What is lead generation?
Lead generation is the process of identifying potential customers for your business or service and guiding them into your sales pipeline. The goal of lead generation is to pre-qualify interested buyers, filling your sales pipeline to help close deals more quickly.
Generating leads can occur across a variety of channels, including both online and in person. The more you expand your reach, the more potential customers you can identify, increasing the number of leads in your sales pipeline. Lead generation saves a tremendous amount of time for the sales team, allowing them to focus on the most high-value contacts.
Although every business has their own process, lead generation often follows these stages:
Discovery
Identifying potentially interested individuals and laying the foundation for lead nurture.
Lead nurture
Beginning to build a trusted connection, helping the lead feel comfortable with your company and what you offer.
Lead qualification
Determining whether or not this lead is ready to move forward, often the point at which the lead is handed to the sales team.
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