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4 min read

Join Microsoft at NRF 2024 and power your AI transformation

  • By Shelley Bransten, Corporate Vice President, Global Retail, Consumer Goods and Gaming industries, Microsoft

Innovations in technology like AI and generative AI bring an unparalleled opportunity to transform the way we live, play, and conduct business. Microsoft has focused on leading in the era of AI and will be showcasing at the National Retail Federation’s (NRF’s) annual Big Show in New York City, New York, how “Retail unlocked” through AI can unlock the value of your data, unlock new shopping experiences, unlock supply chain optimization, and unlock your store associates’ potential. And ultimately, unlock productivity and growth across your entire retail business.

I invite you to join Microsoft at NRF 2024 to experience the next generation of AI and gain insights on how it’s already transforming retail—and learn about strategies you can use to embrace this wave of innovation.

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Connect with Microsoft at NRF

There are many ways you can connect with us in-person at NRF. We look forward to seeing you!

  • Visit our booth on level three at #4503.
    Conveniently located at the main entrance of the Exhibition Hall, immerse yourself in 29 innovative demos and experiences, meet and collaborate with Microsoft experts and our industry-leading partners on how you can leverage cutting-edge AI retail solutions.  
  • Join us for our welcome reception.
    Welcome Reception on Sunday, January 12, 2024: Celebrate with our featured retailers and partners with an opportunity to connect over food, drinks, and networking, register now.
  • Schedule a one-on-one meeting.
    Let your account representative know if you would like to schedule some time to meet with our product experts and Microsoft leadership, who are available to strategize and answer all your questions.

Big ideas sessions

We’re very excited to be hosting three sessions this year. We hope you stop by to hear the latest from Microsoft executives, and their featured panel guests. Mark the sessions on your schedule:

  • Retail Unlocked: Achieve more with Microsoft: Hosted by Shelley Bransten, Corporate Vice President, Global Retail, Consuer Goods and Gaming Industries on Sunday, January 14, 2024, from 1:00 to 1:30 PM EST. Join this interactive session to hear about one retailer’s AI journey to date. Hosted by Microsoft’s Corporate Vice President, Retail, Consumer Goods and Gaming Industries, Shelley Bransten, you’ll also learn about new AI-focused findings from Futurum Research and all new AI capabilities in Microsoft Cloud for Retail that will help power your AI transformation.
  • Unlocking true customer-centricity: optimizing touchpoints across the shopper journey with AI: Hosted by Kathleen Mitford, Corporate Vice President, Global Industry Marketing on Monday, January 15, 2024, from 11:45 to 12:15 PM EST. Generative AI and large language models have captured the attention of executives across industries. While the technology’s use cases seem endless, smart retailers and brands must identify and prioritize the applications of generative AI that will be most valuable to their organization and partner with organizations who will treat their data with the highest privacy standards. Join us to hear how Microsoft is helping organizations large and small maximize their generative AI opportunities safely and responsibly.
  • Unify your data to unlock AI opportunities: Hosted by Satish Thomas, Corporate Vice President, Microsoft Industry Clouds on Tuesday, January 16, 2024, from 1:00 to 1:45 PM EST. Retailers are swimming in data every day. Even with sophisticated legacy technologies and cutting-edge data science, the majority of that data goes uncollected. Insights stay hidden—often in plain sight. But that’s starting to change. AI tools are enabling retailers to understand their customers, merchandising, supply chains, operations, and workforces better than ever before. Join us to hear about the myriad insights that retailers are drawing from newfound and increasingly precise data sources to run leaner, smarter stores. 

Showcasing transformation with our partners

Let’s shine a special spotlight on our partners and their collaboration with Microsoft at NRF. The remarkable speed at which our partners have incorporated generative AI, utilizing Microsoft 365 Copilot and Azure OpenAI Service, is reshaping the retail landscape. Witness their impressive transformations and explore live demonstrations at our booth. Dive into the innovative solutions presented by partners who are seamlessly integrating Microsoft Cloud for Retail. Join us for engaging demo by 1M Robotics, showcasing autonomous robotics designed to enhance omnichannel, frictionless retail experiences. Along with Adobe, Accenture | Avanade, AiFi, Blue Yonder, and Sitecore, all harnessing the power of the Microsoft platform. Our ongoing collaboration with Sony highlights our commitment to a dynamic ecosystem, where we closely collaborate with partners to envision and bring to life the future solutions that retailers will rely on. And we are excited to welcome the new global payment partnership with Nuve, to deliver leading payment experiences for customers of its products, solutions, and services across many of its key markets. 

A big shout-out to all the partners featured in our booth at NRF:

To NRF and beyond

This year’s NRF theme is “Make it Matter,” and we are eager to support what matters to retailers by bringing unique value, productivity, and growth to their business. We’re excited about what we’re accomplishing with our partners and customers in the retail world. Our team has been preparing for months to provide you the best, most informative experience possible at NRF. If you are not able to attend, our sessions will be available on-demand to registrants, and you can get in touch with a Microsoft representative at any time for more information on the ways Microsoft can help your retail business achieve more with insightful, intuitive AI tools.

NRF 2024

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Shelley Bransten
Corporate Vice President, Global Retail, Consumer Goods and Gaming industries, Microsoft
Shelley Bransten, Corporate Vice President, Global Retail, Consumer Goods & Gaming industries, grew up in retail. She’s a passionate advocate for customers and works tirelessly to ensure they’re set up for success. During her time at Microsoft, she has overseen groundbreaking partnerships with leading brands and retailers across the globe. Shelley also sits on multiple boards including NRF, RILA, and Trove.

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