{"id":3011,"date":"2025-03-31T10:00:00","date_gmt":"2025-03-31T18:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/?p=3011"},"modified":"2025-03-31T08:49:58","modified_gmt":"2025-03-31T16:49:58","slug":"shaping-the-future-lessons-from-women-founders-in-ai","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/shaping-the-future-lessons-from-women-founders-in-ai\/","title":{"rendered":"Shaping the future: Lessons from women founders in AI"},"content":{"rendered":"\n

Women entrepreneurs continue to drive innovation, transform industries, and redefine leadership in AI and technology. In celebration of Women\u2019s History Month, we partnered with M12<\/a> to spotlight the inspiring journeys of female founders who are making an impact in the startup ecosystem.<\/p>\n\n\n\n

From AI-powered creativity tools to cutting-edge skincare technology, these founders are solving big challenges, leveraging AI to build groundbreaking solutions, and shaping the future of their industries.<\/p>\n\n\n\n

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Julie Yoo: Merging AI and blockchain to empower creativity<\/strong><\/h1>\n\n\n\n

Julie Yoo\u2019s journey into AI entrepreneurship was driven by a deep curiosity about human cognition and machine learning. With a PhD from Harvard-MIT, she cofounded pymetrics<\/a>, pioneering AI-powered workforce decision-making to create more equitable hiring processes. Later, as Global CTO of Riiid<\/a>, she led the development of AI-powered learning solutions, personalizing education at scale.<\/p>\n\n\n\n

Now, as the cofounder and chief executive officer (CEO) of Mintall.AI<\/a>, Julie is on a mission to democratize AI-powered visual creation and blockchain technology\u2014making them accessible to everyday users.<\/p>\n\n\n\n

\n

\u201cAI is fundamental to our platform, enabling intuitive visual generation and simplifying blockchain interaction. It allows anyone to bring their creative vision to life without technical barriers.\u201d<\/em>
\u2014Julie Yoo<\/p>\n<\/blockquote>\n\n\n\n

Challenges and lessons learned<\/strong><\/h2>\n\n\n\n

One of the biggest hurdles Julie faced as a founder was building the right team\u2014finding people with not just technical skills, but also a shared vision and values.<\/p>\n\n\n\n

\u201cOpen communication, clear expectations, and fostering collaboration are essential for building a strong, cohesive team.\u201d<\/em><\/p>\n\n\n\n

Her biggest lesson? Adaptability is key.<\/p>\n\n\n\n

\u201cThe tech landscape is constantly evolving. You have to be willing to pivot based on market feedback and new opportunities. Don\u2019t be afraid to change course if needed.\u201d<\/em><\/p>\n\n\n\n

Her proudest moment as a founder?<\/p>\n\n\n\n

\u201cSeeing the impact of our AI solutions on people’s lives. Whether it was helping individuals find fulfilling careers at pymetrics or personalizing learning at Riiid, those moments when we see our technology making a real difference are the most rewarding.\u201d<\/em><\/p>\n\n\n\n

Her advice to aspiring women founders is simple:<\/p>\n\n\n\n

\u201cBe bold and take action. Don\u2019t let anyone tell you that you don\u2019t belong. Advocate for yourself, your ideas, and create your own opportunities.\u201d<\/em><\/p>\n\n\n\n

What\u2019s next for Mintall.AI?<\/p>\n\n\n\n

\u201cWe’re heavily focused on expanding our platform’s capabilities to better serve small and medium sized businesses (SMBs), enabling them to easily create and manage their digital assets. We’re also prioritizing building out key integrations with other platforms and tools that SMBs rely on, streamlining their workflows, maximizing efficiency and exploring new AI-driven features to empower creators of all sizes.\u201d<\/em><\/p>\n\n\n\n

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Anastasia Georgievskaya: Bringing AI-powered skincare to millions<\/strong><\/h1>\n\n\n\n

As the cofounder and CEO of Haut.AI<\/a>, Anastasia Georgievskaya is revolutionizing skincare through AI-powered skin analysis. Her journey into entrepreneurship wasn\u2019t planned\u2014it started with a problem she wanted to solve.<\/p>\n\n\n\n

\n

\u201cConsumers weren\u2019t trusting skincare products\u2014not because they didn\u2019t work, but because they were buying the wrong ones. This sparked the idea to use AI and computer vision to bring lab-level skin analysis to consumers’ smartphones. With smartphones already in their hands, consumers could receive personalized, accurate skin assessments in seconds, helping them choose the right products. And this is how, together with Konstantin Kiselev, Haut.AI was founded.\u201d<\/em>
\u2014Anastasia Georgievskaya<\/p>\n<\/blockquote>\n\n\n\n

Her startup, Haut.AI, uses computer vision and AI to provide personalized skin assessments, helping consumers make better skincare choices. The company has grown into a leader in AI-powered skincare solutions, working with global brands and expanding its reach.<\/p>\n\n\n\n

Challenges and lessons learned<\/strong><\/h2>\n\n\n\n

Like many founders, Anastasia learned that technology alone isn\u2019t enough\u2014a strong business strategy is just as important.<\/p>\n\n\n\n

\u201cAs a tech founder, it\u2019s easy to think having the best product will lead to success. But startups need more than great tech. You need a strong sales strategy, marketing, and operations to truly thrive.\u201d<\/em><\/p>\n\n\n\n

She also emphasizes the power of <\/a>team-building and trust.<\/p>\n\n\n\n

\u201cWhat truly helped me was investing in relationships with my team\u2014not just on a professional level, but personally as well. When you have a solid, trustworthy team that shares your vision, you can overcome any obstacle together. It\u2019s important to create a strong foundation of trust and collaboration to keep moving forward.\u201d<\/em><\/p>\n\n\n\n

Her proudest moment?<\/em><\/p>\n\n\n\n

\u201cSeeing our technology working in the real world. When we realized we had created something that didn\u2019t exist before, and it was actually making a difference in people\u2019s lives, that was huge. It\u2019s one thing to dream up an idea and another to see it actually help consumers and brands. That moment of realization is incredibly fulfilling.\u201d<\/em><\/p>\n\n\n\n

Her advice for women breaking into tech? Master your core skill and show up for opportunities.<\/p>\n\n\n\n

\u201cConfidence comes from competence. Invest in becoming really good at something\u2014it will help you push through bias and obstacles. And always show up, even when it\u2019s uncomfortable.\u201d<\/em><\/p>\n\n\n\n

What\u2019s next for Haut.AI?<\/em><\/p>\n\n\n\n

\u201cWe are very strong on generative AI. Our research and development (R&D) and product offerings are being shaped by generative AI, and in the year to come, we\u2019re planning to develop more generative AI capabilities. We\u2019ll be extending the functionality of our innovative engine, SkinGPT, along with its conversational AI capabilities and advancements in our key offering of AI skin and hair analysis.\u201d<\/em><\/p>\n\n\n\n

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We also spoke with several inspiring women founders from the M12 portfolio, who shared valuable advice for aspiring entrepreneurs. As Microsoft\u2019s venture fund, M12 is dedicated to accelerating the future of technology by investing in bold, visionary founders and forming strategic partnerships that help them scale. Through early-stage capital, deep technical expertise, and access to Microsoft\u2019s global ecosystem, M12 empowers startups to grow and lead across industries\u2014from AI and cybersecurity to cloud infrastructure and enterprise software.\u00a0<\/p>\n\n\n\n

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“Be intentional and even ruthless about what you personally must focus on or fix and what you should let go (either by delegating or ignoring it). Starting each quarter with clarity on what is or isn\u2019t in your focus zone can help ensure your limited time and energy go to the right things\u2014you can\u2019t give that time back once it\u2019s gone. The balance changes a lot as your company grows and pain is usually how you know you have it wrong at any given time. Just hit reset and let the self-blame go!\u201d<\/em><\/p>\n\n\n\n

\u2014Deidre Paknad, Workboard<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

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“I advise female founders to focus on execution rather than labels. Concentrate on your vision and delivering value to customers. By consistently producing results, you\u2019ll challenge preconceptions and pave the way for future entrepreneurs. Founders who prioritize execution, regardless of gender, are the true disruptors. You\u2019ll be surprised how non-limiting being a female founder can be when you focus on building a great company<\/em>.”<\/p>\n\n\n\n

\u2014Vicki Knott, CruxOCM<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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At Microsoft for Startups<\/a>, we\u2019re committed to empowering women founders through access to cutting-edge AI tools, cloud technology, and expert guidance.<\/p>\n\n\n\n

Julie Yoo shares how Microsoft for Startups helped accelerate her company\u2019s growth:<\/p>\n\n\n\n

\n

\u201cMicrosoft for Startups has been invaluable in providing us with access to cutting-edge cloud technologies and resources. Specifically, the Azure credits provided by the program have significantly reduced our infrastructure costs, allowing us to allocate more resources towards research and development, accelerating our growth and enabling us to bring our vision to life faster.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Anastasia Georgievskaya also highlights the program\u2019s impact:<\/p>\n\n\n\n

\n

\u201cThe Microsoft for Startups program as a whole has been very helpful in terms of connecting us with industry advisors, helping us understand better and sharper the pain points of the industry, and the pain points of our vertical, which is consumer goods, consumer tech, FMCG products, and online retail.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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The journeys of Julie, Anastasia, Deidre, Victoria and other incredible women founders showcase the power of resilience, innovation, and bold leadership. As AI and emerging technologies continue to shape industries, these women are leading the way\u2014creating solutions that impact millions.<\/p>\n\n\n\n

To all aspiring female entrepreneurs: your ideas matter, your leadership matters, and the future of AI needs you.<\/p>\n\n\n\n

If you\u2019re a startup looking to accelerate your journey, join Microsoft for Startups Founders Hub<\/a> and gain access to the resources you need to scale.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Women entrepreneurs continue to drive innovation, transform industries, and redefine leadership in AI and technology. In celebration of Women\u2019s History Month, we partnered with M12 to spotlight the inspiring journeys of female founders who are making an impact in the startup ecosystem.<\/p>\n","protected":false},"author":72,"featured_media":3013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"footnotes":""},"categories":[208,179],"tags":[],"coauthors":[716],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-microsoft-for-startups-news"],"yoast_head":"\nShaping the future: Lessons from women founders in AI - Microsoft for Startups Blog<\/title>\n<meta name=\"description\" content=\"We partnered with M12 to spotlight the inspiring journeys of female founders who are making an impact in the startup ecosystem. 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