WeTransact unlocks the Microsoft marketplace with Azure and Azure OpenAI Service

Searching for expertise to tap into a market of millions of potential customers

The Microsoft commercial marketplace offers millions of customers worldwide a convenient place to find, try, and buy software and services. For that reason, it’s the perfect sales channel for ISVs that have built Microsoft-based solutions. But getting a solution listed and transacting can be time-consuming and require expertise for those new to the marketplace.

Most ISVs with a Microsoft-based solution see multiple benefits in doing business on the Microsoft commercial marketplace, which provides the unique capability to sell through more than 140 countries. ISVs may attempt listing solutions on their own, but they could miss out on benefits like transactability or enabling customers to retire existing cloud budgets via marketplace purchases. Some ISVs experience challenges with technical integration, including structuring offers to fit their business model.

Listing and transacting software solutions in the Microsoft commercial marketplace is just the start. ISVs may also seek opportunities for co-selling and extending their reach to enterprise customers, but they may be unfamiliar with the ecosystem and not know where to start.

Enabling ISVs via Microsoft Azure, Azure OpenAI Service, and WeTransact’s platform

Seeing the opportunity to help ISVs publish SaaS solutions to millions of potential customers on Microsoft AppSource and Azure Marketplace, WeTransact chose Microsoft Azure and Azure OpenAI Service to power its solution. This enabled WeTransact to steadily grow operations and enabled users to grow revenue from the Microsoft commercial marketplace.

WeTransact built its platform on Microsoft Azure, the cloud the world trusts. The WeTransact platform uses Azure Open AI to change the way partnerships are being built. AI pairing facilitates a "plug and play" reseller network. The Microsoft commercial marketplace provides WeTransact several benefits, with Microsoft taking care of tax calculations, currency exchange, and payments so WeTransact can focus on innovation.

“Microsoft Azure provides the robustness needed to scale our operations, while Azure OpenAI Service opens doors to building new kinds of partnerships directly from the marketplace,” said Johan Aussenac, CEO, WeTransact. “Together, these technologies enable us to empower ISVs to innovate and thrive within the Microsoft ecosystem.”

Beyond its platform, WeTransact uses its deep experience in the Microsoft ecosystem to package wrap-around consultancy services and tailored go-to-market strategies for its users’ transactable products and services. First sales usually take place within a few months, but often this happens much sooner.

Every ISV is different, so WeTransact has developed a range of tools to streamline co-selling and referrals. Some ISVs wish to develop co-sell partnerships and sell directly against Microsoft Azure Consumption Commitment (MACC); others want to ignite a reseller channel through a cloud solution provider multiparty private offer. WeTransact helps simplify administrative processes to save time, while also making it possible to log opportunities with Microsoft sellers to gives sales a substantial boost.

Maximizing the Microsoft marketplace opportunity while making it seem ‘effortless’

Thanks to WeTransact’s platform and consulting services, more than 300 worldwide ISVs have joined the Microsoft commercial marketplace while cutting their time to publish to two hours and 30 minutes.

Both a company specializing in customer engagement and a global leader in content productivity services reported success thanks to WeTransact:

• WeTransact assisted with the rapid deployment of transactable apps to both customers and Microsoft cloud solution providers (CSPs). One company published four transactable apps and increased its marketplace billed sales by 320 percent in just four months. This partnership has gone beyond the mechanics of transacting on the marketplace and is now considered a strategic partnership, providing informed go-to-market (GTM) advice.

• WeTransact experts helped deploy a personalized go-to-market strategy for another company, which experienced its first major marketplace deal within days of listing. The entire process was described as seamless and effortless from start to finish.

The results extend beyond faster marketplace publishing and initial sales. Through its tools, WeTransact helps users strengthen co-selling relationships with Microsoft, which can provide long-term customer pipelines.

To learn more about the business value of the solution, read the case study: Speeding marketplace integration thanks to WeTransact.

“Microsoft Azure provides the robustness needed to scale our operations, while Azure OpenAI Service opens doors to building new kinds of partnerships directly from the marketplace,” said Johan Aussenac, CEO, WeTransact. “Together, these technologies enable us to empower ISVs to innovate and thrive within the Microsoft ecosystem.”

Aussenac continued, ‘’Being part of Microsoft Founder Hubs connected us with expert Microsoft employees in infrastructure and business, whose invaluable advice played a key role in our success.’’