[msce_cta layout=”image_center” align=”center” linktype=”blue” imageurl=”http://approjects.co.za/?big=en-us/industry/blog/wp-content/uploads/2018/08/Industry-Blog-AB-Test-Images_Health_R3-B.png” linkurl=”https://info.microsoft.com/ww-landing-Engaging-Patients-in-the-Digital-Age-eBook.html?lcid=en-us&wt.mc_id=AID723268_QSG_SCL_326313″ linkscreenreadertext=”Download the e-book now” linktext=”Download the e-book now” imageid=”30685″ ][/msce_cta] Today’s consumers are used to engaging with businesses on their own terms, whether that’s online banking or shopping via an app or mobile device with a few clicks.