As Customer Zero for Microsoft 365 Copilot, we embedded the technology into our employees’ daily workflows and carefully monitored the results. That journey from early experimentation to broad adoption of the tool across our organization continues to guide the company as we explore what comes next.

Today, that’s agents.

“Copilot changes how our employees work. Agents are changing how the work gets done. Our focus is to make the technology practical and valuable, so people want to use it daily.”

Stephan Kerametlian, senior director, business program management, Microsoft Digital

We’ve reached a level of maturity with Copilot that allows us to move from individual productivity to systems that can reason and collaborate on our behalf. Our focus now is on driving the adoption of agents across the company, grounding them in our workflows to solve problems.

“Copilot changes how our employees work,” says Stephan Kerametlian, a senior director in Microsoft Digital. “Agents are changing how the work gets done. Our focus is to make the technology practical and valuable, so people want to use it daily.”

Adoption doesn’t happen without trust

As we’ve empowered employees with more capable AI tools that can help automate tasks and make decisions, we’ve been equally focused on making sure the right safeguards are in place.

Innovation and safety are extremely important—the challenge is to enable both at the same time. And this is where governance comes in.

“We’ve spent a lot of time getting governance right. This means giving people confidence, not slowing them down. When employees know the guardrails are there, they feel empowered to experiment and innovate safely.”

David Johnson, principal PM architect, Microsoft Digital

At Microsoft, good governance is what makes innovation sustainable. It’s how we protect the company, our data, and our customers, while still giving employees the freedom to build and push boundaries with AI.

“We’ve spent a lot of time getting governance right,” says David Johnson, a principal PM architect in Microsoft Digital. “This means giving people confidence, not slowing them down. When employees know the guardrails are there, they feel empowered to experiment and innovate safely.”

If you go

Attend our Microsoft 365 Community Conference sessions.

How Microsoft does IT: Managing and governing agents—empower with risk-aligned oversight

Session description: See how Microsoft Digital empowers employees with tools to build and manage agents. From agent management with Microsoft Agent 365, to securing our environment with Microsoft Defender, to managing our productivity estate with Microsoft Purview, this session offers broad insights into how we use our own technology to accelerate agentic innovation while mitigating risk.

Speakers: David Johnson, Naveen Jangir, and Mike Powers

David Johnson leads our internal Microsoft 365 and productivity services with responsibility for tenant strategy, architecture, and governance. He manages how we empower employees with guardrails and manages our capability onboarding and tenant configuration.

Naveen Jangir is a principal architect in Microsoft Digital. He drives Microsoft 365 security and compliance strategy and leads tenant architecture and capability onboarding, while overseeing secure adoption of services across the enterprise.

Mike Powers is a senior service engineer and AI administrator in Microsoft Digital who manages Copilot features, Agent 365, and enterprise AI operations. He partners with internal product groups and security stakeholders to make sure AI tools and agents are deployed responsibly and governed effectively.

Sign up for the session

“How Microsoft does IT: Managing and governing agents—empower with risk-aligned oversight.”

More on AI agents and governance at Microsoft

• Read the guide to how we’re tackling Microsoft 365 Copilot governance internally at Microsoft.
• See how we’re embracing the agentic future to become a Frontier Firm.
• Learn how we deployed the Employee Self-Service Agent at Microsoft. 

Inside Microsoft: Reclaiming engineering time with AI in Azure DevOps

Session description: AI tools embedded directly into Azure DevOps (ADO) are changing how engineering teams work, eliminating manual tasks without creating separate tools or increasing cognitive load. This session explores how ADO AI Chat and the AI Work Item Assistant accelerate coding workflows at Microsoft. You’ll learn how to improve your backlog quality, sprint hygiene, and downstream effectiveness of GitHub Enterprise and Copilot, helping your teams reclaim capacity and focus on the work that moves products forward.

Speakers: Gopal Panigrahy and Sumit Dutta

Gopal Panigrahy is a product leader and member of our product management team in Microsoft Digital. He’s an advocate for our customer-first approach to product development and is passionate about helping people overcome challenges in the era of AI.

Sumit Dutta is a product-minded technology leader working at the intersection of AI, enterprise platforms, and scalable product design. Offering a strong blend of engineering knowledge and product strategy, he focuses on building systems that are not just functional but also extensible and reliable.

Sign up for the session

“Inside Microsoft: Reclaiming engineering time with AI in Azure DevOps.”

More on AI and IT engineering at Microsoft

• Learn how we’re reclaiming engineering time with AI in Azure DevOps at Microsoft.
• Read about powering the new age of AI-led engineering in IT at Microsoft.
• Discover how we’re streamlining engineering at Microsoft with Azure DevOps.

How Microsoft does IT: Microsoft 365 governance in the age of Copilot and agents

Session Description: Microsoft 365 Copilot and Copilot agents are powerful tools, but without proper governance, you could be putting your company at risk. In this lightning talk, you’ll learn how Microsoft Digital protects our enterprise while enabling employee innovation with Copilot and agents.

Speaker: David Johnson

Johnson brings hands-on experience operating Copilot and AI-powered agents inside Microsoft, with a focus on identity, permissions, data boundaries, and real-world misuse prevention. He takes real-world lessons and makes them practical for others.

Sign up for the session

“How Microsoft does IT: Microsoft 365 governance in the age of Copilot and agents.”

More on governance at Microsoft

• Learn about how we’re tackling Microsoft 365 Copilot governance internally at Microsoft.
• Check out our guide to deploying Microsoft 365 Copilot in five chapters.
• Read how we’re powering data governance with Purview Unified Catalog.

Accelerating AI adoption with Copilot controls: Lessons from Microsoft Digital

Session description: Microsoft 365 Copilot and AI agents unlock productivity gains, but without careful oversight they can also introduce security and compliance risks. The session covers how the Copilot Control System helps scale AI safely, including adoption insights and satisfaction signals. You’ll also see demos of popular agents, including the Employee Self-Service Agent and the Admin agent.

Speakers: Amy Ceurvorst and Reshma Kapoor

Amy Ceurvorst is a director of business programs In Microsoft Digital. She’s worked extensively with Copilot controls and evangelizes a unified way to view Copilot health reports that help administrators understand Copilot health.  

Reshma Kapoor is a senior product manager in Microsoft Digital with 20 years of experience leading and shipping products at scale. She is customer‑obsessed, grounding product decisions in real customer signals to deliver intuitive, high‑impact experiences.

Sign up for the session

“Accelerating AI adoption with Copilot controls: Lessons from Microsoft Digital.”

More on AI and Copilot adoption and deployment

• Read how we’re shaping AI management at Microsoft with Agent 365 and Copilot controls.
• Explore our five-chapter guide to deploying Microsoft 365 Copilot internally.
• Learn how we deployed Microsoft 365 Copilot in Viva Engage at Microsoft.

How Microsoft does IT: Driving adoption of Microsoft 365 Copilot and agents across Microsoft

Speakers: Cadie Kneip and Stephan Kerametlian

Session description: Our team at Microsoft Digital led the first enterprise-scale deployment of Microsoft 365 Copilot, launching to more than 300,000 employees and vendors worldwide. Learn how the team drove adoption using change management strategies to encourage employees to thread Copilot into their daily work. Now we’re doing the same for agents across the enterprise. Learn best practices for accelerating adoption and maximizing value while guiding your own journey with Copilot and AI agents.

Cadie Kneip is a senior business program director and the Copilot Champs community lead in Microsoft Digital. She specializes in turning complex AI initiatives into confidence-building pathways that help employees thrive in an AI-powered workplace. 

Stephan Kerametlian is a senior director in Microsoft Digital, where he leads our global change management efforts for Copilot and agents. He thrives on learning how people use AI and on finding ways to get more people to embrace the technology.

Sign up for the session

“How Microsoft does IT: Driving adoption of Microsoft 365 Copilot and agents across Microsoft.”

More on adoption and deployment of Copilot and agents

• Explore our guide on how we deployed Microsoft 365 Copilot internally.
• Find out how we’re skilling up for the future of work at Microsoft with Agent Launchpad.

Real-world adoption stories: A fireside chat with a key customer

Session description: Pull back the curtain on the customer experience with Copilot adoption. Join this fireside chat with a Microsoft customer to hear about lessons learned and the real impact that Copilot is delivering across their organization. You’ll glean practical insights you can apply immediately at your own company. 

Speakers: Karuana Gatimu and Sam Crewdson

Karuana Gatimu is a director of Customer Advocacy – AI & Collaboration in Microsoft Digital and a solution architect driven by a passion for people, storytelling, and leadership. With 30 years of experience at the intersection of technology and human impact, she turns complex innovation into compelling narratives that help organizations adopt change and deliver business value.

Sam Crewdson, a principal product manager in Microsoft Digital, is passionate about turning user insights into product improvements. His work focuses on driving adoption of the latest SharePoint features and helping users take advantage of the power of both SharePoint and OneDrive. Working at the intersection of IT, users, feedback, and strategy, he translates real‑world business needs into collaborative experiences that scale.  

Sign up for the session

“Real-world adoption stories: A fireside chat with a key customer.”

More insights on Copilot adoption

• Learn about how we’re tackling Microsoft 365 Copilot governance internally at Microsoft
• Check out our guide for deploying Microsoft 365 Copilot in five chapters.
• Read our executive-level guide covering our Copilot deployment.

Try it out

• Explore the Microsoft 365 Community Conference official site.
• Start using Microsoft 365 Copilot.
• Learn how to build your own AI-powered agents and workflows.

Related links

• Find out more about the 2026 Microsoft 365 Community Conference.
• See how we’re serving as Customer Zero at Microsoft in the era of AI.
• Read about Copilot Control System security and governance.
• Learn about deploying Microsoft Agent 365: How we’re extending our infrastructure to manage agents at Microsoft.
• Discover how the Employee Self-Service Agent helps employees quickly complete IT and HR tasks.

We’d like to hear from you!

• Want more information? Email us and include a link to this story and we’ll get back to you.

The post Unfolding our AI in IT story: What to expect at the 2026 Microsoft 365 Community Conference appeared first on Inside Track Blog.

At Microsoft, we’re leading the way in exploring how workers can use AI agents to help them save time, automate workflows, and amplify human impact. It’s all part of our journey to becoming an AI-first Frontier Firm.

As part of this AI transformation, the Microsoft Azure AI marketing team is modernizing its work through intelligence on tap. Together with a group of Microsoft Foundry developers, the team has been using Foundry to create agent-based tools that are changing the way the marketers work and accelerating their impact.

Microsoft Foundry is our unified, enterprise‑grade Azure platform for building, deploying, and governing AI models and agents—bringing development, operations, security, and governance together in one place.

Marketing: Human challenges, AI opportunities

Marketers today face a challenging work landscape. They’re responsible for reaching diverse and dynamic audiences, adjusting to rapidly shifting market conditions, and promoting ever-expanding product portfolios with tight branding and messaging control—all under intense time pressure at an escalating scale.

At Microsoft, our marketing organization is no exception. It has experienced a 40% year-over-year increase in product launches. This job function is also highly multi-disciplinary, with many marketing professionals wearing different hats and adapting to new capabilities, often involving an array of disparate tools.

It can be an overwhelming space, which makes it easy to overlook outdated content and terminology, produce incomplete materials, or misalign messaging. All of that pressure doesn’t just lead to poor performance, but also employee burnout. It’s not surprising that plenty of marketers feel overtaxed.

“Frontier marketing is about helping our team navigate the AI transition to thrive in their roles. Contrary to people’s fears about AI, this technology is tremendously helpful for amplifying marketers’ ability to connect products and services to their audiences.”

Don Scott, general manager, Azure AI Marketing

Leaders on our Azure AI marketing team recognized these challenges, so they started exploring ways that AI could make their workers’ jobs easier. Two new AI-driven projects have come out of this effort:

• MarThrive: A marketing platform featuring a suite of complementary agents and grounded data designed to improve blog quality, assist with product launches, and deliver competitive intelligence on demand.
• AI Messaging Assistant: A generative AI application grounded in 100,000-plus proprietary customer voices that embeds this intelligence directly into marketing workflows, influencing business decisions in real time.

These tools benefit from the power of AI agents while keeping human creativity firmly at the center of our marketers’ work. Both represent function-aligned agentic design aimed specifically to meet the needs of our marketing team.

These aren’t generic AI platforms. They’re tools built by marketers, for marketers. And they’re a big part of equipping our marketing team to embrace the world of the Frontier Firm.

“Frontier marketing is about helping our team navigate the AI transition to thrive in their roles,” says Don Scott, general manager for Azure AI Marketing. “Contrary to people’s fears about AI, this technology is tremendously helpful for amplifying marketers’ ability to connect products and services to their audiences.”

But these capabilities don’t happen by accident. Before either tool could come to fruition, we first needed to ensure we had a tightly unified, AI-ready marketing data ecosystem.

“If you feed your agents the right data, they’ll be so much more useful,” says Brett Mills-Meiner, a director of AI intake and platform strategy for Microsoft Foundry. “Agent development isn’t the hard part—it’s getting the data in the right place.”

MarThrive: An agentic toolkit built for marketers

After a months-long effort to build secure, scalable integrations across core systems, the marketing team had an agentic toolkit they could use to accelerate product launches. They dubbed it MarThrive.

The creation process relied on a strong strategic vision and close alignment between marketers and AI agent developers.

“AI allows the people who do the work to be a lot closer to the technology they’re using.”

Brett Mills-Meiner, director of AI intake and platform strategy, Microsoft Foundry

The process for developing MarThrive started with getting a handle on the tasks and human needs that AI can fulfill. In many ways, the platform acted as an internal proving ground for agentic patterns by making use of Microsoft Foundry’s platform capabilities.

It was also a way to establish closer collaboration between employees who have specific business needs and Microsoft Foundry developers who can build more complex agents.

“We knew we wanted to use Microsoft Foundry to empower our own organization,” Mills-Meiner says. “AI allows the people who do the work to be a lot closer to the technology they’re using.”

The Azure AI marketing team began by establishing what it wanted to accomplish, the ideal capabilities for the necessary tools, and what their functional requirements would be. One major step was defining the specifications and workflows the tool needed to support. Another was getting the live data connections set up, which helped them properly contextualize and ground the agents (with FoundryIQ playing a big role in getting the most from the organizational data).

The main goal was to improve the consistency of the many blogs and messaging surfaces the team oversees, while also minimizing the need for review. From there, it was a matter of experimenting with how individual agents could accomplish those goals.

The results were astounding, as the tool enabled a small team to generate a host of agents on a very tight timeline. In just three weeks, the agent-builder team created 12 agents and released them over 12 days: Azure AI marketing’s so-called “12 Days of Shipmas.” The agents covered a wide variety of functions, as shown here:

MarThrive users in action

Sharmila Chockalingam and Jenn Cockrell are both senior product marketing managers on the Microsoft Foundry team. The agents they access through MarThrive have become instrumental to their work and productivity.

“We typically don’t get all the information about a model until a few days before its launch on Foundry; the MarThrive tool has made rapid iteration and review possible.”

Sharmila Chockalingam, product marketing director, Microsoft Foundry Models

One of Chockalingam’s greatest challenges has been working with partner contributors to launch third-party models as they get added to Foundry. Model releases vary in scope, so they require a spectrum of marketing assets like blog posts, social copy, pitch decks, sizzle videos, product demos, and FAQs.

For Chockalingam, MarThrive provides the greatest value through the Social Copy Generator and Edit Suggester. These agents help her get incoming copy from model partners into consistent shape quickly. Meanwhile, the BOM Generator agent helps her team rapidly spool up full complements of assets to support launches properly.

“On one of our major, late-breaking model launches, MarThrive really proved how crucial it could be,” Chockalingam says. “We typically don’t get all the information about a model until a few days before its launch on Foundry; the MarThrive tool has made rapid iteration and review possible.”

One of Cockrell’s areas of responsibility is managing one of our Tech Community blogs. This blog relies heavily on multiple internal and community contributors, so it can be a challenge to review output and ensure quality at scale.

“The main benefit is the single pane of glass that gives marketers access to the agents they need.”

Jenn Cockrell, senior product marketing manager, Microsoft Foundry

The Blog Grader agent provides an initial scrub of a contributor’s work, giving immediate feedback and a grade for aspects like technical depth and visuals. From there, Cockrell can provide contributors with specific, actionable feedback so they can improve their submissions.

At a more strategic level, the Blog Tree Explorer helps her position different blog posts within our overall approach to content. It also gives her team the comprehensive visibility it needs to establish baseline standards around branding, quality, and best practices.

“MarThrive really only rolled out in December of last year, and we’ve already seen immediate value and better output, as well as improvements to the AI tool,” Cockrell says. “The main benefit is the single pane of glass that gives marketers access to the agents they need.”

To keep our blog quality standards fresh and evolving, the team uses an agent that connects to the rest of the MarThrive ecosystem: Calibration Studio.

When a blog post performs particularly well, the team works with this agent to apply its learnings to other tools like the Edit Suggester and Blog Grader. This produces a multi-agent workflow that relies on human judgment to make adjustments that align with our priorities as a business.

Thanks to these tools, the team has seen the conventional product marketing cycle shrink from 18 months to as low as 18 hours. We’ve also boosted our blog post engagement metrics by 10–12 points.

On the popular Microsoft Tech Community site, publishing a blog post used to involve at least a week of reviews and communication back-and-forth between the author and our marketers. With an average of 250 posts a year by our marketing team, that was no small commitment.

Today, writers submit their work, and a product marketing manager can run the draft through the Blog Grader agent. If their post gets a high enough score, the marketer will proceed with publication. That translates to at least four hours of time saved per post for our product marketing managers.

The overall result is a substantial reduction in human effort while quality improves, velocity increases, and our marketers can spend more time on strategy and big-picture guidance.

The AI Messaging Assistant: An audience marketing ally

As the discipline of marketing has modernized, the possibilities for reaching highly tailored and targeted segments have only increased. But to be truly effective, this requires greater granularity and deeper insights, all in the context of accelerating market changes. That analysis takes time—time that marketers don’t usually have.

With that pressure in mind, the Azure AI market research team set out to augment its ability to flow audience insights directly into their work. The result was the AI Messaging Assistant.

At the outset of this project, there were questions about whether to use Microsoft Copilot Studio or Microsoft Foundry to create the AI Messaging Assistant tool. The team eventually decided that Foundry offered the end-to-end capabilities it needed—from building, deploying, and governing the agent to iterating and updating it as time went on.

Research is a very specific discipline, so creating this tool relied on close collaboration between the Microsoft Foundry team, data scientists, and researchers. The core goal was to help the research team scale their skills by extending their work through AI agents.

In defining the solution, the teams mapped the process from research to marketing output, identifying processes that often get left by the wayside in day-to-day workflows because of time pressure and resourcing.

The AI Messaging Assistant was built to bridge those gaps. It accesses our rich store of customer intelligence and builds models on top of it, then applies that data to produce outputs grounded in what real audiences actually think, feel, and prioritize.

Marketers select their audience and parameters and the tool generates or refines content accordingly, including messaging, naming, and feature prioritization. Because every output is rooted in real customer intelligence, the result is marketing content that is more personalized, engaging, and relevant to the audiences that matter most.

“As the speed of marketing increases, the AI Messaging Assistant makes sure we can still represent the voice of the customer. We’re closing the gap between marketer intent and marketing output.”

Robert Graves, senior director, Data Management and Science

A simple user interface was crucial to keeping the process streamlined. Users access the AI Messaging Assistant through an easy-to-manage web portal, then select from 12 different audiences. Examples include gamers and Microsoft 365 users on the consumer side, or IT decision-makers and developers in the commercial space.

Then the user chooses a pre-made output type to guide their messaging. While marketers mostly use the tool for last-mile naming and messaging support, researchers have more flexibility to pore over data through a blank workbook.

The AI Messaging Assistant is not designed to replace humans. Instead, it expands what our human researchers and marketers can do, extending customer intelligence into decisions and moments that would otherwise be out of reach. The process remains human-led. Marketers set the parameters, assess the output, and make the final decisions before deploying.

“A lot of use cases are things we normally wouldn’t have time to research,” says Robert Graves, senior director with Data Management and Science. “As the speed of marketing increases, the AI Messaging Assistant makes sure we can still represent the voice of the customer. We’re closing the gap between marketer intent and marketing output.”

AI Messaging Assistant user in action

Ben Loeb is a product marketing manager on the Microsoft Edge team. His work focuses on ways we’re bringing AI into the browsing experience.

Perceptions of AI, habits around using it, and even the nature of engaging with the internet all mean that the browser marketplace is in a constant state of change. Agile intelligence is key.

“This is a highly competitive space, so we need to adapt quickly,” Loeb says. “We’re always thinking with an audience lens to create messaging that resonates.”

In the course of Loeb’s day-to-day tasks, he tends to use the AI Messaging Assistant to work with pre-built prompts for research projects he’s conducting and populate them with elements specific to a particular initiative. Typically, he’ll specify the product he’s working on, identify the perceptions or attributes he wants to work with, and give the agent the context it needs to craft messaging or naming. He’ll then test the outputs against different audiences, like IT decision makers versus employee users.

“Now we don’t feel like we have to make a trade-off between research and velocity.”

Ben Loeb, product marketing manager, Microsoft Edge

For example, he might suggest that a feature name needs to combine the concept of innovation with objective descriptions of its functionality. The AI Messaging Assistant will deliver options based on the parameters he provides, and he can then take those suggestions through the final, human mile of refining and decision making.

Of course, any product or feature name will still need oversight from our product and branding teams. But the tool provides a starting point grounded in audience insights.

The Microsoft research team is a strategic asset. And like any high-value resource, its impact is greatest when focused on the decisions that most benefit from deep human expertise.

The AI Messaging Assistant expands what’s possible by providing initial intelligence that marketers can act on with confidence, backed by data rather than instinct alone. Teams no longer have to be selective about where customer voice enters the conversation—the tool ensures it’s present across a much broader range of decisions.

The immediate outcome for Loeb and his peers is that they save time and increase output, all while operating with greater confidence.

“Now we don’t feel like we have to make a trade-off between research and velocity,” Loeb says.

The impact has been quite dramatic. Thanks to the AI Messaging Assistant, message testing cycles have accelerated by up to 90%. We estimate the tool has generated at least $10 million in value to date; in one Windows 11 campaign, AI Messaging Assistant marketing enhancements contributed to sales that were 25% above target.

From a confidence standpoint, it’s clear that the Azure AI marketing team trusts and values this tool. So far, the AI Messaging Assistant has informed more than 250 significant business decisions.

Exploring opportunities for AI across the enterprise

The benefits of AI-driven tools like MarThrive and the AI Messaging Assistant aren’t unique to Microsoft. Our experience is just one part of a new approach to work, one where anyone can build the agents they need to make their jobs and lives easier.

This is true whether it’s simple agents that employees create through Copilot Studio Agent Builder or more advanced tools tailored to lines of business, created in partnership with professional developers using Copilot Studio or Microsoft Foundry. It’s clear there are opportunities everywhere for highly personalized, human-centered workflow reinvention.

With the right data foundations, a responsible outlook, a focus on human problems, and a process of experimentation and iteration, you can follow in our footsteps to seek out frontier transformation.

It’s important to note that in the case of both MarThrive and the AI Messaging Assistant, the end product isn’t static. Keeping these tools relevant and effective relies on regular evaluation, feedback loops, and continual calibration to ensure consistent quality.

“What we’ve discovered as we’ve enabled different disciplines to create agents is that there’s tremendous innovation waiting in all of these pockets,” Scott says.

Ultimately, these tools are about reducing cognitive load, not adding process. They’re about helping marketers thrive, not replacing them. And by accomplishing those goals, we’re driving greater impact in marketing: improved quality signals, more consistent application of standards, the ability for small teams to have an outsized impact, and faster experimentation without sacrificing trust.

Key takeaways

If you’re ready to start creating agents that support work in any discipline, consider taking these steps:

• You can use agents for every function. You may not be part of a technical team, but that doesn’t mean agents don’t have a place in your discipline. With simplified tools for agent creation, it’s important for all different parts of your organization to experiment with these initiatives.
• Assess challenges before building solutions. Identify problems where AI solutions could apply, then triage those use cases according to the greatest potential impact.
• These tools need iteration by users to ensure effectiveness. AI tools won’t get things right the first time. You need a good feedback loop to ensure they grow and evolve to fully meet your needs.
• Agentic tools represent a fundamental change in what humans focus on. Human oversight is the key component of Frontier Firm transformation. Think of the human’s role as creating the notion of what a good outcome will be, identifying the data sources needed to get there, and experimenting with AI solutions.
• Managing agents will require resources. Consider explicitly creating a role to manage the strategic planning of agent processes: identifying goals, setting targets, and managing feedback and iteration.

Try it out

Explore Microsoft Foundry on Microsoft Learn.

Related links

• See how we’re becoming an AI-first frontier firm at Microsoft.
• Learn how we’re extending our infrastructure to manage agents at Microsoft by deploying Microsoft Agent 365.
• Find out how we’re powering agentic AI adoption at Microsoft: Our ‘Customer Zero’ story.
• Read our IT playbook for the AI era and explore ways Microsoft is becoming a Frontier Firm.
• Find out how we deployed the Employee Self‑Service Agent and explore our blueprint for enterprise‑scale success.
• See how knowledge workers are forging their own AI tools at Microsoft.
• Learn how we’re shaping AI management at Microsoft with Agent 365 and Copilot controls.

We’d like to hear from you!

• Want more information? Email us and include a link to this story and we’ll get back to you.

The post Transforming the marketing function at Microsoft with AI appeared first on Inside Track Blog.

Our teams across Microsoft Digital—the company’s internal IT organization—leaned in. We built tools, workflows, and AI enabled solutions at speed. Momentum followed, along with real enthusiasm and growth.

“We did a lot of good work building community and excitement. But at some point, we needed to evolve and put more structure around what we’d built.”

Qingsu Wu, principal group product manager, Microsoft Digital

But increasing scale required us to evolve our approach.

As adoption accelerated, we began to see duplication, uneven governance, and growing gaps between strategy and delivery. What helped us move fast early on wasn’t enough to sustain impact over time.

“We did a lot of good work building community and excitement,” says Qingsu Wu, a principal group product manager who leads the AI CoE at Microsoft Digital. “But at some point, we needed to evolve and put more structure around what we’d built.”

AI agents and solutions began appearing across Microsoft Digital. Different teams solved similar problems. Standards were interpreted differently. Reporting was inconsistent, and in many cases manual.

The question was no longer, “How do we help teams try AI?” It became, “How do we turn AI into consistent, measurable outcomes at scale?”

Answering that question required a change in how our CoE operated.

Rather than acting primarily as an advisory group, the AI CoE evolved into an execution‑focused function. Its role expanded from guidance to coordination, helping set priorities, define guardrails, and connect AI work directly to business outcomes.

The goal wasn’t to slow AI innovation down, but to help it move in the correct direction with more agility and better scalability.

Evaluating AI for Microsoft

The AI CoE connects AI strategy to execution across Microsoft Digital. It operates as a cross‑functional coordination layer that sets direction and creates shared accountability for how AI work gets done.

“We can see patterns that a single team can’t. We’re translating AI CoE strategy and enterprise priorities into clear execution plans that work in each organization’s context. That helps us align priorities and make sure the biggest bets are actually landing.”

Ria Khetan, senior program manager, Microsoft Digital

The CoE brings our leaders and practitioners together from AI, data, responsible AI, and operations to answer questions collectively. We use that cross‑disciplinary view to operate above individual projects without losing touch with day‑to‑day reality.

The CoE looks across the organization and answers questions individual teams can’t answer on their own.

• What AI initiatives are already in flight?
• Which ones matter most to the business?
• Where are teams duplicating effort?
• Where do we need clearer standards or stronger governance?

“We can see patterns that a single team can’t,” says Ria Khetan, a senior program manager in Microsoft Digital who helps lead program management for the AI CoE. “We’re translating AI CoE strategy and enterprise priorities into clear execution plans that work in each organization’s context. That helps us align priorities and make sure the biggest bets are actually landing.”

We’ve designed the AI CoE to act as the connective tissue between leadership intent and execution on the ground. It helps ensure that AI work across Microsoft Digital moves forward with purpose, consistency, and measurable impact.

Building transformation on core pillars

The AI CoE establishes a common structure that helps our teams work toward the same outcomes, even when they are building different solutions.

“We use the CoE to bring consistency to how AI work gets done. It gives us a way to step back and ask whether we’re solving the right problems and whether we’re set up to scale.”

Don Campbell, principal group technical program manager, Microsoft Digital

The operating model is intentionally simple.

AI initiatives are reviewed against shared pillars that help teams think beyond individual projects. These lenses ensure the work aligns to business priorities, can scale safely, has a clear delivery path, and supports responsible adoption.

“We use the CoE to bring consistency to how AI work gets done,” says Don Campbell, a principal group technical program manager who leads AI strategy here in Microsoft Digital. “It gives us a way to step back and ask whether we’re solving the right problems and whether we’re set up to scale.”

Our CoE uses these four pillars to guide our work:

• Strategy. We work with product and feature teams to determine what we want to achieve with AI. They define business goals and prioritize the most important implementations and investments.
• Architecture. We enable infrastructure, data, services, security, privacy, scalability, accessibility, and interoperability for all our AI use cases.
• Roadmap. We build and manage implementation plans for all our AI projects, including tools, technologies, responsibilities, targets, and performance measurement.
• Culture. We foster collaboration, innovation, education, and responsible AI among our stakeholders.

These pillars are the common language that helps us connect strategy to execution and make decisions across all teams and scenarios at Microsoft Digital.

Strategy

Our CoE strategy team’s role is to step back and create clarity.

Our strategy is driven from the organization’s top level, and executive sponsorship is crucial to executing our implementation well. When our transformation mandate comes from the organization’s leader, it resonates in every corner of the organization, every piece of work, and every task. We also encourage and welcome ideas from every level of the organization, empowering individuals to contribute their AI insights.

We maintain a centralized view of AI initiatives across Microsoft Digital, including agents, workflows, and AI‑enabled solutions. That visibility allows our CoE team to identify duplication, surface opportunities to scale successful ideas, and align investments to enterprise priorities. This creates a shared intake and prioritization model.

One of our CoE strategy team’s most significant responsibilities is prioritizing the idea pipeline for AI solutions. All employees can feed ideas into the pipeline through a form that records important details. The strategy team then evaluates each idea, analyzing two primary metrics:

• Business value. How important is the solution to our business? Potential cost reduction, market opportunity, and user impact all factor into business value. As our business value increases, so does the idea’s position in the pipeline priority queue.
• Implementation effort. We focus on clearly defining the problem statement—what the problem is, why it matters, who the customer is, the baseline metrics, and the plan to attribute value pre‑production. This ensures we prioritize AI for the most critical business problems and can measure impact before and after deployment.

By anchoring AI work in business outcomes from the start, the strategy pillar helps ensure the organization’s energy is spent on the work that matters most.

Architecture

Our architecture pillar defines how we help teams scale AI solutions without creating security gaps, compliance issues, or technical debt they’ll have to unwind later.

“The CoE introduces a framework to enable design reviews in the early development phase. We help make sure teams are choosing the right platforms and thinking about security and compliance from the beginning.”

Qingsu Wu, principal group product manager, Microsoft Digital

Before solutions move into broader use, our architecture team helps think through data readiness, platform alignment, and governance requirements. The goal isn’t to prescribe a single architecture, but to make sure foundational decisions won’t limit scale or create risk down the line. Many times, this means doing things before development, while other times it means making improvements after the initial development is done and the product or scenario is launched and being used. We also track our efforts with measurable metrics like usage.

One common pitfall is that teams may gravitate toward the most flexible platforms with full control, without fully understanding the associated security and compliance implications. To address this, we publish clear guidance to help teams choose the right platform—one that strikes the appropriate balance between flexibility and the security and compliance effort required.

Our architecture pillar helps prevent that by reinforcing a set of common expectations. Teams still build locally and move fast, but they do so within a framework that supports reuse, interoperability, and responsible operation built on enabling teams and employees to experiment with guardrails that keep our production systems safe.

“The CoE introduces a framework to enable design reviews in the early development phase,” Wu says. “We help make sure teams are choosing the right platforms and thinking about security and compliance from the beginning.”

Teams are encouraged to build on recommended platforms and services that support enterprise‑grade security, observability, and lifecycle management. This helps ensure solutions can be monitored, governed, and supported over time.

Security and compliance are never treated as downstream checkpoints. Architectural guidance reinforces the need to design with identity, access controls, auditability, and responsible AI principles from the start.

When solutions prove valuable, we look for opportunities to reuse architectural patterns, components, or services rather than rebuilding them in isolation. This reduces duplication and accelerates future work.

Roadmap

Our CoE roadmap team examines our employee experience in the context of our AI solutions and governs how we achieve the optimal experience in and throughout AI projects. It focuses on how our employees will interact with AI. Getting the roadmap right ensures user experiences are cohesive and align with our broader employee experience goals.

We’ve recognized AI’s potential to impact how our employees get their work done.

Their experiences and satisfaction levels with AI services and tools are critical. Our roadmap pillar is designed to encourage experiences across all these services and tools that are complementary and cohesive.

We’re focusing on the open nature of AI interaction.

“We’re surfacing AI capabilities and information when the user needs them, according to their context,” Campbell says. “It makes the user experience and user interface for an AI service less important than how the service allows other applications or user interfaces to interact with it and harness its power.”

A key part of this approach is disciplined experimentation.

Rather than treating every idea as a long‑term commitment, the roadmap pillar helps teams validate value early. Our teams know when they’re in an experimental phase and when they’re expected to operationalize. This gives our leaders a more consistent view of progress and risk. The net result is that dependencies between teams surface earlier, when they’re easier to resolve.

Culture

Our culture pillar ensures that AI adoption across Microsoft Digital is intentional, responsible, and sustainable.

Culture underpins everything we do in the AI space. Ensuring our employees can increase their AI skillsets and access guidance for using AI responsibly are critical to AI at Microsoft.

“We’re driving a shift from ad‑hoc AI usage to intentional, outcome‑driven adoption,” Khetan says. “That requires clarity, education, and shared expectations.”

In practice, that means the culture pillar defines how our teams are expected to adopt AI and integrate it into their work, not just what tools they can use.

Our culture team works with AI champions across the organization to translate enterprise AI priorities into local execution. Those champions act as two‑way conduits, bringing real‑world feedback and blockers back to the CoE and carrying guidance, standards, and learnings back to their teams.

Without this structure, AI adoption tends to fragment as teams experiment in isolation.

Our culture team has published training, recommended practices, and our shared learnings on next-generation AI capabilities. We work with individual business groups at Microsoft to determine the needs of all the disciplines across the organization. That work extends to groups as diverse as engineering, facilities and real estate, human resources, legal, sales, and marketing, among others. 

Responsible AI is embedded throughout that work.

The CoE reinforces responsible AI practices as part of everyday decision‑making—during design, experimentation, and scale. Teams are expected to understand not just what they’re building, but the implications of how they build it.

In the AI CoE, culture isn’t abstract. It shows up in how teams propose ideas, how they design solutions and how they measure success.

Fostering agent innovation

The true value of the AI CoE is evident when strategy, architecture, roadmap, and culture come together around real work.

A clear example of that is how we addressed the rapid growth of AI agents across the organization.

“That’s the core problem we’re trying to solve. In the past, admins had to go to multiple portals just to understand how many agents exist, and they all give different answers.”

Garima Tiwari, principal product manager, Microsoft Digital

Our teams were building agents in different platforms, for different scenarios, and at very different levels of maturity. That flexibility accelerated innovation, but it also made it difficult to answer basic questions.

• How many agents exist today?
• Which ones are in production?
• Which ones touch sensitive data?

The strategy lens helped clarify what mattered most. Our goal wasn’t to inventory every experiment. It was to gain visibility into agents that were active, scaling, or depended on by others, and to ensure those agents aligned to business priorities and Responsible AI expectations.

Architecture quickly followed.

As the CoE looked at how agents were built, we quickly discovered that information about agents was fragmented across tools. Different platforms showed different numbers. Ownership wasn’t always clear. And governance signals were hard to reconcile.

“That’s the core problem we’re trying to solve,” says Garima Tiwari, a principal product manager in Microsoft Digital leading our internal strategy and adoption of Agent 365. “In the past, admins had to go to multiple portals just to understand how many agents exist, and they all give different answers.”

This is where Agent 365—which we use to govern agents here at Microsoft—became a critical enabler.

Agent 365 brings together signals from multiple agent‑building platforms into a single, consolidated view. That visibility allows the CoE and administrators to understand agent inventory, ownership, lifecycle state, and governance posture in one place.

“Agent 365 is really about accurate inventory and observability,” Garima says. “It provides one number we can trust and a way to see how agents are behaving, who they’re interacting with, and whether they’re compliant.”

That architectural clarity changed how decisions were made.

Instead of guessing what was safe to scale, the CoE could see which agents were production‑ready, which needed remediation, and which should remain in experimentation. Security, privacy, and compliance considerations moved to earlier in the lifecycle.

“We can’t scale what we don’t understand,” Wu says. “Agent 365 helps us see what’s actually running so we’re not scaling something blindly.”

The roadmap lens then brought structure to execution.

“What changed was the mindset. Teams started thinking about manageability, security, and scale much earlier, not after an agent was already deployed.”

Don Campbell, principal group technical program manager, Microsoft Digital

Rather than standardizing everything at once, the CoE helped teams sequence work. Some agents stayed in pilot. Others moved toward broader rollout, informed by architectural and governance signals surfaced through Agent 365.

Culture and enablement ran alongside that work.

Teams began factoring operational readiness into design decisions instead of treating governance as a final checkpoint. Agent 365 isn’t positioned as a control tool at the end of the process, but as part of building agents the right way from the start.

“What changed was the mindset,” Campbell says. “Teams started thinking about manageability, security, and scale much earlier, not after an agent was already deployed.”

The outcome wasn’t a single standardized solution.

It was a repeatable approach within a shared CoE framework, supported by platforms like Agent 365, that made scaling AI more visible, more manageable, and more intentional.

That’s what the AI CoE enables at Microsoft Digital.

Key takeaways

If you’re just starting to consider AI usage at your organization, or if you’re already creating a standardized approach to AI, consider the following:

• Start with outcomes, not tools. AI work scales faster when teams align on the business problem first and select technology second.
• Design for scale from day one. Early architectural decisions around data, security, and platforms determine whether solutions can grow—or need to be rebuilt.
• Make experimentation disciplined. Clear paths from prototype to production help teams move fast without committing to ideas that haven’t proven value.
• Treat governance as an enabler, not a gate. Visibility and manageability, supported by platforms like Agent 365, make it easier to scale AI responsibly.
• Create shared accountability. Standard metrics and automated reporting turn AI activity into measurable progress.

Try it out

Learn more about how Microsoft Agent 365 enables agent governance and manageability.

Related links

• Discover, create, and onboard an agent in Agent 365.
• Use and collaborate with agents in Agent 365.
• Learn about responsible AI at Microsoft.

We’d like to hear from you!

• Want more information? Email us and include a link to this story and we’ll get back to you.

The post Powering the technical veracity of AI at Microsoft with a Center of Excellence appeared first on Inside Track Blog.

Humans can usually spot the signs of outdated information and exclude it when answering a question or addressing a work topic. But what happens when there’s no human in the loop?

At Microsoft, we’ve embraced the power and speed of agentic solutions across the enterprise. This means we’re at the forefront of developing and implementing innovative tools like the Employee Self-Service Agent, a chat-based solution that uses AI to address thousands of IT support issues and human resources (HR) queries every month—queries that used to be handled by humans. Early results from the tool show great promise for increased efficiency and time savings.

In developing tools like this agent, we were confronted with a challenge: How do we make sure all the unstructured data the tool was trained on is relevant and reliable?

Many organizations are facing this daunting task in the age of AI. Unlike structured data, which is well organized and more easily ingested by AI tools, the sprawling and unverified nature of unstructured data poses some tricky problems for agentic tool development. Tackling this challenge is often referred to as data conditioning.

Read on to see how we at Microsoft Digital—the company’s IT organization—are handling data conditioning across the company, and how you can follow our lead in your own organization.

Read our guide

Learn how to deploy an Employee Self-Service Agent based on our experience here at Microsoft.

How AI has changed the game

We already fundamentally understand that the power of AI and large language models has changed the game for many work tasks. The way employee support functions is no exception to this sweeping change.

“A tool like the Employee Self-Service Agent doesn’t know if something is true or false—it only sees information it can use and present. That’s why stale or outdated information is such a risk, unless you manage it up front.”

David Finney, director of IT Service Management, Microsoft Digital

Instead of relying on human agents to answer employee questions or resolve issues, we now have AI agents trained on vast corpora of data that can find the answer to a complex question in seconds.

But in our drive to give these tools access to everything they might need, they sometimes end up consuming information that isn’t helpful.

“A tool like the Employee Self-Service Agent doesn’t know if something is true or false—it only sees information it can use and present,” says David Finney, director of IT Service Management. “That’s why stale or outdated information is such a risk, unless you manage it up front.”

Before AI, support teams didn’t need to worry as much about the buried issues with unstructured content because a human could generally spot it or filter it out manually. After we turned these tools loose, they began reading everything, including:

• Older or hidden SharePoint content that humans would never find—but AI can
• Large knowledge base articles with buried incorrect information
• Region-specific content that’s not properly labeled

“For example, humans never saw the old, decommissioned SharePoint sites because they were automatically redirected,” says Kevin Verdeck, a senior IT service operations engineer. “But AI definitely could find them, and it surfaced ancient information that we didn’t even know was still out there.”

Data governance is the key

A major part of the solution to this problem is better governance. We had to get a handle on our data.

“We needed to determine the owners of the sites and then establish processes for reviewing content, updating it, and defining how it should be structured. I would highly encourage that our customers think about governance first when they are launching their own AI tools, because everything flows from it.”

Olivier Cherel, senior business process manager, Microsoft Digital

The first step was a massive cleanup effort, including removing decommissioned SharePoint sites and deleting references to retired programs and policies. The next step was making sure all content had ownership assigned to establish who would be maintaining it. This was followed by setting up schedules for regular content updates (lifecycle management).

Governance was the first priority for IT content, according to Olivier Cherel, a senior business process manager in Microsoft Digital.

“We had no governance in place for all the SharePoint sites, which were managed by the various IT teams,” Cherel says. “We needed to determine the owners of the sites and then establish processes for reviewing content, updating it, and defining how it should be structured. I would highly encourage that our customers think about governance first when they are launching their own AI tools, because everything flows from it.”

Content governance was also a huge challenge for other support areas, such as human resources. A coordinated approach was needed.

“HR content is vast, distributed across multiple SharePoint sites, and not everything has a clear owner,” says Shipra Gupta, an engineering PM lead in Human Resources who worked on the Employee Self-Service Agent project. “So, we collaborated with our content and People Operations teams to create a true content strategy: one source of truth, no duplication, with clear ownership and lifecycle management.”

Cherel observes that this process forces teams to think about their support content in a totally different way.

“People realize they need a new function on their team: content management,” he says. “You can’t simply rely on the knowledge found in the technicians’ heads anymore.”

Adding structure to the unstructured data

The simple truth is that part of what makes unstructured data so difficult for agentic AI tools to deal with is that it’s disorganized.

“Our HR Web content already had tagging for many policy documents, which helped us get started. But it wasn’t consistent across all content, so improved tagging became a big part of our governance effort.”

Shipra Gupta, engineering PM lead, Human Resources

AI works best with content that has as many of the following characteristics as possible:

• Document structure, including:
  • Clear headers and sections
  • Page-level summaries
  • Ordered steps and lists
  • Explicit labels for processes
  • HTML tags (which AI can see, but humans can’t)
• Structured metadata, including:
  • Region codes (e.g., US-only policies)
  • Device-specific tags
  • Secure device classification
  • Country-based hardware procurement policies and HR rules

This kind of formatting and metadata allows the AI tool to more clearly parse and sort the information, meaning its answers are going to have a much higher accuracy level (even if it might be a little slower to return them).

“A good example here is tagging,” Gupta says. “Our HR Web content already had tagging for many policy documents, which helped us get started. But it wasn’t consistent across all content, so improved tagging became a big part of our governance effort.”

Be sure that as part of your content review, you’re setting aside the time and resources to add this kind of structure to your unstructured data. The investment will pay off in the long run.

Using AI to help condition data for use

As AI tools grow more sophisticated, we’re using them to directly work on AI-related challenges. This includes using AI on the challenge of unstructured data itself.

“Right now, these efforts are primarily human-led, but we are applying AI to, for example, help write knowledge base articles,” Cherel says. “Also, we’re starting to use AI to determine where we have content gaps, and to analyze the feedback we’re getting on the tool itself. If we just rely on humans, it’s not going to scale. We need to leverage AI to stay on top of things and keep improving the tools.”

Essentially, the future of such technology is all about using AI to improve itself.

“We’re looking at building an agent to help validate content,” Finney says. “We can use it to check for outdated references, old processes, or abandoned terms that are no longer used. Essentially, we’ll have AI do a readiness check on the content that it is consuming.”

Ultimately, the better the data is conditioned, the more accurate and relevant the agent’s responses will be. And that will make the end user—the truly important human in the loop—much happier with the final outcome.

Key takeaways

We’ve highlighted some insights to keep in mind as you consider how to condition your own organization’s data for ingestion by AI tools:

• Unstructured data becomes a business risk when AI is in the loop. AI agents consume everything they can access, including outdated, hidden, or conflicting content, making data conditioning a critical prerequisite for agentic solutions.
• AI highlights content issues that were previously invisible. Decommissioned SharePoint sites, outdated policies, and region-specific content without proper labels all became visible after AI agents began scanning across systems.
• Governance is a vital part of the conditioning process. Assigning clear content ownership and establishing lifecycle management are essential steps in ensuring the content being fed to AI tools is of high quality and is well managed.
• Adding structure to data dramatically improves AI accuracy. Clear document formatting, consistent tagging, and rich metadata help AI agents return more relevant, reliable answers.
• AI will increasingly be used to condition and validate the data it consumes. Microsoft is already exploring using AI to identify content gaps, analyze feedback, and flag outdated information, creating a continuous improvement loop that can scale faster than human review alone.

Try it out

Learn how your organization can take advantage of the power of the Employee Self-Service Agent.

Related links

• Read how we’re accelerating employee services at Microsoft with the Employee Self-Service Agent.
• Learn how we keep our content fresh and well-governed with AI-powered SharePoint.
• Check out how we’re using good governance to ride the wave of agents washing over Microsoft.
• Discover how we’re becoming an AI-first Frontier Firm at Microsoft.
• See how we’re tackling Microsoft 365 Copilot governance internally at Microsoft.

We’d like to hear from you!

• Want more information? Email us and include a link to this story and we’ll get back to you.

The post Conditioning our unstructured data for AI at Microsoft appeared first on Inside Track Blog.

In light of this priority, we have established a Microsoft Digital Data Council to help accelerate our companywide AI-powered transformation.

Our data council is a cross-functional team with representation from multiple domains within Microsoft, including Microsoft Digital, the company’s IT organization; Corporate, External, and Legal Affairs (CELA); and Finance.

“By championing robust data governance, literacy, and responsible data practices, our data council is a crucial part of our AI-powered transformation. It turns enterprise data into a strategic capability that fuels predictive insights and intelligent outcomes across the organization.”

Naval Tripathi, principal engineering manager, Microsoft Digital

Our data council’s mission is to drive transformative business impact by establishing a cohesive data strategy across Microsoft Digital, empowering interconnected analytics and AI at scale. Our vision is to guide our organization toward Frontier Firm maturity through a clear blueprint for high-quality, reliable, AI-ready data delivered on trusted, scalable platforms.

“By championing robust data governance, literacy, and responsible data practices, our data council is a crucial part of our AI-powered transformation,” says Naval Tripathi, principal engineering manager in Microsoft Digital. “It turns enterprise data into a strategic capability that fuels predictive insights and intelligent outcomes across the organization.”

Our evolving data strategy

Over the past two decades, we at Microsoft—along with other large enterprises—have continuously evolved our data strategies in search of the right balance between control and agility. Early approaches were highly decentralized, with different teams owning and managing their own data assets. While this enabled local optimization, it also resulted in inconsistent quality and limited enterprise-wide insight.

Our subsequent shift toward centralized data platforms brought much-needed standardization, security, and scalability. However, as data platforms grew more sophisticated, ownership often drifted away from the business domains closest to the data, slowing responsiveness and diluting accountability.

Today, we and other leading companies are embracing a more balanced, federated approach, often described as a data mesh. Rather than forcing all our data into a single centralized system or allowing unchecked decentralization, the data mesh formalizes domain ownership while embedding governance, quality, and interoperability directly into shared platforms.

With this approach, our domain teams publish data as well-defined, discoverable products, while common standards for security, metadata, and compliance are enforced through automation rather than manual processes. This model preserves enterprise trust and consistency without sacrificing speed or autonomy.

By adopting a data mesh mindset, we can scale analytics and AI more effectively across the organization while still keeping ownership closely connected to the business focus. The result is a system that supports innovation at the edges, strong governance at the core, and seamless collaboration across domains, enabling the transformation of data from a technical asset to a strategic, enterprise-wide capability.

Quality, accessibility, and governance

To scale enterprise data and AI, organizations must first ensure their data is trusted, discoverable, and responsibly governed. At Microsoft Digital, our data strategy is designed to create data foundations that power intelligent applications and effective decision making across the company.

“High-quality, well-governed data is essential to accelerate implementation and adoption of AI tools. Data quality, accessibility, and governance are imperatives for AI systems to function effectively, and recognizing that is propelling our data strategy.”

Miguel Uribe, principal PM manager, Microsoft Digital

By implementing a data mesh strategy at scale, we aim to unlock valuable data insights and analytics, enabling advanced AI scenarios. Our data council focuses on three core dimensions that make AI-ready data possible:

• Quality: Making sure enterprise data is reliable and complete
• Accessibility: Enabling secure and discoverable access to data
• Governance: Protecting and managing our data responsibly

Together, these dimensions form the foundation for scalable innovation and AI-powered data use. They connect data silos and ensure consistent, high‑quality access across the enterprise—enabling both humans and AI systems to work from the same trusted data foundation. As AI use cases mature, this foundation allows AI agents to retrieve and reason over data through enterprise endpoints, while supporting advanced analytics, data science, and broader technology.

“High-quality, well-governed data is essential to accelerate implementation and adoption of AI tools,” says Miguel Uribe, a principal PM manager in Microsoft Digital. “Data quality, accessibility, and governance are imperatives for AI systems to function effectively, and recognizing that is propelling our data strategy.”

Quality

AI-ready data is available, complete, accurate, and high-quality. By adopting this standard, our data scientists, engineers, and even our AI agents are better able to locate, process, and govern the information needed to drive our organization and maximize AI efficiencies.

By utilizing Microsoft Purview, our data council can oversee the monitoring of data attributes to ensure fidelity. It also monitors parameters to enforce standards for accuracy and completeness.

Accessibility

Ensuring that our employees get access to the information they need while prioritizing security is a foundational element of our enterprise data strategy. Microsoft Fabric allows us to unify our organization’s siloed data in a single “mesh” that enables advanced analytics, data science, data visualization and other connected scenarios.

Microsoft Purview then gives us the ability to democratize that data responsibly. By implementing a data mesh architecture, our employees can work confidently, unencumbered by siloed or inaccessible data, and with the assurance that the data they’re working with is secure.

The data mesh connects and distributes data products across domains, enabling shared data access and compute while scaling beyond centralized architectures.

Platform services are standardized blueprints that embed security, interoperability, policies, standards, and core capabilities—providing guardrails that enable speed without fragmentation.

Data management zones provide centralized governance capabilities for policy enforcement, lineage, observability, compliance, and enterprise-wide trust.  

Governance

As organizations scale AI capabilities, strong governance becomes essential to ensure security, compliance, and ethical data use. Data governance—which includes establishing data policies, ensuring data privacy and security, and promoting ethical AI usage—is critical, as is compliance with General Data Protection Regulation (GDPR) and Consumer Data Protection Act (CDPA) regulations, among others.

However, governance is not only a technical capability; it’s also a cultural commitment.

Responsible data use must be embedded into the way teams manage data and build AI solutions. Through Microsoft Purview, we implemented an end-to-end governance framework that automates the discovery, classification, and protection of sensitive data across the enterprise data landscape.

This unified approach allows teams to innovate confidently, knowing that the data powering their insights and AI systems is trusted and protected, as well as responsibly managed.

“AI systems are only as reliable as the data that powers them,” Uribe says. “By investing in trusted and well-managed data, we accelerate not only the adoption of AI tools but our ability to generate meaningful insights and intelligent outcomes.”

The data catalog as the discovery layer

By serving as a common discovery layer for humans and AI, the data catalog ensures that governance translates directly into speed, accuracy, and trust at scale.

A unified data strategy only succeeds if both people and AI systems can consistently find the right data. At Microsoft, this is enabled by our enterprise data catalog, which operationalizes the standards set by our data council. 

For business users, the catalog provides intuitive search, ownership transparency, and trust signals—enabling confident self‑service analytics. For AI agents, the same catalog exposes machine‑readable metadata, allowing agents to programmatically discover canonical datasets, validate schema and freshness, and respect governance constraints.

Our role as Customer Zero

In Microsoft Digital, we operate as Customer Zero for the company’s enterprise solutions, so that our customers don’t have to.

That means we do more than adopt new products early. We deploy them at enterprise-scale, operate them under real‑world constraints, and hold them to the same standards our customers expect. The result is more resilient, ready‑to‑use solutions and a higher quality bar for every enterprise customer we serve.

“When we engage product teams with real telemetry from how data is created, governed, and consumed at scale, we move the conversation from theory to execution. That’s how enterprise readiness becomes real.”

Diego Baccino, principal software engineering manager, Microsoft Digital

Our data council embodies this Customer Zero mindset through its Enterprise Readiness initiative. By engaging product engineering as a unified enterprise voice, the council drives strategic conversations that surface operational blockers, influence roadmap prioritization, and ensure new and existing data solutions are truly ready for enterprise use.

These learnings are then shared broadly across Microsoft Digital to accelerate adoption, reduce duplication, and scale proven patterns across teams.

“When we engage product teams with real telemetry from how data is created, governed, and consumed at scale, we move the conversation from theory to execution,” says Diego Baccino, a principal software engineering manager in Microsoft Digital and a member of the council. “That’s how enterprise readiness becomes real.”

This work is deeply integrated with our AI Center of Excellence (CoE), where Customer Zero principles are applied to accelerate AI outcomes responsibly. Together, the AI CoE and the data council focus on improving data documentation and quality—foundational capabilities that are required to make AI feasible, trustworthy, and scalable across the enterprise.

By grounding AI innovation in measurable data quality and governance standards, Microsoft Digital ensures that experimentation can safely mature into production‑ready solutions. The partnership between our data council, our AI CoE, and our Responsible AI (RAI) Council is essential to our broader data and AI strategy.

“AI readiness isn’t aspirational—it’s operational,” Baccino says. “By measuring the health of our data, setting clear quality baselines, and using those signals to guide product and platform decisions, we turn data into a strategic asset and AI into a repeatable capability.”

Together, these teams exemplify what it means to be Customer Zero: Transforming enterprise experience into action, governance into acceleration, and data into durable competitive advantage.

Learn more

Read about our AI Center of Excellence.

Advancing our data culture

Our data council plays a pivotal role in advancing the organization transition from data literacy to enterprise data and AI capability. In conjunction with our AI CoE, it creates curricula and sponsors learning pathways, operational practices, and community programs to equip our employees with the skills and mindset required to thrive in a data- and AI-centric world.

While early efforts focused on improving data literacy, our data council ’s mission has evolved to enable data and AI capability at scale together with our AI CoE—where employees not only understand data but can effectively apply it to build, operate, and govern intelligent solutions.

“Our focus is not just teaching our teams about data. It is enabling employees to apply data to create AI-driven outcomes. When teams understand how data powers AI systems, they can make better decisions, design better products, and build more responsible AI experiences.”

Miguel Uribe, principal product manager, Microsoft Digital

Our curriculum includes high-level courses on data concepts, applications, and extensibility of AI tools like Microsoft 365 Copilot, as well as data products like Microsoft Purview and Microsoft Fabric.

By facilitating AI and data training, offering internally focused data and AI certifications, and internal community engagement, our council ensures that employees develop the capabilities required to responsibly build and operate AI-powered solutions. Achieving data and AI certifications not only promotes career development through improved data literacy, it also enhances the broader data-driven culture within our organization.

“We recognize that AI capability is built when data skills are applied directly to real AI scenarios and business outcomes—not when learning exists in isolation,” Uribe says. “Our focus is not just teaching our teams about data; it is enabling employees to apply data to create AI‑driven outcomes. When teams understand how data powers AI systems, they can make better decisions, design better products, and build more responsible AI experiences.”

Find out more

Learn how a Copilot Expo helped us build interest in Microsoft 365 Copilot.

Lessons learned

Our data council was created to develop and execute a cohesive data strategy across Microsoft Digital and to foster a strong data culture within our organization. Over time, several critical lessons have emerged.

Executive sponsorship enables transformation

Executive sponsorship is a key element to ensure implementation and adoption of a data strategy. Our leaders are committed to delivering and sustaining a robust data strategy and culture and have been effective champions of the council’s work.

“Leadership provides support and reinforcement of the council’s mission, as well as guidance and clarity related to diverse organizational priorities,” Baccino says.

Cross-functional collaboration accelerates impact

Our council’s work has also benefited from the diverse representation offered by different disciplines across our organization. Embracing diverse perspectives and understanding various organizational priorities is critical to implementing a successful data strategy and culture in a large and complex organization like Microsoft Digital.

Modern platforms allow for scalable AI productivity

Technology and architecture also play a critical role in enabling enterprise data and AI capability. Platforms like Microsoft Purview and Microsoft Fabric provide the governance, discovery, and analytics infrastructure required to create trusted, AI-ready data ecosystems.

Combined with strong leadership support and community engagement, these platforms allow our organization to move beyond isolated data projects toward connected, enterprise-wide intelligence.

As our organization continues to evolve, our data council’s strategic work and valuable insights will be crucial in shaping the future of data-driven decision making and AI transformation at Microsoft.

Key takeaways

Here are some things to keep in mind as you contemplate forming a data council to help you manage and scale AI impacts responsibly at your own organization:

• A data mesh strikes the balance enterprises have been chasing. By formalizing domain ownership while enforcing standards through shared platforms, you avoid both chaotic decentralization and slow, over-centralized control.
• Governance is an accelerator when it’s automated and embedded. Using platforms like Microsoft Purview and Microsoft Fabric, governance shifts from a manual gatekeeping function to a built‑in capability that enables faster, trusted analytics and AI.
• AI systems are only as strong as their discovery layer. A unified enterprise data catalog allows both people and AI agents to find, trust, and use data consistently—turning standards into operational speed.
• Customer Zero turns theory into enterprise‑ready execution. By operating its own data and AI platforms at scale, Microsoft Digital provides real telemetry and practical feedback that directly shapes product readiness.
• Building AI capability is a cultural effort, not just a technical one. Our data council’s focus on applied learning, certification, and real-world AI scenarios ensures data skills translate into durable business outcomes.
• AI scale exposes the cost of fragmented data ownership. A data council cuts through silos by aligning priorities, resolving tradeoffs, and concentrating investment on the data assets that matter most for AI impact.
• Shared metrics create shared ownership. Publishing data quality and AI‑readiness scores at the leadership level reinforces accountability and positions data as a core enterprise asset.

Try it out

New to Microsoft 365 Copilot? Check it out!

Related links

• Learn more about the councils that are steering AI projects at Microsoft.
• See how we’re tackling Microsoft 365 Copilot governance internally at Microsoft.
• Explore how we’re unlocking enterprise AI extensibility at Microsoft with Microsoft Copilot Studio.
• See AI-powered agents in action: How we’re embracing this new ‘agentic’ moment at Microsoft.

We’d like to hear from you!

• Want more information? Email us and include a link to this story and we’ll get back to you.

The post Harnessing AI: How a data council is powering our unified data strategy at Microsoft appeared first on Inside Track Blog.