Jenn Roth articles

Jenn Roth

Director, Global Healthcare Product Marketing Microsoft Global Industry Marketing

Jenn Roth leads Microsoft’s healthcare and life sciences product marketing strategy and GTM messaging for the Global Industry Product Marketing team. She is the solution program lead for the Microsoft Cloud for Healthcare. Her experience includes hospital administration, product marketing, global communications, and commercialization across Class III medical devices and clinical SaaS applications.

Published March 28, 2017

5 min read

Diagnosing healthcare spending: the top 6 ways to increase efficiency in healthcare

In order to get healthcare spending under control and improve quality of care, those in healthcare must pursue ways to improve efficiency and eradicate waste.

Published March 14, 2017

4 min read

The most common types of healthcare fraud

Fraud, waste, and abuse are a major threat for healthcare around the world.

Published February 28, 2017

3 min read

Safety assured: Secure healthcare fraud prevention in the cloud

CGI ProperPay for claims analytics is a solution for healthcare payers that helps them to analyze healthcare claims and screen out fraud, waste, and abuse.

Published February 7, 2017

4 min read

Tearing down the treatment silos: A response to the Surgeon General’s report on addiction

In November, the Surgeon General released his first ever report on addiction and substance abuse in the United States. In this comprehensive, research-driven report, there was a key part of the discussion that stood out to us: the separation of substance abuse treatment and general healthcare.

Published December 13, 2016

3 min read

Three things you should never hear from your patients – and how to adapt when you do

Do you know the warning signs of crumbling patient loyalty? With 47% of consumers reporting that they are not “highly loyal” to their current PCP and may switch providers in the next 12 months, it’s clear that patient loyalty is fragile.

Published December 1, 2016

4 min read

EHRs are just the beginning: How CRM technology is driving digital transformation in healthcare

EHRs may not be perfect, but they are an essential foundation of better clinical care. To build on the successes of EHRs and reduce their negative side effects, it’s time to take the next step in the healthcare revolution.

Published September 26, 2016

4 min read

Missed opportunities: customer experience in government

Imagine a world where citizens are completely satisfied with their government – everything works, no complaints, people are happy. Okay, now back to reality.

Published September 6, 2016

4 min read

How data could save us from disaster

Occasionally, I come across a statistic that piques my curiosity. That happened to me recently, and here’s the number that did it: according to the American Society of Civil Engineers (ASCE), the United States needs to invest 3.6 trillion dollars by 2020 to upgrade our infrastructure.

Published August 30, 2016

3 min read

The most good you can do: Three ways big data can help you serve your city

Governments everywhere are beginning to use data analytics technology to drive better-informed policy-making and more efficiently improve and maintain existing programs and infrastructure.