Oliver Guy articles

Oliver Guy

Global Industry Architect, Microsoft Retail & Consumer Goods, Microsoft

Oliver Guy, Global Industry Architect, specializes in helping business leaders innovate and compete more flexibility and efficiently. For more than 25 years he has delivered value for retail and consumer goods companies across the globe with technology led change. Oliver is a recognized Retail Technology Influencer by Retail Technology Innovation Hub (RTIH) and is also a RetailWire BrainTrust panelist.

Businessman using modern interface payments online shopping and icon customer network connection on virtual screen.

Published April 2, 2024

7 min read

Threefold revolution: The influence of generative AI on retail and consumer goods

Generative AI provides more possibilities than can be addressed in series of blogs. Understanding what others have done can help guide your thinking and approach. The level of creativity increases daily, and we will all watch the space with anticipation of the most impactful use cases for retail and consumer goods companies.

Published October 23, 2023

6 min read

From discussion to deployment: 4 key lessons in generative AI

There are some lessons that have been learned in customer interactions that are now being applied to projects to maximize the return on investment for our customers. Each of these four areas you may wish to give consideration to as you explore possibilities within your organization.

A retail manager using Dynamics 365 Remote Assist on HoloLens 2 to collaborate with a remote design expert to display in-store items with the help of 3D annotations

Published December 8, 2022

4 min read

Advancing industry and retail through innovation

Microsoft is working with many retailers on their metaverse future—building accelerators and helping them to plan to maximize return on investment.