{"id":4662,"date":"2020-02-20T08:47:23","date_gmt":"2020-02-20T11:47:23","guid":{"rendered":""},"modified":"2020-02-20T08:50:38","modified_gmt":"2020-02-20T11:50:38","slug":"ai-eficaz-grandes-empresas","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/pt-br\/industry\/blog\/cross-industry\/2020\/02\/20\/ai-eficaz-grandes-empresas\/","title":{"rendered":"A efic\u00e1cia da IA nas grandes empresas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2.png\" alt=\"AI\" width=\"1024\" height=\"300\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2.png 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2-300x88.png 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2-768x225.png 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2-330x97.png 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2-800x234.png 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2-400x117.png 400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/thumbnail-2.png\" \/><\/p>\n<p style=\"text-align: left\"><em>Desmistificado e trazendo o melhor da Intelig\u00eancia Artificial para o seu neg\u00f3cio <\/em><\/p>\n<p>Intelig\u00eancia Artificial \u00e9 uma parte da tecnologia que ainda precisamos desmistificar e entender como ela beneficia tanto empresa, quanto consumidor final. Falamos aqui, anteriormente, sobre o poder dela no <a href=\"https:\/\/www.microsoft.com\/pt-br\/industry\/blog\/cross-industry\/2019\/11\/21\/as-melhorias-que-a-ia-propoe-para-o-mercado-de-trabalho\/\" target=\"_blank\" rel=\"noopener noreferrer\">mercado de trabalho<\/a>, mas falta desconstru\u00ed-la de outras maneiras, n\u00e3o s\u00f3 pela crescente presen\u00e7a em nosso cotidiano e sim pela import\u00e2ncia de como a IA est\u00e1 se inserindo, de maneira eficaz, diariamente.<\/p>\n<h2>Qualidade no trabalho<\/h2>\n<p>N\u00e3o \u00e9 sobre a maquiniza\u00e7\u00e3o e troca de valores, com a Intelig\u00eancia Artificial conseguimos ir al\u00e9m do tradicional e os resultados acabam sendo mais positivos, devido ao avan\u00e7o tecnol\u00f3gico. Nos \u00faltimos tempos conseguimos ver uma melhora na produtividade e nos \u00eaxitos que empresas conseguiram ao atrelarem servi\u00e7os que encorporam processos inteligentes para aumentar a qualidade do resultado final. A maior rede de chocolates do Brasil, a Cacau Show, encontrou no <a href=\"https:\/\/powerbi.microsoft.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Power BI<\/a> a ferramenta aliada para <a href=\"https:\/\/customers.microsoft.com\/pt-br\/story\/778748-cacau-show-retail-powerbi-pt-brazil\" target=\"_blank\" rel=\"noopener noreferrer\">unificar informa\u00e7\u00e3o e gerenciar dados<\/a> entre empresa-f\u00e1brica-franquiados, que atende mais de 60 milh\u00f5es de consumidores. Um processo que trouxe modernidade, transpar\u00eancia e otimiza\u00e7\u00e3o de relat\u00f3rios internos.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Produtividade inteligente<\/h2>\n<p>Atualmente, mais de 20 milh\u00f5es de usu\u00e1rios ativos usam o <a href=\"https:\/\/products.office.com\/pt-br\/microsoft-teams\/free\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Teams<\/a>, o maior hub de produtividade do mundo. Empresas como L\u2019Or\u00e9al adotou o servi\u00e7o para <a href=\"https:\/\/customers.microsoft.com\/pt-br\/story\/778490-loreal-consumer-goods-microsoft365-pt-france\" target=\"_blank\" rel=\"noopener noreferrer\">integrar os mais de 86 mil funcion\u00e1rios<\/a> que englobam as marcas globais como Lanc\u00f4me, Kiehl\u2019s e La Roche-Posay. Segundo o Diretor Global de Tecnologia, Steve Fernandez, a multinacional de cosm\u00e9sticos quis \u2018\u2019criar um ambiente que permitisse a toda base global de funcion\u00e1rios da L\u2019Or\u00e9al trabalhar em conjunto de forma colaborativa em um padr\u00e3o digital\u2019\u2019. O uso da ferramenta ajudou a construir uma comunica\u00e7\u00e3o interna mais produtiva, criando uma din\u00e2mica em coautoria de documentos, planejamento de projetos e inovou uma conversa global, que reduziu em at\u00e9 50% o tempo de valida\u00e7\u00e3o com a ger\u00eancia, mostrando toda sua efetividade e produtividade institucional tecnol\u00f3gica.<\/p>\n<p>Outra intelig\u00eancia dentro da ferramenta, por exemplo, \u00e9 a tradu\u00e7\u00e3o simult\u00e2nea de mensagem instant\u00e2nea para Chin\u00eas Mandarim, Ingl\u00eas, Franc\u00eas, Alem\u00e3o, Italiano, Espanhol e Portugu\u00eas, faciltando o di\u00e1logo entre l\u00ednguas estrangeiras.<\/p>\n<h2>Nuvem como facilitadora de produtos<\/h2>\n<p>Guardar informa\u00e7\u00f5es \u00e9 uma das premissas cordiais dos servi\u00e7os em nuvem. Mas quando conseguimos transform\u00e1-las em ideias e, depois, em produto conseguimos atingir um patamar al\u00e9m do esperado. Com o <a href=\"https:\/\/azure.microsoft.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Azure<\/a> a inven\u00e7\u00e3o de sua empresa tem um prop\u00f3sito. Em parceria com a Microsoft, a Vivo <a href=\"https:\/\/customers.microsoft.com\/pt-br\/story\/763029-vivo-telecommunications-azure-pt-brazil\" target=\"_blank\" rel=\"noopener noreferrer\">desenvolveu o seu servi\u00e7o de comando de voz<\/a>, estreitando o relacionamento com o cliente. Combinando Intelig\u00eancia Artificial e atendimento, o Aura \u2013 portal inteligente da operadora \u2013 qualifica a intera\u00e7\u00e3o entre empresa e consumidor,\u00a0 que funciona em mais de 20 canais e com uma cobertura de mais de 15 milh\u00f5es de atendimento por m\u00eas.<\/p>\n<h2>Machine Learning e Seguran\u00e7a<\/h2>\n<p>\u00c9 importante ressaltar a import\u00e2ncia da <a href=\"https:\/\/azure.microsoft.com\/pt-br\/overview\/what-is-machine-learning-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>machine learning<\/em><\/a> como base de aprendizado de dados. Com ela, sua m\u00e1quina consegue descobrir novos insights a partir da identifica\u00e7\u00e3o de um padr\u00e3o, ou comportamento, dos usu\u00e1rios. A integridade dos dados capacita uma seguran\u00e7a maior, ajudando a reduzir riscos contra ataques de fraudes e trabalha com a automa\u00e7\u00e3o de processos, que ajuda na redu\u00e7\u00e3o de custos de sua equipe.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-1024x683.webp\" alt=\"AI\" width=\"1024\" height=\"683\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-1024x683.png 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-300x200.png 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-768x512.png 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-330x220.png 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-800x533.png 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-400x267.png 400w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey.png 1038w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/hey-1024x683.png\" \/><\/p>\n<h2>Aliados no comprometimento<\/h2>\n<p>Para Tim O\u2019Brien, Diretor geral de programas de IA Microsoft, \u00e9 vis\u00edvel o medo sobre a Intelig\u00eancia Artificial, mas ela \u00e9 uma tend\u00eancia sem volta, al\u00e9m de ser uma das maiores e importantes tend\u00eancias da empresa. \u00c9 importante ressaltar que estamos sempre de prontid\u00e3o para trazer a melhor tecnologia de ponta-a-ponta para sua organiza\u00e7\u00e3o, trabalhando para que seus funcion\u00e1rios tenham acesso a todas essas qualifica\u00e7\u00f5es de maneira eficaz. <a href=\"https:\/\/customers.microsoft.com\/pt-br\/story\/763029-vivo-telecommunications-azure-pt-brazil\" target=\"_blank\" rel=\"noopener noreferrer\">Conhe\u00e7a<\/a> mais empresas que s\u00e3o nossas parceiras para levar a melhor experi\u00eancia inteligente para seus clientes e stakeholders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos tempos conseguimos ver uma melhora na produtividade e nos \u00eaxitos que empresas conseguiram ao atrelarem servi\u00e7os que encorporam processos inteligentes para aumentar a qualidade do resultado final.<\/p>\n","protected":false},"author":0,"featured_media":4698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[262],"post_tag":[],"content-type":[],"coauthors":[25],"class_list":["post-4662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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