Microsoft Services: Pricing Consistency Update

March 27, 2026

Update on Pricing for Extended Security Updates for Windows and SQL Server

Microsoft is introducing a standardized pricing approach for Extended Security Updates for SQL Server and Windows products including Windows 10 Enterprise 2016 LTSB and Windows Server. This update builds on our principle of a consistent pricing model and reflects our ongoing commitment to greater transparency and alignment across all deployment options and purchasing channels.

What’s Changing?

To simplify and provide clarity, Microsoft is introducing a consistent Extended Security Update pricing model so that customers pay the same list price regardless of:

• Deployment location: Azure, on-premises, or other public clouds
• Purchasing channel: Microsoft Customer Agreement, Enterprise agreements, Cloud Solution Provider program (CSP), or other licensing programs

Who Is Affected?

Customers who use Windows and SQL Server Extended Security Updates released on or after April 1, 2026, will see the same pricing whether they purchase in Azure or outside Azure.

When Does It Apply?

The new pricing model will apply starting April 1, 2026, for any new Extended Security Updates offerings for Windows products and SQL Server. This does not apply to existing offerings, including Extended Security Updates for Windows Server 2012, Windows 10 version 22H2, or SQL Server 2014.

What Should Customers Do?

Microsoft provides several paths to help customers navigate end of support for Windows products and SQL Server. You can modernize to Azure Platform-as-a-Service (PaaS) to eliminate future upgrade cycles and reduce operational overhead. If you prefer to stay on virtual machines, you can upgrade to the latest Windows or SQL Server release. If you need more time, you can subscribe to Extended Security Updates plan. Microsoft recommends scheduling time with your account team or partner of record to review these changes.