Game Intelligence
With over three billion players in the world, AI is poised to transform the landscape of gaming experiences and the games industry itself. Microsoft’s vision for gaming is a world where players are empowered to play the games they want, with the people they want, whenever they want, where-ever they are, and on any device. In close collaboration with the Xbox Gaming division, we drive towards this transformation through world-leading machine learning research.
Our most recent research on World and Human Action Models (WHAMs) has just been published in Nature (opens in new tab) (Read more here (opens in new tab))
WHAM is a pioneering research project developed in partnership with the Tai X team (opens in new tab) and Ninja Theory (opens in new tab). WHAM explores how advanced generative models can support human creative ideation, addressing the limitations and challenges of integrating these technologies into the creative process. By examining concept prototypes and conducting user studies, WHAM aims to showcase what these practices might look like in real-world applications.
News and awards
Introducing Muse: Our first generative AI model designed for gameplay ideation
February 19, 2025 | Katja Hofmann
Collaborators: Gaming AI with Haiyan Zhang
For over a decade, Xbox has been leveraging AI to elevate gaming. Haiyan Zhang, GM of Gaming AI, explores the collaborations behind the work and the potential for generative AI to support better experiences for both players and game creators.
Using generative AI to imitate human behavior
Diffusion models have been used to generate photorealistic images and short videos, compose music, and synthesize speech. In a new paper, Microsoft Researchers explore how they can be used to imitate human behavior in interactive environments.