{"id":21489,"date":"2025-12-18T09:05:00","date_gmt":"2025-12-18T17:05:00","guid":{"rendered":"https:\/\/www.microsoft.com\/insidetrack\/blog\/?p=21489"},"modified":"2026-01-15T09:13:01","modified_gmt":"2026-01-15T17:13:01","slug":"powering-our-microsoft-365-copilot-adoption-with-gamification","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/insidetrack\/blog\/powering-our-microsoft-365-copilot-adoption-with-gamification\/","title":{"rendered":"Powering our Microsoft 365 Copilot adoption with gamification"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When it comes to powering Microsoft 365 Copilot adoption rates internally here at Microsoft, it\u2019s game on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Literally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were the first enterprise to fully deploy Copilot in 2024, and now, not two years later, our use of the company\u2019s signature generative AI product is maturing.<\/p>\n\n\n\n<aside class=\"wp-block-group aside-for-guide has-white-200-background-color has-background has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-3f1abf08 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--spacing-12);padding-right:var(--wp--preset--spacing--spacing-12);padding-bottom:var(--wp--preset--spacing--spacing-12);padding-left:var(--wp--preset--spacing--spacing-12)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-298f84b7 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/10\/Engage-with-our-experts_blogs.png\" alt=\"\" class=\"wp-image-20636\" style=\"width:48px\"\/><\/figure>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\"><strong>Engage with our experts!<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-4)\">Customers or Microsoft account team representatives from Fortune 500 companies are welcome to <a href=\"mailto:msitstaff@microsoft.com\">request a virtual engagement<\/a> on this topic with experts from our Microsoft Digital team.<\/p>\n<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn\u2019t mean we\u2019re getting serious\u2014it means we\u2019re having fun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGamification is proving to be one of the most powerful ways to drive the more refined, higher-level use of Copilot that we\u2019re looking for,\u201d says Stephan Kerametlian, a business program management senior director within Microsoft Digital, the company\u2019s IT organization. \u201cWhen it comes to getting our employees to find more sophisticated and creative ways to use Copilot, we\u2019re finding that having fun is one our biggest differentiators.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all started <a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/return-to-summer-camp-making-microsoft-365-copilot-fun-with-camp-copilot\/\">when we took our employees camping<\/a>\u2014we didn\u2019t really take them into the woods, but we did so in spirit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Cadie-Kniep.png\" alt=\"A photo of Kneip. \" class=\"wp-image-21495\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Cadie-Kniep.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Cadie-Kniep-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Cadie-Kniep-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe discovered that introducing a layer of fun transforms Microsoft 365 Copilot training from a routine task into an entertaining learning experience.\u201d<\/p>\n<cite><strong>Cadie Kneip, readiness business program manager, Microsoft Digital<\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We organized \u2018Camp Copilot\u2019 to bring our employees together in a fun way so we could show them how they could add Copilot to their daily workflows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe did things like have a superhero prompt where you got to show everyone your superpowers, you could create your own Camp Copilot pin, and we even had a scavenger hunt where you could win cool prizes,\u201d says Cadie Kneip, a readiness business program manager with Microsoft Digital and the creative force behind many of our employee engagement-based Copilot adoption efforts. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was a lot of fun, and it worked\u2014Copilot usage by attendees spiked afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c<\/strong>We discovered that introducing a layer of fun transforms Copilot training from a routine task into an entertaining learning experience,&#8221; Kneip says. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the guidance of Kneip\u2014our CEO of fun\u2014and others on our team, <a href=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/enabling-meaningful-ai-adoption-at-microsoft-with-a-microsoft-365-copilot-expo\/\">we created a companywide Copilot Expo<\/a>, where we all came together to learn more about how to get more out of Copilot (where a reasonable amount of fun was had).<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kirsten-Bleifernicht.png\" alt=\"A picture of Bliefernicht.\" class=\"wp-image-21496\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kirsten-Bleifernicht.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kirsten-Bleifernicht-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kirsten-Bleifernicht-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWorking efficiently and consistently with Copilot and AI requires ongoing learning, especially as capabilities are continuously evolving. Gamification offers an excellent way to keep colleagues engaged\u2014helping them learn effortlessly while having fun.\u201d<\/p>\n<cite><strong>Kirsten Bliefernicht, senior business program manager, Microsoft Digital<\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This three-week immersive program offered 80 role-based learning sessions to fast-track Microsoft 365 Copilot adoption. We made gamification a major theme, which made mastering Copilot feel less like work and more like play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time, the uptick in adoption and user satisfaction that followed was companywide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWorking efficiently and consistently with Copilot and AI requires ongoing learning, especially as capabilities are continuously evolving,\u201d says Kirsten Bliefernicht, a senior business program manager in Microsoft Digital. \u201cGamification offers an excellent way to keep colleagues engaged\u2014helping them learn effortlessly while having fun.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gamification for locked-in learning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Copilot Expo attendee Ramita Singh experienced the transformative effect of gamification. A senior program manager within the Microsoft Datacenter Supply Strategy and Planning team, she\u2019s also a Copilot Champion and a regular Copilot user.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ramita-Singh.png\" alt=\"A photo of Singh.\" class=\"wp-image-21497\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ramita-Singh.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ramita-Singh-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ramita-Singh-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;The sessions and fun activities, like building my own avatar, inspired me. Since then, I ramped up my Copilot use and my productivity has skyrocketed.\u201d<\/p>\n<cite>Ramita Singh, senior program manager, Datacenter Supply Strategy and Planning<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Copilot Champions are early adopters and AI enthusiasts who help Microsoft peers learn and use AI tools like Microsoft 365 Copilot. For her part, Singh joined the Copilot Champs program to gain efficiency and become more productive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even as a regular Copilot user, Singh described her use as limited\u2014until Copilot Expo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe sessions and fun activities, like building my own avatar, inspired me,\u201d she says. \u201cSince then, I ramped up my Copilot use and my productivity has skyrocketed.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Levelling up fun supports engagement<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although the term \u201dgamification\u201d is relatively new, the practice of including game-design elements in training to increase engagement and motivation and reward behavior has been around for centuries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research has shown that incorporating fun into training leads to significant gains in engagement and productivity.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kaz-Takayama.png\" alt=\"A photo of Takayama.\" class=\"wp-image-21498\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kaz-Takayama.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kaz-Takayama-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Kaz-Takayama-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSeeing Copilot create an image or solve a task is exciting. That can motivate someone to learn more about AI.\u201d<\/p>\n<cite>Kaz Takayama, business program manager, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Using gamification at Copilot Expo redefined the way people learn. We designed games and reward-based challenges. We awarded points and badges to build interest and increase Copilot use at Microsoft. We created a leaderboard to show the standings and add a competitive edge to the learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants were represented on the leaderboard by the avatars they created during one of the games. This anonymity meant that competitors only recognized their own avatars and position on the leaderboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople are getting tired of mandatory trainings,\u201d says Kaz Takayama, a business program manager within Microsoft Digital in Japan. \u201cSeeing Copilot create an image or solve a task is exciting. That can motivate someone to learn more about AI.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copilot Expo featured diverse content designed to appeal to a variety of people, roles, and workflows. Learning sessions were capped at 30 minutes. Sessions were scheduled at accessible times and targeted to specific roles.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ju-Bu.png\" alt=\"A photo of Bu.\" class=\"wp-image-21499\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ju-Bu.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ju-Bu-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Ju-Bu-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe result is interactive\u2014you see visuals, you hear music, and the creativity surprises you.\u201d<\/p>\n<cite>Ju Bu, business program manager, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">That personalization allowed engineers, communicators, and salespeople, for example, to learn role-specific uses for Copilot, making the learning even more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During Copilot Expo, games were scheduled prior to training sessions to build engagement. Additional gamified activities followed training to reinforce key concepts and encourage the application of Copilot. Attendees earned points for every Copilot-related task they completed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe picked these activities because they only require prompts, and people can practice prompts every day,\u201d says Ju Bu, business program manager for Microsoft Digital in Greater China. \u201cThe result is interactive\u2014you see visuals, you hear music, and the creativity surprises you.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-white-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef8af98e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--spacing-16);padding-right:var(--wp--preset--spacing--spacing-16);padding-bottom:var(--wp--preset--spacing--spacing-16);padding-left:var(--wp--preset--spacing--spacing-16)\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:0\">From prompts to play: Gamified activities at Copilot Expo<\/h2>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-48e64321 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--spacing-12);padding-right:var(--wp--preset--spacing--spacing-12);padding-bottom:var(--wp--preset--spacing--spacing-12);padding-left:var(--wp--preset--spacing--spacing-12)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f0acb57f wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"55\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Paintbrush.png\" alt=\"\" class=\"wp-image-21551\" style=\"width:48px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0\"><strong>Activity 1: <\/strong>Practice crafting prompts in Copilot to generate polished images and avatars.<\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Use the following tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Use clear, descriptive language in prompts.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Specify style, mood, or format (for example, \u201ccartoon avatar\u201d or \u201cintrospective and cinematic\u201d versus something vague, like \u201cmake something moody\u201d).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Experiment with variations to compare and refine results.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Keep prompts concise but detailed enough.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-48e64321 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--spacing-12);padding-right:var(--wp--preset--spacing--spacing-12);padding-bottom:var(--wp--preset--spacing--spacing-12);padding-left:var(--wp--preset--spacing--spacing-12)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f0acb57f wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"55\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Muscial-notes.png\" alt=\"\" class=\"wp-image-21552\" style=\"width:48px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0\"><strong>Activity 2: <\/strong>Use a third-party service built on Azure technology to create songs in any chosen musical genre.<\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Select a genre that matches the mood you want.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Provide clear input (lyrics, themes, or tone).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Adjust tempo and instrumentation for variety.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Share outputs for group feedback and fun.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-48e64321 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--spacing-12);padding-right:var(--wp--preset--spacing--spacing-12);padding-bottom:var(--wp--preset--spacing--spacing-12);padding-left:var(--wp--preset--spacing--spacing-12)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-aaac2d9d wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"55\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Puzzle-piece.png\" alt=\"\" class=\"wp-image-21553\" style=\"width:48px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0\"><strong>Activity 3: <\/strong>&nbsp;Use Copilot to build quick quizzes that reinforce new information.<\/h3>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">One popular format is &#8220;Two truths and a lie.&#8221; Here are the guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Keep statements short and focused on Copilot features.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mix one false statement with two accurate ones.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Use real examples to strengthen recall.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Encourage discussion after revealing the correct answers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How it worked: Organizers asked Copilot to create a &#8220;Two truths and a lie&#8221; quiz by setting parameters (topic = Copilot functionality, number of statements = 3, difficulty = easy). Copilot produced the statements, and participants guessed which were true and which was false. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Copilot can generate meeting minutes \u2192 True<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Copilot can change the meeting organizer \u2192 False. Copilot cannot alter calendar details like who the organizer is.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Copilot can provide real-time transcription \u2192 True<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The power of friendly competition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Tom\u00e1s Rogeiro Brochado de Miranda, a cloud solution architect at Microsoft based out of Portugal, adding an element of competition is a key ingredient for learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEveryone likes a challenge,\u201d he says. \u201cYou might hear someone say they don\u2019t like games, but you\u2019ll never hear someone say, I love to lose.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Singh agrees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor a lot of people, learning feels forced when it\u2019s required,\u201d she says. \u201cBut when you add a bit of fun, like a competition, it generates more interest in learning new concepts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As organizations race to keep pace with AI, Kerametlian reminds us that learning paths and transformation aren\u2019t one-size-fits-all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople learn and grow in different ways,\u201d he says. \u201cGamification is one of the few powerful tools that other organizations should consider leveraging to maximize productivity and the value they get from Copilot.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research shows that gamification not only reinforces habit-building but also boosts positive sentiment about a product\u2014two critical factors for driving Copilot adoption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like our people to use and reuse Copilot, and gamification is helping us make that happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re also creating a fresh experience for those who\u2019ve stepped away from Copilot. As Kneip puts it, \u201cIf someone has a bad AI experience, they won\u2019t return\u2014unless they see a peer succeed.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When respected colleagues share their wins, it sparks curiosity and people give Copilot another shot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter they use AI in ways that matter to them, they often become champions,\u201d Kneip says. \u201cWe see that type of turnaround every day.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lasting impacts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Months after Copilot Expo wrapped, the momentum hasn\u2019t faded. Many participants are still completing Copilot-related tasks and logging points on the leaderboard\u2014proof that competition continues to fuel engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copilot adoption at Microsoft has surged, and positive sentiment has increased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat&#8217;s the opportunity our customers have with AI adoption,\u201d Kneip says. \u201cIf you give your organization something that&#8217;s relevant, peer driven, and real, they&#8217;re going to have a much better experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-event, Microsoft engineers have turned the Copilot Expo leaderboard into a template that can be adapted and used by internal teams for their own gamified activities.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Stephan-Kerametlian.png\" alt=\"A photo of Kerametlian.\" class=\"wp-image-21500\" style=\"width:150px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Stephan-Kerametlian.png 500w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Stephan-Kerametlian-300x300.png 300w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/12\/Stephan-Kerametlian-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cFirst you need to give people access to Copilot, and then it\u2019s about robust change management complemented by gamification, which significantly accelerates adoption and value.\u201d<\/p>\n<cite>Stephan Kerametlian, business program management senior director, Microsoft Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gamification activities continue building excitement around Copilot and AI and what\u2019s possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The last two years at Microsoft Digital have been about increasing Microsoft 365 Copilotuser engagement, adoption, productivity, and value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen it comes to enabling AI transformation, engaging your employees is everything,\u201d Kerametlian says. \u201cFirst you need to give people access to Copilot, and then it\u2019s about robust change management complemented by gamification, which significantly accelerates adoption and value. The result? Usage grows, enthusiasm soars, and productivity follows.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge.png\" alt=\"\" class=\"wp-image-19493\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Key-takeaways-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Key takeaways<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some tips for using gamification to energize AI adoption at your organization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Drive lasting engagement:<\/strong> Gamified activities ignite fun, excitement, and learning that continues well beyond an event.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Offer experiences: <\/strong>Creative training methods like friendly competition and interactive workshops significantly enhance employee engagement. Engaged employees are more likely to embrace AI tools.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Foster innovation: <\/strong>Encouraging creative thinking empowers employees to explore AI applications, enhancing their problem-solving capabilities and increasing their productivity.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Build trust and skills: <\/strong>Peer-led training leverages existing knowledge within teams, making it easier for employees to learn from each other about AI tools.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Encourage experimentation: <\/strong>A risk-free environment allows employees to experiment with AI tools without fear of failure, which is vital for discovering practical applications.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge.png\" alt=\"\" class=\"wp-image-19492\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Try-it-out-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Try it out<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list is-style-list-no-bullets\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/microsoft-365-copilot?OCID=InsideTrack_Product_10789\" target=\"_blank\" rel=\"noreferrer noopener\">Start using Microsoft 365 Copilot.<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Get step-by-step instructions for creating an engaging Microsoft 365 Copilot training series with our <a href=\"https:\/\/adoption.microsoft.com\/copilot\/user-engagement-tools-and-templates\/virtual-skilling-event-framework\/?OCID=InsideTrack_Product_10789\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot Virtual Skilling Event Framework.<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge.png\" alt=\"\" class=\"wp-image-19491\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Related-links-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">Related links<\/p>\n<\/div>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--spacing-20)\" class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365-copilot\/copilot-top-10-things-to-try-first\" target=\"_blank\" rel=\"noreferrer noopener\">Review our Top 10 things to try first with Microsoft 365 Copilot guide.<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365-copilot\/copilot-adoption-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to get started with Microsoft 365 Copilot with our adoption playbook.<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/support.microsoft.com\/en-us\/topic\/monday-morning-with-copilot-023638f0-684d-4c91-8110-21a9269adf6b\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our Monday morning with Copilot experience.<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c0392459 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"190\" src=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge.png\" alt=\"\" class=\"wp-image-19490\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge.png 190w, https:\/\/www.microsoft.com\/insidetrack\/blog\/uploads\/prod\/2025\/07\/Wed-like-to-hear-from-you-badge-150x150.png 150w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure>\n\n\n\n<p class=\"has-body-xl-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--spacing-24);margin-bottom:0;padding-top:var(--wp--preset--spacing--spacing-24)\">We&#8217;d like to hear from you!<\/p>\n<\/div>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--spacing-20)\" class=\"wp-block-list is-style-list-no-bullets\">\n<li class=\"wp-block-list-item\"><a href=\"mailto:msitstaff@microsoft.com\">Want more information? Email us and include a link to this story and we\u2019ll get back to you.<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to powering Microsoft 365 Copilot adoption rates internally here at Microsoft, it\u2019s game on.&nbsp; Literally. We were the first enterprise to fully deploy Copilot in 2024, and now, not two years later, our use of the company\u2019s signature generative AI product is maturing. Engage with our experts! Customers or Microsoft account team [&hellip;]<\/p>\n","protected":false},"author":222,"featured_media":21493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_hide_featured_on_single":false,"_show_featured_caption_on_single":true,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71,1],"tags":[199,868,137,597,850,237,852,827],"coauthors":[887],"class_list":["post-21489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-uncategorized","tag-ai","tag-ai-deployment-and-adoption","tag-change-management","tag-employee-experience","tag-end-user-services-and-support","tag-governance","tag-it-and-business-operations","tag-microsoft-365-copilot","m-blog-post"],"yoast_head":"<!-- This site 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