There is so much data and it is changing so quickly that finding patterns and insights and putting them to work in a timely fashion is not possible without AI. See how Microsoft consumer goods solutions can help.
By investing in frontline retail workers with the same tools, training, and resources already afforded office workers, businesses can attract and retain high-value talent to drive superior customer experiences and sustainable business growth.
By bringing together data, insights, inputs, engagements, and other metrics—consumer goods manufacturers can harness powerful, customized tools to consolidate and manage their data flow to drive improved performance and more.
The objective of frictionless shopping, frictionless checkout, and autonomous stores is to improve the customer experience and increase convenience. Any of us can put ourselves in the shoes of a shopper and think about how nice it would be to never have to wait in line to give someone our money. I get that.
While all of us experienced incredible disruption in the past year, retailers and brands emerged as one of the frontline heroes that kept us fed and alive. From farm to fork, from source to store—goods and products still had to flow.
With shoppers returning to the stores, retail investments are flowing to omnichannel priorities to digitize stores, support frontline workforce across all channels, connect inventories across platforms, and accelerate fulfillment. Recent research conducted by The Economist shows that retailer respondents saw the pace of, and investment in, digital transformation accelerate during the pandemic.