One of the highlights of my career has always been connecting with customers and partners across industries to learn how they are using technology to drive their businesses forward. In the past 30 years, we’ve seen four major platform shifts, from client server to internet and the web to mobile and cloud to now—the next major platform shift to AI.

As today’s platform shift to AI continues to gain m omentum, Microsoft is working to understand just how organizations can drive lasting business value. We recently commissioned a study with IDC, The Business Opportunity of AI, to uncover new insights around business value and help guide organizations on their journey of AI transformation. The study found that for every $1 organizations invest in generative AI, they’re realizing an average of 3.7x return—and uncovered insights about the future potential of AI to reshape business processes and drive change across industries. 

Today, more than 85% of the Fortune 500 are using Microsoft AI solutions to shape their future. In working with organizations large and small, across every industry and geography, we’ve seen that most transformation initiatives are designed to achieve one of four business outcomes:

1. Enriching employee experiences: Using AI to streamline or automate repetitive, mundane tasks can allow your employees to dive into more complex, creative, and ultimately more valuable work.
2. Reinventing customer engagement: AI can create more personalized, tailored customer experiences, delighting your target audiences while lightening the load for employees.
3. Reshaping business processes: Virtually any business process can be reimagined with AI, from marketing to supply chain operations to finance, and AI is even allowing organizations to go beyond process optimization and discover exciting new growth opportunities.
4. Bending the curve on innovation: AI is revolutionizing innovation by speeding up creative processes and product development, reducing the time to market and allowing companies to differentiate in an often crowded field.

In this blog, we’ve collected more than 200 of our favorite real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact and shape today’s platform shift to AI. We hope you find an example or two that can inspire your own transformation journey.

IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024 

Enriching employee experiences

Generative AI is truly transforming employee productivity and well-being. Our customers tell us that by automating repetitive, mundane tasks, employees are freed up to dive into more complex and creative work. This shift not only makes the work environment more stimulating but also boosts job satisfaction. It sparks innovation, provides actionable insights for better decision-making, and supports personalized training and development opportunities, all contributing to a better work-life balance. Customers around the world have reported significant improvements in employee productivity with these AI solutions:

1. Access Holdings Plc adopted Microsoft 365 Copilot, integrating generative AI into daily tools and, as a result, writing code now takes two hours instead of eight, chatbots launch in 10 days instead of three months, and presentations are prepared in 45 minutes instead of six hours.
2. Adobe is connecting Adobe Experience Cloud workflows and insights with Microsoft 365 Copilot to deliver generative AI-powered capabilities that enable marketers to increase collaboration, efficiency, and creativity.
3. Amadeus empowers its teams to focus their time and skills on value-added tasks with Microsoft 365 Copilot by summarizing email threads, chat, or transcripts, and summing up information from diverse sources.
4. ANZ has invested in Microsoft 365 Copilot, GitHub Copilot, and Copilot in Microsoft Edge to boost productivity and innovation across its workforce. 
5. Asahi Europe & International (AEI) has adopted Microsoft 365 Copilot, saving employees potentially 15% of time previously spent on administrative tasks.
6. AXA developed AXA Secure GPT, a platform powered by Azure OpenAI Service that empowers employees to leverage the power of generative AI while targeting the highest level of data safety and responsible use of the tool.
7. Axon Enterprise developed a new AI tool with Azure OpenAI Service called Draft One, resulting in an 82% decrease in time spent on reports, which freed up officers to engage more with their community.
8. Aztec Group enhanced productivity and client experience by trialing Microsoft 365 Copilot with 300 staff, uncovering “unlimited” use cases and plans for a wider rollout.
9. Bader Sultan & Bros. Co. W.L.L implemented Microsoft 365 Copilot to enhance employee productivity and speed up customer response times.
10. Bancolombia is using GitHub Copilot to empower its technical team, achieving a 30% increase in code generation, boosting automated application changes to an average of 18,000 per year, with a rate of 42 productive daily deployments. 
11. BaptistCare Community Services is using Microsoft 365 Copilot to save employees time as they navigate workforce shortage challenges allowing them to focus more on the people they care for.
12. Barnsley Council was recognized as “Double Council of the Year in 2023” for its implementation of Microsoft 365 Copilot, which modernized operations and reduced administrative tasks, leading to improved job satisfaction and increased creativity.
13. BlackRock purchased more than 24,000 Microsoft 365 Copilot licenses spanning all employees, functions, and locations, helping improve the Copilot experience, including co-developing new features and functions.
14. British Heart Foundation is testing Microsoft 365 Copilot and in its initial test, users estimate that Microsoft 365 Copilot could save them up to 30 minutes per day.
15. Buckinghamshire Council deployed Microsoft 365 Copilot with staff reporting productivity improvements, quality enhancements, and time savings which are enabling the different teams to do more with less. 
16. Campari Group adopted Microsoft 365 Copilot to help employees integrate it into their workflow, resulting in time savings of about two hours a week from the support of routine activities such as email management, meeting preparation, content creation, and skill acquisition.
17. Capita is using GitHub Copilot for productivity improvements as well as improvements in developer satisfaction, recruitment, and retention.
18. CDW used Microsoft 365 Copilot to improve work quality for 88% of users, enabling 77% to complete tasks faster, and increasing productivity for 85% of users.
19. Chi Mei Medical Center is lightening workloads for doctors, nurses, and pharmacists with a generative AI assistant built on Azure OpenAI Service. 
20. E.ON is focused on Germany’s energy transition, leveraging Microsoft 365 Copilot to manage the complex grid in real-time, increasing productivity and efficiency for its workforce.
21. Enerijisa Üretim has adopted Microsoft 365 Copilot to streamline meeting summaries, reformat documents, and compile reports, enabling employees to concentrate on more strategic and fulfilling activities instead of spending six hours in meetings.
22. EPAM is deploying Microsoft 365 Copilot to consolidate information and generate content and documents. 
23. Farm Credit Canada implemented Microsoft 365 Copilot which resulted in time savings on routine tasks for 78% of users, with 30% saving 30 to 60 minutes per week and 35% saving over an hour per week, allowing employees to focus on more value-added tasks.
24. Finastra used Microsoft 365 Copilot to automate tasks, enhance content creation, improve analytics, and personalize customer interactions, with employees citing a 20% to 50% time savings.
25. Four Agency Worldwide increased employee productivity using Microsoft 365 Copilot to generate ideas for creative work and support administrative-heavy processes, data analysis, and report generation, allowing staff to focus on outreach and less time doing paperwork.
26. Goodwill of Orange County developed an AI-powered app using Azure AI capabilities to help more people, including those with developmental, intellectual, and physical disabilities, work in unfilled e-commerce positions.
27. Honeywell employees are saving 92 minutes per week—that’s 74 hours a year! Disclaimer: Statistics are from an internal Honeywell survey of 5,000 employees where 611 employees responded.
28. Insight employees using Copilot are seeing four hours of productivity gained per week from data summarization and content creation.
29. Joos uses Microsoft 365 Copilot to grow its brand with worldwide collaboration by streamlining meetings, optimizing presentations, and improving communications.
30. Kantar is harnessing the power of Microsoft 365 Copilot by reducing costly, time-consuming IT processes and boosting productivity for employees.
31. KPMG Australia is using Microsoft Azure OpenAI Service, Azure AI Search, and Microsoft 365 Copilot to perform advanced text analysis of dozens of client source documents to identify full or partial compliance, or noncompliance, in a fraction of the time required for manual assessments.
32. LGT is launching Microsoft Copilot LGT to improve efficiency, showing users save an average of an hour a week even in the pilot phase. 
33. Lotte Hotels & Resorts has been creating a new work culture that allows employees to work more efficiently and focus on the nature of the work by adopting Microsoft Power Platform for automation.
34. MAIRE is leveraging Microsoft 365 Copilot to automate routine tasks, saving more than 800 working hours per month, freeing up engineers and professionals for strategic activities while supporting MAIRE’s green energy transition by reducing their carbon footprint.
35. McDonald’s China chose Microsoft Azure AI, GitHub Copilot, and Azure AI Search to transform its operations, resulting in a significant increase in AI adoption, consumption, and retention from 2,000 to 30,000 employee transactions monthly.
36. McKnight Foundation adopted Microsoft 365 Copilot for all staff, saving time, increasing productivity, and freeing space to focus on strategic priorities.
37. Morula Health is using Microsoft 365 Copilot to enhance productivity, streamline medical writing tasks, and ensure data security, ultimately improving efficiency and client satisfaction. 
38. Motor Oil Group is achieving remarkable efficiency gains by integrating Microsoft 365 Copilot into its workflows, with staff spending minutes on tasks that used to take weeks. 
39. Nagel-Group uses Azure OpenAI Service to help employees quickly access information which saves time, creates efficiency and transparency, and leads to higher-quality answers overall.
40. National Australia Bank is leveraging Microsoft 365 Copilot for daily productivity and data analysis and insights and Microsoft Security Copilot to quickly analyze millions of security event logs and allow engineers to focus on more important areas.
41. NFL Players Association integrated Azure AI Services and Azure App Service into their video review process, reducing review time by up to 73%, significantly increasing efficiency and enhancing player safety through consistent rule enforcement.
42. O2 Czech Republic boosts productivity and streamlines meetings with Microsoft 365 Copilot, revolutionizing how information is shared and making automation a part of daily work.
43. Onepoint developed a secure conversational agent based on Azure OpenAI Service, which delivers productivity gains of between 10% and 15% across all business lines.
44. Orange Group has more than 40 use cases with Azure OpenAI Service and GitHub Copilot across business functions to support employees in their day-to-day tasks, enabling them to concentrate on higher value-added activities.
45. Oxford University Hospitals NHS Foundation Trust implemented Microsoft 365 Copilot to improve staff report productivity by saving one to two hours a week, or simple formatting tasks down to a matter of seconds, enabling more resources to deliver frontline services.
46. PA Consulting transformed its sales operations with Microsoft 365 Copilot, so its people can invest more time on the activities that have the biggest impact for clients and maximize the strategic value they provide. 
47. Petrobras used Azure OpenAI Service to create ChatPetrobras, which is streamlining workflows, reducing manual tasks, and summarizing reports for its 110,000 employees.
48. Petrochemical Industries Company automates work processes to save time with Microsoft 365 Copilot from weeks to days, hours to seconds.
49. PKSHA Technology is optimizing their time on critical work by increasing efficiency in meeting preparations, data analytics, and ideation with the help of Microsoft 365 Copilot.
50. Providence has collaborated with Nuance and Microsoft to accelerate development and adoption of generative AI-powered applications, helping improve care quality and access, and reduce physician’s administrative workloads. 
51. RTI International adopted Microsoft 365 Copilot to gain productivity wherever possible, allowing staff to focus on their areas of expertise, delivering even better science-backed solutions for clients.
52. Sandvik Coromant is using Microsoft 365 Copilot for Sales to drive efficiency and accuracy, shaving at least one minute off each transaction, allowing sellers and account managers to focus their expertise on responding to customers’ needs with analysis, creativity, and adaptability.
53. Sasfin Bank built a solution on Microsoft Azure that centralized 20,000 documents to analyze contract clauses and provide real-time snapshots, moving guesswork into data-driven decision-making.
54. Scottish Water implemented Microsoft 365 Copilot reducing mundane tasks to a minimum, and thus freeing up time for employees to work on the more meaningful tasks.
55. Shriners Children’s developed an AI platform allowing clinicians to easily and securely navigate patient data in a singular location, enhancing patient care, and improving the efficiency of their healthcare services. 
56. Siemens is leveraging Azure OpenAI Service to improve efficiency, cut downtime, and address labor shortages.
57. Softchoice employees are experiencing firsthand how Microsoft 365 Copilot can transform daily workflows, realizing productivity gains of 97% reduction in time spent summarizing technical meetings and up to 70% less time spent on content creation.
58. Syensqo utilized Azure OpenAI Service to develop a custom AI chatbot in three months, which improved their internal data management, decision-making, and overall efficiency.
59. Teladoc Health uses Microsoft 365 Copilot to revolutionize its telehealth operations, automating routine tasks, boosting efficiency, and increasing productivity.
60. Telstra developed two cutting-edge generative AI tools based on Azure OpenAI Service: 90% of employees are using the One Sentence Summary tool which resulted in 20% less follow-up customer contact and 84% of customer service agents using the Ask Telstra solution.
61. Topsoe achieved 85% AI adoption among office employees in seven months, significantly enhancing productivity and business processes.
62. Torfaen County Borough Council utilized Microsoft 365 Copilot to streamline back-office processes, resulting in significant time savings and enhanced productivity for both business and children’s services teams, with further rollouts planned.
63. Trace3 leveraged Microsoft 365 Copilot to streamline and enhance processes across the business and with clients, such as reducing the time it takes human resources (HR) recruiting managers to respond to applicants within a couple of days instead of several weeks.
64. Unilever is reinventing their marketing process with Copilot, saving time on briefing tasks, automatically pulling in relevant market data, content and insights to accelerate campaign launches. 
65. Uniper SE implemented Microsoft 365 Copilot to reduce time spent on manual and repetitive tasks, and help workers focus on more pressing work, such as developing enhanced solutions to speed up the energy transition.
66. Unum Group built a custom AI application to search 1.3 terabytes of data with 95% accuracy using Azure OpenAI Service. 
67. Virgin Atlantic adopted Microsoft 365 Copilot and GitHub Copilot and is seeing real business benefits, including productivity improvements, enabling new ways of working.
68. Visier built a generative AI assistant that leverages Azure AI and Azure OpenAI Services to deliver workforce analytics and actionable insights for more than 50,000 customers.
69. Virtual Dental Care developed an AI application Smart Scan that leverages Azure to reduce paperwork for mobile dental clinics in schools by 75% and frees dentists to devote more time to patient care.
70. Zakladni Skola As Hlavkova adopted Microsoft 365 Copilot and saw a 60% improvement in handling administrative documents, decreased lesson preparation from hours to few minutes, increased inclusivity, and enhanced communication with students and parents.

Reinventing customer engagement

We’ve seen great examples of how generative AI can automate content creation, ensuring there’s fresh and engaging materials ready to go. It personalizes customer experiences by crunching the numbers and boosting conversion rates. It makes operations smoother, helping teams launch campaigns faster. Plus, it drives innovation, crafting experiences that delight customers while lightening the load for staff. Embracing generative AI is key for organizations wanting to reinvent customer engagements, stay ahead of the game, and drive both innovation and efficiency.

71. Absa has adopted Microsoft Copilot to streamline various business processes, saving several hours on administrative tasks each day.
72. Adobe leverages Azure to streamline the customer experience, harnessing the power of the connected cloud services and creating a synergy that drives AI transformation across industries.
73. Acentra Health developed Medscribe, a web application that uses Azure OpenAI Service to generate draft letters in a secure, HIPAA-compliant enclave that responds to customer appeals for healthcare services within 24 hours, reducing the time spent on each appeal letter by 50%.
74. Alaska Airlines is using Azure, Microsoft Defender, and GitHub to ensure its passengers have a seamless journey from ticket purchase to baggage pickup and started leveraging Azure OpenAI Service to unlock more business value for its customer care and contact centers.
75. Ally Financial is using Azure OpenAI Service to reduce manual tasks for its customer service associates, freeing up time for them to engage with customers. 
76. BMW Group optimizes the customer experience connecting 13 million active users to their vehicles with the MyBMW app on Azure, which supports 450 million daily requests and 3.2 terabyte (TB) data processing.
77. Boyner has tripled its e-commerce performance using Azure, seeing a rise in customer satisfaction, engagement, conversion rate, and revenue.
78. Bradesco Bank integrated Azure to its virtual assistant, BIA, resulting in reduced response time from days to hours, improving operational efficiency and client satisfaction.
79. Capgemini Mexico integrated GitHub Copilot to support scalable AI implementations which has led to improved customer experiences and increased efficiency.
80. Capitec Bank uses Azure OpenAI Service and Microsoft 365 Copilot, enabling their AI-powered chatbot to assist customer service consultants in accessing product information more efficiently, saving significant time for employees each week.
81. Cdiscount is leveraging GitHub Copilot and Azure OpenAI Service to enhance developer efficiency, optimize product sheet categorization, and improve customer satisfaction.
82. Cemex used Azure OpenAI Service to launch Technical Xpert, an AI tool used by sales agents to provide instant access to comprehensive product and customer solution information, significantly reducing search time by 80%. 
83. Chanel elevated their client experience and improved employee efficiency by leveraging Microsoft Fabric and Azure OpenAI Service for real-time translations and quality monitoring.
84. City of Burlington created two AI-powered solutions: MyFiles system using Microsoft Power Platform for building permits, and CoBy, an around-the-clock customer support assistant using Microsoft Copilot Studio.
85. City of Madrid created an AI virtual assistant with Azure OpenAI Service offering tourists accurate, real-time information and personalized responses in more than 95 languages.
86. Cognizant is making performance management more effective and meaningful with Azure Machine Learning to help clients across industries envision, build, and run innovative digital enterprises.
87. Coles Group has leveraged Azure to enhance its digital presence and improve customer engagement, rolling out new applications to its stores six times faster without disrupting workloads.
88. Commercial Bank of Dubai used Azure to upgrade its application infrastructure, improving transaction security and speed so individual customers can now open an account and start banking in about two minutes.
89. Dubai Electricity and Water Authority has significantly improved productivity and customer satisfaction by integrating multiple Microsoft AI solutions, reducing task completion time from days to hours and achieving a 98% customer happiness rate.
90. Elcome uses Microsoft 365 Copilot to improve the customer experience, reducing response times from 24 hours to eight hours.
91. elunic developed shopfloor.GPT based on Azure OpenAI Service, leading to increased productivity for customers, saving 15 minutes per request.
92. Estée Lauder Companies is leveraging Azure OpenAI Service to create closer consumer connections and increase speed to market with local relevancy.
93. First National Bank (FNB) is using Microsoft 365 Copilot for Sales to help bankers create professional, thoughtful emails in 13 native South African languages to enhance customer interactions, streamline communications, and reinforce its commitment to innovation and customer service. 
94. Flora Food Group migrated to Microsoft Fabric to offer more detailed and timely insights to its customers, enhancing service delivery and customer satisfaction.
95. Groupama deployed a virtual assistant using Azure OpenAI Service that delivers reliable, verified and verifiable information, and boasts an 80% success rate.
96. International University of Applied Sciences (IU) adopted Azure OpenAI Service to revolutionize learning with a personalized study assistant that can interact with each student just like a human would.
97. Investec is using Microsoft 365 Copilot for Sales to enhance the bank’s client relationships, estimating saving approximately 200 hours annually ultimately boosting sales productivity and delivering personalized, seamless customer experience. 
98. Linum is using Azure to train their text-to-video models faster and more efficiently without losing performance or wasting resources.
99. Lumen Technologies is redefining customer success and sales processes through the strategic use of Microsoft 365 Copilot, enhancing productivity, sales, and customer service in the global communications sector.
100. McKinsey & Company is creating an agent to reduce client onboarding process by reducing lead time by 90% and administrative work by 30%.
101. Meesho leveraged Azure OpenAI Service and GitHub Copilot to enhance customer service and software development, resulting in a 25% increase in customer satisfaction scores and 40% more traffic on customer service queries.
102. Milpark Education integrated Microsoft Copilot and Copilot Studio and in just four months, improved efficiency and accuracy of student support, decreasing the average resolution time by 50% and escalations by more than 30%.
103. NC Fusion chose a comprehensive Microsoft solution to make marketing engagement activities easier and accurately target the best audience segments.
104. Medgate, a telehealth subsidiary of Otto Group, developed a medical Copilot powered by Azure OpenAI Service that summarizes consultations, supports triage, and provides real-time translations. 
105. Pacific Gas & Electric built a chatbot using Microsoft Copilot Studio that saves $1.1 million annually on helpdesk support. 
106. Pockyt is using GitHub Copilot and anticipates a 500% increase in productivity in the medium to long term as they continue adapting AI and fine-tuning their software development life cycle.
107. South Australia Department for Education launched an AI-powered educational chatbot to help safeguard students from harmful content while introducing responsible AI to the classrooms.
108. Sync Labs is using Azure to create AI-powered solutions that have led to a remarkable 30x increase in revenue and a 100x expansion of their customer base.
109. Syndigo is using Azure to accelerate digital commerce for its customers by more than 40% and expand its customer base.
110. Telkomsel created a virtual assistant with Azure OpenAI Service, resulting in a leap in customer self-service interactions from 19% to 45%, and call volume dropped from 8,000 calls to 1,000 calls a day.
111. Torrens University chose to use Azure OpenAI to uplift its online learning experience, saving 20,000 hours and $2.4 million in time and resources.
112. Trusting Social integrated Azure services to launch AI-driven agents that are changing how banks function and transforming their customer’s banking experience.
113. University of California, Berkeley used Azure OpenAI Service to deploy a custom AI chatbot that supports student learning and help students with complex coursework.
114. University of Sydney created a self-serve AI platform powered by Azure OpenAI Service, to enable faculty to build custom chatbots for enhancing student onboarding, feedback, career simulation, and more.
115. Van Lanschot Kempen is using Microsoft 365 Copilot to reduce the time needed for daily tasks, freeing up time to invest in that crucial personal connection.
116. Virgin Money built an award-winning virtual assistant using Copilot Studio to help build customers’ confidence in their digital products and services.
117. VOCALLS automates over 50 million interactions per year, resulting in a 78% reduction in average handling time aside from a 120% increase in answered calls.
118. Vodafone Group is leveraging Microsoft’s AI solutions, including Azure AI Studio, OpenAI Service, Copilot, and AI Search, to achieve a 70% resolution rate for customer inquiries through digital channels and reduce call times by at least one minute.
119. Walmart is using Azure OpenAI Service to deliver a helpful and intuitive browsing experience for customers designed to serve up a curated list of the personalized items a shopper is looking for.
120. Weights & Biases created a platform which runs on Azure that allows developers to keep records, log successes and failures, and automate manual tasks.
121. World2Meet is providing better customer service and operations with a new virtual assistant powered by Azure.
122. Xavier College is modernizing its student information systems on Microsoft Dynamics 365 and Azure to unlock powerful insights, fostering innovation and data-driven decision making.
123. Zavarovalnica Triglav implemented Dynamics 365 and Azure OpenAI Service to streamline its operations with automated responses and smart rerouting of customer enquiries.

Reshaping business processes

Transforming operations is another way generative AI is encouraging innovation and improving efficiency across various business functions. In marketing, it can create personalized content to truly engage different audiences. For supply chain management, it can predict market trends so companies can optimize their inventory levels. Human resources departments can speed up the hiring process, while financial services can use it for fraud detection and risk assessments. With generative AI, companies are not just refining their current processes, they’re also discovering exciting new growth opportunities.

124. Accelleron used Microsoft Power Platform to support numerous business applications and simplify processes for service agents and employees, resulting in the onboard of new agents in 30 minutes, compared to two days for other solutions.
125. Accenture developed an AI-powered financial advisor that leverages RISE with SAP on Azure to enhance their infrastructure and integrate financial data.
126. Atomicwork leverages Azure OpenAI to bring together three power capabilities: a conversational assistant, a modern service management system, and a workflow automation platform.
127. Blink Ops fully embraced generative AI to build the world’s first Security Automation Copilot with more than 8,000 automated workflows to help any Security/IT task through prompts.
128. Chalhoub Group is using Microsoft Fabric to modernize its data analytics and streamline its data sources into one platform, increasing agility, enhancing analytics, and accelerating processes.
129. Cineplex is developing innovative automation solutions for finance, guest services, and other departments, saving the company more than 30,000 hours a year in manual processing time.
130. ClearBank moved its services to Azure to gain scalability and efficiency, pushing out 183% more monthly system releases, gaining both scalability and efficiency.
131. Danske Statsbaner increases productivity up to 30% with help from Microsoft AI solutions.
132. Eastman implemented Microsoft Security Copilot realizing the benefits of accelerated upskilling, step-by-step guidance for response, and faster threat remediation.
133. Fast Shop migrated to Azure creating a self-service culture of access to data, eliminating delays, reducing costs, and increasing leadership satisfaction with data while providing more agility in reporting.
134. Florida Crystals adopted a value-added solution across Microsoft products including Microsoft 365 Copilot to reduce telecom expenses and automate industrial process controls.
135. GHD is reinventing the request for proposal (RFP) process in construction and engineering with Microsoft 365 Copilot.
136. GovDash is a software as a service (SaaS) platform that leverages AI to streamline the entire business development lifecycle for government contracting companies using Azure OpenAI Service.
137. Grupo Bimbo is deploying Microsoft’s industrial AI technologies to modernize its manufacturing processes, optimizing production and reducing downtime, driving significant cost savings, and empowering global innovation.
138. Insight Canada implemented Microsoft 365 Copilot to streamline business operations, realizing a 93% productivity gains in functions including sales, finance, and human resources.
139. Intesa Sanpaolo Group enhanced its cybersecurity with AI-enabled Microsoft Sentinel and Microsoft Security Copilot, resulting in faster threat detection, increased productivity, and reduced storage costs.
140. Kaya deployed a custom implementation of Dynamics 365 and Power BI to modernize its supply chain, leading to enhanced visibility, improved planning, and streamlined inter-department operations.
141. Lionbridge Technologies, LLC is using Azure and Azure OpenAI Service to accelerate its delivery times and improve quality, reducing project turnaround times by up to 30%.
142. LTIMindtree integrated Microsoft Security Copilot, offering automated incident response, integrated threat intelligence, and advanced threat analysis.
143. Mania de Churrasco used Azure, Microsoft Power Platform and Microsoft 365 to achieve high efficiency, security, and scalability in its operations, in addition to improving its data intelligence, which indirectly participated in a 20% increase in sales year on year.
144. National Bank of Greece built an Azure-powered Document AI solution to transform its document processing, improving the bank’s accuracy to 90%. 
145. Nest Bank has revolutionized its operations by integrating Microsoft 365 Copilot and Azure OpenAI Service, resulting in doubled sales and increased daily transactions from 60,000 to 80,000 showcasing the transformative impact of generative AI in the financial sector.
146. Network Rail modernized their data analytics solution with Azure, helping engineers understand data 50% faster than before and improve efficiency, passenger experiences, and safety—all while saving costs.
147. Nsure developed an AI-powered agent that uses Copilot Studio and Power Automate to reduce manual processing time by 60% while also reducing associated costs by 50%.
148. Oncoclínicas implemented Azure to transform its entire data ecosystem with a web portal and mobile application that performs all image processing and storage.
149. Pacífico Seguros has adopted Microsoft Security Copilot to optimize its security operations and anticipate and neutralize threats more efficiently and effectively.
150. Parexel adopted Azure Databricks and Power BI, achieving an 85% reduction in data engineering tooling costs, a 30% increase in staff efficiency, and a 70% reduction in time to market for data product delivery.
151. Paysafe used Microsoft 365 Copilot to streamline meetings, information management, and document creation, addressing language barriers, eliminating time-consuming tasks, and boosting creativity along the way.
152. Planted is integrating Azure OpenAI Service to manage everyday tasks more efficiently and facilitate the search for information for innovative process development.
153. Presidio realized dramatic productivity gains saving 1,200 hours per month on average for the employees using Microsoft 365 Copilot and created 70 new business opportunities.
154. Qatar Charity used Copilot Studio to increase its call center efficiency, reducing average handle time by 30%, increased customer satisfaction by 25%, and achieved a 40% reduction in IT maintenance costs.
155. Saphyre uses Azure and AI to provide an intelligent cloud-based solution that automates and streamlines financial trading workflows around client and counterparty life cycle management, reducing manual efforts by 75%. 
156. Swiss International Air Lines migrated and modernized with Azure, achieving up to 30% cost savings, a remarkable boost in platform stability along with enhanced security visibility.
157. ZEISS Group uses Microsoft Fabric to create a secure and trusted data supply chain that can be shared effortlessly across a range of business units.
158. ZF Group builds manufacturing efficiency with more than 25,000 apps and 37,000 unique active users on Microsoft Power Platform.

Bending the curve on innovation

Generative AI is revolutionizing innovation by speeding up creative processes and product development. It’s helping companies come up with new ideas, design prototypes, and iterate quickly, cutting down the time it takes to get to market. In the automotive industry, it’s designing more efficient vehicles, while in pharmaceuticals, it’s crafting new drug molecules, slashing years off research and development (R&D) times. In education, it transforms how students learn and achieve their goals. Here are more examples of how companies are embracing generative AI to shape the future of innovation.

159. Air India has incorporated Microsoft 365 Copilot into multiple departments, unlocking a new realm of operational insights that not only provides critical data on flight punctuality and operational hurdles, but also empowers proactive, collaborative decision making.
160. Agnostic Intelligence deployed Azure OpenAI Service to eliminate time-consuming tasks, saving users up to 80% of their time, and enabling IT managers to focus on innovation and quality assurance.
161. Albert Heijn is using Azure OpenAI Service for everything from customer personalization to demand forecast and food waste projects, making it easier for its customers to change their lifestyle.
162. Amgen is using Microsoft 365 Copilot to boost productivity and has the potential to speed up drug development and support advancements in their business processes.
163. APEC leverages Azure and deep neural network algorithms to develop an app that enables healthcare providers to capture retinal images, increasing the accuracy to identify Retinopathy of Prematurity (RoP) to 90%.
164. ASOS is using Azure AI Studio to help customers discover new looks with genuine shopping insights, personalized conversations, naturalism, and even humor to enliven the shopping journey.
165. Auburn University is incorporating Microsoft Copilot to promote AI literacy, accessibility, and collaboration, with the aim to expand educational and economic opportunities for its entire academic community with AI-centric tools.
166. B3 launched an AI assistant using Azure OpenAI Service that aids 10,000 users a day to answer Brazilians’ questions about how to start investing.
167. Basecamp Research aims to build the world’s largest database of national biodiversity and apply AI and machine learning to advance bioscience.
168. Bayer is using Microsoft Copilot to contribute to feeding a growing global population and helping people lead healthier, disease-free lives.
169. Brembo leveraged Azure OpenAI Service to develop ALCHEMIX, a solution to generate innovative compounds for its brake pads, drastically reducing the development time of new compounds from days to mere minutes.
170. Canary Speech can now train new vocal models in as little as two months and handle millions of transactions per month with Azure. 
171. CapitaLand simplified internal processes increasing efficiency to more than 10,000 man-days saved per year and deployed Azure OpenAI Service to build the first AI hospitality chatbot for its lodging business.
172. Cassidy is using Azure OpenAI Service to enhance efficiency across various industries, supporting more than 10,000 companies.
173. Coca-Cola is implementing Azure OpenAI Service to develop innovative generative AI use cases across various business functions, including testing how Microsoft 365 Copilot could help improve workplace productivity.
174. Denso is developing “human-like” robots using Azure OpenAI Service as the brain to help robots and humans work together through dialogue.
175. eFishery is using Azure OpenAI for farmers to get the data and insights on fish and shrimp farming, including more precise feeding and water quality monitoring.
176. EY developed an application that automatically matches and clears incoming payments in SAP, resulting in an increase from 30% to 80% in automatically cleared payments and 95% matched payments, with estimated annual time savings of 230,000 hours globally.
177. FIDO is using Azure OpenAI Service to develop an AI tool that uses sound to pinpoint leaky pipes, saving precious drinking water. 
178. Georgia Tech is using Azure OpenAI Service to enhance the electric vehicle (EV) charging infrastructure, achieving rapid data classification and predictive modeling, highlighting the reliability of networked chargers over non-networked ones.
179. GigXR developed a solution to create the intelligence for specific AI patients using Azure OpenAI Service and other Azure services.
180. GoTo Group is significantly enhancing productivity and code quality across its engineering teams by adopting GitHub Copilot, saving over seven hours per week and achieved a 30% code acceptance rate.
181. GovTech used Azure OpenAI Service to create LaunchPad, sparking more than 400 ideas and 20 prototypes, laying the foundation for the government to harness the power of generative AI.
182. H&R Block is using Azure AI Studio and Azure OpenAI Service to build a new solution that provides real-time, reliable tax filing assistance.
183. Haut.AI provides skin care companies and retailers with customizable, AI-based skin diagnostic tools developed with the help of Microsoft AI.
184. Helfie is building a solution that caters to healthcare providers who can arm their patients with an application to more quickly and accurately access the care they need.
185. Hitachi will implement Azure Open AI Service, Microsoft 365 Copilot, and GitHub Copilot to create innovative solutions for the energy, mobility, and other industries.
186. Icertis is providing AI-based tools that will recognize contract language and then build algorithms to automatically choose the right approach based on the content of the contract.
187. ITOCHU is using Azure OpenAI Service and Azure AI Studio to evolve its data analytics dashboard into a service that provides immediate recommendations by automatically creating evidence-based product proposals.
188. IU International University of Applied Sciences (IU) is using the power of Azure OpenAI Service to develop Syntea, an AI avatar integrated into Microsoft Teams and Microsoft 365 Copilot, making learning more personalized, autonomous, and flexible.
189. Khan Academy has partnered with Microsoft to bring time-saving and lesson-enhancing AI tools to millions of educators.
190. Lufthansa Group developed an animated 3D avatar called Digital Hangar to help guide passengers from initial travel inspiration to flight booking through an exchange with an avatar in natural language.
191. Mitsubishi Heavy Industries is using Azure OpenAI Service to help accelerate digital innovation in power plants.
192. Molslinjen has created an AI analytics toolbox that has reduced fuel emissions, improved customer satisfaction, and brought in millions of additional revenue.
193. Novo Nordisk recently published initial results with predictive AI models for advanced risk detection in cardiovascular diseases, including an algorithm that can predict patients’ cardiovascular risk better than the best clinical standards. 
194. Paige.AI​ is using AI and Azure to accelerate cancer diagnoses with data from millions of images.
195. Pets at Home created an agent to help its retail fraud detection team investigate suspicious transactions.  
196. Plan Heal is using Microsoft AI to create solutions that enable patients to monitor and report health metrics so care providers can better serve them.
197. Pacific Northwest National Laboratory (PNNL) is testing a new battery material that was found in a matter of weeks, not years, as part of a collaboration with Microsoft.
198. Rijksmuseum is harnessing the power of Copilot to make art accessible at scale by joining forces with Microsoft to improve and expand the art experience for blind and low-vision community members.
199. Royal National Institute of Blind People is using Azure AI Services to develop an AI-based solution that quickly and accurately converts letters to braille, audio, and large print formats.
200. Schneider Electric provides productivity-enhancing and energy efficiency solutions and is using a whole suite of AI tools to hasten its own innovation and that of its customers.
201. SPAR ICS created an award-winning, AI-enabled demand forecasting system achieving 90% inventory prediction accuracy.
202. Suzuki Motor Corporation is adopting Azure OpenAI Service for data security, driving company-wide use with five multipurpose apps.
203. Tecnológico de Monterrey created a generative AI-powered ecosystem built on Azure OpenAI Service with the goal to personalize education based on the students’ needs, improve the learning process, boost teachers’ creativity and save time on tedious tasks.
204. TomTom is using Azure OpenAI Service, Azure Cosmos DB, and Azure Kubernetes Service to revolutionize the driver experience.
205. Unilever is partnering with Microsoft to identify new digital capabilities to drive product innovation forward, from unlocking the secrets of our skin’s microbiome to reducing the carbon footprint of a multibillion-dollar business.
206. Unity used Azure OpenAI Service to build Muse Chat, an AI assistant that can guide creators through common questions and help troubleshoot issues to make game development easier.
207. University of South Florida is using Microsoft 365 Copilot to alleviate the burden of repetitive, time-consuming tasks so faculty and staff can spend this time creatively solving problems, conducting critical research, establishing stronger relationships with peers and students, and using their expertise to forge new, innovative paths. 
208. Visma has developed new code with GitHub Copilot, Azure DevOps, and Microsoft Visual Studio, as much as 50% faster, contributing to increased customer retention, faster time to market, and increased revenue.
209. Wallenius Wilhelmsen is implementing Microsoft 365 Copilot and using Microsoft Viva to drive sustainable adoption, streamlining processes, empowering better decision making, and cultivating a culture of innovation and inclusion.
210. Wipro is committed to delivering value to customers faster and improving the outcomes across the business by investing $1 billion in AI and training 200,000 employees on generative AI principles with Microsoft Copilot.

Next steps for AI transformation

Business Opportunity of AI

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• Check out the top 5 AI trends to watch from IDC and Microsoft.
• Explore Microsoft AI solutions.
• Assess your AI readiness.
• Build a strategic plan for AI.

The post How real-world businesses are transforming with AI — with 252 new stories appeared first on The Microsoft Cloud Blog.

In a recent playbook, Accelerating sustainability with AI: Innovations for a better future, we outlined our five plays to advance sustainability, providing insight into our work at Microsoft and how business leaders around the world are creating a new path forward.

The reason to choose AI for this work? It has three unique abilities that can help organizations overcome key bottlenecks. AI can: (1) measure, predict, and optimize complex systems, (2) accelerate the development of sustainability solutions, and (3), empower the sustainability workforce. These capabilities make AI a critical enabler of progress.

Accelerate sustainability with AI

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How can business leaders harness AI to accelerate resilience, efficiency, and sustainability in their organization?

I recently met with Lindsay Myers, Vice President, Commercial Cross Solutions at Microsoft, who leads our Commercial Sustainability business, to talk more about this guidance and how business leaders can harness AI to accelerate resilience, efficiency, and sustainability in their organizations.

Toby: Hi Lindsay, before we dive into the playbook, can you share your thoughts on how organizations are adopting AI to address these interconnected goals of resilience, efficiency, and sustainability?

Lindsay: It’s important to highlight how interconnected these goals are in many organizations today. We often see initiatives started by sustainability teams result in significant cost savings for organizations. This might be efficiency gains for existing operations, or entirely new approaches like digital twins that enable rapid iteration before initial prototypes are built. When companies choose an approach like digital twins, it can reduce the materials needed for physical models—saving time and costs—while improving resilience through agility.

Explore customer and partner examples of AI innovation

Toby: Can you give me some examples of customers and partners who are doing this work today?

Lindsay: AI is making a real difference in helping organizations prepare for climate risks, innovate for maximum efficiency, and solve complex challenges. For example, in Germany, where urban flooding is a major concern, cities are searching for innovative ways to mitigate the impacts of heavy rainfall and its impact on communities and infrastructure. Esri, a global leader in geographic information system (GIS) software is helping cities unlock the power of digital twins driven by geospatial data and AI. This solution helped the City of Stuttgart cut its reality mapping time from five months to 24 hours, enabling local government and public safety staff to understand potential impacts and make decisions faster.

Stadtwerke München (SWM), the municipal utilities company serving Munich, has made it its mission to drive every aspect of the city’s energy, heating, and mobility transition forward. To accomplish this, it needed maximum-efficiency processes, such as predictive infrastructure maintenance and optimized operations planning. It has turned to Microsoft Azure and Azure IoT to efficiently provide power to its public transport fleet of 100% electrified vehicles.

Unlock new possibilities with data and AI

Toby: Those are inspiring examples; they give a real sense of AI’s potential. The playbook outlines 5 plays, or ways that organizations can unlock this potential. Could you describe some of these?

Lindsay: Let’s talk first about the first two plays and how they work together.

Investing in AI solutions to measure, predict, and optimize complex systems can drive both innovation and efficiency, helping companies focus on the most strategic priorities for business resilience.

For example, Mitiga Solutions, a global leader in climate risk intelligence and a Microsoft Climate Innovation Fund investment leverages AI, high-performance computing, and advanced climate models to predict the impact of physical climate hazards on any asset, anywhere in the world, from now until the end of the century. This helps infrastructure, commercial real estate, insurers, and companies across industries comply with climate disclosure regulations while proactively strengthening their resilience.

 With AI-powered solutions, businesses can swiftly tackle complex challenges across their own supply chains and for their customers. This not only positions companies as leaders in sustainability but can also unlock new market opportunities and enhance their competitive advantage.

It’s crucial to build a strong digital and data infrastructure to maximize AI’s potential—your AI is only as good as the data it relies on. That’s why having high-quality, representative data and the right processing infrastructure is essential. It enables teams to make informed decisions and provides accurate input for AI applications.

For many of our customers and partners, these two plays are closely linked. The foundational work involves bringing all the necessary data together in one place, like in Microsoft Fabric. What’s amazing about Fabric is it lets you reason over both internal and external data, which is incredibly helpful for things like regulatory reporting.

Once your data is set up properly, your team can use solutions such as Microsoft Copilot to ask questions of their data, generate reports, and learn from industry best practices. Copilot streamlines these tasks, reducing manual work and enabling practitioners to focus their time on new strategic initiatives.

Minimize resource use in AI design and operations

Toby: When I talk to organizations looking to adopt AI, customers and partners often want to learn more about what Microsoft is doing to reduce the environmental impact of AI. Could we talk a bit about that?

Lindsay: Absolutely. Let’s talk about play 3 and how that relates to our work at Microsoft.

AI has its own energy and water demands, so it’s crucial to minimize resource use and move toward powering AI systems with carbon-free energy. In addition, since AI infrastructure is often concentrated in specific regions, it is essential to support the local communities where datacenters are located. At Microsoft, we’re innovating across three critical areas to continue to advance the sustainability of cloud and AI services:

1. Optimizing datacenter energy, water, and waste efficiency while protecting ecosystems.
2. Advancing low-carbon materials and creating global markets to promote industry-wide sustainability.
3. Enhancing the energy efficiency of AI and cloud services.

Many of our customers and partners want to know not only what we’re doing, but also what they can do to manage resource use. Our Well-Architected Framework sustainability guidance provides a great starting point, as well as small language models that perform specific tasks using fewer resources than larger models.

Build workforce capacity to use AI for sustainability

Toby: The pace of innovation in this domain is incredible. Is there anything more you’d like to add in terms of how your team helps leaders move their ideas from concept to implementation?

Lindsay: The way forward on this journey is through people working together, and this is an area where we can help customers and partners make progress. Let’s talk about the final play first:

For companies to be able to put AI’s three game-changing capabilities to work, they must have skills to use AI effectively. Microsoft has training programs focused on building AI fluency, supporting nonprofits, businesses, and governments in advancing workforce AI technical skills and promoting safe and responsible AI development.

Microsoft’s AI learning hub can empower customers on their AI transformation journey, and customers can also use Copilot to connect with their data in Microsoft Cloud for Sustainability and sustainability data solutions in Microsoft Fabric. With these tools, employees can quickly gain insights, understand gaps, and identify what’s needed to move initiatives forward.

Toby: Thank you, Lindsay!

Transform business using generative AI

For business leaders wanting to put these plays in action and guide their organizations through effective AI adoption, we’ve published the 2025 AI Decision Brief: Insights from Microsoft and AI leaders on navigating the generative AI platform shift. This report is packed with perspectives from top Microsoft leaders and insights from AI innovators, along with stories of companies across industries that have transformed their businesses using generative AI.

2025 AI Decision Brief

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The post Harnessing AI for resilience, efficiency, and sustainability appeared first on The Microsoft Cloud Blog.

Beyond the tools that empower businesses to shape their future with AI in a rapidly evolving market, our leaders at Microsoft are shaping our own organization with this technology. In this series, FYAI, we’ll highlight leaders from around Microsoft that are driving forces in our AI strategy for their unique perspective on our AI transformation; for your AI information, if you will.

Insights from Sarah Bird, Chief Product Officer (CPO) of Responsible AI

In this edition, we hear from Sarah Bird, Microsoft’s Chief Product Officer (CPO) of Responsible AI, ahead of her appearance at South by Southwest (SXSW) where she’ll be discussing the evolving safety practices for generative AI.  

In this Q&A session, Sarah shares her insights on various aspects of responsible AI, including her journey and dedication to responsible AI, her role as Chief Product Officer, the importance of integrating responsible AI early in the development process, and her insights on future AI breakthroughs and their safety implications. 

Let’s explore Sarah Bird’s experiences and perspectives on the evolving landscape of AI and discover how Microsoft is building trustworthy AI systems. 

FYAI: Responsible AI with Sarah Bird

 Who influenced you to pursue a career in responsible AI?

“For me, it’s less about who influenced me to pursue this career and more about who I’m helping every day through my work. AI is one of the most empowering technologies we have, but we can’t unlock its full potential without solving for responsible AI. That’s what makes this work so important—it’s about ensuring AI is safe and beneficial for everyone. And to do that, we have to work across boundaries. It reminds me of my grad school days—responsible AI is the ultimate group project, bringing together technology, society, and law to tackle these complex challenges in a meaningful way.” 

What does the role of chief product officer, responsible AI, actually mean? Tell us what your day-to-day looks like. 

“No two days are the same, and that’s what keeps me energized. At the core, my team is focused on three key things: spotting new risks, figuring out how to tackle them—especially when they’re things we’ve never seen before—and making sure our solutions are scalable so others can apply them easily. That framework guides us, but the reality is, AI is evolving fast. So a big part of our work is staying nimble—triaging issues in real-time, applying what we learn in practice, and adapting quickly to test and deploy new systems. It’s a mix of strategy and problem-solving, which is what makes it exciting.”

Where are you noticing gaps in companies’ implementation of AI safety practices?

“It’s been really inspiring to see how much more mature customers are getting with their responsible AI roadmaps and deployment. There’s real progress happening. That said, people are still learning, and the level of maturity varies across industries—some are further along than others. If there’s one thing I could shout from the rooftops, it’s that responsible AI can’t be an afterthought. It needs to be built into the entire development process from the start, not just bolted on at the end. It’s about putting all the pieces together to create a complete, responsible AI lifecycle.”

When do you think the next AI breakthrough is going to happen and what does that mean for safeguards?

“As an engineer, I’m focused on problem-solving rather than predicting when the next big breakthrough will happen. But I will say—it’s an exciting journey, especially with the pace of innovation. And while we still need another major leap before we can talk about the reality of what’s next, what’s really exciting about this space is that the breakthrough isn’t just the technology itself—it’s how we apply it. The real magic happens at the intersection of tech and people, and figuring out how to bridge that responsibly is what makes this work so fascinating.”

Why do you feel safety and innovation go hand in hand? 

“A goal of ours as a company is to help people do more with AI. We are constantly pushing the boundaries of what’s possible and doing so in a safe, trusted way. As I’ve said, safety is not just a ‘nice to have’ bolted on at the end of a project, but a critical piece of developing high-quality AI systems. I look at safety issues as a measure of quality – is your AI performing as well as it should be? We can’t innovate and drive meaningful progress if we don’t solve for this.” 

2025 AI Decision Brief

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Learn more about Microsoft’s responsible AI work 

At Microsoft, we’re committed to the responsible advancement and use of AI. Our approach is guided by principles that ensure AI development maximizes benefits and minimizes potential harms. We incorporate responsible AI practices from the beginning by training our employees to evaluate risks and collaborating with experts to review and test technologies. 

We believe that advancing safe, secure, and trustworthy AI requires a mix of industry commitments, policies, and global governance. Responsible AI is an ongoing journey that involves continuous learning and collaboration.

Sarah Bird is at the forefront of ensuring that AI technologies are developed and deployed responsibly, and her team is dedicated to building tools that test AI systems rigorously to ensure they work as intended and are safe, inclusive, and beneficial for everyone. As she highlights, by integrating responsible AI practices from the start, we can unlock the full potential of AI while maintaining the highest standards of safety and innovation. 

Want to learn more?  

• Are you attending SXSW? Check out Sarah’s panel on Wednesday, March 12: Building Trustworthy AI: Evolving Safety Practices for GenAI. 
• Visit our Understanding AI at Microsoft page to catch up on the latest content from our Building AI Responsibly blog series.
• Read Grow Your Business with AI You Can Trust to discover how safe and secure AI business practices can enhance performance and effectively drive impact.

The post FYAI: The role of responsible AI with Microsoft CPO Sarah Bird appeared first on The Microsoft Cloud Blog.

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. In this age of generative AI, we’re committed to sharing what we’ve learned to help further this mission. That’s why we wrote the 2025 AI Decision Brief: Insights from Microsoft and AI leaders on navigating the generative AI platform shift. 

This report is packed with perspectives from top Microsoft leaders and insights from AI innovators, along with stories of companies across industries that have transformed their businesses using generative AI. It’s also full of pragmatic tips to help your company with its own AI efforts. 

Here’s a more detailed look at what you’ll find in the report.

The state of generative AI today 

The world has embraced generative AI with unprecedented speed. While it took seven years for the internet to reach 100 million users, ChatGPT reached those numbers in just two months.¹ And although generative AI is relatively new to the market, adoption is rapidly expanding. In fact, current and planned usage among enterprises jumped to 75% in 2024 from 55% in 2023, according to an IDC study.²  

Put another way, AI is rapidly evolving into what economists call a general-purpose technology. But getting to the point where everyone on the planet has AI access and takes advantage of that access will require some effort, including: 

• Committing to responsible, trustworthy AI.
  For all people, organizations, and nations to embrace AI, it must be responsible, ethical, fair, and safe. As Microsoft Vice Chair and President Brad Smith says in this report, “Broad social acceptance for AI will depend on ensuring that AI creates new opportunities for workers, respects enduring values of individuals, and addresses the impact of AI on local resources such as land, energy, and water.” 
• Overcoming adoption challenges.
  Organizations face several challenges in adopting generative AI, such as skill shortages, security concerns, and regulation and compliance issues. Training employees to use AI and building data privacy, security, and compliance into your AI adoption plan are essential.
• Understanding the winning formula.
  There’s a striking difference between customers in the AI exploration stage and those who have fully embraced it. The highest-performing organizations gain almost four times the value from their AI investments than those just getting started. Plus, those high performers are implementing generative AI projects in a fraction of the time.²

Where generative AI is headed

AI capabilities are doubling at a rate four times that of historical progress.² This exponential growth tells us that the effects of AI-powered automation, scientific discovery, and innovation will also accelerate. We expect generative AI to revolutionize operations, enable new and disruptive business models, and reshape the competitive landscape in many ways, including:

• The future of work.
  As the use of generative AI in companies continues to grow, employees are starting to collaborate with AI rather than just treating it as a tool. This means learning to work with AI iteratively and conversationally. “Effective collaboration involves setting expectations, reviewing work, and providing feedback—similar to managing an employee,” explains Jared Spataro, Microsoft Chief Marketing Officer, AI at Work. 
• The organizations leading innovation.
  Startups, software development companies, research organizations, and co-innovation labs where startups and software giants collaborate on solutions will all continue to shape AI innovation.  
• Sustainable AI.
  Generative AI is helping build a more sustainable future thanks to tools that integrate renewable energy into grids, reduce food waste, and support socially and environmentally beneficial actions.

How to advance generative AI in your organization 

As we help companies move from talking about AI to translating it into lasting results, we’ve gained a unique perspective on the generative AI strategies that drive business impact. You’ll find many of them in this report, including:

• Best practices for using generative AI at scale.
  Get tips for developing a scalable AI strategy that best suits your organization, implementing your AI adoption plan, and managing your AI efforts over time. 
• Ways to accelerate your AI readiness.
  Get checklists for creating your organization’s AI business strategy, technology and data strategy, implementation strategy, cultural and mindset shift, and governance plan. 
• Customer success stories.
  See how businesses across industries—including healthcare, energy, transportation, and finance—are demonstrating what’s possible with AI now, and in the future. Plus, explore which Microsoft and AI tools they’re using to succeed.

Maximize generative AI with insights from Microsoft leaders

We couldn’t be more excited about the promise of generative AI. Whether you’ve already begun using AI at your organization or are just getting started, we’re here to help you ease the journey and maximize your results.

Get The 2025 AI Decision Brief now for Microsoft AI leadership perspectives on: 

• Empowering the future: AI access for us all—Brad Smith, Vice Chair and President.
• How AI is revolutionizing IT at Microsoft—Nathalie D’Hers, CVP Microsoft Digital (IT).
• Learnings on the business value of AI from IDC—Alysa Taylor, Chief Marketing Officer, Commercial Cloud and AI.
• The future of work is AI-powered—Jared Spataro, Chief Marketing Officer, AI at Work.
• Microsoft’s commitment to supporting customers on their AI transformation journey—Judson Althoff, Executive Vice President and Chief Commercial Officer.
• How software development companies are paving the way for AI transformation—Jason Graefe, Corporate Vice President, ISV and Digital Natives.
• How to stay ahead of emerging challenges and cyberthreats—Vasu Jakkal, Corporate Vice President, Microsoft Security Business.

2025 AI Decision Brief

Empower your organization and learn how AI is reshaping businesses through insights shared by Microsoft leaders

Get the full report

¹ Benj Edwards, “ChatGPT sets record for fastest-growing user base in history, report says: Intense demand for AI chatbot breaks records and inspires new $20/mo subscription plan,” Ars Technica, February 1, 2023.

² IDC InfoBrief, sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.

The post Maximizing AI’s potential: Insights from Microsoft leaders on how to get the most from generative AI appeared first on The Microsoft Cloud Blog.

In the current AI landscape, inspiration and information are more important than ever for security professionals to stay ahead of threat actors. So if you’re looking to boost your skills and stay ahead of the threat landscape, join Microsoft Security at the top cybersecurity events in 2025.

Whether you join us at an industry staple like RSAC or one of our own events like Microsoft Secure, you can benefit in several key ways:

• Get insights and strategies needed to overcome obstacles and drive your security initiatives forward with confidence.
• See live demos of the latest products, product features, skills, and tools you can use in your work. Be among the first to hear about Microsoft Security innovations, such as Microsoft’s Secure Future Initiative and XSPA (cross-site port attack) updates attendees of Microsoft Ignite 2024 heard.
• Learn from Microsoft Security experts on global threat intelligence.
• Network with other like-minded security pros, learn best practices from your peers, and meet one-on-one with our experts.

Whatever your role, there’s an event for you and a path to successfully safeguarding your organization.

Microsoft at RSAC

From our signature Pre-Day to hands-on demos and one-on-one meetings, discover how Microsoft Security can give you the advantage you need in the era of AI.

Register now 

Conferences to inspire and engage everyone

Security professionals of all levels can benefit from attending one of the biggest cybersecurity events, including RSAC, Black Hat, plus two premier Microsoft events—Microsoft Secure (virtual) and Microsoft Ignite (in-person and virtual). If you love being the first to hear about Microsoft product innovations, don’t miss these Microsoft events with insights every security professional can put to good use.

Microsoft Secure

Date: April 9, 2025
Location: Online only

Microsoft Secure is Microsoft’s cybersecurity conference. This year’s one-hour digital showcase will spotlight AI-first, end-to-end security innovations with clear use cases and customer stories of how they use our tools daily. Attendees will deep-dive into cybersecurity products and strategies along with thousands of other cybersecurity professionals.

RSAC

Dates: April 27-May 1, 2025
Location: San Francisco, CA

RSAC 2025 is a can’t-miss security conference, bringing together more than 40,000 security professionals to discuss the latest cybersecurity challenges and innovation with the best of the best. With the theme of “Many Voices. One Community,” RSAC will feature keynotes, track sessions, interactive sessions, networking opportunities, and an expo designed to foster advanced security strategies.

Throughout RSAC, Microsoft Security will showcase end-to-end security innovations and share world class threat and regulatory intelligence to give you the advantage you need in the era of AI. From our signature Pre-Day to hands-on demos and one-on-one meetings, discover how Microsoft Security can give you the advantage you need in the era of AI.​ Check out the full Microsoft at RSAC experience.

Learn more about the Microsoft Events at RSA Conference 2025

Black Hat

Dates: August 2-7, 2025
Location: Las Vegas, NV

The Black Hat Conference is a premier learning event in the cybersecurity industry, known for its in-depth technical sessions and cutting-edge research presentations on topics like critical infrastructure and information security research news.

Microsoft is a key sponsor of the conference each year, where we showcase our latest discoveries and AI research on real-world problems and solutions. Last year, our AI Red Teaming in Practice training sessions and our AI Summit roundtables were a hit. Black Hat is also known for its security community celebrations, including the Cybersecurity Woman of the Year Awards and the Researcher celebrations, which we take part in every year.

Learn more about the Black Hat Conference 2025

Microsoft Ignite

Dates: November 17-21, 2025
Location: San Francisco, CA, and online

Microsoft Ignite is Microsoft’s biggest annual conference for developers, IT professionals, business leaders, security professionals, and partners. Thousands of security professionals like you attend every year to hear the biggest security product announcements from Microsoft Security and gain training and skilling to prepare for future advancements in AI. Security professionals of all levels can join interactive labs, workshops, keynotes, technical breakout sessions, demos, and more, led by Microsoft Security leaders and experts.

Over the past few years, we’ve really boosted Microsoft Security experiences at Microsoft Ignite. Last year, we hosted the Microsoft Ignite Security Forum for security leaders and two workshops on AI red teaming and Microsoft 365 Copilot deployment. Plus, we hosted more than 30 sessions demoing new features to help you secure your environment, use your favorite Microsoft tools safely and securely, and make sure your organizational processes prioritize security first.

If you attend Microsoft Ignite in person this year, you won’t want to miss our Security Leaders Dinner or the security community party. If you’re not able to attend in person, you can register for our virtual event.​ Sign up to learn more.

Learn more about Microsoft Ignite 2025

Events for security leaders and decision-makers

Microsoft AI Tour

Dates: Through May 30, 2025
Location: Multiple worldwide

The Microsoft AI Tour is a free, one-day event for executives that explores the ways AI can drive growth and create lasting value in multiple cities around the globe. Whether you’re a functional decision-maker who evaluates investments, an IT team member charged with security, or a CISO revamping your security strategy, there will be valuable security content tailored to your needs.

Microsoft Security’s top business leaders attend AI tour locations worldwide to share with you how Microsoft Security Copilot lets you protect at the speed and scale of AI. They are also available to meet with you.

Reserve your spot at an event near you

Gartner Security and Risk Management Summit

Dates: June 9-11, 2025
Location: National Harbor, MD

The Gartner Security and Risk Management Summit (Gartner SRM) explores trends in cybersecurity risk management, including the integration of generative AI, being an effective CISO, the importance of balancing response and recovery efforts with prevention, combating misinformation, and closing the cybersecurity skills gap to build a resilient workforce.

Microsoft Security executives host sessions at Gartner SRM to help you ensure the security of AI systems and adopt AI to drive innovation and efficiency. Our most popular topics center around securing and governing AI.

Learn more about the Gartner Security and Risk Management Summit

Events for technical and security practitioners

Security teams look for conferences that provide specialized knowledge on the industry in which they work or on a narrow cybersecurity topic.

Legalweek

Dates: March 24-27, 2025
Location: New York, NY

Legalweek is a weeklong conference where approximately 6,000 members of the legal community will gather to network with their peers, explore emerging trends, spotlight the latest tech, and offer a roadmap through industry shifts. Topics explored at past Legalweek conferences include the ethical and regulatory impact of using your data to train AI, litigation in the age of cybersecurity, and maximizing efficiency and legal automation.  

This year, we’ll be sponsoring three sessions on AI and one on collaboration in complex litigation. As in years past, Microsoft is hosting an Executive Breakfast at Legalweek from 7:30 AM ET-8:45 AM ET on Tuesday, March 25, 2025. RSVP today and stop by Booth #3103 in New York Hilton Midtown Americas Hall 2 to learn more about the latest Microsoft Purview innovations. If you’d like to meet with our team while at Legalweek, sign up for a one-on-one meeting.

Learn more about Legalweek 2025

Identiverse

Dates: June 3-6, 2025
Location: Las Vegas, NV

Limiting access to AI, apps, and resources to those with the proper permissions is a crucial part of security. The Identiverse conference provides education, collaboration, and insight into the future of identity security. More than 2,500 attendees will share insights, develop new ideas, and advance the state of modern digital identity and security.

The event features sessions on best practices, industry trends, and latest technologies; an exhibition hall to showcase the latest identity solution innovations; and networking opportunities. Microsoft will host a booth where attendees can connect with Microsoft Security experts and leaders.

Learn more about Identiverse 2025

Events for developers

The cybersecurity talent shortage is requiring many to step up even if cybersecurity isn’t in their official job description. If you are an IT professional being tasked with cybersecurity or someone with an eagerness to learn cybersecurity tactics, join our Microsoft events aimed at helping you uplevel your cybersecurity skills.

Microsoft Build

Dates: May 19-22, 2025
Location: Seattle, WA

Security is a team sport and developers are increasingly the first string team members who build security into the development of applications. Microsoft Build Conference 2025 is Microsoft’s developer-focused event. It will showcase exciting updates and innovations from Microsoft Security for developers to create AI-enabled security solutions for their organizations.

The event includes connection opportunities, demos, and security-focused sessions. Past topics have included using AI to accelerate development processes, tools for enhancing the developer experience, and strategies for building in the cloud. Stay up to date on Microsoft Build news and find out when registration is open.

Learn more about the Microsoft Build Conference 2025

Find your inspiration at an event this year

Cybersecurity events foster a culture of continuous learning and adaptation, empowering you to stay ahead of emerging cyberthreats and maintain a resilient security posture. The ideas will flow freely at these events. Whether you attend one of the biggest conferences of the year or a smaller event (or both), you’ll be in good company. Microsoft Security will be there be, too, excited to share and eager to learn.

Hope to see you at a future event!

To learn more about Microsoft Security solutions, visit our website. Bookmark the Security blog to keep up with our expert coverage on security matters. Also, follow us on LinkedIn (Microsoft Security) and X (@MSFTSecurity) for the latest news and updates on cybersecurity.

The post Hear from Microsoft Security experts at these top cybersecurity events in 2025 appeared first on The Microsoft Cloud Blog.

Although every organization’s AI transformation is unique and blueprints are scarce, we’ve learned that having the right skills across the organization is key. By implementing skill-building initiatives throughout the company, we’re reimagining how we work at Microsoft and aligning those initiatives to the functions that are critical to how we do business.

Through this process, we’re constantly uncovering valuable insights on how to lead by learning—often developing the playbooks from scratch. By applying these insights, we advance our AI transformation and benefit our workforce, customers, and partners around the world. We’re glad to share our findings with you to help your teams skill up to make the most of AI for innovation, growth, and opportunities.

Developing crucial AI skills for organizational transformation

Organizational transformation now requires AI-first skills; yet it can be challenging to plan modern and effective skill-building programs.

We understand the importance of providing our employees—both technical and non-technical—with the AI skills to grow and evolve with the business and the technology, along with the ability to apply these skills every day. Teams across Microsoft have established innovative and effective AI training programs that cater to specific roles in marketing, sales, engineering, and beyond.

Although there’s no one-size-fits-all approach to AI training, our experience has yielded some widely applicable takeaways which can be helpful to organizations that want to build AI skills. Our new e-book, 10 Best Practices to Accelerate Your Employees’ AI Skills: Lessons and experiences from Microsoft’s skilling initiatives, highlights some of the vital lessons we’ve learned that can help support you in implementing skill-building programs crucial to your AI transformation.

Sharing highlights from our AI learning experience

The e-book explores many of the lessons we’ve learned in our ongoing AI evolution. Our experiences can help inspire and inform your path forward, too, as you and your teams get skilled up and ready to power AI transformation with the Microsoft Cloud. In particular, the e-book showcases stories from AI skill-building initiatives implemented by four Microsoft teams:

• Microsoft Marketing, a diverse collective of professionals, ranging from creative roles to business strategists and technical experts.
• MCAPS Academy, the team responsible for training sellers globally within the Microsoft Customer and Partner Solutions (MCAPS) organization.
• Worldwide Learning Engineering, the team tasked with architecting and building apps and platforms that support MCAPS and some of the Microsoft skill-building offerings for customers and partners.
• The Microsoft Garage, an innovation platform that enables collaboration and experimentation through hackathons, workshops, talks, training sessions, and more.

Here’s what we learned.

1. Give space for exploration

Encourage a culture of learning by providing employees with the time and tools to explore AI.

Our Worldwide Learning Engineering team has dedicated time to delve into AI, and this fosters an environment where curiosity and innovation can thrive. Additionally, The Garage’s experiments, such as the SkillUp AI Challenge, provide employees with a sandbox for practical AI applications, encouraging both personal and professional growth.

2. Make learning fun

Create a low-pressure, engaging environment where employees can learn at their own pace.

The Garage’s SkillUp AI Challenge incorporates fun, interactive exercises that make AI relatable and enjoyable for all skill levels. Similarly, the Marketing AI practitioner hub offers gamified learning paths that enable marketers to integrate AI into their daily workflows in an entertaining way.

3. Provide clear, structured learning paths

Simplify the learning experience with structured paths tailored to different skill levels and roles.

MCAPS Academy Flight Plans offer role-specific learning paths, helping to ensure that technical and non-technical sales teams alike have clear directions for their AI learning. Moreover, the Marketing Learning team has developed a curriculum that supports marketers in becoming regular AI practitioners through well-defined learning stages.

4. Make it role specific

Adapt AI training programs to the unique needs of each role within the organization.

The Worldwide Learning Engineering team focuses on providing engineers with opportunities for deep technical engagement through dedicated learning time and advanced AI tools. At the same time, the MCAPS Academy addresses the specific needs of a different job role—sales—by blending foundational knowledge with real-world applications to enhance AI fluency.

5. Start with foundations

Begin AI training with foundational knowledge to help ensure that all employees have a solid understanding of AI basics.

The Marketing Learning team introduces marketers to AI through simple, foundational concepts before progressing to more complex applications. Likewise, the MCAPS Academy provides basic AI training to new hires before guiding them through more advanced, role-specific learning paths.

6. Have a plan to update the content regularly

Maintain the relevance of AI training programs by regularly updating content.

The Worldwide Learning Engineering team continuously refreshes its training materials to keep up with the latest advancements in AI technology. Meanwhile, The Garage schedules regular updates for its skill-building exercises to help ensure that they remain engaging and current.

7. Drive awareness and continued adoption

Promote ongoing AI learning and adoption through awareness campaigns and reinforcement.

The Marketing AI practitioner hub provides regular touchpoints to encourage consistent AI practice among marketers. Similarly, the MCAPS Academy uses newsletters and internal communications to keep the sales force informed and engaged in AI learning.

8. Set clear guidelines for responsible use

Establish and communicate guidelines for the responsible use of AI to maintain standards.

The Marketing Learning team’s curriculum emphasizes the importance of responsible AI use, providing clear guidelines and best practices. The Worldwide Learning Engineering team also integrates responsible AI principles into its training sessions, highlighting the significance of these considerations in AI development.

9. Let employees learn from each other

Facilitate peer-to-peer learning opportunities to enhance AI skills through collaboration.

The Garage hosts show-and-tell sessions where employees share their AI projects and insights. For engineers, the Worldwide Learning Engineering team organizes knowledge-sharing workshops to promote collaborative learning.

10. Leverage existing resources

Take advantage of available resources to support AI skill-building initiatives.

The MCAPS Academy makes the most of existing training platforms and materials, integrating them into its AI learning paths. And The Garage draws on external AI tools and resources to complement its interactive learning programs.

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Building a foundation for the future of AI skilling

Our experiences as customer zero for AI training have been transformative—and we’re just getting started. By empowering our teams with the right skills, we’re not only driving innovation within our organization but also setting a strong foundation for the future, supporting our employees and customers, creating business value and growth, and fostering innovation.

As organizations around the world look to build AI skills and to scale this powerful technology throughout their business, we’re glad to share these insights to support your AI transformation. Together, we can lead in the AI-powered world and unlock new levels of value for our workforce, customers, and partners—today, tomorrow, and beyond.

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“Organizations care about safety and security along with quality and performance of their AI applications,” says Sarah Bird, chief product officer of Responsible AI at Microsoft. “But many of them don’t understand what they need to do to make their AI trustworthy, or they don’t have the tools to do it.”  

To bridge the gap, Microsoft provides tools and services that help developers build and ship trustworthy AI systems, or AI built with security, safety and privacy in mind. The tools have helped many organizations launch technologies in complex and heavily regulated environments, from an AI assistant that summarizes patient medical records to an AI chatbot that gives customers tax guidance.  

The approach is also helping developers work more efficiently, says Mehrnoosh Sameki, a Responsible AI principal product manager at Microsoft. 

This post is part of Microsoft’s Building AI Responsibly series, which explores top concerns with deploying AI and how the company is addressing them with its responsible AI practices and tools.

“It’s very easy to get to the first version of a generative AI application, but people slow down drastically before it goes live because they’re scared it might expose them to risk, or they don’t know if they’re complying with regulations and requirements,” she says. “These tools expedite deployment and give peace of mind as you go through testing and safeguarding your application.”  

The tools are part of a holistic method that Microsoft provides for building AI responsibly, honed by expertise in identifying, measuring, managing and monitoring risk in its own products — and making sure each step is done. When generative AI first emerged, the company assembled experts in security, safety, fairness and other areas to identify foundational risks and share documentation, something it still does today as technology changes. It then developed a thorough approach for mitigating risk and tools for putting it into practice.  

The approach reflects the work of an AI Red Team that identifies emerging risks like hallucinations and prompt attacks, researchers who study deepfakes, measurement experts who developed a system for evaluating AI, and engineers who build and refine safety guardrails. Tools include the open source framework PyRIT for red teams to identify risks, automated evaluations in Azure AI Foundry for continuously measuring and monitoring risks, and Azure AI Content Safety for detecting and blocking harmful inputs and outputs.  

Microsoft also publishes best practices for choosing the right model for an application, writing system messages and designing user experiences as part of building a robust AI safety system.  

“We use a defense-in-depth approach with many layers protecting against different types of risks, and we’re giving people all the pieces to do this work themselves,” Bird says. 

For the tax-preparation company that built a guidance chatbot, the capability to correct AI hallucinations was particularly important for providing accurate information, says Sameki. The company also made its chatbot more secure, safe and private with filters that block prompt attacks, harmful content and personally identifiable information.  

Making our own AI systems trustworthy is foundational in what we do, and we want to empower customers to do the same.

Sarah Bird, chief product officer of Responsible AI

She says the health care organization that created the summarization assistant was especially interested in tools for improving accuracy and creating a custom filter to make sure the summaries didn’t omit key information.  

“A lot of our tools help as debugging tools so they could understand how to improve their application,” Sameki says. “Both companies were able to deploy faster and with a lot more confidence.”  

Microsoft is also helping organizations improve their AI governance, a system of tracking and sharing important details about the development, deployment and operation of an application or model. Available in private preview in Azure AI Foundry, AI reports will give organizations a unified platform for collaborating, complying with a growing number of AI regulations and documenting evaluation insights, potential risks and mitigations.

“It’s hard to know that all the pieces are working if you don’t have the right governance in place,” says Bird. “We’re making sure that Microsoft’s AI systems are compliant, and we’re sharing best practices, tools and technologies that help customers with their compliance journey.”  

The work is part of Microsoft’s goal to help people do more with AI and share learnings that make the work easier for everyone.  

“Making our own AI systems trustworthy is foundational in what we do, and we want to empower customers to do the same,” Bird says. 

Learn more about Microsoft’s Responsible AI work.

Lead illustration by Makeshift Studios / Rocio Galarza. Story published on January 22, 2025

The post Making it easier for companies to build and ship AI people can trust appeared first on The Microsoft Cloud Blog.

At Microsoft, we are ready to help our customers do two things at once: innovate with AI and comply with the EU AI Act. We are building our products and services to comply with our obligations under the EU AI Act and working with our customers to help them deploy and use the technology compliantly. We are also engaged with European policymakers to support the development of efficient and effective implementation practices under the EU AI Act that are aligned with emerging international norms.  

Below, we go into more detail on these efforts. Since the dates for compliance with the EU AI Act are staggered and key implementation details are not yet finalized, we will be publishing information and tools on an ongoing basis. You can consult our EU AI Act documentation on the Microsoft Trust Center to stay up to date. 

Building Microsoft products and services that comply with the EU AI Act 

Organizations around the world use Microsoft products and services for innovative AI solutions that empower them to achieve more. For these customers, particularly those operating globally and across different jurisdictions, regulatory compliance is of paramount importance. This is why, in every customer agreement, Microsoft has committed to comply with all laws and regulations applicable to Microsoft. This includes the EU AI Act. It is also why we made early decisions to build and continue to invest in our AI governance program. 

As outlined in our inaugural Transparency Report, we have adopted a risk management approach that spans the entire AI development lifecycle. We use practices like impact assessments and red-teaming to help us identify potential risks and ensure that teams building the highest-risk models and systems receive additional oversight and support through governance processes, like our Sensitive Uses program. After mapping risks, we use systematic measurement to evaluate the prevalence and severity of risks against defined metrics. We manage risks by implementing mitigations like the classifiers that form part of Azure AI Content Safety and ensuring ongoing monitoring and incident response.  

Our framework for guiding engineering teams building Microsoft AI solutions—the Responsible AI Standard—was drafted with an early version of the EU AI Act in mind.  

Building on these foundational components of our program, we have devoted significant resources to implementing the EU AI Act across Microsoft. Cross-functional working groups combining AI governance, engineering, legal, and public policy experts have been working for months to identify whether and how our internal standards and practices should be updated to reflect the final text of the EU AI Act as well as early indications of implementation details. They have also been identifying any additional engineering work needed to ensure readiness.  

For example, the EU AI Act’s prohibited practices provisions are among the first provisions to come into effect in February 2025. Ahead of the European Commission’s newly established AI Office providing additional guidance, we have taken a proactive, layered approach to compliance. This includes:​ 

• Conducting a thorough review of Microsoft-owned systems already on the market to identify any places where we might need to adjust our approach, including by updating documentation or implementing technical mitigations.​ To do this, we developed a series of questions designed to elicit whether an AI system could implicate a prohibited practice and dispatched this survey to our engineering teams via our central tooling. Relevant experts reviewed the responses and followed up with teams directly where further clarity or additional steps were necessary. These screening questions remain in our central responsible AI workflow tool on an ongoing basis, so that teams working on new AI systems answer them and engage the review workflow as needed.  
• Creating new restricted uses in our internal company policy to ensure Microsoft does not design or deploy AI systems for uses prohibited by the EU AI Act.​ We are also developing specific marketing and sales guidance to ensure that our general-purpose AI technologies are not marketed or sold for uses that could implicate the EU AI Act’s prohibited practices.  
• Updating our contracts, including our Generative AI Code of Conduct, so that our customers clearly understand they cannot engage in any prohibited practices.​ For example, the Generative AI Code of Conduct now has an express prohibition on the use of the services for social scoring. 

We were also among the first organizations to sign up to the three core commitments in the AI Pact, a set of voluntary pledges developed by the AI Office to support regulatory readiness ahead of some of the upcoming compliance deadlines for the EU AI Act. In addition to our regular rhythm of publishing annual Responsible AI Transparency Reports, you can find an overview of our approach to the EU AI Act and a more detailed summary of how we are implementing the prohibited practices provisions on the Microsoft Trust Center. 

Working with customers to help them deploy and use Microsoft products and services in compliance with the EU AI Act 

One of the core concepts of the EU AI Act is that obligations need to be allocated across the AI supply chain. This means that an upstream regulated actor, like Microsoft in its capacity as a provider of AI tools, services, and components, must support downstream regulated actors, like our enterprise customers, when they integrate a Microsoft tool into a high-risk AI system. We embrace this concept of shared responsibility and aim to support our customers with their AI development and deployment activities by sharing our knowledge, providing documentation, and offering tooling. This all ladders up to the AI Customer Commitments that we made in June of last year to support our customers on their responsible AI journeys. 

We will continue to publish documentation and resources related to the EU AI Act on the Microsoft Trust Center to provide updates and address customer questions. Our Responsible AI Resources site is also a rich source of tools, practices, templates, and information that we believe will help many of our customers establish the foundations of good governance to support EU AI Act compliance.  

On the documentation front, the 33 Transparency Notes that we have published since 2019 provide essential information about the capabilities and limitations of our AI tools, components, and services that our customers rely on as downstream deployers of Microsoft AI platform services. We have also published documentation for our AI systems, such as answers to frequently asked questions. Our Transparency Note for the Azure OpenAI Service, an AI platform service, and FAQ for Copilot, an AI system, are examples of our approach. 

We expect that several of the secondary regulatory efforts under the EU AI Act will provide additional guidance on model- and system-level documentation. These norms for documentation and transparency are still maturing and would benefit from further definition consistent with efforts like the Reporting Framework for the Hiroshima AI Process International Code of Conduct for Organizations Developing Advanced AI Systems. Microsoft has been pleased to contribute to this Reporting Framework through a process convened by the OECD and looks forward to its forthcoming public release. 

Finally, because tooling is necessary to achieve consistent and efficient compliance, we make available to our customers versions of the tools that we use for our own internal purposes. These tools include Microsoft Purview Compliance Manager, which helps customers understand and take steps to improve compliance capabilities across many regulatory domains, including the EU AI Act; Azure AI Content Safety to help mitigate content-based harms; Azure AI Foundry to help with evaluations of generative AI applications; and Python Risk Identification Tool or PyRIT, an open innovation framework that our independent AI Red Team uses to help identify potential harms associated with our highest-risk AI models and systems. 

Helping to develop efficient, effective, and interoperable implementation practices 

A unique feature of the EU AI Act is that there are more than 60 secondary regulatory efforts that will have a material impact on defining implementation expectations and directing organizational compliance. Since many of these efforts are in progress or yet to get underway, we are in a key window of opportunity to help establish implementation practices that are efficient, effective, and aligned with emerging international norms. 

Microsoft is engaged with the central EU regulator, the AI Office, and other relevant authorities in EU Member States to share insights from our AI development, governance, and compliance experience, seek clarity on open questions, and advocate for practical outcomes. We are also participating in the development of the Code of Practice for general-purpose AI model providers, and we remain longstanding contributors to the technical standards being developed by European Standards organizations, such as CEN and CENELEC, to address high-risk AI system requirements in the EU AI Act. 

Our customers also have a key role to play in these implementation efforts. By engaging with policymakers and industry groups to understand the evolving requirements and have a say on them, our customers have the opportunity to contribute their valuable insights and help shape implementation practices that better reflect their circumstances and needs, recognizing the broad range of organizations in Europe that are energized by the opportunity to innovate and grow with AI. In the coming months, a key question to be resolved is when organizations that substantially fine-tune AI models become downstream providers due to comply with general-purpose AI model obligations in August. 

Going forward 

Microsoft will continue to make significant product, tooling, and governance investments to help our customers innovate with AI in line with new laws like the EU AI Act. Implementation practices that are efficient, effective, and interoperable internationally are going to be key to supporting useful and trustworthy innovation on a global scale, so we will continue to lean into regulatory processes in Europe and around the world. We are excited to see the projects that animated our Microsoft AI Tour events in Brussels, Paris, and Berlin improve people’s lives and earn their trust, and we welcome feedback on how we can continue to support our customers in their efforts to comply with new laws like the EU AI Act. 

The post Innovating in line with the European Union’s AI Act appeared first on The Microsoft Cloud Blog.

This blog outlines the key lessons from the whitepaper, practical tips for AI red teaming, and how these efforts improve the safety and reliability of AI applications like Microsoft Copilot.

What is AI red teaming?

AI red teaming is the practice of probing AI systems for security vulnerabilities and safety risks that could cause harm to users. Unlike traditional safety benchmarking, red teaming focuses on probing end-to-end systems—not just individual models—for weaknesses. This holistic approach allows organizations to address risks that emerge from the interactions among AI models, user inputs, and external systems.

8 lessons from the front lines of AI red teaming

Drawing from our experience, we’ve identified eight main lessons that can help business leaders align AI red teaming efforts with real-world risks.

1. Understand system capabilities and applications

AI red teaming should start by understanding how an AI system could be misused or cause harm in real-world scenarios. This means focusing on the system’s capabilities and where it could be applied, as different systems have different vulnerabilities based on their design and use cases. By identifying potential risks up front, red teams can prioritize testing efforts to uncover the most relevant and impactful weaknesses.

Example: Large language models (LLMs) are prone to generating ungrounded content, often referred to as “hallucinations.” However, the impact created by this weakness varies significantly depending on the application. For example, the same LLM could be used as a creative writing assistant and to summarize patient records in a healthcare context.

2. Complex attacks aren’t always necessary

Attackers often use simple and practical methods, like hand crafting prompts and fuzzing, to exploit weaknesses in AI systems. In our experience, relatively simple attacks that target weaknesses in end-to end systems are more likely to be successful than complex algorithms that target only the underlying AI model. AI red teams should adopt a system-wide perspective to better reflect real-world threats and uncover meaningful risks.

Example: Overlaying text on an image to trick an AI model into generating content that could aid in illegal activities.

3. AI red teaming is not safety benchmarking

The risks posed by AI systems are constantly evolving, with new attack vectors and harms emerging as the technology advances. Existing safety benchmarks often fail to capture these novel risks, so red teams must define new categories of harm and consider how they can manifest in real-world applications. In doing so, AI red teams can identify risks that might otherwise be overlooked.

Example: Assessing how a state-of-the-art large language model (LLM) could be used to automate scams and persuade people to engage in risky behaviors.

4. Leverage automation for scale

Automation plays a critical role in scaling AI red teaming efforts by enabling faster and more comprehensive testing of vulnerabilities. For example, automated tools (which may, themselves, be powered by AI) can simulate sophisticated attacks and analyze AI system responses, significantly extending the reach of AI red teams. This shift from fully manual probing to red teaming supported by automation allows organizations to address a much broader range of risks.

Example: Microsoft AIRT’s Python Risk Identification Tool (PyRIT) for generative AI, an open-source framework, can automatically orchestrate attacks and evaluate AI responses, reducing manual effort and increasing efficiency.

5. The human element remains crucial

Despite the benefits of automation, human judgment remains essential for many aspects of AI red teaming including prioritizing risks, designing system-level attacks, and assessing nuanced harms. In addition, many risks require subject matter expertise, cultural understanding, and emotional intelligence to evaluate, underscoring the need for balanced collaboration between tools and people in AI red teaming.

Example: Human expertise is vital for evaluating AI-generated content in specialized domains like CBRN (chemical, biological, radiological, and nuclear), testing low-resource languages with cultural nuance, and assessing the psychological impact of human-AI interactions.

6. Responsible AI risks are pervasive but complex

Harms like bias, toxicity, and the generation of illegal content are more subjective and harder to measure than traditional security risks, requiring red teams to be on guard against both intentional misuse and accidental harm caused by benign users. By combining automated tools with human oversight, red teams can better identify and address these nuanced risks in real-world applications.

Example: A text-to-image model that reinforces stereotypical gender roles, such as depicting only women as secretaries and men as bosses, based on neutral prompts.

7. LLMs amplify existing security risks and introduce new ones

Most AI red teams are familiar with attacks that target vulnerabilities introduced by AI models, such as prompt injections and jailbreaks. However, it is equally important to consider existing security risks and how these can manifest in AI systems including outdated dependencies, improper error handling, lack of input sanitization, and many other well-known vulnerabilities.

Example: Attackers exploiting a server-side request forgery (SSRF) vulnerability introduced by an outdated FFmpeg version in a video-processing generative AI application.

8. The work of securing AI systems will never be complete

AI safety is not just a technical problem; it requires robust testing, ongoing updates, and strong regulations to deter attacks and strengthen defenses. While no system can be entirely risk-free, combining technical advancements with policy and regulatory measures can significantly reduce vulnerabilities and increase the cost of attacks.

Example: Iterative “break-fix” cycles, which perform multiple rounds of red teaming and mitigation to ensure that defenses evolve alongside emerging threats.

The road ahead: Challenges and opportunities of AI red teaming

AI red teaming is still a nascent field with significant room for growth. Some pressing questions remain:

• How can red teaming practices evolve to probe for dangerous capabilities in AI models like persuasion, deception, and self-replication?
• How do we adapt red teaming practices to different cultural and linguistic contexts as AI systems are deployed globally?
• What standards can be established to make red teaming findings more transparent and actionable?

Addressing these challenges will require collaboration across disciplines, organizations, and cultural boundaries. Open-source tools like PyRIT are a step in the right direction, enabling wider access to AI red teaming techniques and fostering a community-driven approach to AI safety.

Next steps: Building a safer AI future with AI red teaming

AI red teaming is essential for helping ensure safer, more secure, and responsible generative AI systems. As adoption grows, organizations must embrace proactive risk assessments grounded in real-world threats. By applying key lessons—like balancing automation with human oversight, addressing responsible AI harms, and prioritizing ethical considerations—red teaming helps build systems that are not only resilient but also aligned with societal values.

AI safety is an ongoing journey, but with collaboration and innovation, we can meet the challenges ahead. Dive deeper into these insights and strategies by reading the full whitepaper: Lessons From Red Teaming 100 Generative AI Products.

The post Enhancing AI safety: Insights and lessons from red teaming appeared first on The Microsoft Cloud Blog.

Nonprofits embody innovation. Sometimes their limited resources inspire a creative solution, leading to better outcomes than conventional action. Other times, nonprofits’ close ties to impacted communities—in other words, people in the field prompt insights. These days, mission-driven organizations that embrace innovation through technology have the tools to further increase their impact.

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AI is particularly well suited to accelerate the values many nonprofits promote, such as inclusion and equity. Two mission-driven organizations we partner with at Microsoft Tech for Social Impact exemplify this dedication. Arapahoe Libraries, a library system in Colorado serving residents across 800 square miles through its eight community libraries, jail library, and Bookmobile, and the McKnight Foundation, a private family foundation based in Minnesota dedicated to climate action and racial equity, are both early adopters of Microsoft 365 Copilot. They are using the AI assistant on two important fronts. Firstly, they are walking the walk of their missions by applying Copilot to increase inclusion internally. In addition, they are leveraging AI to boost productivity and creativity, freeing up staff to innovate for greater progress. 

As social impact organizations tackle a host of persistent challenges, AI is a valuable tool to experiment, promote justice, and include a wealth of perspectives. As McKnight Foundation Senior Communications Officer Trisha Harms says, “We need to steward our resources effectively and responsibly. Copilot is one tech solutions we use that allows everyone to connect, align, and move forward on our mission.”

Advancing inclusion internally

Both Arapahoe Libraries and the McKnight Foundation are deeply committed to ensuring their staff and partners can equally participate in and contribute to their important work.

“We know every single person in this organization has a diverse, important perspective that helps them serve our patrons.”

Anthony White, Arapahoe Libraries Director of Innovation and Technology

Built-in features across the Microsoft stack, including Copilot, help Arapahoe Libraries comply with a recently enacted Colorado accessibility law and advance the organization’s internal accessibility framework. The organization invested in Copilot licenses for every employee so they can all benefit from the AI assistant.

Staff use Copilot to search across internal platforms, including Microsoft SharePoint, Outlook, and Microsoft Teams. Complex questions used to take 3 to 5 minutes to answer; now the AI assistant surfaces answers in less than 15 seconds. Similarly, Copilot recaps content across Teams and users’ inboxes into “easily digestible, not overwhelming” summaries. These time-saving uses help all staff apply their talents and expertise to their jobs.

Small and medium businesses (SMBs) using Copilot experience or anticipate an 18% increase in employee satisfaction on average. This rings true for Arapahoe Libraries. Assisting with repetitive and manual tasks enables library staff to cut through information overwhelm and add their unique perspectives. AI also enables them to easily locate the resources they need to do their jobs to the best of their ability.

“We see so much time savings, it’s creating a level of transparency and accessibility across all our teams that we didn’t have before.”

Anthony White, Arapahoe Libraries Director of Innovation and Technology

Similarly, the McKnight Foundation is using Copilot to democratize organizational knowledge. Staff can now more easily search for, synthesize, and add to the foundation’s documents. This allows staff to learn from each other and contribute their expertise, which in turn becomes more easily findable for others.

Copilot also suggests ways to improve the accessibility of presentations, graphics, and documents. For example, Copilot will recommend adjusting the colors used in a Microsoft PowerPoint presentation to make it more accessible to colleagues who are low-vision or color blind. This coaching helps staff who are less familiar with accessibility guidelines to create content that enables the participation of all staff and partners.  

“We really do care about making sure every staff person feels included and like they belong, technology is one part of our holistic approach to making sure everything we do drives our mission forward.”

Trisha Harms, Senior Communications Officer, McKnight Foundation

Promoting equity in communities

Arapahoe Libraries and the McKnight Foundation are dedicated to promoting equity in their communities. Arapahoe Libraries is working to eliminate gaps in access to library services, for example by bringing books to incarcerated individuals, automatically providing students library cards so they can access digital content, and placing library “Lending Machines” in locations with limited library access.

To further identify and bridge gaps, Arapahoe Libraries is using Copilot to categorize and find themes among 64,000 pieces of patron feedback. These evaluations, comments, and requests used to be siloed by branch and program. Now, the AI assistant is working through the treasure trove of information to distill ways to improve across the library district. The organization will use the data to best meet the community’s changing needs and ensure all community members can benefit from the libraries’ services.

In addition, Arapahoe Libraries directed Copilot to review its policies for accessibility concerns. For instance, the organization is planning to roll out AI-enhanced Surface laptops for checkout. The Copilot review identified disparities in some patrons’ ability to travel to physical library locations, pinpointing opportunities to improve technology access across the district. In short, “Copilot has helped us identify gaps in our policies so we can better serve our patrons,” White says.

The McKnight Foundation is also dedicated to equity, both locally and across the world. The foundation supports projects that empower Native nations through renewable energy infrastructure, increase home ownership for diverse communities, cultivate resilient food systems globally, and much more. The foundation’s ethical AI journey prioritized using a tool that would not plagiarize intellectual property. The foundation chose Copilot, which runs on a model that does not draw from the public domain. This enables the McKnight Foundation to apply the benefits of an AI assistant without appropriating others’ output.

The McKnight Foundation has found that Copilot has made an enormous difference for the nonprofit by saving time and kickstarting the creative process. By streamlining day-to-day operations and overcoming creative blocks, the AI assistant helps staff focus on their mission—from advancing climate justice to fueling economic mobility.

The foundation is far from alone in this benefit, which also affects budgets and therefore resources available for mission-focused activities. More than half of SMBs report that their operating costs have decreased 1% to 20% since adopting Copilot. “Any way we can increase efficiency and productivity means we can do more for and with our grantee partners,” Harms says.

The more dedicated energy and time staff invest in mission-advancing projects, the greater impact they can have on equity locally, regionally, and globally. As Harms says, “It makes a big difference for how much effectiveness we can have outside our walls.”

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Learn more about how Microsoft is supporting nonprofits, see how other organizations are using AI to drive impact, and get more information about how you can safely and securely deploy AI to support your business needs.

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