Technology platforms are emerging as a new kind of workplace: from crowdwork to ‘peer economy’ platforms. This project uses ethnographic methods to address questions such as: Who are the workers on these platforms? What are their work practices? How do they differ from traditional labor? How is the complex relationship between workers, customers, platform provider, and the algorithms they create, experienced? What does all this imply for designing more equitable and sustainable markets for work?
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Jacki O'Neill
Director of Microsoft Research Africa, Nairobi