4 real business benefits of Microsoft AI

There’s no question that AI transformation is moving at lightning speed—but are AI solutions driving real business outcomes for the organizations that embrace them? The answer is a resounding yes. We’re seeing businesses across all industries using AI-powered capabilities to increase productivity, streamline processes, and innovate faster.

In the 2025 AI Decision Brief, we share findings on how AI is rapidly evolving into what economists call a general-purpose technology. In this report, top Microsoft leaders and AI innovators say they expect generative AI to revolutionize operations, enable new and disruptive business models, and reshape the competitive landscape.

As AI grows more powerful and efficient, businesses have the opportunity to use these solutions to enhance employee productivity and well-being, improve customer engagement, and optimize business practices. In our latest webinar, Transform Your Business with Microsoft AI, I share real-world examples from leading organizations that are already driving value with AI. Plus, learn about three trusted Microsoft AI platforms designed to help you reap the benefits of this transformative technology.

At Microsoft, we’re here to help you navigate your AI transformation journey. Keep reading to find out how.

4 business benefits of AI transformation

When you apply AI to your business transformation, you’ll enjoy meaningful benefits related to employee experiences, customer engagement, business processes, and innovation. At Microsoft, we’re working with thousands of customers across industries and around the world to help them pursue these opportunities and realize the value of AI. 

Organizations are driving four major business outcomes with Microsoft AI.

1. Elevate employee experiences and boost productivity

One of the primary reasons organizations across all industries are tapping into AI is to increase productivity. According to an IDC study, 92% of surveyed companies said they’re using AI for productivity, and 43% said that productivity use cases currently provide their greatest return on investment.¹  

Plus, our customers tell us that by automating repetitive, mundane tasks, employees are freed up to focus on more complex and creative work. This shift makes the work environment more stimulating for teams and boosts their job satisfaction, which ultimately results in increased employee retention. 

2. Reinvent customer engagement

Organizations are using generative AI to help personalize customer experiences and improve customer service. These companies are tapping into AI-powered tools to:

• Provide service agents with tailored insights.
• Create customized content tailored to targeted customer segments.
• Streamline operations so customers can get information faster.
• Craft experiences that delight customers while lightening the load for employees.  

AI solutions also help organizations deliver faster customer service, leading to an increase in both customer and agent satisfaction. For service agents, sourcing the right information from a vast catalog of material can take a long time. Generative AI puts the necessary data right at their fingertips, saving them thousands of hours.

3. Streamline business processes

Many Microsoft customers are using generative AI solutions to transform operations and improve efficiency across various business functions. For example, IT teams are using AI to automate responses to routine tasks while keeping employees happy. Human resources departments are tapping into these solutions to speed up the hiring process, while financial teams use AI for fraud detection and risk assessments. 

4. Spark innovation

Organizations across industries are using generative AI to fuel innovation and speed up creative processes and product development. Using AI tools, teams can explore new ideas, design prototypes, and iterate quickly, cutting down the time it takes to get to market.  

For example, the automotive industry is using AI to design more efficient vehicles. And in healthcare, radiologists are using AI solutions to more quickly and accurately interpret detailed images.

All of these examples show the value of AI and the real outcomes that organizations are driving with these innovative capabilities. Check out more customer stories that illustrate how companies are transforming with AI.

Now let’s dive into how Microsoft AI can bring all of this to life for your organization.

Accelerate your AI business transformation with three trusted platforms

We offer three Microsoft AI platforms to help you transform your business, drive impact, and achieve more—Microsoft Copilot, Copilot devices, and the Copilot and AI stack.  

1. Microsoft Copilot

Driving AI transformation starts by bringing AI into the flow of work for every one of your employees. That’s exactly what Microsoft Copilot does. Copilot is rapidly becoming an essential solution for getting work done. 

Copilot streamlines universal tasks for every employee, from drafting emails to generating reports. This ensures that efficiency isn’t just a goal, but a standard practice. Whether it’s simplifying complex documentation for operations employees, enhancing risk management with real-time insights for financial analysts, or accelerating the onboarding process for service agents, Copilot is the intelligent assistant for the modern workforce. 

2. Copilot devices

In 2024, we introduced Copilot+ PCs—a new class of Windows PCs designed for AI transformation. These are the fastest, most intelligent Windows PCs ever built. Copilot+ PCs allow users to accomplish things you can’t on any other PC. These devices come with AI tools that enhance video calls, refine writing in documents, and supports advanced features, like real-time translations and image generation. 

Plus, this January, we introduced new Surface Copilot + PCs for Business. These devices transform the employee experience and help amplify efficiency and creativity at work.

3. Copilot and AI stack

The most advanced platform for creating AI solutions, the Copilot and AI stack empowers users to build more ambitious products by using advanced technology at each layer of the stack, including:

• Developer tools: The Copilot and AI stack begins with the world’s most-loved developer tools. Microsoft Copilot Studio is now used by more than 100,000 organizations to build AI solutions. The Visual Studio family of products, which includes both Visual Studio and Visual Studio Code, are among the most widely used development tools in the world, with more than 40 million monthly active developers. And GitHub, used by more than 100 million developers, is the home of open source. 
• AI management: To help organizations simplify and scale their AI workloads, we recently announced the availability of Azure AI Foundry. Azure AI Foundry enables organizations to design, customize, and manage the next generation of AI apps and agents at scale. 
• Data and analytics: Of course, all of this AI innovation is built on a foundation of data. If you want to use your data to gain a competitive edge, you need data solutions that are comprehensive, secure, and connected. Microsoft Azure provides a comprehensive suite of data services that are secure by default and seamlessly integrated, allowing organizations to effectively manage and use their entire data estate.

Transform with trusted AI

When it comes to AI transformation, we believe that trust is the most important element of all. At Microsoft, we’re focused on helping customers use and build AI that is secure, safe, and private.  

All of this innovation is grounded in our mission to empower every person and every organization on the planet to achieve more. And we want to help your organization accelerate your AI transformation with the Microsoft Cloud.  

To explore how Microsoft AI is driving real business outcomes for leading organizations, watch the 25-minute on-demand webinar.

If you’re ready to take the next steps in your AI business transformation, check out Microsoft AI to get started today. 

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¹IDC InfoBrief, sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.