Media & entertainment industry insights | The Microsoft Cloud Blog http://approjects.co.za/?big=en-us/microsoft-cloud/blog/industry/media-entertainment/ Wed, 20 Nov 2024 19:36:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Access for all: La Basilica di San Pietro https://unlocked.microsoft.com/vatican/ https://unlocked.microsoft.com/vatican/#respond Thu, 14 Nov 2024 16:00:00 +0000 La Basilica di San Pietro—a collaboration between the Vatican, Iconem, and Microsoft—gives everyone full access to Vatican City’s most iconic church via AI-enabled immersive exhibits and an interactive website.

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Photogrammetry, AI, and digital preservation combine to create a digital twin of St. Peter’s Basilica with thousands of images, allowing visitors to explore it in detail from anywhere in the world.

Located in Vatican City, St. Peter’s Basilica is over 400 years old, and is one of the most well-known churches in the world revered for its breathtaking Renaissance and Baroque architecture. Famous architects like Michelangelo and Bernini contributed to the design of the church, which took over 100 years to complete.

Today, La Basilica di San Pietro—a collaboration between the Vatican, Iconem, and Microsoft—gives everyone full access to Vatican City’s most iconic church via AI-enabled immersive exhibits and an interactive website.

Making history

Taking photos of every detail of a massive historic cathedral and piecing them all together sounds daunting, especially in less than a month, but with AI, it’s possible. Iconem, a leader in digital preservation based in Paris, uses advanced photogrammetry and AI to create 3D replicas of the world’s most famous historic landmarks and archaeologial sites.

Andrea Louis, software engineer and Technical Project Manager at Iconem, found the La Basilica di San Pietro experience stimulating due to its size and complexity, and the many spiritual, artistic, and historical layers involved. Being inside St. Peter’s Basilica gave her and the Iconem team intimate knowledge of the church, which allowed them to develop new ways to bring visitors inside the space.

It’s like an investigation of the 2,000-year history through one unique monument.

Yves Ubelmann

Founder and CEO of Iconem

To make the 3D version of St. Peter’s Basilica, the Iconem team took over 400,000 high-resolution images using advanced photogrammetry techniques. They spent three weeks scanning the Basilica using various devices including drones, cameras, and lasers, and Azure processed the massive volume of images collected. This data was securely backed up and stored in Azure Cloud, making it accessible to partners. Iconem then created an ultra-precise 3D model, or a digital twin of the Basilica. AI-generated imagery taken from Iconem’s photogrammetry data enhanced visualization of both the interior and exterior of the Basilica, allowing visitors to explore every intricate detail from anywhere in the world.

Bringing it to life with AI

Microsoft provided the AI tech needed to process and analyze Iconem’s vast amount of photogrammetry data used to create the digital twin of St. Peter’s Basilica. Microsoft’s AI for Good Lab contributed advanced tools that refined the digital twin with millimeter-level accuracy, and used AI to help detect and map structural vulnerabilities like cracks and missing mosaic tiles. The Vatican oversaw the collaboration, ensuring the preservation of the Basilica as a cultural, spiritual, and historically significant site for years to come.

An experience of a lifetime

In November 2024, ahead of the the 2025 Holy Year Jubilee, both the public exhibition and digital platforms of St. Peter’s Basilica will be available for everyone to see and experience in the Pétros enì exhibit. The Holy Year Jubilee occurs every 25 years as a year of grace and pilgrimage in the Roman Catholic church. During this time, Catholics are encouraged to take a pilgrimage to Rome where they can participate in ceremonies, religious events, and focus on spiritual renewal. “Pilgrims of Hope” is the theme of the 2025 Holy Year Jubilee.

The Pétros enì exhibit will give the 35 million pilgrims in Rome an immersive, in-person experience of a lifetime, and it will also help more than a billion Catholics unable to make the trip feel like they’re in the moment.

Visit the La Basilica di San Pietro, an AI-enhanced experience

This project ultimately allows us to rediscover what is fully human and connects everyone.

Cardinal Mauro Gambetti

Archpriest of St. Peter’s Basilica

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A wave of AI innovation is overtaking Australia and New Zealand http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2024/04/10/a-wave-of-ai-innovation-is-overtaking-australia-and-new-zealand/ http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2024/04/10/a-wave-of-ai-innovation-is-overtaking-australia-and-new-zealand/#respond Wed, 10 Apr 2024 15:00:00 +0000 Delve into success stories that demonstrate the tangible benefits AI is already bringing to the Australia and New Zealand region.

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This blog is part of the AI worldwide series, which highlights customer stories from around the globe. Read more stories from India, France, Brazil, and Japan.

As technology advances rapidly, AI emerges as a source of innovation, promising to redefine what’s possible in our world. This sense of wonder and anticipation was palpable during our recent stop in Sydney for the Microsoft AI Tour. The vibrant enthusiasm for AI was displayed by businesses and governments in Australia and New Zealand showcasing the region’s commitment to leveraging AI to transform services, enhance efficiency, and solve complex challenges with unprecedented agility.

Microsoft’s recent investment of AUD $5 billion in Australia’s digital infrastructure is a testament to our belief in AI’s potential to empower every individual and organization to achieve more. This significant investment not only reflects our confidence in AI’s transformative power but also highlights the pivotal role Australia and New Zealand are poised to play in global AI innovation. It is against this backdrop of optimism and groundbreaking investment that we delve into success stories that demonstrate the tangible benefits AI is already bringing to the Australia and New Zealand region.

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Telstra: Revolutionizing customer service through AI

Facing the challenge of improving customer service efficiency and reducing the need for repeated information, Telstra turned to Microsoft Cloud and Azure OpenAI Service to develop their generative AI solutions, “One Sentence Summary” and “Ask Telstra.” These tools, by summarizing customer histories and providing quick access to internal knowledge, have drastically improved the efficiency and personalization of customer service, setting a new standard in telecommunications.

The successful pilot programs underscored the solutions’ impact, demonstrating marked improvements in operational efficiency and customer satisfaction, prompting Telstra to expand these AI tools across its network. This strategic move underscores Telstra’s commitment to innovatively enhancing service delivery through responsible AI use, in collaboration with Microsoft and Accenture.

South Australia’s Department for Education: Empowering education with AI

Confronted with the advent of generative AI services like ChatGPT, the South Australia Department for Education harnessed AI to create EdChat, a pioneering chatbot designed to enrich teaching and learning. This innovative tool, developed in collaboration with Microsoft and IT partner, Insight Enterprises, has equipped students and teachers with a dynamic resource for exploring AI safely, fostering essential future skills.

The outcome of the eight-week EdChat trial revealed a significant shift in how students engage with information and learning, promoting a culture of inquiry and critical thinking, while ensuring a secure and ethical AI learning environment. EdChat serves as a secure environment where students can ask questions without fear of judgment, granting them increased agency over their own educational paths.

This initiative not only highlights the department’s proactive approach to educational challenges but also sets a precedent for integrating AI in education, empowering the next generation with the knowledge and skills for a future where AI plays a central role.

“EdChat is a truly inspiring example of how the education sector can embrace generative AI to deliver value to its most important stakeholders – students,” says Veli Mati-Vanamo, CTO (APAC) of Insight Enterprises.

CommBank: Enhancing financial services with AI

As an early adopter of AI in the banking sector, the Commonwealth Bank of Australia (CommBank) has embraced a variety of innovative AI use cases to redefine customer service and enhance operational efficiency. The bank ran a successful trial of GitHub Copilot with the goal of accelerating the coding processes, and it has deployed generative AI for personalized customer notifications, a Q&A tool to expedite staff response times, and AI-driven analysis to streamline loan processing.

Informed by these successes, Commbank recently announced an exciting expansion of their partnership with Microsoft. This collaboration will focus on generative AI to develop tools like the CommBank copilot to resolve customer queries faster and help customers better understand their money.

“Through our ongoing partnership,…we also see this as an opportunity to work together with leading global technology teams to ensure CBA’s safety and security is constantly upgraded and improved, to keep pace with the evolving threat landscape,” said Gavin Munroe, CommBank’s Group Executive, Technology and Group Chief Information Officer.

The partnership also emphasizes the development of AI-driven solutions to support CommBank staff and customers, with Microsoft engineers already collaborating on projects to elevate customer service and security.

This strategic and planned adoption of AI technologies is solidifying CommBank’s position as a leader in responsible and ethical AI use, demonstrating a forward-thinking approach to leveraging AI for comprehensive business and community betterment.

Australian Government: Innovating public service with AI

In a pioneering initiative, the Australian Government is harnessing generative AI through a strategic partnership with Microsoft to revolutionize public service. Through the current pilot, 7,000 government staff members are receiving AI literacy and skills training of Microsoft Copilot for Microsoft 365 based on a six-month trial aimed to significantly enhance productivity and the delivery of services to the public.

“By strengthening our partnership with Microsoft, we are charting a course for the future of public service – one where generative AI is used responsibly to enhance the work of the APS in delivering for Australians without compromising on safety,” said Australian Prime Minister, Anthony Albanese when he announced the trial in November 2023.

The initiative positions Australia at the forefront of global leaders in integrating AI within government operations, reflecting a deep commitment to innovation and responsible AI use, paving the way for a robust digital future.

Embedded deeply within LawVu’s operational fabric, AI is transforming legal workflows and decision-making processes. As a pioneer in Microsoft’s AI First Movers program, LawVu leverages Azure OpenAI Service to power its AI Assist feature, significantly streamlining contract reviews with rapid access to essential details, thereby bypassing exhaustive document examinations.

While LawVu’s focus is on streamlining internal processes for in-house legal teams, “Now, with the power of AI embedded in that workflow, we are taking a crucial next step in transforming what in-house legal teams can do and how efficiently they can do it,” said Sam Kidd, CEO and Co-founder of LawVu.

The use of AI extends beyond customer-facing features to internal operations, where LawVu harnesses ChatGPT for swift resolution of employee policy queries and GitHub Copilot to accelerate software development, embodying AI as a core component of its innovation strategy. This holistic adoption of AI not only alleviates administrative loads but also marks a profound shift towards efficiency and enhanced productivity, symbolizing a leap forward in legal technology evolution.

Qscan Group: Advancing medical diagnostics with AI

In the face of a global radiologist shortage and heightened demand for diagnostic imaging, one of Australia’s leading medical diagnostic imaging providers, Qscan Group, turned to AI to optimize the productivity of its radiologists. Utilizing Microsoft’s cloud and AI capabilities, including Nuance’s PowerScribe One, Qscan Group radiologists improved their productivity by more than 5%.

“We’ve seen some significant improvements in our cybersecurity posture and our overall technology performance by leveraging the Microsoft ecosystem,” says Simon Button, Chief Technology Officer at Qscan Group. “It ensures that we have a high performing, yet safe and secure organization.”

Qscan is already exploring ways that generative AI and the latest AI advances can improve patient and employee experience from improving the quality of radiology reports to automating call centers, setting new benchmarks for excellence in healthcare technology.

Stuff Group: Strengthening te reo Māori language with AI translation

In their ongoing effort to support the revitalization of te reo Māori, New Zealand’s Stuff Group Te Puna has launched an exciting pilot program that leverages AI to translate news articles, videos, and audio content at scale.

“Bilingual articles aren’t new at Stuff, we’ve been producing them for years,” said Stuff’s Pou Tiaki Matua Carmen Parahi (Ngāti Kahungunu, Ngāti Hine, Rongowhakaata). “But this is the first time we will be using AI to translate even more articles at scale, which will be quality-checked by a human translator and our editorial team before being published.”

Using technology from Microsoft and Straker Translations, the AI tool will not only multiply the number of articles published each week in te reo Māori but greatly increase its ability to translate live or breaking news.

Contrasted with his own experience as a young Māori in the 1970s and 1980s, Grant Straker (Ngāti Raukawa), Founder and Chief Executive of Straker Translations proudly noted, “Today’s generation of Māori and everyone that comes after will be able to engage with regular news content in their own language.”

Microsoft and ASD: Elevating cyber resilience with Sentinel-CTIS integration

The cybercrime threat landscape is escalating, with bad actors exploring the use of large language models (LLMs) and generative AI to research and plan cyber-attacks. As part of the Microsoft-Australian Signals Directorate Cyber Shield, Microsoft Australia and the Australian Signals Directorate (ASD) Cyber Threat Intelligence Sharing program (CTIS) have partnered together to advance cyber resilience and ensure a safer future for Australians.

The collaboration will enable public-private exchange of threat intelligence to boost ASD’s Cyber Threat Intelligence Sharing program (CTIS) and a world-first integration with Microsoft Sentinel technology. Microsoft Sentinel customers will be offered a free download capability to integrate into the CTIS program more easily and benefit from Microsoft’s global threat analysis of more than 78 trillion signals every day to support the fight against the evolving cybersecurity threats.

“Cyber security is a team sport, and the collective efforts of both the public and private sectors are vital to defend our nation,” said Rachel Noble PSM, Director-General of the Australian Signals Directorate. “By fostering such partnerships, we can more quickly identify threats, combat threat actors and make a lasting impact on Australia’s state of security.”

By actively disrupting cybercrime, including dismantling phishing domains and targeting ransomware groups like Black Basta, the collaborative use of AI between government, industry, and international partners has proven effective in bolstering Australia’s cyber defense.

AI for everyone in Australia and New Zealand

A presentation during the Microsoft AI Tour stop in Sydney Australia
The Microsoft AI Tour stop in Sydney, Australia.

These compelling stories from Australia and New Zealand illuminate the transformative potential of AI across sectors, serving as a source of inspiration for business leaders to explore how AI can revolutionize their operations.

Microsoft’s dedication to empowering organizations with AI technology and ethical guidance underpins a future where innovation leads to sustainable growth and enhanced human experience. As we continue this series, stay tuned for further insights and stories that celebrate the transformative journey of AI across industries and regions.

Take the next step in your AI journey by exploring Microsoft AI solutions, diving into The AI Strategy Roadmap, and getting skilled up with Microsoft Learn’s AI learning hub to ensure you’re ready to leverage Microsoft AI to its fullest potential.

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Art in the Cloud: How Framestore uses cloud technology to redefine visual effects http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2024/03/20/art-in-the-cloud-how-framestore-uses-cloud-technology-to-redefine-visual-effects/ http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2024/03/20/art-in-the-cloud-how-framestore-uses-cloud-technology-to-redefine-visual-effects/#respond Wed, 20 Mar 2024 15:00:00 +0000 Explore how an Oscar-winning global visual effects studio uses cloud computing to bring flexibility and scale to their rendering pipeline.

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The intersection of art and technology

Art in the Cloud is a new multi-platform series from Microsoft that explores the intersection between arts and technology. Through conversations with world-leading organizations and individuals, we explore how they bring their artistic and creative practice to life with the power of Microsoft Azure and high-performance computing.

The seed of Art in the Cloud began out of a conversation with customers using Azure who worked on creating some of the biggest movies of all time and had the technical challenge that surrounded the artistic creation process. In that discussion, I learned there are awesome stories of culture, art, and magic hiding just behind our cloud and I wanted to learn more, delve deeper, and explore the ways Azure and technological infrastructure is making culture possible enabling limitless innovation.

Connor Doyle's headshot

Art in the Cloud

Explore the intersection of art and technology

A new storytelling series on innovation in the arts

This series was born out of a desire for longer form, candid, and artistic conversations about how technology and art fuse in unique ways. The conversation is lighthearted, touching on technological shifts, artistic intent, AI, and more.

As host of Art in the Cloud, my background mirrors the work we are exploring, mixing both art and technology. I believe in the power of story to transform our understanding of the world, and I previously performed on the West End in theater. Years later, I brought that passion for storytelling into technology pioneering the augmented reality (AR)/virtual reality (VR) creative studio at Harvard Business School before working at Microsoft.

We are going through a tremendous time of change and transformation for the creative sector, and it’s important to have meaningful conversations about the role technology is playing.

To kick off Art in the Cloud, we are beginning with an Oscar-winning global visual effects (VFX) studio founded in the United Kingdom—Framestore. We explore how they use Azure to bring flexibility and scale to their rendering pipeline for movies like Guardians of the Galaxy, Barbie, Paddington, Deadpool, Wolverine, and many more.

Framestore: Award-winning VFX in the cloud

The VFX industry stands at the forefront of technological innovation, continually pushing the boundaries of what’s possible in film, television, advertising, and immersive experiences. In recent years, a significant shift towards cloud computing has revolutionized how studios operate, allowing for unprecedented levels of flexibility, scalability, and collaboration. This transition to the cloud represents not just an evolution in computing power but a fundamental change in how creative projects are conceived, executed, and delivered.

Among the pioneers of this transformation is Framestore, a creative studio that has embraced the potential of cloud technology to redefine the future of VFX. Home to more than 3,000 storytellers and innovators, Framestore is a truly global company with studios in New York, Los Angeles, Chicago, Montreal, Vancouver, London, Melbourne, and Mumbai. Framestore has embarked on a journey with Azure Cloud Services to unlock new levels of creativity and efficiency. This collaboration has enabled Framestore to navigate the complexities of real-life production more fluidly, altering the pressure of planning and resource allocation that traditionally comes with large-scale creative projects.

The integration of Azure Cloud Services into Framestore’s operations has brought about a shift in how projects are rendered. Traditionally, the studio relied on on-premises infrastructure, which, while robust, offered limited flexibility and required significant investment in servers and systems that operated around the clock. The move to cloud computing for burst rendering scenarios with Azure has not only mitigated these challenges but also introduced almost infinite scalability. This means Framestore can now burst its rendering capabilities across key sites globally, ensuring that artists have the resources they need, when they need them, without the constraints of physical infrastructure.

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Optimize cloud investments

Moreover, the adoption of cloud technology has had a profound impact on Framestore’s cost management and operational efficiency. By leveraging Azure, Framestore can dynamically adjust its compute resources, optimizing render costs—one of the studio’s most significant expenses. This flexibility ensures that Framestore remains competitive and can manage its resources in the most cost-effective manner, for its business operations. The global connectivity facilitated by Azure means that Framestore’s artists can collaborate seamlessly, regardless of their physical location, fostering a more integrated and creative environment.

An image from Mel Sullivan's interview with Microsoft about how Framestore uses cloud technology

Mel Sullivan, Framestore Chief Executive Officer, said, “When Framestore won the Oscar for Gravity back in 2014 we were working on a small number of film projects a year and only just beginning to expand our global footprint. Now we’re working on more than 30 major film and episodic productions at any given time, and with over 3,000 people working across eight studios and four continents we’ve trebled in size as a company. Allowing our artists to work at speed and scale while collaborating seamlessly with their colleagues elsewhere in the world is absolutely pivotal when it comes to bringing blockbuster projects to life and pushing creative and technological boundaries.”

Framestore’s work with Azure Cloud Services showcases the immense potential of cloud computing in the creative industries and a new integration of technology into the creative industry.

Check out more Art in the Cloud

Stay tuned for more Art in the Cloud episodes as we engage with a wide array of technologists, artists, and creators from various regions to explore their work and how technology shapes their creative output. We’ll delve into the innovative ways these individuals leverage technological tools to enhance their artistry, pushing boundaries and exploring new territories in creativity.

As we continue to feature more episodes, we invite you to follow the narratives and discoveries that emerge at the crossroads of technology and art.

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A deep dive into AI innovation: Pivotal season two http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2023/11/29/a-deep-dive-into-ai-innovation-pivotal-season-two/ http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2023/11/29/a-deep-dive-into-ai-innovation-pivotal-season-two/#respond Wed, 29 Nov 2023 16:00:00 +0000 I’m excited to launch a second season of the podcast, featuring 12 stories of innovators who are using AI and other cutting-edge technologies to solve problems.

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Today, we’re seeing a once-in-a-generation technology shift with AI. By using the power of natural language, AI is dramatically reducing the friction between humans and computers and reducing the barriers of computing for many roles within organizations.

Over the past year, I’ve spoken with many customers around the world about how their use of AI has evolved. They have gone from playing with consumer-facing solutions such as Bing Chat and ChatGPT, to deploying AI use cases that could reinvent their industries.

Examining how people approach the use of disruptive innovations is a passion of mine and the reason why I launched the Pivotal podcast earlier this year. Pivotal focuses on the inflection point where people learn what a technology is capable of and start using it to achieve a purpose, making an impactful change for their organizations or communities. That inflection point is fascinating, because it is through learning, building, experimenting, and deploying that we can draw important lessons on what works and what doesn’t.

In season one, we looked at how trailblazing innovators are leveraging technology solutions in all sorts of ways, from driving action on sustainability and scaling the teaching of digital literacy in developing countries, to accelerating conservation research and improving the experience for frontline workers.

I’m excited to launch a second season of the podcast, featuring 12 stories of innovators who are using AI and other cutting-edge technologies to solve problems for those they serve.

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On the forefront of the unfolding AI transformation

Since Microsoft began integrating generative AI within our solutions such as Bing, Microsoft 365, Dynamics 365, and Microsoft Power Platform this year, people everywhere have been developing a new way of working alongside machines.

But we have always believed that our customers are the ultimate experts of their domain. By sharing our learnings, our AI capabilities, and our technology stack with them, we know our customers will leverage this technology in unexpected places and find surprising new ways to drive impact.

In season two, we talk to these innovators about what sparked their AI initiatives, what problems they are trying to solve, and how they have empowered their teams to experiment with AI while doing so in a responsible way.

Nota harnesses AI to revitalize local journalism

Season two opens by exploring how Nota, a tech startup, is using AI to help small newsrooms across the United States survive in the digital age.

Over the last two decades, large portions of the United States have become “news deserts” as small newspapers struggle to compete against media conglomerates and lose advertising revenue to digital platforms. The Brookings Institution has estimated that as many as 65 million people in the United States currently live in a county with only one local newspaper or none at all.1

According to Josh Brandau, Nota’s CEO, when a region loses its local newspaper, that vacuum reduces the quality of civic engagement within the communities of that region. Without a solid understanding of current events, citizens become more susceptible to misinformation.

Josh describes how a lack of resources within small newsrooms means that journalists must take on a variety of roles outside of reporting, including web-optimizing their content and producing multimedia stories.

Using Microsoft Azure OpenAI Service, Nota has built AI-assisted tools that help ease the burden on journalists. Their tools help newsrooms generate SEO-optimized content from news articles and can even create video summaries of those articles that yield greater engagement on social media platforms. These tools empower small newsrooms to drive traffic and produce more digital advertising revenue. They also free up local journalists to focus on the craft of reporting the news.

Josh’s passion for journalism began as a kid growing up around newsrooms, and he had a long career in the news industry before founding Nota. He shares how that experience has fueled Nota’s mission to help save small news outlets in underserved areas, and why this is such an important goal to support the fabric of local communities.

We’re really endeavoring to provide tools where journalists can get back to what they are effectively the best at, which is finding, uncovering, telling us about the communities that we live in and connecting us to those around us.

Josh Brandau, CEO, Nota

Join us to explore all the possibilities with technology

Season two features guests who are using AI and other cutting-edge technologies across different industries and use cases, from sports and education to retail, agriculture, and customer service.

Their stories remind us that people lie at the heart of any effort to drive change with technology. That is why the focus of the podcast is on the human side of tech implementation. We take the time to explore how these innovators prioritized their use cases, secured buy-in from stakeholders, and fostered the right culture to support the change they seek.

The logo for Pivotal podcast with Hayete Gallot

We hope you’ll join us by listening to season two of Pivotal, and get inspired by the possibilities that technology can enable for you.

New episodes of Pivotal will be released every other Wednesday, wherever you get your podcasts.


1Brookings Institution.

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AI transformation in action—how organizations are innovating today http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2023/11/02/ai-transformation-in-action-how-organizations-are-innovating-today/ http://approjects.co.za/?big=en-us/microsoft-cloud/blog/2023/11/02/ai-transformation-in-action-how-organizations-are-innovating-today/#respond Thu, 02 Nov 2023 15:00:00 +0000 AI is demonstrating real business value and economic impact for our customers today.

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Today’s business environment is fast-paced, and to keep up and thrive, organizations are looking to improve their business outcomes, advance productivity, and maximize efficiency. I hear this all the time when I speak to customers of all sizes. Over the past year, the conversation has started to shift from “if” AI can help a company achieve their goals—now it’s “how” and “how fast can we do this?” One way they’re achieving transformation is through the Microsoft Cloud and AI technologies.

And this transformation is not just a vision for the future. AI is demonstrating real business value and economic impact for our customers today. In fact, companies have reported significant benefits from using Microsoft AI. Things like cost savings, optimized processes, reduced emissions, and personalized customer experiences.

As every company and organization looks to lead in the new era of AI, we believe there are four imperatives that define business success: customer engagement through AI, AI-empowered employee experiences, reshaping business processes, and bending the curve on innovation.

There are so many examples of organizations across industries turning to AI to launch innovative products, accelerate development time, reimagine data and AI at scale, and transform their work culture. Today I’d like to share how a few are using the power of the Microsoft Cloud and AI technologies to achieve all of this.

Transform your business with Microsoft AI

A learning path for business leaders

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Reinventing customer engagement

Customer loyalty is key to any business’s success, and there’s persistent pressure to personalize and improve the experience people have with brands they love. This is especially true in media and entertainment, for example, as companies are always looking for ways to better connect with their audience and grow market share.

More fans are turning to digital content to connect with the game and the National Basketball Association (NBA) wanted to grow its fan base with a highly customized and comprehensive experience.

“At the NBA, we’ve partnered with Microsoft to revolutionize the fan experience. Through the power of Microsoft’s cloud and AI technologies, we are able to harness the potential of our vast array of data sources and extensive historical video archive,” said Melissa Brenner, NBA Executive Vice President, Digital Media. “This has enabled us to create more personalized and tailored fan experiences, helping drive a 50 percent growth in NBA League Pass subscribers and tripling NBA App content video views from the previous season.”

Enriching employee experiences

While delivering engaging customer experiences is a critical business outcome, there’s another audience that’s just as important: the employees who serve those customers. And AI can create better experiences and empower the employees doing the work behind the scenes.

More and more, enterprise leaders want to help their employees with automated processes, the advantages of conversational AI, and even creative work. Moveworks is filling this need with a conversational AI platform that accurately interprets what employees require, regardless of how they phrase it—and delivers quick, customized responses that reduce interruptions to work.

Thread is on a mission to make it easier for IT technicians to communicate with customers. They used Microsoft Azure OpenAI Service to help automate time-draining tasks and developed a new tool that utilizes generative AI models to streamline service requests. With these solutions, Thread helped free up IT service providers to focus on what matters most—delivering incredible service to customers.

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Reshaping business processes

Many companies have already built systems that address certain issues for certain functions over time, but they end up with isolated pieces of useful information that can be hard to access and combine. AI can reveal integrated insights that help anticipate and speed up the information teams need by finding and making the right connections.

Heineken has a vision to be the best-connected brewer, and it is always looking for ways technology can help its mission. They’ve been exploring AI to help update their business processes and are now developing internal chatbots to help connect employees with corporate resources, help executives access meaningful financial data, and help employees manage equipment across their supply chain. Heineken is discovering that using AI efficiently can save employee time and mental energy to deal with more significant and creative business problems. 

“Fast fashion” is a term used to describe the mass manufacturing of runway styles quickly and cheaply. However, today’s consumers are increasingly concerned with sustainability and often make their purchasing decisions accordingly. So fashion designers need to find a way to meet demand while reducing waste. I love the story of Fashable, a fashion company based in Portugal. They faced challenges of unsustainable production, excess inventory, and long production cycles. With the help of Microsoft AI, they developed an algorithm to create original clothing designs, helping match customer demand, accelerate market entry, and reduce clothing waste.

Bending the curve on innovation

Companies in every industry are eager to gain any kind of edge to stay ahead of competition. In the financial services industry, we’ve seen that one of the biggest opportunities is data: delivering the right data at the right time, while reducing complexity and increasing flexibility.

As part of our 10-year strategic partnership, Microsoft and the London Stock Exchange Group (LSEG) are reshaping the future of global finance. Sophisticated analytics and advanced modeling are now a critical success factor for any customer making strategic business decisions – and data is the most meaningful factor in that equation. LSEG is working with Microsoft to bring together our horizontal software capabilities with their industry-specific financial market infrastructure, data, and analytics, enabling customers to realize increased value, faster, with streamlined workflows tailored specifically to their needs. And with this data foundation, LSEG can deliver AI-powered solutions that are even more valuable for financial services organizations – generating insights that are reliable, trusted, and relevant to the task at hand.

Accelerate your AI journey responsibly

It’s clear that AI is transforming every industry and creating new possibilities and challenges for businesses of all sizes. Whether you want to improve your operations, enrich your customer experience, or foster innovation in products, services, or business models, AI can help you reach your objectives and keep you competitive. To thrive with AI, you need a clear vision, a solid strategy, and a reliable partner.

At Microsoft, we’re committed to the progress of AI guided by ethical values and believe AI systems should be responsible by design. We believe AI must be built on a foundation of security, risk management, and trust. We documented our own journey of creating AI principles, tools and best practices and shared our Responsible AI Standard playbook as a resource every customer can use to build their own Responsible AI practices, policies, and processes. Every organization has unique needs and challenges they’re looking to address with AI, and resources like the Responsible AI Standard can help you accelerate your journey.

So, how could AI help your organization? How can you save time, create better experiences, or realize new insights for your business? 

As a first step, we suggest you explore the five pillars of AI success, where you can find out how to plan and implement a successful AI strategy based on insights and best practices.

Next, build your AI skills and capabilities with this learning path, which provides business leaders with the information and tools to implement AI in their organizations. It covers how to plan, strategize, and grow AI projects in an ethical manner, so it’s a great resource.

Beyond the insights and all the stories shared here, you can also check out the Official Microsoft Blog for more information on the business opportunity of AI. The blog discusses how AI can help organizations drive economic value and solve their challenges.

We’re here to support you in your AI innovation with resources, guidance, and tools. Now the only question is, are you prepared to accelerate your AI journey?

The post AI transformation in action—how organizations are innovating today appeared first on The Microsoft Cloud Blog.

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