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CRM Mapping

Uncover customer insights with visual tools.

Azure Maps lets you use a customer’s address to build comprehensive and precise maps within CRM applications that can inform sales strategies and streamline operations for sales teams.

Add Customer mapping to your CRM software

Many sales teams can tell you who their customers are, but far fewer can tell you where their customers are located. CRM systems built with Azure Maps’ CRM mapping API tools bridge this gap enabling sales teams to discover patterns, spot emerging markets, and plan new sales territories.

Territory Planning

Sales leaders can spot regions where prospects are located with Azure Maps geocoding API and use these findings to plan new territories and assign resources.

Discover Nearby References

References from a happy customer can often push a sale past the finish line. Use CRM mapping to find customers located near a prospect who can vouch for your business.

Identify challenging markets

Detect downward trends within specific geographic markets using Azure Maps location services and quickly redirect sales resources to counter these declines.

Optimize Sales Trips

Maximize your sales team's travel budget by identifying clusters of customers located within a geographic region using customer mapping software built with Azure Maps APIs.

Find new prospects

There are a variety of components involved in building a customer profile--and geographic location is one of them. Sales teams can discover where their companies' best customers are located using mapping software built with Azure Maps map APIs and leverage these findings to discover and target prospective customers located nearby.

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Review historic geographic market data

Market conditions can quickly change. Azure Maps CRM mapping gives sales leaders the power to see how geographic markets are currently performing along with the historical context needed to determine if recent trends are permanent or simply history repeating itself.

Streamline sales route planning

For companies with sales representatives who are often on the road, traffic and weather can often cause travel delays that can adversely impact customer and prospect relations. With CRM mapping powered by Azure Maps, sales teams can plan smarter sales routes that account for the distance between different customers, severe weather, and heavy traffic.

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a user reviewing a CRM dashboard showing sales data on a map

Design a more comprehensive sales strategy with mapping

Azure Maps’ maps API is the tool needed to build CRM systems modern sales teams require. Sales leaders can see where their company’s top customers are located and the regions producing their newest customers. With these insights in hand, they can develop sales plans capable of driving customer satisfaction and new sales.

CRM mapping tools for success

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Data and Insights

Seamlessly process data from multiple sources, including your own, to generate tailored business intelligence and create custom maps.

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Location Services

Power your applications with location data, including data from Azure Maps Geolocation and Geocoding APIs.

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Mapping and visualization

Combine satellite and aerial imagery with customizable UI controls to generate accurate, interactive maps in a variety of styles.

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Routes and Directions

Find simple, accurate routes for pedestrians and vehicles alike, while taking into account local traffic and restrictions.

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Azure Maps

Advanced mapping features for your applications.

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