{"id":179,"date":"2021-05-25T06:00:00","date_gmt":"2021-05-25T06:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=179"},"modified":"2024-10-15T01:49:10","modified_gmt":"2024-10-15T09:49:10","slug":"troops","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/","title":{"rendered":"Going to Where Customers Are &#8211; Troops Joins Microsoft for Startups"},"content":{"rendered":"\n<p>Today <a href=\"http:\/\/www.troops.ai\/\">Troops<\/a>, who are reimagining how organizations stay on top of sales, customer acquisitions and customer success joined <a href=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\">Microsoft for Startups.<\/a> Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows. Over the coming months, we will be working with them to increase support for Microsoft Teams, Dynamics 365 and Microsoft Azure.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.troops.ai\/blog\/troops-teams-up-with-microsoft-on-teams-dynamics-365-and-azure-and-joins-the-microsoft-for-startups-program\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/05\/troops_ms_logo.png\" alt=\"Troops and Microsoft for Startups logo\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>With 93 of the Fortune 100 using Microsoft Teams, we&#8217;re excited to be working with innovative startups like Troops that are helping our joint customers transform how they work.<\/p>\n\n\n\n<p>You can read more about the announcement on <a href=\"https:\/\/www.troops.ai\/blog\/troops-teams-up-with-microsoft-on-teams-dynamics-365-and-azure-and-joins-the-microsoft-for-startups-program\">Troops CEO Dan Reich&#8217;s blog here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.<\/p>\n","protected":false},"author":1,"featured_media":747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"footnotes":""},"categories":[179],"tags":[19,5,77,76],"coauthors":[659,660,658,509],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-for-startups-news","tag-azure","tag-startups","tag-teams","tag-troops-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going to Where Customers Are - Troops Joins Microsoft for Startups<\/title>\n<meta name=\"description\" content=\"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going to Where Customers Are - Troops Joins Microsoft for Startups\" \/>\n<meta property=\"og:description\" content=\"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft for Startups Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Microsoft4Startups\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-25T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T09:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeffrey Ma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Going to Where Customers Are - Troops Joins Microsoft for Startups\" \/>\n<meta name=\"twitter:description\" content=\"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.\" \/>\n<meta name=\"twitter:creator\" content=\"@msft4startups\" \/>\n<meta name=\"twitter:site\" content=\"@msft4startups\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Ma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\"},\"author\":{\"name\":\"Microsoft for Startups\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/7c2a22c27c6a66e5aaf06ab25c4b9437\"},\"headline\":\"Going to Where Customers Are &#8211; Troops Joins Microsoft for Startups\",\"datePublished\":\"2021-05-25T06:00:00+00:00\",\"dateModified\":\"2024-10-15T09:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\"},\"wordCount\":118,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg\",\"keywords\":[\"Azure\",\"Startups\",\"Teams\",\"Troops.ai\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\",\"name\":\"Going to Where Customers Are - Troops Joins Microsoft for Startups\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg\",\"datePublished\":\"2021-05-25T06:00:00+00:00\",\"dateModified\":\"2024-10-15T09:49:10+00:00\",\"description\":\"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg\",\"width\":960,\"height\":540,\"caption\":\"A woman looking at a laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going to Where Customers Are &#8211; Troops Joins Microsoft for Startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\",\"name\":\"Microsoft for Startups Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization\",\"name\":\"Microsoft for Startups Blog\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp\",\"width\":512,\"height\":512,\"caption\":\"Microsoft for Startups Blog\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Microsoft4Startups\/\",\"https:\/\/x.com\/msft4startups\",\"https:\/\/www.linkedin.com\/company\/microsoftforstartups\/\",\"https:\/\/www.instagram.com\/microsoftforstartups\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/7c2a22c27c6a66e5aaf06ab25c4b9437\",\"name\":\"Microsoft for Startups\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/image\/fe5a8c5745665133fc32b85d0cf639e3\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/38321069e0cab96e1ec3d121cd6f9257?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/38321069e0cab96e1ec3d121cd6f9257?s=96&d=mm&r=g\",\"caption\":\"Microsoft for Startups\"},\"sameAs\":[\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\"],\"url\":\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/msftstartups\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Going to Where Customers Are - Troops Joins Microsoft for Startups","description":"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/","og_locale":"en_US","og_type":"article","og_title":"Going to Where Customers Are - Troops Joins Microsoft for Startups","og_description":"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.","og_url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/","og_site_name":"Microsoft for Startups Blog","article_publisher":"https:\/\/www.facebook.com\/Microsoft4Startups\/","article_published_time":"2021-05-25T06:00:00+00:00","article_modified_time":"2024-10-15T09:49:10+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg","type":"image\/jpeg"}],"author":"Jeffrey Ma","twitter_card":"summary_large_image","twitter_title":"Going to Where Customers Are - Troops Joins Microsoft for Startups","twitter_description":"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.","twitter_creator":"@msft4startups","twitter_site":"@msft4startups","twitter_misc":{"Written by":"Jeffrey Ma","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/"},"author":{"name":"Microsoft for Startups","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/7c2a22c27c6a66e5aaf06ab25c4b9437"},"headline":"Going to Where Customers Are &#8211; Troops Joins Microsoft for Startups","datePublished":"2021-05-25T06:00:00+00:00","dateModified":"2024-10-15T09:49:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/"},"wordCount":118,"commentCount":0,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg","keywords":["Azure","Startups","Teams","Troops.ai"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/","name":"Going to Where Customers Are - Troops Joins Microsoft for Startups","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg","datePublished":"2021-05-25T06:00:00+00:00","dateModified":"2024-10-15T09:49:10+00:00","description":"Troops is transforming the traditional notion of CRM from fields and forms to a more natural and conversational way to manage customer workflows.","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2022\/09\/MS-Startups-Blog_Post-179_960x540.jpg","width":960,"height":540,"caption":"A woman looking at a laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/troops\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/"},{"@type":"ListItem","position":2,"name":"Going to Where Customers Are &#8211; Troops Joins Microsoft for Startups"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/","name":"Microsoft for Startups Blog","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#organization","name":"Microsoft for Startups Blog","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp","contentUrl":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-content\/uploads\/2024\/11\/microsoft_logo.webp","width":512,"height":512,"caption":"Microsoft for Startups Blog"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Microsoft4Startups\/","https:\/\/x.com\/msft4startups","https:\/\/www.linkedin.com\/company\/microsoftforstartups\/","https:\/\/www.instagram.com\/microsoftforstartups\/"]},{"@type":"Person","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/7c2a22c27c6a66e5aaf06ab25c4b9437","name":"Microsoft for Startups","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/#\/schema\/person\/image\/fe5a8c5745665133fc32b85d0cf639e3","url":"https:\/\/secure.gravatar.com\/avatar\/38321069e0cab96e1ec3d121cd6f9257?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38321069e0cab96e1ec3d121cd6f9257?s=96&d=mm&r=g","caption":"Microsoft for Startups"},"sameAs":["https:\/\/www.microsoft.com\/en-us\/startups\/blog"],"url":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/author\/msftstartups\/"}]}},"msxcm_display_generated_audio":false,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":1,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions\/2308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/media\/747"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/tags?post=179"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/wp-json\/wp\/v2\/coauthors?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}