Luke Shave articles
Capturing brand relevance with audience-first marketing
Ophelia and the CG company she works at leverage a powerful audience analytics solution to discover hidden audience insights.
Integrated Audience Analysis – a Q&A with Affinio CEO Tim Burke
Tim Burke shares his vision for his company, their technology, and how they help boost brand relevance with their audience analysis solution.
Driving brand relevance in the digital era: How Danone succeeded
Danone, a leader in the consumer goods industry, is using cloud-based audience analysis tools to stand out from the crowd and achieve brand relevance.
Can brands stay relevant in today’s attention economy?
Affinio enables marketers to create content that resonates with their audiences and deliver it through channels that they know their audiences will listen to.
Two demand planning tips for retailers to consider for 2018
Learn demand planning tips retailers should incorporate to stay successful in 2018, and how Prevedere’s Demand Planning for consumer goods delivers.
Demand planning in the age of digital transformation
Prevedere’s Demand Planning solution empowers industry leaders to address the challenges associated with traditional demand forecasting.
Four avoidable pricing & promotions execution mistakes
Retailers and brands make 4 avoidable errors when pricing and promoting their products. Read to find out what they are and how Flintfox’s solution can help.
3 common pricing and promotion challenges and how to solve them
Many retailers and CPG brands face disparate and slow processes, inaccurate pricing, and a lack of organizational insight. Microsoft and Flintfox can help.