experience with Azure OpenAI<\/h2>\n\n\n\n

The potential uses for AI-based chat with video avatars are endless. Any customer experience interaction, such as technical support, sales calls, learning and development, entertainment, and more, can benefit from this technology\u2014essentially providing a new way to interface with any human-facing application.<\/p>\n\n\n\n

Most academic researchers agree: The most useful digital avatars for providing effective, personalized service that augments the existing workforce and reduces costs are those that capture both the look and behavior<\/a> of an actual human agent. In addition, a recent McKinsey report<\/a> estimates that generative AI could potentially deliver up to $1 trillion of additional value each year in global banking alone, in part, through revamped customer service; generative AI improves the customer experience, reduces costs, and increases sales\u2014boosting value over the entire customer lifetime.<\/code><\/p>\n\n\n\n

But connecting conversational AI, powered by a large language model (LLM), to human faces demands advanced image processing and deep learning algorithms to create realistic and convincing facial expressions and movement. This takes significant computing power and machine learning techniques to analyze human behaviors and facial motor movement.<\/p>\n\n\n\n

To future-proof their company and ensure they were able to realize the growth they sought, D-ID needed to build their platform around two rock-solid components:<\/p>\n\n\n\n