{"id":13782,"date":"2024-03-14T09:22:23","date_gmt":"2024-03-14T16:22:23","guid":{"rendered":"https:\/\/www.microsoft.com\/insidetrack\/blog\/?p=13782"},"modified":"2024-03-14T09:22:23","modified_gmt":"2024-03-14T16:22:23","slug":"working-in-a-phygital-world-why-businesses-need-to-rethink-their-workspace-experiences-now","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/insidetrack\/blog\/working-in-a-phygital-world-why-businesses-need-to-rethink-their-workspace-experiences-now\/","title":{"rendered":"Working in a phygital world: Why businesses need to rethink their workspace experiences now"},"content":{"rendered":"
\u201cPhygital\u201d (physical plus digital) is a marketing term that\u2019s often used to describe the blending of digital experiences with physical ones. As employees\u2019 and customers\u2019 ways of interaction proliferate, companies aim to seamlessly integrate them. Nothing has been impacted more by the phygital than the way in which we now work and how we collaborate, influence, and make connections with our colleagues and customers.<\/p>\n
At Microsoft, hybrid work is a way of life and it\u2019s how our employees and partners will continue to innovate. With more than 220 thousand full-time employees and 100 thousand vendors across 150 geographies, 24 different time zones, over 580 Microsoft office buildings worldwide, and an abundance of additional remote and home office locations\u2014all of which are using a myriad of technological devices and applications\u2014no one is more immersed in the realities of a phygital or hybrid working world than we are.<\/p>\n
And while a flexible, hybrid working environment continues to be a competitive advantage for many companies and their employees, it\u2019s critical that their physical environment and workspace experiences adapt and evolve to meet this new norm.<\/p>\n
With so many companies, including Microsoft, operating in a hybrid work world, now is the time to reimagine our meeting room experiences and make sure they are optimal and inclusive for all participants, whether they are in person or remote.<\/p>\n
\u2014 Nathalie D’Hers, corporate vice president, Microsoft Digital<\/p>\n<\/blockquote>\n
Hybrid is here to stay but the workplace remains the critical place for collaboration<\/h2>\n
At Microsoft, we\u2019ve dedicated an entire team of designers, engineers, and researchers comprised of folks from Microsoft Digital (Microsoft\u2019s IT organization), Global Workplace Services (GWS), and the Microsoft Teams product group to think through our new phygital reality and ensure that we\u2019re creating work environments for our employees and customers that make sense now and into the future.<\/p>\n
\u201cWith so many companies, including Microsoft, operating in a hybrid work world, now is the time to reimagine our meeting room experiences and make sure they are optimal and inclusive for all participants, whether they are in person or remote,\u201d says Nathalie D\u2019Hers, corporate vice president of Microsoft Digital.<\/p>\n
Going forward, we know that it\u2019s imperative that companies ensure that every meeting space is enabled for hybrid work success. With that said, no one understands how daunting, expensive, and time-consuming it is to upgrade spaces more than the team here at Microsoft that\u2019s responsible for solving that challenge. That\u2019s why they\u2019re taking out some of the guesswork for our customers and helping them approach the issue head on. Whether they\u2019re optimizing experiences for new construction or remodeling existing spaces with updated capabilities, the team is focused on helping customers figure out the smartest and most efficient ways to invest in their workspaces.<\/p>\n