{"id":93,"date":"2016-03-07T21:52:51","date_gmt":"2016-03-07T21:52:51","guid":{"rendered":"https:\/\/www.microsoft.com\/fr-ca\/industry\/blog\/industry\/retail\/making-the-store-more-compelling\/"},"modified":"2016-03-07T21:52:51","modified_gmt":"2016-03-07T21:52:51","slug":"making-the-store-more-compelling","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/fr-ca\/industry\/blog\/retail\/2016\/03\/07\/making-the-store-more-compelling\/","title":{"rendered":"Rendre le magasin plus attrayant"},"content":{"rendered":"<h2>Les donn\u00e9es d&#8217;analyse puissantes deviennent vitales aux revendeurs dans le monde<\/h2>\n<p>D&#8217;apr\u00e8s Atul Hirpara d&#8217;AVA Retail, les capteurs et les cam\u00e9ras de d\u00e9tection en profondeur et d&#8217;autres appareils peuvent fournir les analyses en magasin dont les revendeurs ont besoin pour transformer l&#8217;exp\u00e9rience d&#8217;achat.<\/p>\n<p>Comprendre les clients et savoir comment r\u00e9pondre \u00e0 leurs besoins est essentiel \u00e0 la r\u00e9ussite de la vente au d\u00e9tail, en particulier \u00e0 une \u00e9poque o\u00f9 moins de personnes se rendent dans les magasins physiques.<\/p>\n<p>\u00ab\u00a0R\u00e9cemment, les sources d&#8217;achat en ligne se sont r\u00e9v\u00e9l\u00e9es \u00eatre tr\u00e8s comp\u00e9titives face aux revendeurs traditionnels. Pour cette raison, ces derniers sont nombreux \u00e0 rechercher des mani\u00e8res de rendre l&#8217;exp\u00e9rience en magasin plus attrayante\u00a0\u00bb, d\u00e9clare Atul Hirpara, directeur chez AVA\u00a0Retail. \u00ab\u00a0De nos jours, les acheteurs savent tr\u00e8s bien se servir du Web. Environ la moiti\u00e9 des consommateurs occidentaux utilisent les smartphones pour v\u00e9rifier les prix lorsqu&#8217;ils sont dans le magasin. Il est donc plus important que jamais d&#8217;interagir avec les clients en ligne et dans le monde physique.\u00a0\u00bb<\/p>\n<p>Pour que l&#8217;exp\u00e9rience en magasin soit plus attrayante pour les clients et plus productive pour les employ\u00e9s, de nombreux revendeurs ont mis en \u0153uvre des analyses et d&#8217;autres technologies reposant sur des donn\u00e9es.<\/p>\n<p><a href=\"http:\/\/az370354.vo.msecnd.net\/wordpress\/2016\/03\/Banking20slide203b_jpg.jpg\" rel=\"attachment wp-att-212561\"><img decoding=\"async\" class=\"size-thumbnail wp-image-212561 alignleft\" src=\"http:\/\/az370354.vo.msecnd.net\/wordpress\/2016\/03\/Banking20slide203b_jpg-150x150.jpg\" alt=\"Banking%20slide%203b_jpg\" \/><\/a>\u00ab\u00a0La plupart des gens n&#8217;imagineraient pas lancer un site de commerce \u00e9lectronique sans d\u00e9ployer des analyses Web pour suivre les ventes, conna\u00eetre le nombre de pages visit\u00e9es et les articles populaires. Et bien AVA fournit la technologie interactive n\u00e9cessaire aux revendeurs pour acc\u00e9der \u00e0 ces m\u00eames donn\u00e9es pour leurs magasins physiques\u00a0\u00bb, commente Hirpara. \u00ab\u00a0Nos solutions permettent aux revendeurs d&#8217;inciter \u00e0 l&#8217;achat en magasin en envoyant des coupons en temps r\u00e9el sur les smartphones des clients via des balises ou une technologie de communication en champ proche. Nous offrons m\u00eame des kiosques interactifs qui permettent aux acheteurs d&#8217;en savoir plus sur les produits ou d&#8217;avoir une discussion vid\u00e9o avec un sp\u00e9cialiste.\u00a0\u00bb<\/p>\n<p>Les divers capteurs propri\u00e9taires et \u00e0 infrarouge d&#8217;AVA fournissent aux revendeurs des donn\u00e9es d&#8217;analyse puissantes sur le nombre de personnes s&#8217;\u00e9tant rendu dans un magasin, les all\u00e9es parcourues, le chemin suivi et m\u00eame les divers produits qu&#8217;ils ont regard\u00e9s.<\/p>\n<p>\u00ab\u00a0Par exemple, notre technologie peut indiquer \u00e0 un revendeur que le plus grand nombre de visites enregistr\u00e9es ont lieu les mardis apr\u00e8s-midis lorsqu&#8217;il pleut ou que les acheteurs \u00e9vitent une section pr\u00e9cise du magasin\u00a0\u00bb, explique Hirpara. \u00ab\u00a0Ce type d&#8217;intelligence actionnable, qui peut \u00eatre visualis\u00e9e en ligne via Microsoft\u00a0Power\u00a0BI, aide les revendeurs \u00e0 \u00eatre plus efficaces.\u00a0\u00bb<\/p>\n<p>AVA offre aussi des exp\u00e9riences interactives aux clients, qui sont construites sur la technologie de l&#8217;Internet des objets telle que Smart\u00a0Shelf. Utilisant des capteurs et le syst\u00e8me de gestion de contenu num\u00e9rique d&#8217;AVA, Smart\u00a0Shelf fournit aux consommateurs une plateforme de livraison de contenu juste-\u00e0-temps et plus contextuelle.<\/p>\n<p>\u00ab\u00a0Un revendeur pourrait utiliser Smart\u00a0Shelf pour cr\u00e9er une publicit\u00e9 vid\u00e9o pour un nouveau parfum qui commence \u00e0 passer chaque fois qu&#8217;un client entre dans la section d&#8217;un magasin r\u00e9serv\u00e9e aux parfums, puis lorsque le client prend un \u00e9chantillon, d\u00e9clencher instantan\u00e9ment un affichage indiquant tout le contenu associ\u00e9\u00a0\u00bb, dit Hirpara.<\/p>\n<p>La technologie AVA collecte des donn\u00e9es sur le nombre de fois qu&#8217;un produit est pris, combien de temps les consommateurs passent \u00e0 le regarder et son historique de vente.<\/p>\n<p>\u00ab\u00a0Cela rend l&#8217;exp\u00e9rience d&#8217;achat plus agr\u00e9able et plus attrayante pour les clients et fournit aux revendeurs des donn\u00e9es d&#8217;analyse importantes sur le comportement des consommateurs\u00a0\u00bb, s&#8217;enthousiasme Hirpara. \u00ab\u00a0Cela a l&#8217;air tr\u00e8s complexe mais avec notre pile logicielle et Microsoft\u00a0Azure, nous sommes capables de rapidement construire et d\u00e9ployer des exp\u00e9riences immersives pour les revendeurs dans le monde entier.\u00a0\u00bb<\/p>\n<p><![CDATA[Whitepaper \"Harnessing the power of data\"]]><br \/>\n<![CDATA[Livre blanc \u00ab\u00a0Exploiter la puissance des donn\u00e9es\u00a0\u00bb]]><\/p>\n<p><![CDATA[making the store more compelling]]><br \/>\n<![CDATA[rendre le magasin plus attrayant]]><\/p>\n<p><![CDATA[Powerful analytical data is becoming vital to retailers worldwide. We hear from AVA Retail\u2019s Atul Hirpara about how sensors, depth-sensing cameras and more can provide the in-store analytics retailers need to transform the shopping experience.]]><br \/>\n<![CDATA[Les donn\u00e9es d'analyse puissantes deviennent vitales aux revendeurs dans le monde. D'apr\u00e8s Atul Hirpara d'AVA Retail, les capteurs et les cam\u00e9ras de d\u00e9tection en profondeur et d'autres appareils peuvent fournir les analyses en magasin dont les revendeurs ont besoin pour transformer l'exp\u00e9rience d'achat.]]><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D&#8217;apr\u00e8s Atul Hirpara d&#8217;AVA Retail, les capteurs et les cam\u00e9ras de d\u00e9tection en profondeur et d&#8217;autres appareils peuvent fournir les analyses en magasin dont les revendeurs ont besoin pour transformer l&#8217;exp\u00e9rience d&#8217;achat.<\/p>\n","protected":false},"author":41,"featured_media":199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[70],"post_tag":[],"content-type":[],"coauthors":[17],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rendre le magasin plus attrayant - Blogues de l&#039;industrie Microsoft<\/title>\n<meta name=\"description\" content=\"Powerful analytical data is becoming vital to retailers worldwide. 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