WHY THE MARKETPLACE
Accelerate growth through the Microsoft ecosystem
Collaborate with Microsoft sellers and 500,000+ partners to expand your reach and accelerate deal opportunities through one platform.
Reach more customers
Scale globally and access more than 6 million monthly users and Microsoft customers in 141 countries.
Simplify sales
Streamline sales and procurement for your customers by connecting to a global commerce engine.
Unlock growth
Access 95% of Fortune 500 cloud budgets to land larger deals and sell more.
GET STARTED
Sell where your customers buy
Reach more customers, simplify sales, and accelerate growth using the following marketplace selling paths.
Digital direct
Enjoy frictionless sales through the marketplace, where digital sales are growing by triple digits.
Private offers through partners
Engage an ecosystem of 500,000+ partners and sell together with multiparty private offers.
Co-sell with Microsoft
Become Azure IP co-sell eligible so your offer sales count toward customers’ pre-committed cloud budgets.
Innovate with AI through the marketplace
Find out how the marketplace helps you accelerate AI transformation.
SUCCESS STORIES
Read about marketplace wins
Marketplace value
Discover the value of the marketplace
Based on a 2023 commissioned TEI study conducted by Forrester Consulting, the Microsoft commercial marketplace delivered customers a three-year 587% return on investment (ROI) with a payback period of less than six months.
Discover valuable resources
Partner documentation
Make the most of the marketplace
Get technical guidance to publish offers to the marketplace and connect customers to your solutions.
Community
Connect with the marketplace community
On-demand content
Learn how to drive growth in live and on-demand Mastering the Marketplace webinars
Marketplace value calculator
Estimate the value of selling through the marketplace with this self-serve ROI tool
Frequently asked questions
- The Microsoft commercial marketplace connects customers to a comprehensive catalog of vetted partner solutions. With the marketplace, customers can easily discover, buy, deploy and manage cloud and AI solutions and professional services from Microsoft partners, all through one trusted source. For software companies, the marketplace offers access to millions of Microsoft customers, helping you scale and sell direct online, through the partner ecosystem, or by co-selling with Microsoft.
- Selling through the marketplace gives you access to a global audience of Microsoft customers actively seeking cloud solutions. This creates new opportunities for you to scale your business and co-sell with Microsoft. The marketplace simplifies your sales process and unlocks growth potential by allowing you to sell where customers prefer to buy. With ISV Success, we support you at every stage—from onboarding to publishing and growth—to ensure your success.
- There’s no cost to publish offers in the marketplace. However, we do collect a 3% agency fee when customers purchase your offer through the marketplace.
We offer a 50% reduced agency fee for all renewals sold as private offers through the marketplace. This helps you maximize profitability while reinforcing valued relationships with your customers. - The marketplace supports a range of solutions to meet customers’ diverse business needs, including Software as a Service (SaaS) apps, virtual machine images, containers, managed applications, and solution templates. The marketplace also supports services and apps that integrate with Dynamics 365, Microsoft 365, Teams, and Power Platform.
- To create offers in the marketplace, your organization must first become a Microsoft partner by agreeing to the Microsoft Partner Agreement and accepting the Microsoft Publisher Agreement. To sign up to be a commercial marketplace publisher, visit Partner Center.
After you sign up and accept the Microsoft Publisher Agreement, you'll have access to the marketplace page in Partner Center. This is where you’ll create and manage offers and view analytics reports. - Co-selling with Microsoft means collaborating with Microsoft partners and sellers on joint sales opportunities. When you achieve Azure IP co-sell status, you gain access to 500,000 Microsoft partners and a global sales force, allowing you to expand your reach into new markets. You can also create private offers for Cloud Solution Providers, which empowers resellers to sell your solutions and creates new sales opportunities. To qualify, your offer must meet specific criteria.
- Multiparty private offers (MPOs) enable you to scale and drive repeatable revenue with Microsoft channel partners through the marketplace. With MPOs, you can quickly create new offers, customize pricing and terms, and close bigger deals faster. To create an MPO, make sure you have Partner Center access. Once you’re in Partner Center, navigate to “Private offers,” select “Create new offer,” customize the details, and invite your channel partner with an enrollment link. The partner must accept and complete the enrollment process.
- Microsoft offers resources and benefits for software partners through ISV Success and Marketplace Rewards. ISV Success delivers technical guidance to help you quickly build and publish solutions, while Marketplace Rewards provides sales and marketing support to help you boost visibility and co-sell opportunities.
- No, you don’t need to enroll in ISV Success to publish an offer on the marketplace. However, ISV Success can help you build, migrate, or replicate apps for publication on the marketplace.
