NRF 2018 and the outlook for retail in the digital age
“Then you better start swimmin’ or you’ll sink like a stone. For the times they are a-changin’.”
This Bob Dylan song was used by Levi Strauss & Co. to open its standing-room-only session at this year’s National Retail Federation BIG Show & Expo, held in New York City each January.
“In today’s digital age, it’s a fitting lyric for a global, well-established brand like Levi’s that is celebrating 150 years in business,” writes Toni Townes-Whitley, Microsoft’s corporate vice president for Industry, in a post on the Microsoft Transform Blog. “But it’s just as relevant for younger, born-on-the-web retailers. No one is immune to the seismic shifts that the retail industry is undergoing, stoked by swift and unprecedented technology innovation.”
With more than 35,000 retail and technology attendees from around the globe, NRF 2018 offered a pulse on where the industry is today, and where it’s headed.
To learn more, read Toni’s thoughts and perspective from the event on the Microsoft Transform Blog.
