Cath Brands articles
Winning the modern-day consumer in the world of consumer goods
Eighty percent of consumer goods CEOs think their operating model is at risk.1 Why is that? Simply put, given how fast consumer preferences and the retail landscape are evolving, consumer goods businesses are being challenged to keep pace like never before. Consumer motivations and expectations are rapidly evolving.
Think outside the retail box (and bag and cart)
In the current “experience economy,” where the most important currency is social currency, the ability to provide an Instagram-worthy experience is priceless. Learn more about how you can reimagine retail, and how technology fits in.
Retail insights pave the way for impactful customer experiences
The retail landscape is constantly changing, with new challenges and opportunities around every corner. One of the opportunistic challenges in retail is digital transformation.
The next generation of luxury retail
The idea of luxury is driven by a fear of missing out. But the nature of luxury is changing, from exclusive, high-end products to a focus on experiences.
How millennials have changed the retail landscape
Retailers targeting millennials have had to rethink everything they know about sales, from leading with experiences to ensuring sustainable business practices.
How to empower today’s retail employees
In today’s retail environment, customers want more control of their experience. And who better to provide that experience than well-trained, committed employees?