How Users Evaluate Things and Each Other in Social Media

In a variety of domains, mechanisms for evaluation allow one user to say whether he or she trusts another user, or likes the content they produced, or wants to confer special levels of authority or responsibility on them. We investigate a number of fundamental ways in which user and item characteristics affect the evaluations in online settings. For example, evaluations are not unidimensional but include multiple aspects that all together contribute to user’s overall
rating. We investigate methods for modeling attitudes and attributes from online reviews that help us better understand user’s individual preferences. We also examine how to create a composite description of evaluations that accurately reflects some type of cumulative opinion of a community. Natural applications of these investigations include
predicting the evaluation outcomes based on user characteristics and to estimate the chance of a favorable overall evaluation from a group knowing only the attributes of the group’s members, but not their expressed opinions.