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MARKETPLACE REWARDS

Accelerate growth and close more deals with Marketplace Rewards

Earn exclusive sales and marketing benefits based on your marketplace performance—the more you perform, the more you earn.
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OVERVIEW

Boost sales and grow faster with Marketplace Rewards

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Earn benefits for publishing solutions on the Microsoft commercial marketplace

If you’ve published a solution on the Microsoft marketplace, you’re eligible for Marketplace Rewards.
Learn more
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No sign up necessary
 

Marketplace Rewards is now included in ISV Success, within Microsoft AI Cloud Program, and is available at no cost to all participants.
Download the benefits guide
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Look for your Marketplace Rewards invitation

As a new marketplace publisher, you’ll receive an invitation. If you haven’t or you need help, email us.
Contact us
GROW

Tap into exclusive benefits

Work with an engagement manager who will help you optimize your offer listing and grow your app sales.
  • Azure sponsorship provides free Azure usage to qualified partners and their customers.

    This can offset your own Azure operating costs or be used as a deal sweetener to help close marketplace deals.
    A screenshot of Microsoft's Marketplace Rewards program highlighting Azure sponsorship benefits.
  • Get personalized guidance from professional marketers to help you create a more compelling solution listing in Microsoft AppSource and Azure Marketplace.
  • Highlight your solution to Microsoft field sellers with incremental go-to-market (GTM) benefits, including partner and customer success stories, Microsoft seller webinars, and more.
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  • Emphasize your status as a high-performing partner by getting an executive endorsement for your marketplace solution that can be used in marketing campaigns, social channels, commercial marketplace listings, sales landing pages, and more.
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  • Get up to $50,000 (USD) to help you securely and efficiently migrating your existing workloads to Azure with the Microsoft Rewards Advanced Package. Additionally, ISVs with a Certified Software Designation can access cash incentives and incremental GTM benefits.
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  • Speed up your marketplace journey with a track designed to help AI-verified ISVs who are transacting apps built with Copilot. Drive marketplace transactions with access to high-touch engagement with Engagement Managers and Go-to-Market benefits sooner.
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Get up to seven times higher1 marketplace-billed sales

Grow and scale your solution through the marketplace with a suite of powerful benefits.
Learn more in the ISV Hub
AZURE SPONSORSHIP

Boost your sales

  1.
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Close more marketplace deals with Azure sponsorship

Sweeten deals to help close faster, or use sponsorship credits on your own tenant to offset sales and operating costs.
Watch the video
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Make the most out of your sponsorship

Understand the Azure sponsorship requirements and limitations to effectively use this benefit.
Learn more
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SUCCESS STORIES

See how customers are driving growth with Marketplace Rewards

  1. Abnormal logo
  2. Wiz Logo
  3. two connect logo
  4. Airplane solutions logo
  5. Cyber MDX Logo
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Abnormal logo
“Azure sponsorships have been a critical closing tool during our customer negotiations. We have booked more than $15 million in deals thanks to this Marketplace Rewards benefit.”
Brett Ferancy, Strategic Alliance Manager
$15 million (USD)+
Deals closed
1,600
Marketplace blog views
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Wiz Logo
“This incentive helped us … push deals over the finish line and convince big Azure strategic customers to use Azure Marketplace over competitive CSP marketplaces.”
Nadav Tzuker, Cloud Alliance Manager
1,500%
ROI with Marketplace Rewards
$350,000 (USD)+
Azure sponsorship credits used
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two connect logo
“We have increased our Azure consumption 7X, in large part thanks to the Marketplace Rewards team at Microsoft. Our engagement manager has given us great advice ….”
Carmen Mariscal, Marketing Director
13,000
Social media engagements generated
89 million
Potential customers reached
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Airplane solutions logo
“Within six months of taking advantage of Marketplace Rewards, we successfully converted a dozen leads into two co-sell opportunities and grew our revenue by more than €500,000.”
Esteve Vilella, CEO
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Cyber MDX Logo
“Marketplace Rewards is helping us boost our brand awareness …. [and] page visits to our marketplace listing are up 116% in the last six months!”
Joe Scotto, Chief Marketing Officer
103%
Increase in unique page visitors
101
Webinar registrants attracted
Back to success stories section

Stay up to date with Marketplace Rewards and find ways to improve your performance

Visit the blog
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Next steps

Grow your business with Marketplace Rewards

Make more sales and drive growth with the exclusive marketing and sales benefits of Marketplace Rewards.
Learn here
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Publish to the Marketplace

Already have a solution?

Explore marketplace options and publish your offer in Microsoft AppSource or Azure Marketplace.
Get started
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Join ISV Success

Ready to create your solution?

Build quickly, scale your solution, and sell globally with ISV Success.
Apply now

Frequently asked questions

  • Opt-in to Marketplace Rewards:
    1. Sign into Partner Center (contact MPN admin if needed).
    2. Select Membership > Marketplace Rewards.
    3. Click "Enroll into Marketplace Rewards Program" (or "Click here to opt out" if already enrolled).
    4. Follow prompts to complete enrollment.

    Activate Benefits:
    1. Sign into Partner Center.
    2. Select Benefits > Marketplace Rewards.
    3. Click Activate or Access now next to benefits.
    4. Confirm via email.
    5. For more details, see Manage Marketplace Rewards in Partner Center & activate marketing and sales benefits.

    Execute Benefits:
    1. Sign into Marketplace Rewards Toolbox.
    2. Select Dashboard to view and act on benefits.

    Get started in Partner Center.
  • All partners gain a base level of benefits, such as optimization recommendations and PR support, upon publishing a transactable offer. Marketplace Rewards benefits are based on performance, allowing you to unlock additional benefits as your transactable sales grow. The more you scale, the more benefits you can access at each tier based on your marketplace performance.

    Be sure to check out the marketplace best practices guide for more insights.
  • You must assign a company marketing contact in Partner Center, then activate desired sales and marketing benefits under the Marketplace Rewards tab. You’ll then receive follow-up support from the Marketplace Rewards team.
  • Benefit tiers are based on partners' marketplace performance. Higher tiers offer greater benefits, such as additional Azure Sponsorship and dedicated engagement support. All benefits refresh every year on your anniversary date based on your performance in trailing twelve months (TTM).
  • ISVs publishing transactable offers, Teams Apps and qualifying Business Applications in Teams Store, AppSource or Azure Marketplace, are eligible for marketing and sales benefits, including Azure Sponsorship.
  • Marketplace billed sales offer an accelerated path to co-sell benefits by demonstrating marketplace performance, which can include seller incentivization and access to customers' Azure commitments.
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    *Average marketplace transacted sales are seven times higher than the sales of those who did not participate in Marketplace Rewards benefits.