Shelley Bransten articles
Microsoft introduces new capabilities that help retailers bring AI to the shopper journey and enhance store associate experiences
Through new Microsoft Copilot capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes. Retailers can now more easily take the first steps with generative AI.
Join Microsoft at NRF 2024 and power your AI transformation
Join Microsoft at NRF 2024 to experience the next generation of AI and gain insights on how it’s already transforming retail—and learn about strategies you can use to embrace this wave of innovation.
How next-generation AI and digital tools transform the retail frontline
To thrive in this shifting landscape, we need our frontline workers more than ever. They’re the driving force behind the retail industry’s success. That’s why Microsoft is committed to building purpose-built solutions that empower these frontline heroes.
Resilient Retail
Welcome to 2023—a new year packed with opportunities (and challenges) for all of us in the retail industry. During the past three years, we’ve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clear—retailers are turning to digital technology like never before. Why?
Microsoft Cloud for Retail is now generally available
If the past two years have taught us anything, it’s that it will take all of us working together to ensure the future of retail is meeting today’s consumer needs. The world of retail has been forever shaped by new behaviors, and many are here to stay. Business-as-usual will no longer meet these expectations.
Empowering retail’s real superheroes: Frontline workers
Like so many of you, I got my first job in a retail store (after babysitting) and like many around the world it was my first introduction to the workplace. Retail always has been and always will be a people business with many employed on retail’s frontline.
Explore the new wave of cloud innovation at NRF Retail Converge
It is hard to believe summer is already here and I’m preparing for my BIG Ideas session at the upcoming virtual NRF Retail Converge event. Honestly, I can’t wait to talk more about ‘retail’s new clock speed’ and how we’re helping retailers unlock a new wave of cloud innovation.
Announcing Microsoft Cloud for Retail: Built for what’s next
2020 was the year in which we experienced disruptive change at a pace and a scale that we could never have imagined. Yet it was also the year in which many retailers embraced digital like never before.
3 top takeaways from NRF 2021
This year’s National Retail Federation BIG show was something different—entirely virtual. But it came off quite smoothly, demonstrating how powerful digital transformation can be. It even had some advantages over an in-person event. I was able to see more sessions for one. And without aching feet.
Introducing Microsoft Cloud for Retail
If 2020 taught us anything, it was that no business is resilient to everything. But those that had laid their digital tracks early were better positioned to recover, and in some cases, even speed ahead. In fact, one retail expert said that we had “witnessed a 10-year evolutionary leap toward digital” in retailing. That’s quite a leap.