Financial service institutions have long been among the sectors requiring the greatest levels of security, compliance, and reliability. Today, in the age of AI, organizations in the financial sector are looking to apply AI to alleviate some of these burdens, while also unlocking meaningful competitive advantage through AI applications.

The good news: If you’re in this industry you will likely have decades of sensitive data you can use for learning and insights that can lead to real customer solutions.

The bad news: Yesterday’s data infrastructure might not be up to the task. Delivering the scale, speed, predictive maintenance, access, and performance that today’s financial data platforms need—along with the standard security and compliance—requires rethinking your database solution for the modern era.

The stakes are higher with sensitive data

Maintaining always-on services and meeting stringent regulatory requirements have been baseline expectations in finance for years. Now, with surging digital transactions and AI-powered projects, the pressure has only intensified. In some financial organizations, even a few minutes of downtime can be disastrous, given the reliance on every day availability. Aging, self-managed databases struggle to keep up with high-volume transactions and real-time analytics demands. The operational overhead of managing such systems (like patching, scaling hardware, and manual failovers) drains resources that could be better spent on innovation.

It’s telling that predictive maintenance and infrastructure automation have become focal points for banks to avoid costly outages. Yet, acting too fast also carries risk: one fintech leader recently cautioned that “in financial services, harm historically scales faster than benefit,” underscoring that if you scale up without a solid foundation, problems can amplify rapidly. In other words, bad data or brittle systems will only wreak havoc faster when accelerated by AI. This reality makes it clear that simply layering AI on top of old infrastructure isn’t viable—the core data platform needs modernization.

An investment in PostgreSQL on Microsoft Azure

Azure PostgreSQL managed services, including Microsoft Azure Database for PostgreSQL, address these modern challenges, combining PostgreSQL’s versatility with Azure’s cloud resilience and ecosystem. It’s a fully managed service, meaning Azure handles the heavy lifting of maintenance, updates, and scaling behind the scenes, so teams can focus on value-add work instead of upkeep. Crucially for financial institutions, Azure Database for PostgreSQL offers flexible performance scaling. You can start with a small instance and scale up to large multi-vCore servers or even scale out across elastic clusters to distribute heavy workloads across multiple nodes. This elasticity ensures that sudden surges in trading volume or customer usage won’t degrade application performance.

Enterprise-grade resilience and availability

Downtime isn’t an option for these critical applications, so continuous availability is baked into Azure PostgreSQL services. With a few clicks, you can enable zone-redundant high availability, deploying a fully synchronized standby server in a different Azure availability zone. In the event of an outage or even an entire datacenter zone failure, the service triggers an automatic failover to the standby typically within 60 to 120 seconds with zero data loss. This architecture delivers up to a 99.99% availability service level agreement (SLA) for mission-critical workloads, which is a key assurance for financial apps that cannot go down.

For read-intensive scenarios, Azure Database for PostgreSQL supports read replicas which asynchronously replicate data and allow you to offload analytics or reporting queries without impacting the primary database’s performance. These replicas can even be in different Azure regions, doubling as a disaster recovery option to keep services running through regional disruptions. The bottom line: whether it’s handling a hardware failure or scaling out reads, the service preserves uptime and consistency so your customers and applications see uninterrupted service.

Security, compliance, and an integrated ecosystem

Azure Database for PostgreSQL helps simplify compliance for sensitive and highly regulated data by providing layered security controls out of the box. All data is encrypted at rest by default, and you have the option to use customer-managed keys for encryption if you need full control over key rotation and access. Network isolation is straightforward: you can deploy your PostgreSQL server into an Azure Virtual Network with private endpoints, so that database access stays entirely on your private Azure network with no exposure to the public internet.

For identity and access management, Azure Database for PostgreSQL supports Microsoft Entra ID authentication, allowing you to manage database users and permissions through centralized Entra ID identities instead of static credentials. This means you can use existing corporate security policies and easily onboard and offboard users per compliance needs. Together, these features help meet strict standards like payment card industry data security standard (PCI DSS) and Security Operations Center (SOC) compliance by controlling who has access to what data and ensuring data is protected at rest and in motion.

Because it’s an Azure service, PostgreSQL integrates naturally with the broader Microsoft ecosystem. You can connect your data to analytics and AI services (such as Microsoft Fabric and Azure AI) without complex Extract, Transform, and Load (ETL), accelerating the development of AI-powered apps on top of your operational data.

In fact, after modernizing its platform, BNY Mellon reported that its teams could “innovate faster in areas such as data management, analytics, AI, and machine learning” once they were running PostgreSQL on Azure. Developers also retain the full power of PostgreSQL’s extensibility. Azure’s managed service supports a wide range of popular Postgres extensions (from PostGIS for geospatial analysis to pg_cron for scheduling), so developers can continue to use specialized plugins for financial calculations, time-series analysis, or even graph queries as needed.

A transformation with returns in nine months

To see these benefits in action, consider BNY Mellon, a global financial services company that modernized a critical data platform by migrating to Azure Database for PostgreSQL. BNY Mellon’s Data Vault system ingests and manages mission-critical, multitenant data for clients—it demanded high resilience, scalability, and agility that their legacy self-managed database couldn’t easily provide. Working closely with Microsoft, BNY Mellon moved this workload to Azure Database for PostgreSQL, completing the migration in just nine months.

By adopting Azure’s fully managed Postgres, the company achieved simplified data storage and analytics and built a “cohesive, customized solution” aligned with their microservices architecture. Resiliency improved immediately, with Azure’s high availability and backup capabilities, and BNY Mellon’s engineering teams gained more time for innovation now that routine database maintenance is offloaded to Azure. This new foundation is not only handling today’s needs but is flexible enough to evolve with future AI and analytics initiatives, exemplifying how a modern cloud database can empower a venerable financial institution to stay on the cutting edge.

A step toward readiness for the era of AI

Modern financial services requires a database platform that can scale effortlessly, stay secure and compliant by default, and free up your teams to innovate with data. Azure Database for PostgreSQL, with its combination of performance, high availability, advanced security, and rich PostgreSQL compatibility, rises to that challenge. It’s a solution that lets developers and Database Administrators (DBAs) spend less time wrestling with infrastructure limitations and more time building the next generation of financial applications.

Ready to take the next step? Explore our PostgreSQL for Financial Services solution guide for architectural best practices and implementation tips.

The post AI is requiring financial services to modernize their data platforms appeared first on The Microsoft Cloud Blog.

Property and casualty (P&C) insurers face growing challenges, including macro-economic factors and cyber-attacks, but none is bigger than climate risk. Catastrophic events are nothing new, of course. What has changed is the scale and frequency of weather-related losses and the operational strain that follows. Swiss Re estimates global insured losses from weather‑related natural catastrophes have exceeded $135 billion in 2024, marking the fifth consecutive year insured losses topped $100 billion, and underscoring a structural escalation in climate‑related risk.¹

In response, many insurers are rethinking how to best deliver customer value, profitability, and growth. Mutual and cooperative insurers are under sustained pressure to balance financial strength with their purpose of providing protection in an environment marked by increasingly severe risks and closer regulatory scrutiny. It is a challenge that AI is well suited to answer, helping to expand the role of insurers from risk transfer providers to proactive risk partners.

Insurers and AI: early adoption and opportunity

A 2024 survey by the International Cooperative and Mutual Insurance Federation (ICMIF) found that 62% of respondents were already using AI, with a further 19% planning adoption within the next year. In practice, however, most deployments were commonly concentrated in specific functional areas, such as supporting underwriting, claims processing, and customer interactions. About 67% of insurers expect AI to become more central to their operations, even as many cite data quality and talent gaps as key challenges.²

According to a recent BCG study, only about 7% of insurers have successfully scaled initiatives, with 67% engaged in pilots, fragmented across functions. The opportunity now is to move from isolated use cases to AI embedded across end‑to‑end processes, extending to more automated, interconnected workflows and setting the stage for a shift toward risk prevention.³

How AI helps improve efficiency, service, and relationship management

Prevention does not replace excellence in risk transfer. Forward-looking organizations pursue both. They modernize service and core operations across the customer engagement cycle, while investing in prediction and prevention-oriented capabilities that help reduce future risk and strengthen long-term resilience.

One area where AI delivers important benefits is in enabling faster, more consistent client service by helping representatives locate and validate policy information faster. At Unum Group, for example, a new AI-powered application lets representatives search across 1.3 terabytes of policy and related documents and receive highly relevant answers in four to five seconds, with reported accuracy of up to 95%. This reduces time spent on manual lookup and frees representatives to focus on higher-value client interactions.

Likewise, NFU Mutual uses Copilot for Sales with Microsoft Dynamics 365 to establish a centralized “single source of truth” for customer data and interactions. By capturing and summarizing communications in real time, employees can quickly understand customer needs and respond with greater precision, helping to reduce response times and deliver more informed, personalized engagement.

AI can also streamline First Notice of Loss by ingesting call transcriptions, images, and videos, and guiding representatives to capture the right information in the first conversation, helping accelerate remediation.

In claims review, AI can turn static documentation into insights that inform action. Gallagher, for example, built an internal AI platform that summarizes complex claims files in minutes rather than hours, helping adjusters move faster and apply those insights more effectively across claims and client workflows.

In cases of widespread impact, such as a storm that causes power outages that result in many food spoilage claims, AI can route low-complexity claims through specialized AI agents that can help validate coverage, correlate weather data, detect fraud, calculate payouts, and generate audit trails. This increases service representative capacity for higher-impact cases by addressing low-risk claims with autonomous AI.

These innovations use document processing, contextual summarization, natural language interface and workflow automation, all of which can be used to help improve other processes across core insurance capabilities, customer service, and relationship management.

How AI helps with prevention and protection

The impact of prevention‑led approaches, whether applied to customer risk or enterprise risk, is twofold: financial resilience and stronger trust. This positions insurers as partners that mitigate, not just transfer risk for their customers.

Prevention‑led use cases extend well beyond field‑level interventions, such as property risk scoring or event‑readiness outreach. Increasingly, they focus on identifying and reducing risks earlier, before disruptions, security incidents, or service failures occur.

This shift is visible in how organizations are applying AI to support faster, more informed decisions. At Aon, which has an enterprise grade platform that can operate across solution lines, teams use AI-enabled tools to better assess and respond to risk. To enhance decision quality while maintaining strong governance, they built an Azure-based AI platform called AonGPT that securely connects data and supports consistent, governed analysis, especially in fast-moving situations. During recent California wildfires, Aon’s teams combined near real-time satellite imagery with proprietary data to generate timely insights that helped clients assess damage and plan their response.

AI also enables a shift from paying claims to helping customers reduce exposure before losses occur. Zurich Insurance Group deployed more than 200 AI tools to interpret unstructured inputs in the form of images, reports, and emails in multiple languages, and translate them into clear, consistent risk signals for underwriters. This improves the accuracy and timeliness of risk assessments, helping customers anticipate and reduce potential exposures before losses occur, and supports better informed underwriting decisions.

Prevention can also take the form of making dormant risk visible early enough to act. For example, AI can analyze large volumes of historical risk engineering reports to identify patterns, such as construction materials or design features that are associated with higher structural risk. This can distinguish specific higher-risk properties for expert review—in weeks rather than months in some cases—letting insurers engage earlier, prioritize inspections, and reduce the likelihood of disruption.

Emerging external data sources help improve risk prevention

Many prevention types depend on spotting and interpreting early signals, often from outside of core insurance systems. Using generative AI and machine learning, insurers can integrate third-party signals with internal data to help create new ways to refine risk selection, pricing, event readiness, customer outreach, and more. Sources such as external research, disclosures, regulatory filings, sensor data, and geospatial imagery can have immense impact, provided they are reliably accessible.

Initiatives from Microsoft Research and AI for Good highlight advances in third-party data that can significantly enrich the power of predictive solutions:

• First, Aurora is a foundation model of the atmosphere that produces fast, high-resolution forecasts, especially during extreme and fast-moving conditions. For insurers and reinsurers, that means more timely environmental intelligence to support underwriting, catastrophe modeling, claims surge planning, and reinsurance response.
  
• Second, SPARROW uses solar-powered devices with cameras, microphones, and sensors to detect meaningful changes on the ground and send near real-time insights to the cloud. For insurers, it shows how AI and sensor data can enable earlier risk detection, faster intervention, and reduce loss severity.
  

Earlier, more precise forecasting can inform proactive risk alerts, giving customers and commercial clients time to take preventive actions (for example, securing property or adjusting operations) and support coordination among insurers, risk engineers, brokers, and public authorities. The objective is straightforward: Improve analysis, lead time, and decision quality to mitigate large losses.

Priorities for success with AI and risk prevention

For leaders, realizing measurable value from AI across the business, including enhancing prevention, can happen in a matter of months or quarters. Microsoft’s view of industry patterns indicates that successful approaches often prioritize the following:

• Define a clear strategy and start with a small number of high‑value, extendable use cases aligned to core business priorities.
  
• Build strong data foundations and effective governance.
  
• Balance innovation with credibility and responsible adoption.
  
• Pursue business-led process re-architecture, change management, and talent skilling.
  
• Commit to stretch goals with active leadership, resourcing, and accountability.
  

Insurers who employ this comprehensive approach and tailor AI to their unique business requirements can improve the most critical aspects of their operations. Critically, they can enhance prevention as an important part of their future growth strategies.

Learn more

• To explore how leading insurers are using agentic AI to transform claims, underwriting, and customer experience, read our ebook.
• To explore solutions and resources for insurers, visit Microsoft for Insurance.
• To learn how frontier firms in financial services are using AI to improve efficiency, innovation, and customer satisfaction, get the e-book.
  
• Visit our blog for stories of how Microsoft for Financial Services helps firms accelerate business value.
  

¹ Swiss Re, “Hurricanes, severe thunderstorms and floods drive insured losses above USD 100 billion for 5th consecutive year, says Swiss Re Institute,” December 2024

² International Cooperative and Mutual Insurance Federation, “Balancing AI innovation with member-driven values at mutual and cooperative insurers,” February 26, 2025

³ BCG, “Insurance Leads in AI Adoption. Now It’s Time to Scale.” September 04, 2025

The post From risk transfer to risk prevention: How AI supports long-term financial resilience in insurance appeared first on The Microsoft Cloud Blog.

As Australia looked to extend its winning streak to four straight Ashes on home soil, it was clear that left-handed batter Travis Head was leading the way for Australia as the runs piled up. But just how good was his performance? Fans using the Cricket Australia Live app had an instant answer. 

Thanks to the app’s new AI Insights feature, which provides live insights on player milestones, records and key moments using OpenAI’s GPT-5 within Microsoft Foundry, cricket aficionados and newcomers can now access much-needed context to better engage with the game. They can also dig deeper by asking follow-up questions about the insights provided. It’s an exciting development for Cricket Australia, the governing body of the sport in the country. 

“The recent series where England were here in Australia had a couple of key moments where I saw the insights come to life in real-time,” says Cricket Australia CEO Todd Greenberg. “And you can see the engagement through the analytics and the tracking that when something is delivered in the right time frame, in the right format, into the right hands, it has a huge effect.” 

Indeed, AI Insights showed that Head’s 172 runs for the match were his fifth-highest aggregate total in a test. His only higher efforts were 220 runs against Sri Lanka, 213 against West Indies, 181 against India and 180 against England. Head’s big day earned him Player of the Match honors and helped Australia claim a five-wicket victory in the match and a 4-1 Ashes series victory against its archrivals. 

Going beyond the box score 

“Scores and highlights tell you what happened. But the context tells you why you should care about it,” says Balamurugan P M, chief technology and digital officer at Cricket Australia. 

“It comes down to the storytelling. From my perspective, I thought it was essential for fans to learn more about the story rather than just following the scores or watching highlights. So, we wanted to give a different experience.” 

Cricket Australia had a corker in its arsenal as AI Insights came into focus – an extensive archive of official scorecards that dates to 1886, providing a wealth of historical data that could bridge the gap between the past and present. Those scorecards were carefully integrated over a period of three months to ensure the information would pass muster among the serious cricket experts. 

“We had hundreds of years of data, and when it comes to fans, trust is non-negotiable,” Balamurugan says. “When you’re dealing with records and milestones, you can’t make mistakes. There are some hardcore fans who know these stats like the back of their hand. History is core to cricket’s identity. And instant context turns a scoreboard into a story. 

“Getting that volume of data, integrating it and surfacing greater context for live games required huge data alignment and validation. With our systems and with the skilled team that we’ve got, that was made possible.” 

Creating a solution fans can use in real time 

Cricket Australia joined forces with Microsoft, alongside technical partners Insight Enterprises, HCL Tech and Skewer, to create the new iteration of the app. With the important Ashes and T20 international tournaments on the horizon, time was of the essence to launch the app before the bats were raised on those key fixtures. 

The app is anchored by Microsoft Azure, the cloud foundation that Cricket Australia uses to run and scale its digital platforms and the app experience. AI Insights takes advantage of Azure OpenAI Service in Microsoft Foundry, which generates the real-time, match-aware insights that serve as a companion to what fans are seeing on the field. 

“What we’re talking about is a really good example of solving a fan-facing problem with deep technical capability and a shared vision on delivery,” Greenberg says. “Microsoft brought world-class cloud and AI foundations. Without them, we would not have been able to get as far as we have. And our partners have helped accelerate the build, the integration and, importantly, operational readiness.” 

One of the biggest challenges with AI Insights is ensuring that fans watching a match and using the app can get updates and context within the flow of the game, making it an additional resource for fans at the grounds or watching alongside with commentary. 

Azure Cosmos DB supports Cricket Australia’s ecosystem of apps – including Cricket Australia Live with AI Insights and PlayCricket, which hosts scores for up to 7,000 community matches a weekend. The technology provides a fast, scalable data layer that can update quickly during live play, always keeping fans aware of the latest scores. 

“All live sport has one thing in common. There are no pauses,” Greenberg says. “It’s not like reality television. So, the experience has to be fast, reliable and consistent, especially when it’s under peak demand and when you have millions of people enjoying it at the same time.” 

An experience for every type of fan 

While cricket has its ardent supporters, especially in Australia, it can also be difficult for newcomers to pick up. As Cricket Australia looks to cultivate the next generation of fans, Greenberg realizes that the app can prevent sticky wickets for the sport’s novices. 

“I mean, we play a crazy sport that goes over five days and sometimes at the end of the five days, you still don’t get a result,” Greenberg says. “We can’t expect people to be tuned in at every moment, but what we can do is we can hyper-personalize the way they would like to engage with the sport during the contest.” 

The Seddon Cricket Club in Melbourne has been in existence since the 1920s and is now home to several senior, junior and all abilities sides that compete in associations across Australia. It is also home to a loyal supporters group, featuring fans who love the game in all forms. For them, the AI Insights on the Cricket Live App has been a value add as they go deeper into the game. 

“It’s definitely made it more interesting to follow along and learn more about the players,” says Cassie Gray, a Seddon Club supporter and cricket fan. “You could follow a player, you could see what they’re known for, as well as figure out what’s their next step or what do they need to get an amazing moment next. 

“Cricket is a game of history. It’s been around for a really long time, and the players influence other players, and countries influence other countries. With the insights, it gives me an understanding of not just what’s happening today, but what’s led up to that in the game itself.” 

The next step for AI insights is to create greater personalization within its levels of information for different types of fans. A user can select “newcomer,” “history buff” or “stats guru” and receive insights tailored to their persona. 

“We want to understand every fan and cater to how they want to be served by the app,” Balamurugan says. “We have moved from scores to storytelling, but we want to move from storytelling to fans setting up the narrative themselves. Fans should hear the story how they want to hear it. That is one of our lodestars.” 

With the initial success of the AI Insights feature, Greenberg said other sports organizations have reached out to learn more about how it was developed and the impact on the fanbase. Most people working at Cricket Australia have a deep love of the sport, often having played for many years. Greenberg hopes the app’s success and further innovation can continue the sport’s momentum. 

“The thing we’ll never know until much later on is the impact that we’re having on young kids falling in love and choosing cricket as their preferred sport,” he says. “And if we help them love it, what we can create for a fan on their journey between the ages of 8 and 80 is astronomical for a sport like cricket. And so, we’re very mindful of ensuring kids get the opportunity to engage in cricket so we can form lifelong partnerships.” 

Top Image caption: Supporters at the Seddon Cricket Club in Melbourne love the game in all forms, and the Cricket Live App featuring AI Insights has allowed them to gain further insights into the sport, whether they are a novice fan or stats guru. Photo by Graham Denholm for Microsoft.  

Elliott Smith writes about AI and innovation at Microsoft, from how the Premier League is transforming its online presence to why AI may play a major role in saving the Amazon rainforest. Previously, Smith worked as a sports reporter in Washington, D.C., Washington state and Texas, covering high schools to the pros. You can contact him on LinkedIn. 

The post Cricket Australia uses AI Insights to bring fans closer to the action appeared first on The Microsoft Cloud Blog.

MWC26 Barcelona, the GSMA’s flagship connectivity event, brought the global ecosystem together at scale: GSMA reported over 105,000 attendees from 207 countries and territories. In that backdrop, one theme kept surfacing in nearly every discussion I had: telecoms have moved past debating whether AI creates value and into the harder question of how to scale it across the enterprise with the right security, governance, and operating model.

In other words, the industry is shifting from isolated pilots to enterprise execution, embedding AI into customer engagement, network operations, and day-to-day workflows. This recap shares what we heard, what we showed, and what it signals for the next phase of telecom transformation.

Ahead of the event, we shared our point of view on how telecoms can realize AI ROI with a unified, trusted AI platform in our industry blog: MWC 2026: Microsoft Helps Telecoms Realize AI ROI. We described how Microsoft helps telecoms achieve return on intelligence and trust by scaling AI through a single intelligence platform—Microsoft IQ—with built‑in, carrier‑grade trust and governance so operators can innovate with confidence. During the week, additional customer and partner momentum included:

• AT&T unveiled Connected AI for Manufacturing and Connected Spaces for Enterprise, powered by Azure, enabling real-time data integration across factories, supply chains, buildings, and campuses to improve efficiency, safety, and decision-making.
• Tech Mahindra launched an ontology-driven agentic AI platform built on Microsoft Fabric and Azure AI Foundry to help operators modernize complex data environments and move from AI experimentation to production across use cases such as network optimization, fraud detection, and revenue assurance.
• Orange introduced Sharlie, a next-generation voice assistant for Sosh built with Microsoft AI, expected to handle more than 3 million customer conversations annually at full rollout.

What changed at MWC this year

The most important shift I saw wasn’t a single product announcement, it was a change in posture. Telecom leaders are increasingly treating AI as a core capability to be industrialized, not a set of experiments to be evaluated. The questions sounded less like “What use cases should we try?” and more often pointed to a simple reality: Scaling AI is a systems challenge. It requires bringing data, security, governance, and operational processes together so insights consistently turn into action. That’s the idea behind Microsoft’s Return on Intelligence—measurable business outcomes created when intelligence is embedded end-to-end across the telecom value chain.

At MWC, our goal was to make this practical, showing how AI can be applied across customer experience, operations, and growth, with trust built in from the start. Three themes came up repeatedly in these conversations:

• Data readiness: Connected intelligence that brings network, customer, and operational data together so models and agents can act with context.
  
• Trust at scale: Security, privacy, compliance, and governance that are designed in, not bolted on after pilots.
  
• Operationalization: Integrating AI into workflows, tools, and KPIs so teams can adopt it and leaders can measure outcomes.

That’s why we focused on an end-to-end story: Not just what AI can do, but how it can be delivered responsibly and repeatedly across the business. The show floor is where those ideas get tested quickly, so we designed the booth experience to reflect the real priorities operators are working on now.

What we showed: Turning intelligence into action

In the Microsoft booth, we brought Return on Intelligence to life with hands-on experiences designed around real operator workflows. The intent was simple: show how AI moves from insight to execution when it’s connected to the data people rely on, the tools they already use, and the guardrails organizations need.

Across 14 interactive demo stations, we explored five priorities many operators are investing in right now. Each one reflects a different place AI can create value and a different set of operational requirements to get it into production.

1. Copilots and AI agents for employees to reduce toil and speed decisions across customer care, operations, and field teams.
   
2. Agentic customer experiences that resolve issues faster, personalize interactions, and escalate to humans when needed.
   
3. Intelligent business operations that streamline order-to-cash and service fulfillment with better orchestration.
   
4. Autonomous network operations to detect, predict, and remediate issues—moving from reactive to proactive operations.
   
5. AI-enabled growth and monetization that helps identify opportunities and launch new offers faster.

What connected these scenarios wasn’t a single model, it was the operational pattern behind them: Unified data, secured access, governed AI, and integration into the workflows where work actually happens. That’s what turns a compelling demo into something a team can deploy, adopt, and measure.

The level of engagement reinforced the momentum behind this shift. Over the course of the week, more than 12,000 customers and partners visited the Microsoft booth. More than 3,200 attendees took part in more than 30 demos across 14 stations, and 1,387 people joined more than 38 in-booth theatre sessions with Microsoft and partner speakers. We also held 396 executive meetings with priority customers and partners—many focused on what it will take to move from pilot success to enterprise-scale execution.

Beyond the booth: Keeping the momentum going

MWC is four days on the calendar, but it’s really a milestone in a longer journey. The weeks before and after the show are where teams align on priorities, validate approaches, and translate interest into concrete next steps.

Our announcement blog helped frame the week by sharing Microsoft’s approach to scaling agentic and autonomous AI on a unified, trusted platform—and we continued the dialogue through customer and partner communications, follow-ups with teams exploring next steps, and ongoing industry programs.

Four takeaways from the week:

1. AI is an operating layer, not an add-on. The most consistent message was that AI is being stitched into how telecoms run: across customer experiences, operations, and growth. That shift changes what leaders prioritize, from isolated tools to enterprise foundations.
   
2. The maturity journey is speeding up. Many conversations reflected the same evolution: From pilot projects to targeted productivity improvements, to enterprise-wide transformation and growth. The winners will be the teams that can standardize what works and scale it across functions.
   
3. Agentic experiences raise the bar on trust. As copilots and AI agents take on more autonomous work—from customer interactions to network operations—security, privacy, and governance can’t be optional. Operators want guardrails, monitoring, and controls that work in production, not just in proofs of concept.
   
4. Outcomes depend on integration. AI delivers ROI when it connects to real data, real processes, and real workflows, so it can move from insight to action repeatedly. That’s why unifying data and AI, embedding security, and governing end-to-end matters: It’s what makes execution scalable.

Together, these themes point to the same conclusion: Telecoms that operationalize AI, securely and at scale, will move faster and compete differently.

What comes next: Moving from momentum to measurable outcomes

The post-MWC opportunity is straightforward: take the excitement and turn it into a repeatable operating model. For most operators, that means industrializing AI as a trusted layer, grounded in enterprise data, secured by design, governed end-to-end, and integrated into the workflows where customer experience and operational performance are won.

MWC 2026 made one thing clear: The telecoms that lead in the next cycle won’t just deploy AI, they’ll operationalize it. The organizations that can reliably turn intelligence into action, measure impact, and scale what works will set the pace for the industry’s next wave of transformation.

Continue the conversation

• Consolidated list of MWC announcements and news: Return on Intelligence: Powering the AI-First Telco
• Fierce Network: Microsoft & Nokia; Microsoft & Lumen; Microsoft, PWC & Orange

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The post MWC 2026 recap: From AI pilots to enterprise execution in telecom appeared first on The Microsoft Cloud Blog.

Return on intelligence and trust

For media and entertainment organizations, unlocking value from AI at scale depends on two things: intelligence and trust.

Built on three complementary elements—Work IQ, Fabric IQ, and Foundry IQ—Microsoft IQ is the intelligence layer that connects AI, data, and context across the media value chain. It gives AI agents a deep understanding of how creative teams work, how content moves through production and distribution, and how business decisions are made. This shared intelligence accelerates content creation, personalizes audience engagement, streamlines operations, and opens new paths to monetization—all while keeping human intent and creativity at the center.

None of this works without trust. Media organizations operate under intense intellectual property (IP), regulatory, anti-piracy, and contractual constraints. Frontier transformation depends on intelligence that is secure, governed, and observable by design. Microsoft delivers this through an AI control plane, with Agent 365 providing unified governance, identity, and observability across agents—ensuring they are discoverable, auditable, and policy‑controlled as they operate across creative, operational, and business workflows. Combined with Microsoft’s end‑to‑end security and compliance stack—spanning Microsoft Entra, Microsoft Purview, Microsoft Defender, Fabric, and Foundry—media organizations can scale AI confidently while protecting creative IP on a global scale. 

At NAB Show 2026, Microsoft is showcasing how media companies can move beyond experimentation to real business impact with AI. Through a single, unified platform that brings together AI, data, intelligence, and governance, Microsoft enables connected, actionable insights that help media organizations use intelligent work, AI-powered creation, agentic operations, and new growth with AI.

Read more to see where frontier media organizations are already achieving this.

Intelligent work

Frontier media organizations start by transforming how people work. Instead of being spread across dashboards and systems, intelligence shows up directly in the flow of work through Copilot, agents, and Microsoft IQ. See how a few examples of frontier media organizations are embedding intelligence into everyday work:

• Publicis Groupe announced it is expanding its partnership with Microsoft to enable intelligent, agent‑driven work for its more than 110,000 employees while powering the future of agentic marketing for its customers worldwide. Publicis is rolling out Microsoft 365 Copilot across its workforce to embed AI into daily work. Additionally, Publicis Sapient’s Slingshot framework will use Microsoft’s cloud, while Sapient AI solutions will integrate Microsoft Copilot Studio, Microsoft Agent 365, and Microsoft IQ, enabling customers to embed AI directly into core business processes. Sapient’s Bodhi platform will then allow organizations to deploy and scale secure, enterprise-grade AI agents across the business. The partnership is anchored in Epsilon, Publicis’ IP intelligence layer. AI agents built on Microsoft Fabric and powered by Epsilon will be able to reason, decide, and act on trusted, real-world data, to deliver impact that extends beyond model performance to sustained business value.
• The New York Jets are using technology to turn one of the most high‑pressure moments in sports—the NFL Draft—into an example of intelligent work in action. Through their Microsoft powered Titan platform and Copilot enabled tools, coaches, scouts, and front office leaders bring together film, analytics, historical data, and real‑time insights to make faster, better‑informed decisions. By augmenting human expertise with AI and cloud intelligence, the Jets show how intelligent work helps teams operate with speed, alignment, and confidence when every decision matters.

Together, these organizations show how intelligent work starts by meeting people where they already work and embedding intelligence directly into daily media workflows.

AI-powered creation

For creators and content teams, intelligence must move as fast as the moment. Frontier media organizations connect content, audience signals, and creative context in real-time, so insight immediately translates into action. See how frontier media organizations are using AI-powered creativity to scale their content:

• Collective Artists Network is working with Microsoft to support creators with AI-native content systems that keep human storytelling at the center. By embedding intelligence into filmmaking workflows, the collaboration aims to help teams iterate faster while preserving director-led creative vision.

We’re using technology being developed here in India to take our culture and history to a global audience, at a scale that wasn’t possible earlier. For us, this is a long-term priority, building stories that are rooted in who we are, but can travel anywhere in the world.

—Vijay Subramaniam, Founder and Group CEO, Collective Artists Network

• The NBA uses Microsoft Azure AI to power dynamic highlights, real‑time stats, and in-game insights embedded directly into fan touchpoints like the NBA App—bringing fans closer to the action through personalized, data‑driven experiences.

Microsoft has also announced new Microsoft AI models in Microsoft Foundry and Microsoft AI Playground to help media organizations further accelerate this shift. MAI-Transcribe-1 delivers state-of-the-art speech-to-text transcription across the top 25 most-used languages.¹ MAI-Voice-1 generates natural, realistic speech, that preserves speaker identity even across long-form content. MAI-Image-2 was created with photographers, designers, and visual storytellers, delivering natural lighting, accurate skin tones and texture, and clear in-image text for diagrams, layouts, and graphics.

Empowering creators is not about adding AI features. It is about orchestrating intelligence across content, data, and delivery—so creativity becomes action in real time.

Agentic operations

The most profound transformation in media today is operational. Frontier organizations are embedding intelligence across the entire media supply chain—from production and post to rights, distribution, and monetization—using agentic systems to replace manual handoffs with coordinated, end-to-end workflows.

• Penguin Random House is using agentic AI to modernize accessibility at scale, embedding governance and human oversight into core publishing workflows to improve efficiency and compliance.

Penguin Random House leverages Azure AI to scale the creation of high‑quality, context‑aware Alt-Text content across our e-book catalog. This initiative advances our accessibility commitments while materially reducing manual effort, cost, and operational complexity. By embedding Azure OpenAI into our accessibility workflow with a human‑in‑the‑loop governance model, we can generate image descriptions at scale, strengthening regulatory compliance and enabling a more accessible and efficient publishing process. 

—Christopher Hart, CIO Penguin Random House 

• The International Tennis Federation (ITF) is using Microsoft Azure and AI orchestration to power a real‑time intelligence platform that unifies match telemetry and delivers instant, on‑court insights to coaches and players. By processing more than 700,000 data points per match and generating over 1,500 statistical combinations in real time, the ITF is enabling teams to make faster, data‑driven decisions during play through applications like Match Insights, helping standardize access to advanced analytics across more than 140 competing nations regardless of their resources.

• Kantar is using Microsoft Copilot Studio to deploy teams of AI agents that automate complex data preparation tasks across its global operations. By breaking down manual workflows such as translating documents, validating policies, and organizing HR content into smaller subtasks handled by specialized agents, Kantar enabled its People Team to clean, tag, and structure 4,000 artifacts into 400 policy documents in just six weeks, laying the operational foundation for scalable, agent‑driven workflows that support employee queries across 60 countries.

With Foundry IQ and Fabric IQ, agents now operate with shared context across data, workflows, and knowledge—allowing operations to scale without chaos and intelligence to move end-to-end.

Additional partner solutions continue to enable agentic operations:

swXtch.io will introduce swXtch.ai and the swXtch AI Router, a platform that integrates with Microsoft Fabric and NVIDIA AI to enable real-time AI in live media workflows through a simple chat-driven interface, reducing the need for custom pipelines or specialized expertise.

New growth with AI

The clearest signal of frontier leadership is how media organizations innovate. Instead of experimenting at the edges, leaders are building AI‑native platforms that unlock entirely new creative and commercial opportunities.

See how some of these frontier organizations have experienced new growth with AI:

• Microsoft recently announced a partnership with the Mercedes‑AMG PETRONAS Formula 1 Team to apply cloud and enterprise AI across race strategy, team operations and business intelligence, transforming massive volumes of telemetry into real‑time intelligence from the factory to the circuit. With each car generating more than a million data points per second, Microsoft technology helps turn complex race data into faster insights that power smarter decisions and more effective strategies in the moments that matter most. Together, the companies are harnessing data as intelligence to drive performance and strategy, enabling teams to move from raw information to sustained competitive advantage both on and off the track.
• Art Basel is using Microsoft Foundry to power the Art Basel Companion app, unlocking new digital pathways for audience growth and artist discovery across its global fairs. With AI‑powered features such as personalized recommendations and instant artwork recognition through the Art Basel Lens, the platform creates new opportunities for deeper visitor engagement—helping attract new audiences, increase return visits, and expand how collectors and fans interact with galleries through AI‑enabled discovery.
• The Premier League is using Azure AI and Foundry to unify decades of match statistics, editorial content, and video into real‑time, personalized digital experiences for its global fanbase. By enabling rapid innovation through agentic AI and real‑time personalization, the League has unlocked new forms of fan engagement across its owned platforms, driving a 20% year‑over‑year increase in engagement and activating more than 60 million users in the early months of rollout.

Additional partner solutions continue to unlock new growth with AI:

SymphonyAI’s Revedia is an AI‑first platform supporting over $40B in industry content revenue, rapidly ingesting and normalizing third‑party data to deliver accurate revenue and viewership insights at scale. Beyond data management, the Revedia Suite provides prescriptive intelligence—recommending actions and forecasting outcomes to maximize distribution performance and revenue. Revedia is trusted by a broad cross‑section of the media industry, including major studios, broadcasters, cable networks, and Direct-to-Consumer (D2C) platforms.

The Microsoft and MediaKind partnership continues to accelerate, with MK.IO emerging as the proven cloud-native streaming platform for live sports. Built on Azure, MK.IO supported DAZN’s delivery of the FIFA Club World Cup 2025, streaming 63 matches to audiences across over 200 markets with consistent, broadcast-quality performance. It reflects a broader industry shift toward platforms that combine reliability with the agility of API-driven services. A transformation MediaKind is showcasing at NAB 2026 through MK.IO’s self-serve platform and large language model (LLM)-optimized documentation, with live demonstrations in Microsoft’s booth highlighting AI-assisted workflows in action. This momentum continues to grow through MediaKind and Microsoft’s collaboration on some of the most prestigious sports ecosystems in the world, including ongoing work supporting top-tier football experiences such as the Premier League. 

Join us at NAB Show 2026

Frontier media organizations are already proving what is possible when intelligence, data, and trust come together on a single platform. Join Microsoft at NAB Show 2026 to see how Copilot, agents, Microsoft IQ, Foundry, and Fabric come to life through real deployments, live demos, and customer stories shaping the future of media.

¹ Top 25 languages by Microsoft product usage

The post Powering intelligent media: How frontier organizations realize a return on intelligence with Microsoft appeared first on The Microsoft Cloud Blog.

• Watch global leaders discuss the future of industrial intelligence: Register now 
• Get the latest insights on industrial transformation: Get the e-book 
• New: The Procurement Agent in Dynamics 365 Supply Chain Management 

Three global industrial leaders—ABB, Krones, and TK Elevator (TKE)—are redefining their industries by using advanced AI and trusted cloud platforms to become Frontier industrial organizations. With Microsoft, they’re turning data, processes, and context into intelligence that drives efficiency, agility, and innovation. Every Frontier organization gets two fundamental things right: intelligence and trust. They amplify what’s unique in their people and operations with AI that is governed securely on their own terms. Trust isn’t added at the end; it ensures intelligence is used responsibly and outcomes happen as intended. Hannover Messe 2026 is where these transformations take center stage, showing how Frontier organizations are shaping the next era of manufacturing.  

• ABB—AI as a Real-Time Industrial Co-Pilot: ABB, a global technology leader in electrification and automation, will showcase its cloud-powered Genix Industrial AI platform running on Microsoft Azure. Genix acts as a real-time industrial co-pilot on the factory floor by analyzing streaming data from equipment and sensors and delivering actionable insights and recommendations to operators and managers in real-time. At Hannover, ABB’s demos illustrate how Genix enables closed-loop, AI-driven optimization of production processes on the fly, for example, by automatically adjusting parameters to improve energy efficiency, asset performance, and reduce unplanned downtime. Designed with a modular, scalable architecture, Genix integrates seamlessly with existing industrial systems, eliminating the need for large‑scale platform replacements and enabling rapid time to value. With the integration of generative and agentic AI, the platform not only provides insights, but also automates actions, while keeping humans “in the loop” for all critical decisions to ensure safety and operational decisions. This approach demonstrates how ABB is moving toward autonomous, self-optimizing operations without sacrificing human oversight, a hallmark of a Frontier organization. 

• Krones—From Bottling Machines to “Bottle-as-a-Service”: Krones, one of the world’s largest bottling equipment manufacturers, is using AI to reinvent its business model and engineering process. With Microsoft’s help and the ecosystem of trusted partners Ansys (part of Synopsys), NVIDIA, Softserve, and CADFEM, Krones integrated advanced AI-based fluid simulation into its digital twin of a filling line, packaged with a multi-agent experience, for their engineers to create these complex simulations with natural language queries. This innovation has slashed simulation times from four hours to under five minutes (a 95% reduction), allowing engineers to optimize machine parameters virtually and dramatically shorten commissioning time. The payoff is huge—Krones can now rapidly tailor designs for each customer and ensure optimal throughput. At Hannover Messe 2026, Krones will demonstrate how these AI-powered digital twins let them forecast and fine-tune production faster and more flexibly than ever, turning a traditional machinery business into a Frontier digital services company.

• TK Elevator—Digital-Native Elevators and Agentic AI: TK Elevator (TKE) is revolutionizing mobility for 1.5 billion users by combining digital-native products, secure cloud and data platforms, and agentic AI, all in partnership with Microsoft. At Hannover Messe, TKE highlights its EOX and HELIX elevators, which are eco-efficient, AI-ready, and IoT-enabled as part of the MAX on Azure platform. Azure Databricks supports their unified analytics, ensuring data governance and enabling scalable AI workflows. TKE’s specialized AI agents, alongside the Digital Operations Center, streamline service by assembling contextual briefings before technician visits and capturing insights afterward, turning technician knowledge into organization-wide intelligence. 

These three examples are among many Microsoft customers and partners joining us at Hannover Messe 2026, with live demos showing how industrial intelligence turns data into faster decisions, safer operations, and more resilient manufacturing. 

Industrial Intelligence Unlocked, Microsoft’s overarching theme for Hannover Messe 2026, reflects the belief that manufacturing’s next era will be driven by human ingenuity and AI—grounded in trust. Microsoft provides a unified intelligence layer for the tools your employees use; Work IQ understands how people collaborate and decide. Fabric IQ delivers real-time visibility across assets, production, and supply chains. And Foundry IQ combines institutional knowledge like procedures, standards, and history with AI. Together, they help manufacturers connect teams, processes, and technology across the value chain. 

1. Redefine product lifecycle intelligence

This neighborhood focuses on uniting engineering and operations through data-driven intelligence, so manufacturers can design and deliver better products in less time. Here you’ll see how Microsoft is helping companies create a closed-loop product lifecycle —connecting every stage from design and simulation to production feedback. For example, Microsoft and NVIDIA are collaborating to power the next generation of physical AI by integrating NVIDIA Omniverse libraries with Microsoft Fabric.  

By blending real-time data, AI, and virtual simulation in one environment, companies can iterate designs faster with greater confidence. Imagine optimizing a new machine design virtually (with accurate physics and live data) before anything is built—reducing costly physical prototypes and accelerating time-to-market.  

In short, the product lifecycle intelligence zone shows how integrating data + simulation + AI yields smarter product decisions and faster innovation. 

Microsoft ecosystem partners showcased in this area: Aras, Brembo Solutions, Celebal Technology, NVIDIA, PTC, Tata Consultancy Services (TCS).

2. Run AI-powered factories 

In our AI-Powered Factories area, we demonstrate how to coordinate machines, materials, and people with AI, turning traditional facilities into adaptive, self-optimizing operations. Microsoft supports the ability to scale these operations with a unified intelligence layer powering AI insights and a consistent framework for managing agents, models, data and infrastructure with the adaptive cloud approach. 

A highlight here is Microsoft’s approach to industrial edge AI. Foundry Local on Azure Local enables manufacturers to deploy and run AI models, including those from the Foundry model catalog —directly on factory equipment or on-premises servers for scenarios that require ultra-low latency, data locality, or offline operation. This capability supports high-speed vision inference for quality inspection, anomaly detection, and predictive maintenance, all in real time without relying on constant cloud connectivity. Manufacturers can choose curated open-source models from the managed catalog or deploy custom OCI/Docker models on CPU or GPU systems.

Discover how the latest Azure IoT Operations release simplifies OT data management—now with no-code pipelines, seamless device control from cloud to edge, and direct support for third-party MQTT brokers and Litmus Edge gateways. In addition, upgrades to Azure IoT Hub and firmware analysis, enabled by Azure Arc make it easier for industrial organizations to securely manage and update large device fleets with unified Azure security and certificate management via Azure Device Registry integration. Learn more about how Microsoft and our partners are providing the foundation to initiate and scale industrial AI projects in our two-part blog series: Making Physical AI Practical for Real-World Industrial Operations: Part 1 and Part 2. 

Together, these capabilities come to life in Microsoft’s Factory of the Future demo—showing how adaptive cloud, edge intelligence, and Physical AI work together in a real manufacturing environment. The Factory of the Future demo shows how Physical AI comes to life when design, simulation, and execution are connected into a single, adaptive manufacturing system. In collaboration with Hexagon, Siemens, NVIDIA, KUKA, Advantech, and others, Microsoft demonstrates an end-to-end scenario where AI-assisted product design is validated in simulation and then executed in a live manufacturing cell. Real-time telemetry flows from the factory floor through Azure IoT Operations at the edge and into Microsoft Fabric, where AI agents’ reason across operational signals to proactively detect issues and support action.  

Microsoft ecosystem partners showcased in this area: Accenture, Advantech, Avanade, AVEVA, Hexagon, Kuka, NVIDIA, Schneider Electric, Siemens, Sight Machine, Rockwell Automation.

3. Build trust across human–agentic teams

As AI agents move from pilots to daily operations, trust becomes the factor that separates insight from impact. In manufacturing environments, AI only delivers value when people are confident enough to act on its recommendations. For frontline workers, trust means clarity at the moment of action. AI agents assemble contextual briefings that bring together equipment performance, recent alerts, maintenance history, and safety guidance, so technicians arrive informed and prepared. Recommendations are visible, explainable, and designed to support human judgment, not replace it. For engineers, planners, and operational leaders, trust means confidence at scale. As AI agents operate across factories, service networks, and supply chains, organizations need visibility into how decisions are made, what data is used, and when human approval is required. Governance, auditability, and clear accountability ensure AI actions align with operational priorities and policies. 

Manufacturers can now use Researcher in Microsoft 365 Copilot in Dynamics 365 Field Service. Powered by WorkIQ, teams can bring together signals from work orders, service history, parts availability, and Microsoft 365 context to investigate issues faster and take informed action, improving first-time fix rates, reducing downtime, and maintaining governance. 

This human–agent operating model reflects Microsoft’s approach to industrial AI. Intelligence proposes that. People decide. Trust is built into the system so AI can move beyond insights and support real operational action across the enterprise. 

Microsoft ecosystem partners showcased in this area: Bosch Connected Industry, Cognite, Kongsberg Digital, SymphonyAI. 

4. Orchestrate supply chains with AI agents

The fourth booth zone looks beyond the factory floor to the end-to-end value chain, where volatility, constraints, and customer expectations converge. Here we show how manufacturers can go from reactive coordination to agentic supply chains. From networks of suppliers, plants, and logistics partners connected by AI agents that continuously scan for change, reason across data, and support action in real time. These systems go beyond visibility, helping leaders anticipate disruption and respond with speed and confidence. 

Procurement is often first to feel disruption, where speed, context, and control matter most. The Procurement Agent in Dynamics 365 Supply Chain Management helps teams handle supplier communications and exceptions, assess downstream impact, and keep people in review.  

AI-assisted agents reduce manual effort while keeping our people in control…strengthening collaboration and improving outcomes.

—Andre Scheepers, Chief Digital Officer, Farmlands Cooperative

AI agents help organizations move from delayed reaction to proactive control. By detecting demand volatility, supplier risk, or inventory imbalances earlier, teams can evaluate tradeoffs, align cross functional responses, and act before issues escalate into revenue loss or excess cost. Embedding these insights directly into operational workflows shortens decision cycles, reduces manual intervention, and improves outcomes such as on-time, in full delivery, inventory turns, and working capital efficiency. 

This approach reflects a shift in how supply chains create value. AI strengthens human decision‑making by improving speed, consistency, and coordination across the value chain. Thus, enabling supply chains to operate with greater predictability, control, and customer confidence, even in volatile environments. 

Microsoft ecosystem partners showcased in this area: Resilinc, Fractal, C3.ai 

Join us—onsite or online—Live from Hannover Messe 2026

Microsoft is hosting a series of executive conversations at our Hannover Messe booth, where top manufacturing leaders will share how they’re navigating the journey to an AI-powered, data-driven future. The conversations feature voices from companies like Siemens, Accenture, Schneider Electric, TK Elevator, Bosch Connected Industries, and more. Register here to watch for strategic insights into how global manufacturers are using AI to connect data, systems, and workflows.

We’re also thrilled to invite everyone to the Hannover Messe Center Stage keynote by Deb Cupp, Microsoft’s President and Chief Revenue Officer. Deb will present “Return on Intelligence: The Next Frontier of Manufacturing,” exploring how organizations can move beyond incremental efficiency gains to achieve transformative growth with AI. This keynote takes place on April 20 at 2:00 PM CET (opening Monday) on the main stage.  

For a quick recap of Microsoft’s Hannover Messe 2025 presence and to see what to expect in 2026, check out the 2025 recap video: 

Learn more about how Microsoft helps Frontier organizations prioritize efficiency, agility, and innovation 

• The Industrial Frontier: Four ways manufacturers can unlock intelligence across the value chain. Get the e-book

The post Industrial intelligence unlocked: Microsoft at Hannover Messe 2026 appeared first on The Microsoft Cloud Blog.

It is a task that is not taken lightly by the Jets’ coaches, front office and scouting department, who will be featured in the team’s draft room as they make their final decisions.

But that gathering is just the tip of the iceberg when it comes to player evaluation, and the Jets are careful to explore every avenue available when assessing the thousands of players who are draft-eligible each season. Utilizing the latest technology to help them make more informed decisions is now a critical part of the team’s overall strategy.

“The draft is one of the primary ways in which we’re able to acquire talent, and it’s an extremely important event for us,” says Dan Zbojovsky, senior director, football operations for the Jets. “It’s a year-long process and oftentimes multi-year process for us to evaluate these players coming out of college and then get the opportunity to select them.”

A ‘Titan’ off the field

In the traditional draft scenario, teams receive dispatches from scouts around the country who file reports on players that range from height and weight measurements to 40-yard dash times to vertical leaps. Colleges will conduct Pro Days, in which scouts are invited to see a team’s top performers run drills and catch passes. And independent scouting services provide roundups of prospects major and minor, with their own evaluation systems.

In short, there’s a lot of information on a lot of potential draftees, and that doesn’t even include each NFL team’s own preferences based on organizational philosophy, coaching schemes and roster needs. While some teams prefer to keep things more analog, the Jets have been at the forefront of embracing technology to help them prepare not only for the draft but also the fast-paced nature of an NFL season.

The team’s proprietary Titan app (winkingly named after the team’s original moniker, The Titans of New York) is the team’s “mothership” for football operations – a custom-built web application that contains essential tools for draft preparation, scouting and personnel strategy.

“Titan is really the hub behind everything we do on the football side,” says Paul Marsh, senior director of application development. “It’s a legacy application of 15 years now through many, many different iterations, but it’s always remained Titan. It is where all of our scouting and football data is housed. It is the view into that data and it enables the powers that be to help make their decisions and come up with their plans to help make the team win.”

Titan is built on Microsoft technology, including Microsoft Azure, GitHub Copilot and GitHub Actions. Marsh’s team relies on GitHub Copilot to speed up coding, prototyping and iteration, helping them gain greater efficiency when time is tight leading up to the draft. GitHub Actions are used to automate, build and deploy pipelines, enabling frequent updates and continuous integration across Titan’s modules.

Another key element of Titan is the team’s draft/trade calculator, a points-based tool the Jets use to evaluate draft-day trade scenarios. In real time, New York’s football brain trust can plug in picks, compare values and determine whether a proposed trade would result in a net gain or loss for the team.

“This is a UI that was designed really by our [general manager] and his close advisors to work the way that they want to work,” says Marsh, who has been with the Jets for 24 seasons. “And it simply allows them to kind of dig into the information and game plan on what they’re going to do going forward into the draft.”

The Jets’ process has paid off with several important contributors being acquired via the draft, including wide receiver and 2022 Offensive Rookie of the Year Garrett Wilson, 2025 No. 7 selection Armand Membou, defensive end Will McDonald IV, running backs Breece Hall and Braelon Allen, and tight end Mason Taylor.

Old school, meet new school

For Zbojovsky, who is entering his 19th season with the franchise, the draft successes reflect the balance the team uses when combining the old-school scouting mentality and the technology and analytics of the new school of player evaluation.

“[Titan] is an extremely important internal website for us, and we’ve made a lot of really cool advancements over the years on it,” he says.

“I think everything has its piece of the puzzle. On certain players, some parts might be a bigger piece of that puzzle. We like to, of course, rely on our film work as the foundation of our reports and our scouting evaluations, and then we can utilize all these other cool tools or data points to help inform those evaluations and really help us, whether it be our stacking of our players or comparing players to each other. And really it adds a little bit of an objective piece into what can be a largely subjective evaluation off film.”

Zbojovsky and Marsh work closely with each other to ensure that any late-bloomers, fast-risers or strategic adjustments are reflected quickly in Titan so that everyone is on the same page.

“We always joke that if the GM wanted to come down to our office and say, ‘I need a button here, here and here, and I need it to do these things,’ we’re working on that right out of the gate as soon as he leaves that office,” Marsh says.

“We’re able to turn around very, very quickly because we’re able to push those changes right into our Microsoft stack and get them in front of him before he hits the end of the hall. It’s the trust that we can get things done very quickly because these guys have deadlines that don’t move. We can’t push back the draft. We can’t push back free agency.”

The fastest agent at the Combine

The Jets recently wrapped their time at the NFL Combine in Indianapolis, where all 32 teams convene to scout draft prospects as they go through a whirlwind of testing and drills. Numbers and measurements are flying fast and furious, so the Jets, along with the league’s other squads, use the NFL Combine App to help surface the official Combine data to coaches and scouts.

A custom Copilot AI agent is built into the NFL Combine App to allow coaches and scouts to surface fast insights and prospect comparisons with natural language questions that allow teams to get information on, for example, the average, highest and lowest linebacker results for each drill since 2015.

“The Copilot feature not only allows us to ask questions and filter through the information that’s present at the time, but also compare that back to previous years,” Zbojovsky says.

“So you start to really be able to stack how this player not only performed against this cohort here, but also against players that are currently in the NFL. And that helps you start to really understand where that player’s performance metrics on the field might fit within the players that he’s going to be joining in the league.”

Let the countdown begin

In a league where every decision matters and every potential advantage could swing the final score, both Marsh and Zbojovsky are thankful that the Jets continue to see technology as an integral part of scouting and preparation.

“We really are in a great spot for what we need to do. It keeps us nimble,” Marsh says. “Talking to other organizations and other technology companies, they are impressed with how quickly we’re able to iterate and move to get those solutions. We’re not bogged down. We’re given a lot of flexibility and the trust to do what we need to do.”

When the Jets turn in their pick, it will be so much more than writing a name on a card to hand to the commissioner. It will be the final product of research, data, scouting and technology all coming together to welcome the next potential superstar to the NFL.

“A lot of work goes in from a lot of people throughout the organization,” Zbojovsky says.

“We incorporate a lot of different data points and different types of evaluations, whether it be analytics or our scouts. We put a lot of work behind that to make sure we get our board right in advance and then we see how things fall on draft day. We look forward to success in April.”

Top photo courtesy of the Jets.

Learn how the NFL is using AI on and off the field to enhance operations and read how technology could help the Minnesota Vikings build next year’s winning edge. 

Elliott Smith writes about AI and innovation at Microsoft, from how the Premier League is transforming its online presence to why AI may play a major role in saving the Amazon rainforest. Previously, Smith worked as a sports reporter in Washington, D.C., Washington state and Texas, covering high schools to the pros. You can contact him on LinkedIn.

The post The New York Jets are happy to have a ‘Titan’ in their corner at the NFL Draft appeared first on The Microsoft Cloud Blog.

Across banking, capital markets, and insurance, some of the fastest-moving institutions are not simply “adopting AI.” They are becoming Frontier Firms, AI-powered organizations built around human-agent collaboration. In a sector where the cost of error is high, the financial services sector is emerging as an early proving ground for the Frontier Firm model.

The Microsoft 2025 Work Trend Index highlights a widening AI divide. While many organizations remain stuck in pilot mode, Frontier Firms are scaling agentic AI across their operations.

Our work with financial services leaders worldwide shows a clear pattern. The winners in the next generation of innovation will be those that combine human judgment with AI and agents, without compromising security, compliance, or customer trust. Critically, these advantages are best enabled through migration to a modern cloud foundation that can scale AI responsibly and reliably.

The crossroad: Modernize or let legacy debt grow?

Legacy systems have powered financial services for decades. Yet the very qualities that once made them indispensable—custom integrations, tightly coupled architectures, and deeply embedded processes—now create friction and fragility. Increasingly, they can be expensive to maintain, slow to change, and difficult to secure end-to-end. Worse, they can inherently constrain data access across the business, which limits advanced analytics and AI from delivering full value in key areas like customer engagement, fraud prevention, credit decisions, underwriting, and financial crime.

In many institutions, this accumulated technical debt is, in effect, an understated balance-sheet liability. It can increase operational overhead, complicate resilience planning, and broaden the cyber-attack surface. At the same time, regulators are demanding that firms prove stronger controls while, competitively, digital-native challengers are showing what’s possible when technology is designed for continuous change.

Modernization can help answer many of these challenges by helping position firms to gain competitive advantages that go well beyond cost efficiency. As workloads become increasingly cloud-native (in other words, designed to be built, updated, and scaled continuously in the cloud rather than tied to legacy infrastructure), organizations can launch new services faster, respond with agility, and use AI as part of everyday operations.

Waiting to migrate can increase risk and cost

A variety of factors are converging to increase the urgency of modernizing.

• Regulatory pressure is growing. Requirements for operational resilience, third-party risk oversight, data governance, and AI accountability are becoming more explicit and more enforceable. In Europe, the Digital Operational Resilience Act (DORA) raises the bar on stress testing, incident reporting, and information and communication technology (ICT) governance. In parallel, the European Union AI Act introduces demanding expectations for high-risk AI, including transparency, explainability, and bias mitigation. Globally, frameworks shaped by Basel guidance and securities regulators continue to push for stronger risk management, auditability, and controls across financial operations.
• Customer expectations are becoming non-negotiable. “Digital-first” now means more than building a polished mobile app. It means enabling instant transactions, proactive service, and personalized guidance—delivered consistently across channels. Doing all this at scale means that data must move securely and quickly, products should evolve continuously, and controls must be embedded rather than bolted on.
• The threat landscape is getting scarier. Threat actors are using automation and AI to increase both scale and sophistication. In a legacy environment, security improvements often arrive as point solutions, unevenly applied, and hard to validate. Cloud architectures, implemented with the right governance, help enable consistent identity controls, continuous monitoring, and policy-based protection that can be audited and improved over time.

Migration as a lever for innovation

Migration is too often framed as a technology initiative. For business and risk leaders, the more useful long-term view is as to regard it as a control and value strategy, a way to embed governance into the operating fabric of the firm.

This is why many transformation leaders manage cloud adoption as a sequence rather than a singular initiative, with a pathway from rehosting (“lift-and-shift”) through optimization and ultimately to AI acceleration. In this framing, modernization is not the finish line; it is the first step of compounding advantage.

Cloud migration, when managed well, can support a compliance‑by‑design approach, by which policy, identity, and data protections are consistently enforced. It can strengthen operational resilience through architectures that are built for redundancy, automated recovery, and continuous validation. And it can create an innovation pathway by making agentic AI practical to deploy and manage.

The AI-first divide: Cloud as operating model

As we see with Frontier Firms in financial services, innovation leaders tend to treat cloud architecture as more than an infrastructure choice. They use it as an operating model to standardize controls, build reusable platforms, and design processes that are increasingly AI-operated but human-led. The payoff can show up in faster deployment cycles, a lower cost per transaction, and predictive insights that make customer experiences more personal and operations more resilient.

Reaching that maturity typically requires progress across four transformation engines:

• Infrastructure modernization
• Legacy systems migration
• Systems modernization (including new business systems)
• Data modernization with AI integration

Financial services firms face stricter scrutiny than most industries, so the differentiator is not speed alone, it’s the ability to sustain speed while continuously demonstrating security, compliance, and control effectiveness.

We see this in practice across the industry. For example, UBS, following its acquisition of Credit Suisse, migrated a mission‑critical records platform from mainframe to a cloud‑native service on Microsoft Azure, reducing total cost of ownership by nearly 60% and improving their ability to meet regulatory demands. After LSEG migrated its high-volume, mission-critical Autex Trade Route (ATR) trading network from on-premises to Azure, the gains in scalability and resilience helped them absorb a sudden 400% surge in trading volumes with zero incidents. And the National Bank of Greece modernized document processing to improve accuracy and enable faster, more digital customer journeys. The common thread is not a single tool or model, it’s a cloud foundation that supports governed data, resilient operations, and repeatable innovation.

Turning migration into long-term value

For many firms, the hardest part of migration is not the technology; it’s making the journey auditable, repeatable, and aligned to risk appetite. That’s why a structured approach matters.

The Microsoft Cloud Adoption Framework, tailored for financial services, is designed to help institutions align cloud modernization to business outcomes while addressing the governance realities of the industry: data sovereignty expectations, operational resilience, and security-by-design. Importantly, cloud migration need not undermine data sovereignty; done right, migration strengthens locality, control, and compliance through governed architectures.

In practice, migration means helping businesses to build a compliant foundation, innovate responsibly, and maintain continuous control visibility as they scale. Microsoft supports this with financial-services-ready architectures, built-in governance and security capabilities, and a broad set of certifications and controls. Just as importantly, we work closely with customers and regulators globally to help ensure that cloud adoption can be evidenced properly in terms of risk reduction, resilience, and measurable operating improvement.

Trustworthy AI starts with the cloud foundation

Boards and regulators are right to focus on AI governance. Generative AI, agentic systems, and intelligent automation can improve productivity and customer outcomes, but only when they operate on governed data, with strong identity controls, clear lineage, and auditable policies. Those prerequisites are difficult to achieve in fragmented legacy environments.

Cloud migration creates the conditions for AI to be adopted responsibly, with modern data platforms and pipelines, elastic compute for experimentation and scale, consistent policy enforcement, and continuous monitoring.

To help institutions navigate migration with confidence, Microsoft combines a financial-services-tailored methodology with practical tooling and built-in governance. The Cloud Adoption Framework for financial services provides a proven, risk-aligned approach to planning and executing secure migrations. Azure Migrate and the Azure cloud migration and modernization programs help accelerate discovery, modernization, and execution with guidance and incentives. And capabilities like Microsoft Purview and Microsoft Defender for Cloud help establish compliance guardrails and security posture management from day one.

Lead the next generation with cloud

Migration is not the end state of digital transformation. It is the foundation for Frontier transformation, one which can enable firms to innovate faster, demonstrate stronger controls, and adapt quickly to new demands and opportunities.

The financial services firms that lead in the next generation of financial services will not be those that move the fastest in a single quarter. They will be the ones who modernize with technology that is durable, designed for operational resilience and evidence-based governance, and that makes innovation repeatable. Cloud migration is the inflection point where these powerful advantages become possible.

Learn more

• To explore a five-phase, risk-aligned approach to cloud migration that helps build the foundation for AI-first financial services, read the e-book: Becoming an AI-First Firm in Financial Services.
• Register for the Migrate and Modernize Summit to learn from industry leaders.
• Explore the Microsoft Cloud Adoption Framework for Financial Services.

The post Why cloud migration is key to realizing AI value in financial services appeared first on The Microsoft Cloud Blog.

That is where AI comes in. To break the infrastructure bottleneck and shift the industry from ambition to delivery, Microsoft is announcing an AI for nuclear collaboration with NVIDIA, to provide end-to-end tools that streamline permitting, accelerate design, and optimize operations across the industry.

This set of technologies brings disciplined engineering to the entire lifecycle of a nuclear plant—spanning site permitting, design, construction, and continuous operations. By enabling these capabilities within a connected, AI-powered foundation, we are empowering energy developers to make highly complex work repeatable, traceable, secure, and predictable—slashing development timelines and eliminating rework without sacrificing safety.

The digital foundation for nuclear at scale

The only thing that may be more complex than building a nuclear plant is designing and permitting one. Permitting alone can take years, cost hundreds of millions of dollars, and involve an immense amount of data processing and reporting. It’s not a lack of need, knowledge, or even willingness that’s holding development back, but rather the inability to progress efficiently and consistently through rigorous permitting and development processes.

Engineers can spend thousands of hours drafting, cross-referencing, formatting, searching, reviewing, and reworking materials. They have to identify and fix inconsistencies across tens of thousands of pages. It is little wonder that plants have been notorious for construction delays and cost overruns.

To break this infrastructure bottleneck, we need to move away from highly customized engineering towards repeatable, reference-based delivery—while maintaining regulatory standards and engineering accountability.

With AI, we can identify tiny documentation inconsistencies and resolve them quickly. By unifying data and simulation across the lifecycle, we ensure complex work remains:

• Traceable: Every engineering decision is digitally linked to the evidence and regulations that back it up.
• Audit-Ready: The system keeps a perfect “paper trail,” ensuring that regulators can verify safety instantly.
• Secure: High-level intelligence is applied within a governed, protected environment.
• Predictable: High-fidelity simulations map time and cost, catching delays before they happen in the real world.

This isn’t just about speed; it’s about trust. Engineers and regulators are freed to focus on what matters most: building a safe, secure, high-capacity, carbon-free power source that’s on-time and on-budget.

Here is how AI and Digital Twins can carry a project from the initial phases to efficient operations:

• Design and engineering: Digital Twins and high-fidelity simulations enable faster iteration. Engineers can reuse proven patterns and instantly see how a tiny design change impacts the entire model, creating a validated plan before breaking ground.
• Licensing and permitting: Generative AI handles the heavy lifting of document drafting and gap analysis. It unifies all project information, ensuring comprehensive applications aligned with historical permits. This allows expert regulators to focus their time on safety judgments rather than reconciling thousands of pages of text.
• Construction and delivery: While traditional 3D models only map physical space, 4D (time scheduling) and 5D (cost tracking) simulations can virtually construct the plant before shovels hit the dirt. AI and Digital Twins allow developers to track physical progress against the digital plan in real-time, catching potential delays and preventing the schedule collisions that lead to expensive rework.
• Operations and maintenance: AI-powered sensors and operational digital twins detect anomalies early, ensuring higher uptime and predictive maintenance that keeps the grid stable with human operators firmly in control.

By unifying data, traceability, and simulation across phases, AI accelerates design validation with high-fidelity 3D models and Digital Twins, improves licensing consistency through AI-assisted document workflows, and connects design assumptions to operational performance—giving operators, regulators, and stakeholders clearer, continuous visibility.

Accelerating delivery: How Aalo Atomics, Idaho National Labs, and Southern Nuclear are deploying AI for nuclear

The proof is in the progress. Our collaboration is already changing the pace of nuclear delivery.

Aalo Atomics

Aalo Atomics has reduced the time-intensive permitting process by 92% using the Microsoft Generative AI for Permitting solution, saving an estimated $80 million a year. For Aalo, the value of the Microsoft and NVIDIA collaboration isn’t just speed—it’s confidence.

“Two things matter most: enterprise-scale complexity and mission-critical reliability. We’re deploying something complex at a scale only a company like Microsoft really understands. There’s no room for anything less than proven reliability.”

—Yasir Arafat, Chief Technology Officer, Aalo Atomics

Southern Nuclear

Southern Nuclear has developed and deployed agents using Microsoft Copilot across its fleet, including engineering and licensing, to improve consistency, reuse knowledge faster, and support better decision-making in key workstreams.

Idaho National Laboratory

When it comes to the public sector and specifically United States Federal, Idaho National Laboratory (INL) has become an early adopter of AI for nuclear technology. By using the AI capabilities to automate the assembly of complex engineering and safety analysis reports, INL is streamlining the review process and creating standard methodologies for regulators to adopt these tools safely, further speeding deployment.

Expanding the ecosystem: How Everstar and Atomic Canyon are operationalizing AI for nuclear on Microsoft Azure

Microsoft is actively expanding this secure ecosystem. Everstar—an NVIDIA Inception startup—brings domain-specific AI for nuclear to Azure to modernize how the industry manages project workflows and governed data pipelines.

“The nuclear industry has been bottlenecked by documentation burden and regulatory complexity for decades. This partnership means our customers get the secure, scalable cloud deployments they demand. It’s a significant step toward making nuclear power fast, safe, and unstoppable.”

—Kevin Kong, Chief Executive Officer, Everstar

We are also excited to highlight Atomic Canyon, whose Neutron platform is now available in the Microsoft Marketplace, allowing nuclear developers to deploy these capabilities with consistency and control through trusted procurement pathways.

Progress at the pace this moment requires

AI is enabling the energy industry to deliver more power, faster, and safely. This Microsoft and NVIDIA collaboration provides the path to do exactly that for advanced developers, owners, and operators. By turning fragmented, high-variance workflows into governed, auditable systems, we can compress timelines without compromising rigor. By unifying data, simulation, and evidence across design, permitting, construction, and operations, we are accelerating the deployment of firm, carbon-free power while strengthening regulatory confidence and operational resilience.

The AI for nuclear operations collaboration brings together NVIDIA Omniverse, NVIDIA Earth 2, NVIDIA CUDA-X, NVIDIA AI Enterprise, PhysicsNeMo, Isaac Sim, and Metropolis with Microsoft Generative AI for Permitting Solution Accelerator and Microsoft Planetary Computer to create a comprehensive, AI-powered digital ecosystem for nuclear energy on Azure.

Microsoft, NVIDIA, and Aalo Atomics will be presenting this AI-lead industry perspective at CERAWeek 2026 in a session entitled “A Digital Age for Nuclear: Aalo Atomics, NVIDIA, and Microsoft.”

Discover more

Ready to move from ambition to delivery? See how the Microsoft and NVIDIA nuclear for AI collaboration can drive change within your organization.

Contact us to learn more.

The post AI for nuclear energy: Powering an intelligent, resilient future appeared first on The Microsoft Cloud Blog.

Manufacturing is moving beyond local optimization toward a closed loop of end-to-end intelligent orchestration. Looking back at CES 2026, we can see that the industry narrative is quiet but fundamentally shifting. 

Across what we’re seeing with customers globally, three shifts stand out. First, the system shift. The operational foundation is evolving from digital to intelligent: more resilient, more real-time, and critically, more governable. Second, the data shift. The digital thread is no longer a static archive. It is becoming a living system—continuously updated and directly powering decisions as conditions change. Third, the work shift. We’re moving from copilots that assist individuals to agents that can collaborate and take on tasks—so the workflows themselves become more self-driving.

Together, these forces are raising the bar. Companies now need an end-to-end intelligent chain that turns AI from isolated point solutions into an organizational capability—reusable, scalable, and auditable. Drawing on Microsoft’s long-term work with manufacturers worldwide, and on how technology is evolving, I’d like to offer a practical framework for building that intelligent chain—so leaders can convert insight into action, and pilots into capabilities that scale.

AI use-case map for manufacturing: End-to-end intelligence from design to service

Scene One: Digital Engineering: Turning R&D into a profit engine

The role of the digital thread is evolving. Traditionally, it served primarily as a system of record—aggregating and archiving data. With AI and a unified data platform, it is becoming a real-time decision backbone spanning design, manufacturing, and service. Knowledge generated at one stage can now be applied immediately to improve outcomes in another. Generative and agentic AI are accelerating the core engineering loop—design, simulation, manufacturability analysis, and engineering change management—shortening iteration cycles and pushing risk discovery earlier in the process. Engineering data is no longer an R&D-only asset; it increasingly informs factory scheduling, quality strategies, maintenance policies, and service feedback loops.

This shift is already visible in practice. HARTING, a leader in industrial connectors, has deployed an AI assistant powered by Azure OpenAI and Microsoft Cloud for Manufacturing, making connector design faster, simpler, and more intuitive than ever before. Customers can describe their requirements in natural language, and the AI translates these inputs into technical specifications, guiding them to the right product within a minute. Customers can also visualize their configurations in 3D, enhancing confidence in their decisions. Siemens DI provides comprehensive cutting-edge software, hardware, and product lifecycle management solutions for industries including automotive and aerospace.

Using Microsoft Azure AI, Siemens DI developed a Microsoft Teams application for its industry-leading product lifecycle management (PLM) solution, Teamcenter. This solution analyzes unstructured voice content in multiple languages, automatically generates summary reports, and delivers information precisely to the relevant design, engineering, or manufacturing experts within Teamcenter. Through this intelligent collaboration mechanism, field issues are resolved faster, and knowledge transfer efficiency is significantly enhanced.

Scene Two: Intelligent Factory: AI is rewriting scheduling, quality, and maintenance

Production, maintenance, quality, and inventory remain the four core modules of factory operations—and that does not change in a smart‑factory context. What is changing is how these modules run. AI is systematically reshaping their operating logic: inventory management is moving from static rules to dynamic optimization based on real-time signals; quality management is shifting toward earlier, more precise judgments through computer vision, time‑series forecasting, and anomaly detection; and maintenance is evolving from after‑the‑fact repairs to predictive maintenance—progressing further toward adaptive process control.

As OT and IT capabilities mature, factories are gaining the ability to reason and respond directly at the point of value creation—on the shop floor, in real time. Frontline teams, empowered by multimodal Microsoft Copilot, can push the boundaries of what they can diagnose, decide, and execute. Over time, this human‑machine collaboration forms operational “agents” that can be deployed into production lines and day‑to‑day routines—turning intelligence into repeatable execution.

Global candy maker Mars operates manufacturing facilities across 124 locations worldwide. To safeguard its global equipment network, Mars partnered with Microsoft to deploy the Microsoft Defender for IoT solution. This enables visual management and threat detection for industrial equipment within stringent air-gapped production environments. Simultaneously, the solution transmits critical security data to a centralized system, enhancing data visibility while ensuring production continuity. International technology group Körber has transformed its market-leading PAS-X MES product into a cloud-based software as a service (SaaS) solution to address the stringent and multifaceted production management demands of the pharmaceutical sector. Using the robust stability of Microsoft Azure, Microsoft for Manufacturing, and Microsoft Azure Kubernetes Service, this solution enables customers to achieve greater flexibility and scalability. Simultaneously, by integrating data from IT and OT systems such as enterprise resource planning (ERP), supply chain management (SCM), and manufacturing execution system (MES), it delivers near real-time, actionable insights from diverse systems to employees. This significantly enhances equipment uptime, employee productivity, product quality, and overall output.

Scene Three: Resilient supply chain: From insight to execution with agentic AI

Early AI in supply chains mostly provided forecasts and dashboards. Valuable as they were, humans still needed to translate insights into action. The next step is agentic AI that executes—coordinating with suppliers, triggering replenishment or re-planning, optimizing inventory, and managing exceptions in logistics. When this happens, the traditional plan–execute–feedback loop transforms into a continuous intelligent system. The result is more than improved service levels—it enhances structural resilience and sustainability, as the system senses disruptions earlier, acts faster, and learns continuously.

A China-based electronics manufacturer, Xiaomi has built a unified after-sales supply chain management platform based on Microsoft Dynamics 365 and Microsoft Power Platform, using Azure for system integration and multilingual support. Utilizing Dynamics 365 Customer Service, Xiaomi has created a work platform that integrates financial processes, data integration, and security authentication across multiple communication channels. This platform also visualizes current inventory and proactively monitors and manages inventory levels in real time, enabling collaborative management between frontline services and backend supply chains. As a global leader in the smart terminal and home electronics industry, TCL is reshaping the industry landscape with its “Hardware + AI + Ecosystem” strategy, building a full-scenario ecosystem spanning multiple devices. Beyond driving innovative applications of Azure cloud and AI technologies in manufacturing, supply chains, and user experiences, TCL has pioneered the integration of Azure OpenAI, multimodal interaction, the intelligent Microsoft Copilot® assistant, and the Artificial Intelligence Generated Content (AIGC) ecosystem into smart TVs, smartphones, tablets, air conditioners, and other home appliances. This enables seamless cross-device connectivity and immersive experiences.

Scene Four: Connected customer: The product doesn’t end at delivery

In an AI-native model, product delivery is no longer the finish line. Customer experience continues through Over-the-Air (OTA) updates, AI-guided diagnostics, predictive service, and personal recommendations. AI enables a true closed loop—from customer feedback to engineering, factory, service, and back—turning experience into a growth driver rather than a cost center. None of this can scale without trust. As AI moves from recommendation to execution, governance becomes essential. Organizations need model governance, data and access control, OT and endpoint security, and explainability with rollback capabilities. This layer underpins all use cases, ensuring AI operates safely and reliably.

Epiroc, a Swedish mining and infrastructure equipment manufacturer, uses Microsoft Azure Machine Learning to build predictive maintenance and equipment performance models, transforming machine data into actionable customer insights. By identifying potential failures in advance and optimizing maintenance planning, Epiroc delivers a more proactive and transparent service experience, deepening customer relationships while opening new service-driven growth opportunities. Lenovo partnered with Microsoft to deploy the Microsoft Dynamics 365 Sales platform, thereby transforming its global customer relationship management (CRM) system.

By consolidating fragmented customer data and standardizing sales processes onto a unified digital platform, Lenovo achieved end-to-end visibility from lead management to opportunity tracking. The transformation improved collaboration efficiency, strengthened data-driven decision-making, and reinforced a more customer-centric operating model. In the “Hyper-Competition in High Dimensions” of the smart electric vehicle industry, NIO significantly boosts R&D efficiency by generating 610,000 lines of code daily through its intelligent GitHub Copilot® copilot, achieving an acceptance rate of up to 33%. The in-vehicle assistant NOMI, built on Azure OpenAI, enhances driving safety and user experience through precise contextual interaction. Simultaneously, Microsoft security solutions safeguard NIO’s complex IT environment and hybrid AI platform, automating daily threat detection and enabling cross-device security coordination.

Scene Five: Trust, safety, and OT security: The non-negotiable foundation

None of these AI use cases can scale without trust. Once AI moves from a recommendation system to an execution system, governance becomes essential. Manufacturing organizations need four core trust capabilities: model governance (ModelOps and Responsible AI), data and access control (Zero Trust architecture and industrial data protection,) OT and endpoint security, and explainability with controllability and rollback, so decisions can be understood, constrained, and safely reversed when needed. This is not a separate chapter; it forms the operating layer beneath all use cases, ensuring AI operates safely and reliably across the organization.

Ford, a longstanding automotive manufacturer synonymous with innovation, has deployed Microsoft solutions—including Microsoft Defender, Microsoft Sentinel, and Microsoft Purview—across its global operations. This initiative enhances visibility, automates responses, and strengthens data governance within its hybrid environment as companies worldwide face escalating cybersecurity threats. AI models learn from every interaction to improve detection capabilities and reduce false positives. With a unified security platform, Ford can focus on business strategy while reducing complexity and boosting operational efficiency. Smart pet device leader PETKIT is currently upgrading its systems on the Azure platform to achieve standardized device connectivity, telemetry data aggregation, and global compliance and security for users worldwide. Microsoft’s products and services not only enhance the company’s technological depth but also provide a cloud-plus-AI platform for global market replication.

2026: The inflection point when AI shifts from “more” to “different”

Once an end-to-end intelligent chain is in place, AI’s role inevitably shifts from offering advice to executing processes—and manufacturing moves from isolated efficiency gains toward full system redesign. In this sense, 2026 will be the year this transformation is proven on a scale. It will be a demanding moment for industry, but also a rare opportunity for leaders to make a true step change. This shift is becoming visible across several dimensions.

In 2026, AI in manufacturing will no longer exist as a collection of pilots. Instead, it will function as an enterprise nervous system—continuously sensing, learning, and coordinating decisions across functions. Organizations will move from experimenting with AI to running with AI, shifting from exploratory adoption to responsible, repeatable execution at scale.

Second, the ability to scale AI will become a key competitive differentiator. AI should not be confined to isolated applications but integrated into cross-departmental and cross-business collaboration to unlock its full potential. In other words, the gap between enterprises no longer lies in whether they deploy AI, but in their ability to achieve scalable implementation across the entire end-to-end value chain. Research from MIT and McKinsey suggests that leading enterprises can achieve up to four times the impact in half the time by building unified data and governance foundations.¹

Third, technical readiness will help define 2026. Edge inference, OT and IT integration, industrial networking, and model governance have matured to the point where AI can operate directly where value is created—on the plant floor, in real time, and within the flow of work. AI is moving beyond general content generation toward deep operational integration, spanning equipment, processes, quality, and logistics, and becoming an integral part of closed-loop industrial control.

Beyond technology, people, governance, and culture will emerge as true differentiators. In 2026, the primary constraint for many manufacturers will be organizational readiness—the ability to share data responsibly, collaborate across silos, and build AI literacy and operating rhythms that sustain change. Research on scaling AI highlights the “10–20–70 rule”: roughly 10% of success comes from algorithms, 20% from technology and data foundations, and 70% from people and processes.¹ Scaling AI effectively therefore requires building skills, accountability, and safety-and-governance capabilities in parallel with the technology itself.

Finally, the maturation of industry standards and ecosystems will accelerate broader AI adoption. Manufacturers face converging pressures—from geopolitics and cost to compliance and supply chain resilience. According to public records, 81% of manufacturers cite fear of falling behind as a primary driver of adoption.² The implication is clear: the question is no longer “Do we need AI?” but “Can we afford not to evolve?” As industrial data semantics, standardized APIs, reference architectures, and increasingly packaged solutions mature, time-to-value will shorten and complexity will fall—making AI feasible for a much broader set of manufacturers.

From insight to action: A 2026 checklist for manufacturing leaders

At this point, the question is no longer abstract: can your organization turn AI capabilities into sustainable, day-to-day operations—rather than pilots and demos? In conversations with manufacturers around the world, this question consistently separates leaders from laggards:

• Strategic clarity: Have you defined the core business problems AI must solve, beyond simply “adopting AI”?
• Data foundation: Can your data platform support real deployment, not just proof-of-concept results?
• Operational readiness: Are your factories and supply chains prepared for AI-powered routines in daily execution?
• Workforce capability: Does your workforce have the baseline skills to work effectively with AI systems?
• Ecosystem usage: Do your partners and platforms support continuous upgrades and rapid scaling?
• Governance and security: Is governance strong enough for AI to move from recommendation to execution?
• Resilience impact: Is AI measurably strengthening operational resilience?

We can already see the direction of travel toward the future. But trends alone do not create leaders. Execution does. The real differentiator will be who can turn AI from concept into action, from tool into capability, and ultimately from capability into resilience.

Advancing intelligent manufacturing with Microsoft

Manufacturing is entering a new phase—powered by actionable data, increasingly autonomous systems, and a more empowered workforce. Companies that unify their data, drive autonomy across planning and execution, and integrate the value chain through digital threads and digital twins will be best positioned to convert operational excellence and innovation into sustained growth.

Against this backdrop, Microsoft continues to work closely with manufacturers to expand what is possible across design, production, supply chain, and service. By combining cloud, data, and AI platforms that are advanced yet practical to deploy, we aim to help organizations build end-to-end intelligent operations—accelerating innovation while maintaining security, responsibility, and scale.

¹ KPMG, Intelligent manufacturing A blueprint for creating value through AI-driven transformation.

² businesswire, Ninety-Five Percent of Manufacturers Are Investing in AI to Navigate Uncertainty and Accelerate Smart Manufacturing, June 2023.

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