First, determine your needs and goals
It’s the job of your organization’s business intelligence (BI) tool to distill vast amounts of data down into understandable, actionable insights including KPIs, metrics, and other critical points. From there, it’s up to your data visualization tool to transform these insights into a compelling visual presentation.
One of the fundamental truths of data visualization is that nice design and beautiful graphics alone aren’t what matters. Rather, it’s the clarity of the message they convey. If a simple pie chart or bar graph communicates more clearly than a beautiful infographic, it could be argued the boring image is more effective. But when both criteria are met—when striking visuals meet clear messaging—that’s when data visualization becomes invaluable. Keep this in mind as you evaluate different tools.
Start by outlining what you hope to achieve:
- Begin with a clear goal of what you’re trying to convey and what your needs are. List the different data points you have to work with and prioritize them so you know which are the most important to get across.
- Next, document what you want the data to communicate by summarizing it in as simple a sentence as possible.
- Then let that phrase serve as a reference point you can continually refer to as you evaluate different data visualization software options.
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