{"id":15974,"date":"2021-02-10T00:06:35","date_gmt":"2021-02-09T15:06:35","guid":{"rendered":"https:\/\/www.microsoft.com\/ja-jp\/industry\/blog\/?p=15974"},"modified":"2021-02-09T20:57:40","modified_gmt":"2021-02-09T11:57:40","slug":"aeon-sm-dx-lab-key-to-digital-democracy","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/ja-jp\/industry\/blog\/retail\/2021\/02\/10\/aeon-sm-dx-lab-key-to-digital-democracy\/","title":{"rendered":"\u30a4\u30aa\u30f3 SM-DX Lab \u6d3b\u52d5\u304b\u3089\u8003\u3048\u308b \u6d41\u901a\u5c0f\u58f2\u696d DX \u306e\u6700\u9069\u89e3 \u301c\u30ab\u30ae\u306f\u30c7\u30b8\u30bf\u30eb\u306e\u6c11\u4e3b\u5316\u301c"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-1024x679.webp\" alt=\"Hero Image\" width=\"1024\" height=\"679\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-1024x679.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-300x199.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-768x509.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-330x219.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-800x530.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-400x265.jpg 400w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634.jpg 1400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/Hero140092882202165634-1024x679.jpg\" \/><\/p>\n<p>\u203b\u672c\u30d6\u30ed\u30b0\u306f\u3001\u65e5\u7d4c\u30d3\u30b8\u30cd\u30b9\u96fb\u5b50\u7248 SPECIAL 2021 \u5e74 1 \u6708 25 \u65e5\u306b\u516c\u958b\u3055\u308c\u305f\u300c<a href=\"https:\/\/special.nikkeibp.co.jp\/atclh\/ONB\/21\/microsoft0125\/vol1\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u30a4\u30aa\u30f3 SM-DX Lab \u6d3b\u52d5\u304b\u3089\u8003\u3048\u308b \u6d41\u901a\u5c0f\u58f2\u696d DX \u306e\u6700\u9069\u89e3 \u301c\u30ab\u30ae\u306f\u30c7\u30b8\u30bf\u30eb\u306e\u6c11\u4e3b\u5316\u301c \u30da\u30fc\u30b8\u3078\u9077\u79fb\">\u30a4\u30aa\u30f3 SM-DX Lab \u6d3b\u52d5\u304b\u3089\u8003\u3048\u308b \u6d41\u901a\u5c0f\u58f2\u696d DX \u306e\u6700\u9069\u89e3 \u301c\u30ab\u30ae\u306f\u30c7\u30b8\u30bf\u30eb\u306e\u6c11\u4e3b\u5316\u301c<\/a> \u300d\u306e\u518d\u63b2\u3067\u3059\u3002<\/p>\n<p><strong>EC<\/strong><strong>\u5e02\u5834\u304c\u62e1\u5927\u3092\u7d9a\u3051\u3001\u5e97\u8217\u306e\u591a\u69d8\u5316\u3082\u9032\u307f\u3001\u65e2\u5b58\u306e\u5c0f\u58f2\u5e97\u306f\u5909\u9769\u3092\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3002\u30a4\u30aa\u30f3\u306e\u98df\u54c1<\/strong><strong> SM (<\/strong><strong>\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8<\/strong><strong>) <\/strong><strong>\u90e8\u9580\u3067\u3082<\/strong> <strong>DX <\/strong><strong>\u306e\u53d6\u308a\u7d44\u307f\u304c\u9032\u3080\u3002\u3044\u3061\u65e9\u304f\u305d\u306e\u91cd\u8981\u6027\u306b\u6c17\u3065\u304d\u3001\u53d6\u308a\u7d44\u307f\u3092\u59cb\u3081\u305f\u30a4\u30aa\u30f3\u682a\u5f0f\u4f1a\u793e<\/strong><strong> SM<\/strong><strong>\u30fb\u5546\u54c1\u7269\u6d41\u62c5\u5f53\u4ed8<\/strong> <strong>\u5317\u6751\u667a\u5b8f\u6c0f\u3002\u30b9\u30bf\u30fc\u30c8\u304b\u3089<\/strong> <strong>3 <\/strong><strong>\u5e74\u304c\u904e\u304e\u3066\u5168\u793e\u306b<\/strong> <strong>DX <\/strong><strong>\u306e\u5fc5\u8981\u6027\u304c\u7406\u89e3\u3055\u308c\u59cb\u3081\u3001\u3044\u3088\u3044\u3088\u5b9f\u88c5\u6bb5\u968e\u306b\u5165\u308b\u3002\u5317\u6751\u6c0f\u3068\u4f34\u8d70\u3059\u308b\u65e5\u672c\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8<\/strong> <strong>\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8<\/strong> <strong>\u5ca1\u7530\u7fa9\u53f2\u6c0f\u3068\u5171\u306b\u8a71\u3092\u805e\u3044\u305f<\/strong><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u8ff0\u3079\u308b\u3001\u201d\u30a4\u30aa\u30f3 SM-DX Lab\u201d \u306e\u8a73\u3057\u3044\u5185\u5bb9\u306f\u6b21\u56de\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u203b\u5c0f\u58f2\u696d\u754c\u306eDX\u5b9f\u73fe\u306b\u5411\u3051\u305f\u696d\u754c\u5185\u5916\u306e\u9023\u643a\u3001\u4eba\u6750\u80b2\u6210\u3001\u7d44\u7e54\u4f5c\u308a\u306b\u3064\u3044\u3066\u306a\u3069<\/p>\n<h2>\u4f1d\u7d71\u7684\u5c0f\u58f2\u696d\u306e DX \u30b7\u30ca\u30ea\u30aa\u306f\u300c\u30c7\u30b8\u30bf\u30eb (D) \u3067\u4f55\u3092\u3084\u308b\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7d44\u7e54\u3068\u6587\u5316\u3092\u3069\u3046\u5909\u9769 (X) \u3059\u308b\u304b\u300d\u3092\u8d77\u70b9\u306b\u63cf\u304f\u3079\u304d<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-1024x683.webp\" alt=\"\u30a4\u30aa\u30f3\u682a\u5f0f\u4f1a\u793e SM\u30fb\u5546\u54c1\u7269\u6d41\u62c5\u5f53\u4ed8 \u5317\u6751 \u667a\u5b8f \u6c0f\" width=\"1024\" height=\"683\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-1024x683.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-300x200.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-768x512.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-1536x1024.jpg 1536w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-2048x1365.jpg 2048w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-330x220.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-800x533.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-400x267.jpg 400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001082202165547-1024x683.jpg\" \/><\/p>\n<p>\u30a4\u30aa\u30f3\u682a\u5f0f\u4f1a\u793e SM\u30fb\u5546\u54c1\u7269\u6d41\u62c5\u5f53\u4ed8<br \/>\n\u5317\u6751 \u667a\u5b8f \u6c0f<\/p>\n<p>2020 \u5e74\u306f\u3001\u5c0f\u58f2\u696d\u306b\u3068\u3063\u3066\u591a\u304f\u306e\u8ab2\u984c\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u305f 1 \u5e74\u3060\u3063\u305f\u3068\u3001\u5317\u6751\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8a9e\u308b\u3002\u300c3 \u6708\u306e\u7dca\u6025\u4e8b\u614b\u5ba3\u8a00\u6642\u306b\u306f\u30e1\u30fc\u30ab\u30fc\u3055\u3093\u306b\u5728\u5eab\u304c\u3042\u308b\u306e\u306b\u5e97\u982d\u306b\u306f\u5546\u54c1\u304c\u4e26\u3073\u306b\u304f\u3044\u72b6\u6cc1\u304c\u8d77\u304d\u307e\u3057\u305f\u3002\u5371\u6a5f\u306e\u6642\u306b\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u4e0a\u306e\u8106\u5f31\u306a\u90e8\u5206\u306b\u6700\u3082\u8ca0\u8377\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u5c0f\u58f2\u696d\u3067\u306f\u305d\u308c\u304c\u914d\u9001\u3068\u5e97\u982d\u3060\u3063\u305f\u3053\u3068\u304c\u9732\u5448\u3057\u307e\u3057\u305f\u3002\u73fe\u5834\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b DX \u306e\u53d6\u308a\u7d44\u307f\u3092\u3082\u3063\u3068\u9032\u3081\u3066\u304a\u3051\u3070\u3068\u696d\u754c\u7d4c\u55b6\u8005\u306e\u591a\u304f\u304c\u611f\u3058\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u300d<\/p>\n<p>\u4e00\u65e6\u6df7\u4e71\u304c\u53ce\u307e\u3063\u305f\u5f8c\u3001\u5bc6\u3092\u907f\u3051\u308b\u305f\u3081\u696d\u754c\u306e\u591a\u304f\u306e\u4f01\u696d\u304c\u30c1\u30e9\u30b7\u306b\u3088\u308b\u7279\u58f2\u306e\u96c6\u5ba2\u3092\u63a7\u3048\u305f\u3002\u305d\u3053\u3067\u56f0\u3063\u305f\u306e\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u30c4\u30fc\u30eb\u304c\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u3060\u3002\u300c\u4f8b\u3048\u3070\u55b6\u696d\u6642\u9593\u3092\u5909\u3048\u308b\u306b\u3057\u3066\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u304f\u3089\u3044\u3057\u304b\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u5fc5\u8981\u306a\u60c5\u5831\u3092\u304a\u5ba2\u69d8\u500b\u4eba\u306b\u76f4\u63a5\u4f1d\u3048\u308b\u30c4\u30fc\u30eb\u3092\u80b2\u3066\u3066\u304a\u3089\u305a\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3078\u306e\u5bfe\u5fdc\u306e\u9045\u308c\u3092\u75db\u611f\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3082\u5f53\u793e\u3060\u3051\u306e\u554f\u984c\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u4ed6\u793e\u306e\u53cb\u4eba\u3084\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3082\u58f0\u3092\u304b\u3051\u3001\u5e97\u8217\u306e\u60c5\u5831\u3092\u81ea\u793e\u4ed6\u793e\u554f\u308f\u305a\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u4f1d\u3048\u308b\u60c5\u5831\u30b5\u30a4\u30c8\u3092\u624b\u5f01\u5f53\u3067\u7acb\u3061\u4e0a\u3052\u3066\u306a\u3093\u3068\u304b\u4e57\u308a\u5207\u308a\u307e\u3057\u305f\u300d(\u5317\u6751\u6c0f)<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6f6e\u6d41\u306b\u8ffd\u968f\u3059\u3079\u304f\u3001\u4eca\u696d\u754c\u5168\u4f53\u3067\u9032\u3093\u3067\u3044\u308b\u306e\u304c\u300c\u30bb\u30eb\u30d5\u30ec\u30b8\u300d\u306e\u5c0e\u5165\u3060\u3002\u3055\u3089\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3066\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u300cBOPIS (Buy Online Pick-up In Store)\u300d\u3002\u5f8c\u8005\u306f\u5e97\u8217\u3060\u3051\u3067\u306a\u304f\u3001\u30ed\u30c3\u30ab\u30fc\u3084\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u306a\u3069\u53d7\u3051\u53d6\u308a\u62e0\u70b9\u306e\u591a\u69d8\u5316\u304c\u9032\u3080\u3002\u3057\u304b\u3057\u5317\u6751\u6c0f\u306f\u3001\u3053\u308c\u3089\u306f\u5e97\u8217\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b DX 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class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-1024x683.webp\" alt=\"\u65e5\u672c\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u682a\u5f0f\u4f1a\u793e \u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8 \u5ca1\u7530 \u7fa9\u53f2 \u6c0f\" width=\"1024\" height=\"683\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-1024x683.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-300x200.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-768x512.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-1536x1024.jpg 1536w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-2048x1365.jpg 2048w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-330x220.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-800x533.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-400x267.jpg 400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/12\/2021\/02\/001882202165610-1024x683.jpg\" \/><\/p>\n<p>\u65e5\u672c\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u682a\u5f0f\u4f1a\u793e \u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8<br \/>\n\u5ca1\u7530 \u7fa9\u53f2 \u6c0f<\/p>\n<p>\u65e5\u672c\u3067\u306f DX 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\u3092\u9032\u3081\u3089\u308c\u308b\u304b\u3002\u69d8\u3005\u306a\u30b9\u30ad\u30eb\u3092\u6301\u3063\u305f\u4eba\u3084\u82e5\u8005\u304c\u9032\u3093\u3067\u50cd\u304d\u305f\u3044\u3068\u601d\u3046\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u9b45\u529b\u7684\u306a\u7523\u696d\u306b\u3057\u306a\u3044\u3068\u3001\u98df\u54c1 SM 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\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u60dc\u3057\u307f\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u6d41\u901a\u5c0f\u58f2\u696d\u306b\u5bfe\u3057\u3066\u306f\u3001\u65e5\u672c\u3060\u3051\u3067\u306a\u304f\u30b0\u30ed\u30fc\u30d0\u30eb\u3067 Intelligent Retail \u3068\u3044\u3046\u65bd\u7b56\u3092\u5f37\u304f\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30aa\u30f3 SM \u4e8b\u696d\u4f1a\u793e\u306e\u4e2d\u306b\u3001\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8\u304c\u91cd\u8996\u3059\u308b Growth Mindset (\u52aa\u529b\u3059\u308c\u3070\u6210\u9577\u3067\u304d\u308b\u3068\u3044\u3046\u8003\u3048\u65b9)\u201d \u3092\u6301\u3063\u305f\u65b9\u3005\u304c\u591a\u6570\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u3002\u5317\u6751\u3055\u3093\u306e\u6d3b\u52d5\u3092\u901a\u3057\u3066 Growth Mindset \u3092\u6301\u3063\u305f\u4eba\u304c\u5897\u3048\u3066\u3044\u3051\u3070\u3001\u9593\u9055\u3044\u306a\u304f\u5c0f\u58f2\u696d\u306e DX 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