Streamline progress from app building to marketplace success with app advisor

App advisor provides curated guidance, resources, and benefit information to independent software vendors (ISVs) at any stage of the app journey—from discovering the advantages of working with Microsoft, to streamlining app development, publishing an app through the Microsoft commercial marketplace, and growing your sales in marketplace. App advisor is a self-serve, always-on tool that’s ready to deliver the right resources exactly when you need them, after answering just a few questions.

Answer a few simple questions about your B2B app and app advisor will provide step-by-step guidance tailored to your stage of development. Find recommended how-to content, tools, and other partner-proven resources. With app advisor, you can stop searching for next steps and get the help you need to build, publish, and sell your app faster. Expert guidance is provided as summarized content to help you move forward.

You don’t need to be a member of ISV Success or even a Microsoft partner to use app advisor, though you’ll have opportunities to join. Whether you’re just considering or are already building a B2B app with Microsoft technology, app advisor can help. It offers guidance for business, technical, and marketing roles and functions, so there’s support for all aspects of app development and success. You’ll discover the advantages of working with Microsoft, get tools and trials to build B2B applications, learn how to publish through the Microsoft commercial marketplace, and find resources to grow and scale your business—all at your own pace.

App advisor is an always-on, comprehensive tool that delivers curated resources for every stage of the app journey—whether building, publishing, or selling apps. It’s a guided experience that surfaces the right resources exactly when you need them to keep you moving forward. While not exclusive to ISVs, app advisor offers proven Microsoft resources that have helped thousands of partners achieve their goals.

Getting started is quick and easy. Simply launch app advisor, answer a few questions about your current needs in the app-building journey, and you’ll receive targeted, actionable guidance for what you’re working on right now. Guidance is streamlined to provide the curated advice you need to build and publish your app and grow your sales through the Microsoft commercial marketplace.

App advisor is free to use.

In the Discover stage of app advisor, you’ll explore why Microsoft is the right partner to help you build, publish, and grow your app. You’ll learn about:
 

• The advantages of Microsoft technology, including enterprise-grade security and innovative, responsible AI.
• The value of selling through the Microsoft commercial marketplace.
• The benefits available to help you build B2B applications, such as free Azure credits.

In the Build stage of app advisor, you’ll discover streamlined ways to design your solution and offer. You’ll learn how to:

• Build apps with Microsoft technology.
• Access products and tools like Microsoft Copilot.
• Explore training opportunities.
• Design your solution architecture.
• Create your marketplace offer as well as receive pricing guidance.
• Purchase or license the technology you need.

 

In the Publish stage of app advisor, you’ll receive guidance on managing your Partner Center account and publishing your offer. You’ll learn how to:
 

• Manage your account in Partner Center.
• Choose the right listing option and offer type, plus discover the benefits of creating a transactable offer.
• Start drafting your offer, including combining your apps and services for a single sale through marketplace.
• Publish and monetize multiple offer types, including SaaS.

 

In the Grow stage of app advisor, you’ll discover strategies for growing your sales. You’ll get partner-proven methods to effectively:
 

• Go to market, including campaign resources and best practices.
• Generate, manage, and nurture leads.
• Gain access to exclusive benefits and incentives.
• Sell through partners.
• Grow your sales through private plans, private offers, and multiparty private offers.
• Cosell with Microsoft.

 

App advisor experience is self-guided and always available. It’s designed to support you at your own pace through every stage, including B2B app development, publishing, and growing your sales. You can take as much or as little time as you need to explore tailored resources, actionable advice, and next steps for each stage.

No, you don’t need to be enrolled in ISV Success to use app advisor. However, if you’re looking for additional support to build your app, we encourage you to explore and join ISV Success for access to exclusive tools and resources, one-on-one consultations, cloud credits, and other benefits.