{"id":18908,"date":"2025-04-24T09:05:00","date_gmt":"2025-04-24T16:05:00","guid":{"rendered":"https:\/\/www.microsoft.com\/insidetrack\/blog\/?p=18908"},"modified":"2025-12-12T15:28:43","modified_gmt":"2025-12-12T23:28:43","slug":"measuring-the-impact-of-microsoft-365-copilot-and-ai-at-microsoft","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/insidetrack\/blog\/measuring-the-impact-of-microsoft-365-copilot-and-ai-at-microsoft\/","title":{"rendered":"Measuring the impact of Microsoft 365 Copilot and AI at Microsoft"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It\u2019s clear that we can do incredible things with Microsoft 365 Copilot and AI in general. This technology boosts creativity, streamlines productivity, and it makes data-driven insights more accessible than ever before.<\/p>\n\n\n\n<aside class=\"wp-block-group aside-for-guide has-white-200-background-color has-background has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-3f1abf08 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--spacing-12);padding-right:var(--wp--preset--spacing--spacing-12);padding-bottom:var(--wp--preset--spacing--spacing-12);padding-left:var(--wp--preset--spacing--spacing-12)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-298f84b7 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Engage-with-our-experts_blogs.png\" alt=\"\" class=\"wp-image-20636\" style=\"width:48px\"\/><\/figure>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\"><strong>Engage with our experts!<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-4)\">Customers or Microsoft account team representatives from Fortune 500 companies are welcome to <a href=\"mailto:msitstaff@microsoft.com\">request a virtual engagement<\/a> on this topic with experts from our Microsoft Digital team.<\/p>\n<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">For many organizations, what remains unclear is exactly how to measure AI\u2019s impact. Without that information, businesses are at a loss for ways to articulate value and drive improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft, we\u2019re pioneers in every part of AI transformation, from developing the technology itself to implementation and adoption and ensuring its responsible use. Now, we\u2019re leading the way on measuring the returns AI provides\u2014and helping organizations understand exactly how these new tools can help them accomplish their goals.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/David-Laves.png\" alt=\"A photo of Laves.\" class=\"wp-image-20299\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/David-Laves.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/David-Laves-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/David-Laves-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We started by doing both internal and external research, and what we found was that companies are really struggling with how and where to invest in AI. The barrier is that the benefits are impressive, but they don\u2019t always immediately show up on a profit-and-loss sheet.\u201d<\/p>\n<cite>David Laves, director of business programs, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Although we\u2019re at the beginning of our impact-tracking journey, our framework provides a foundation you can use to measure AI\u2019s value for your organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New technologies, new challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Any new technology presents challenges for identifying its impact. In the case of AI, which is reshaping the nature of work as we know it and accelerating at an unprecedented pace, those challenges are even more difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, organizations have struggled to identify AI\u2019s impact and apply it to business strategy. As leaders in the AI space, our team at Microsoft Digital, the company\u2019s IT organization, knew we needed to address these questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We started by doing both internal and external research, and what we found was that companies are really struggling with how and where to invest in AI,\u201d says David Laves, director of business programs in Microsoft Digital. \u201cThe barrier is that the benefits are impressive, but they don\u2019t always immediately show up on a profit-and-loss sheet.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Articulating AI\u2019s impact came with several challenges. First, we had to land on a consistent taxonomy for different measurement areas. Then, we needed to make the relevant data accessible, ensure its quality, and confirm that it made sense.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/10761_Don_Campbell_image-THUMB.png\" alt=\"A photo of Campbell.\" class=\"wp-image-20425\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/10761_Don_Campbell_image-THUMB.png 320w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/10761_Don_Campbell_image-THUMB-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/09\/10761_Don_Campbell_image-THUMB-150x150.png 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We\u2019ve seen tremendous business value from this framework, because now we can clearly articulate what we\u2019re driving as a result of our top AI scenarios at the organizational level.&#8221;<\/p>\n<cite>Don Campbell, senior director of Employee Experience Success, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">From there, we determined how to tell that story meaningfully through reporting. And finally, we considered ways to translate that story of impact into a path toward greater value and continuous improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The last thing you want to do is know what you want to measure but not understand how to measure it,\u201d Laves says. \u201cThat\u2019s like flying a plane without instruments.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring progress and unlocking value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft Digital AI Value Framework is our flexible, modular tool for measuring the impact of our AI initiatives. With tools for measurement firmly in place, we can effectively demonstrate value and guide further decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The framework breaks impact assessment into six different areas.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Microsoft Digital AI Value Framework<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-black-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-323a0f85 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-gray-400-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-blue-1300-color has-text-color has-link-color wp-elements-c52bcc9c25a937020bbc829f86136d5c wp-block-paragraph\"><strong>Measurement area<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-blue-1300-color has-text-color has-link-color wp-elements-18ab63b750c30d3a2f1f068f23e6cc7f wp-block-paragraph\"><strong>Example metrics<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Revenue impact<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direct contributions to revenue generation and business growth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Increased sales or customers<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Improved customer targeting<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Higher lead quality<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Deal velocity<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-gray-400-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Productivity and efficiency<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efficiency gains while completing tasks and processes without a reduction in quality<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Increased throughput<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Process optimization<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Task automation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Security and risk management<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improvements in identifying, preventing, and managing security vulnerabilities and risks<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Vulnerability detection or prevention<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reduction in data security incidents<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Increased compliance with Responsible AI standards<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-gray-400-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Employee and customer experience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of AI initiatives on employee satisfaction, engagement, and productivity<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Employee or customer engagement satisfaction with products or services<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Improved employee health scores<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Quality improvement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enhancements in the quality of deliverables, services, and processes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Higher quality deliverables<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Confidence in code quality<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Accuracy of numbers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-gray-400-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Cost savings<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reduction in operational costs and resource allocation efficiencies<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Operational efficiencies<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Improved resource allocation<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Future cost avoidance<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Microsoft Digital\u2019s AI Value Framework covers six key areas, then applies specific metrics to track the value of AI initiatives against them.<\/em><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As we developed the framework, we knew that flexibility would be an essential part of measuring our efforts. Not every AI initiative targets every measurement area, so we only apply relevant tracking categories and metrics to any single initiative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve seen tremendous business value from this framework, because now we can clearly articulate what we\u2019re driving as a result of our top AI scenarios at the organizational level,\u201d says Don Campbell, senior director of Employee Experience Success in Microsoft Digital. \u201cThis gives us real data so we can have deep and insightful dialogue that leads to strategic pathways forward.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to note that not all measurement areas are inherently financial. Some are more about quality, experience, risk, and other factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different measurement areas will also be more relevant for different roles with different behaviors. For example, productivity and efficiency metrics might be more relevant for AI solutions tailored to information workers who need to sift through and synthesize information quickly. On the other hand, improving the quality and consistency of outputs may be more important for technical roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The more targeted, the better,\u201d says Stephan Kerametlian, director of Employee Experience in Microsoft Digital. \u201cThe more invested you are in uncovering the hero scenarios at a team, role, or individual level, the more impactful the results will be.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A foundation for continuous improvement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A framework for measuring impact doesn\u2019t lead to value without incorporating what we learn into a cycle of progress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft, we follow a structured methodology for continuous improvement that includes rapid learning cycles to deliver tangible improvements to our technology and processes. It\u2019s grounded in a relentless focus on creating value by identifying and solving problems across four stages: plan, do, check, and adjust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft Digital AI Value Framework fits neatly into this model. When applying this framework to a specific AI initiative, we follow these four steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Define: <\/strong>Define the scenarios your AI initiative impacts, articulate the specific measures and targets, and establish baselines. At this stage, we look for a clear understanding of the value we want to track and form a hypothesis.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Implement: <\/strong>Here, we implement the AI initiative itself along with our apparatus for tracking value. For us, measuring impact isn\u2019t an afterthought\u2014it\u2019s a key part of the design and implementation of an AI product. The key outcome is an AI Investment that\u2019s deployed and ready for measurement.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Measure: <\/strong>At this phase, we capture impact tracking and perception data and compare it against targets and baselines to validate our hypotheses, then determine insights and make recommendations for improvement.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Action: <\/strong>Finally, we implement recommendations to continuously improve our work. That includes building a publishing rhythm, tracking trends, articulating learnings, and creating action plans. It might also result in suggestions for further AI initiatives.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The continuous and iterative nature of the framework unfolds through regular reporting and consultation. At Microsoft Digital, we track metrics on an ongoing basis during monthly operating reviews conducted by our team of pillar leads and sponsors. This group of leaders owns horizontal accountability across three pillars: transforming and securing our network and infrastructure, revolutionizing user services, and accelerating growth for our corporate functions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maintain visibility over our target metrics, we use bowler scorecards that clearly demonstrate whether we\u2019re meeting our targets over time. Meaningful reviews depend on honest assessments of impact, so we\u2019re not afraid to \u201cembrace the red\u201d\u2014accepting negative results as valuable data to fuel our efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Stephan-Kerametlian.png\" alt=\"A photo of Kerametlian.\" class=\"wp-image-20566\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Stephan-Kerametlian.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Stephan-Kerametlian-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Stephan-Kerametlian-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWhat success looks like today, in terms of the technology at hand, is going to look vastly different in the months and years ahead.&#8221;<\/p>\n<cite>Stephan Kerametlian, director of Employee Experience, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This approach empowers both strategic and tactical decision-making. At the macro level, the framework enables better high-level AI investment decisions. At a lower altitude, it gives implementation teams the guidance they need to design, deploy, and track their initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly operating meetings give us a forum for interpreting results, validating hypotheses, and forging a path forward. This kind of ongoing, flexible measurement is crucial for a technology that\u2019s evolving as fast as we can implement it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat success looks like today, in terms of the technology at hand, is going to look vastly different in the months and years ahead,\u201d Kerametlian says. \u201cAs we unlock new capabilities, as subject matter expertise around AI continues to deepen, as people&#8217;s proclivity to use Microsoft 365 Copilot increases and matures, these iterations will be crucial for our learning curve.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unlocking insights from our ongoing AI initiatives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft Digital AI Value Framework is a relatively new development, but we\u2019re already successfully applying it to initiatives across the company. We\u2019ve only just begun tracking the success of these projects, so results are preliminary, but we now have a secure foundation for assessing their impact over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among others, we\u2019re currently measuring the following projects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>For Global and Technical Support agents,<\/strong> we\u2019re validating productivity and efficiency by tracking the amount of time employees save when they seek help and the number of tickets they log using the assistant.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>For a GitHub agent that supports our engineers,<\/strong> the primary tracking areas are the quality and security of its code outputs. Naturally, those have knock-on effects on productivity and the employee experience by reducing workloads and building trust.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Our Global Workplace Services team<\/strong> has an AI initiative that aims to deliver greater energy efficiency at Microsoft facilities. In this case, we can track direct cost savings associated with reduced power use.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>The Device, Network, and Infrastructure team<\/strong> is undertaking a number of sub-initiatives under the umbrella of improving network performance and issue remediation. We\u2019re tracking their projects across several key areas, including productivity and efficiency in terms of time savings, as well as cost savings and security and risk management.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The way we\u2019re tracking these initiatives demonstrates the framework\u2019s flexibility and the need to apply measurements selectively to capture the most useful insights. As you look for ways to track the success of your own AI projects, consider the specific metrics that apply, then commit to measuring them over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The impetus is measuring through the lens of value and improving on it to align with our culture of continuous improvement,&#8221; Laves says. \u201cWe align on our AI placements regularly through our monthly operating reviews and bowler scorecard tracking, and that gives us the visibility and data we need to drive decisions for which investments to pursue and how to improve them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been a lengthy journey to create this structured framework. Like any capability, there\u2019s a maturity curve to measuring AI\u2019s impact. It might make sense for your organization to start with simple metrics, using built-in tools like the Copilot adoption report. <a href=\"https:\/\/learn.microsoft.com\/en-us\/viva\/insights\/advanced\/analyst\/templates\/microsoft-365-copilot-adoption\" target=\"_blank\" rel=\"noreferrer noopener\">This out-of-the-box demo query for Viva Insights<\/a> shows how you can gain quick access to data around Copilot adoption and impact, including the number of Copilot actions taken, Copilot-assisted hours, and Copilot-assisted value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sooner you take a thorough and thoughtful approach to tracking your AI initiatives, the more easily you\u2019ll slip into a virtuous cycle of continuous improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We strive to be the first and best in terms of testing, deploying, adopting, and measuring the value of our technology,&#8221; Kerametlian says. &#8220;We have to learn first and provide leadership on AI tools themselves and the methodologies we use to uncover the value they have to offer.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is prioritizing measurement as a core implementation discipline. By following our lead and learning lessons from our Customer Zero journey, you\u2019ll discover which AI initiatives can help you capture the most value and accelerate your business goals.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge.png\" alt=\"\" class=\"wp-image-19493\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Key takeaways<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some ways to get started with measuring the impact of AI at your company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Don\u2019t let measurement be an afterthought.<\/strong> Consider ways to track value as core parts of product design.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Root your initiatives in your business strategy and priorities.<\/strong> That will help you understand not only which projects to pursue, but which measurement areas to apply.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Recognize that this is a new process,<\/strong> and that the organization will need to think about this from the very beginning.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Different measures will be appropriate for different phases of your initiatives,<\/strong> including monthly, weekly, or daily active usage. Consider which metrics make sense at each phase of an AI initiative.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Keep people&#8217;s behaviors in mind.<\/strong> Use iteration to experiment and determine what scenarios work and which provide the best value for employees.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Use your organization\u2019s existing core measurement skills<\/strong> and align them with AI.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Be intentional<\/strong> about applying an iterative feedback loop.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Ensure you have clean and accessible data.<\/strong> Otherwise, it\u2019s garbage in, garbage out.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge.png\" alt=\"\" class=\"wp-image-19492\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Try it out<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/learn.microsoft.com\/en-us\/copilot\/microsoft-365\/microsoft-365-copilot-setup\/?OCID=InsideTrack_Product_10724\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with Microsoft 365 Copilot.<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge.png\" alt=\"\" class=\"wp-image-19491\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Related links<\/p>\n<\/div>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--spacing-20)\" class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/becoming-a-frontier-firm-our-it-playbook-for-the-ai-era\/\">Read about how Microsoft is becoming a frontier firm with the help of AI.<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/transforming-microsofts-enterprise-it-infrastructure-with-ai\/\">Learn how we\u2019re transforming our enterprise IT infrastructure with AI<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/how-our-employees-are-extending-enterprise-ai-with-custom-retrieval-agents\/\">Discover ways our employees are extending enterprise AI with custom retrieval agents<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/unlocking-enterprise-ai-extensibility-at-microsoft-with-microsoft-copilot-studio\/\">Find out how we\u2019re unlocking enterprise AI extensibility at Microsoft with Microsoft Copilot Studio<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/harnessing-ai-how-a-data-council-is-powering-our-unified-data-strategy-at-microsoft\/\">See how we created a data council to help us harness the power of AI across our organization.<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge.png\" alt=\"\" class=\"wp-image-19490\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">We&#8217;d like to hear from you!<\/p>\n<\/div>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--spacing-20)\" class=\"wp-block-list is-style-list-no-bullets\">\n<li class=\"wp-block-list-item\"><a href=\"mailto:msitstaff@microsoft.com\">Want more information? Email us and include a link to this story and we\u2019ll get back to you.<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s clear that we can do incredible things with Microsoft 365 Copilot and AI in general. This technology boosts creativity, streamlines productivity, and it makes data-driven insights more accessible than ever before. Engage with our experts! Customers or Microsoft account team representatives from Fortune 500 companies are welcome to request a virtual engagement on this [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":21446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_hide_featured_on_single":false,"_show_featured_caption_on_single":true,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71],"tags":[199,89,850,852,827],"coauthors":[622],"class_list":["post-18908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-ai","tag-digital-transformation","tag-end-user-services-and-support","tag-it-and-business-operations","tag-microsoft-365-copilot","m-blog-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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