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ISV Knowledge Center

Deepen your marketplace knowledge, gain competitive insights, and explore a variety of new growth strategies for your independent software vendor (ISV) business.

Learn. Apply. Grow.

Transforming the way ISVs, SaaS providers, and software companies grow in the digital age.
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TRENDS AND STRATEGIES

Stay sharp. Learn the latest business trends for navigating today’s market.

Discover actionable tips, best practices, and industry insights to help you succeed in the B2B marketplace.
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Market Leadership

Market Leadership Strategies for ISVs

Establish and strengthen your position as an industry pioneer with actionable, ISV-focused strategies.
Start today
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Optimize Cost & Boost ROI

ROI for ISVs: Financial Best Practices

Discover financial best practices for budgeting, cost optimization, and revenue growth.
Review best practices
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Business Growth & Scaling

Market Trends for ISV Growth

Learn how independent software vendors (ISVs) can use market and technology trends to their advantage.
See what's trending
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Acquisition & Retention

ISV Marketing Strategies for Growth

Discover how industry leaders build brand awareness and boost sales.
Become a market leader
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ISV 101

What is an ISV?

Learn what it means to be an ISV in today’s tech industry—and how to get started and succeed.
Learn more
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Optimize Cost & Boost ROI

Cloud Cost Optimization & Management Strategies

Learn what cloud cost optimization is and why it’s important for independent software vendors (ISVs).
Learn the strategies
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Business Growth & Scaling

Rapid Growth Strategies for ISVs

Discover effective strategies that help ISVs scale, innovate, and thrive in a competitive landscape.
Get the competitive edge
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Acquisition & Retention

User Acquisition Strategies for ISVs

Explore effective ways to expand your user base, boost revenue, and grow faster.
Learn the strategies
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Cloud Solutions for ISVs

Key Benefits of Cloud Computing for ISVs

Learn how cloud computing helps ISVs scale, save, perform, and innovate.
See the benefits
NEXT STEPS

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Build and publish your apps faster with exclusive benefits, including AI services, $5,000 (USD) in Azure credit, 1:1 consultations, developer tools, and more.
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Access up to $400,000 (USD) in proven sales and marketing benefits at no cost. Plus, earn cash rewards when reaching billed sales milestones.
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